BACKGROUND TO EXCLUSIVE SPAS OF AUSTRALIA

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1 BACKGROUND TO EXCLUSIVE SPAS OF AUSTRALIA The Owners The owners Jeff & Carol Fleming have successful backgrounds in hospitality & spa management, tourism marketing and administration spanning 25 years. Jeff is the Treasurer and Director of ASPA - Australasian Spa Association. Carol is a graduate of the Australian College of Natural Medicine. ESA is a privately owned company. The owners are proud of many Regional, National and International achievements and recognition including the successful operation of award winning establishments in Australia, New Zealand and South Africa. The pinnacle of global recognition: Voted No 1 Spa in Australasia, South Pacific & No 10 Spa in the World by the prestigious Condé Nast Traveller UK. They are recognised by their peers in the industry as innovative leaders and have been acknowledged by their professional industry associates for their commitment to excellence in business achievements and community involvement. As individuals they bring an overpowering wealth of industry knowledge to this company. They are not only hands on operators but also Consultants to resorts, hotel groups/chains, architects and destination and day spa developers. Team ESA The ESA team includes a Senior Practicing Accountant, Architect Associates, Marketing & IT support, Product Company, Senior Spa Management and is supported by MacDonnells Solicitors, Tony Hogarth, Partner and the National Australia Banking Corporation.

2 Consultancy Exclusive Spas are a highly personal yet professional style of operation - offering consultancy & hands on Spa Management. From concept development, design, initial Spa set up, FF & E: fixtures, fittings and equipment, design & purchase, menu, product & treatment development, H.R., recruitment of qualified therapists & Spa personnel, training & support, collateral: training manuals, hand books, standard operating procedures, Financial management, Management support. ESA have designed, opened/operated/managed 6 successful spa operations since inception. Management Exclusive Spas Group Australia own and operate the world acclaimed, multi award winning Reef House Spa at the Sebel Palm Cove, Cairns - "spa capital of Australia", the very swish internationally recognised Q1 Spa at the iconic Q1 Resort, Gold Coast - "tallest residential tower in the world, and also the Exclusive Spa at the fabled Peppers Beach Club, Port Douglas. These purposefully built spas are charming, elegant and extremely ambient. The unique nature of the designs of these spas reflect their geographical location an the market in which they are embraced. Although each spa has been individualised the same successful principals pertain to the core design and operation of an Exclusive Spa. Exclusive Spas of Australia - have been recognised among the Top 100 spas in the world, by Harpers Queens London - one of only three in Australia, & voted No 1 Spa in Australasia & South Pacific by Condé Nast Traveller, the only Australian Spa named in the Style Spas of the world by British Vogue, Best Resort Spa Australia by Holidays for Couples also named the Li'Tya Spa of the Year. These Queensland Spa properties are considered in the top echelon of spas within the industry and recognised globally.

3 The Industry Today Spa awareness has grown enormously in the past few years. There is now an expectation when travelling to accommodate ones clients at a 'Spa Resort'. Or to utilise the inner city 'Day Spa' to rejuvenate, reharmonise & rebalance oneself from the daily grind. At ESA. our clients are demanding the highest level of wellbeing & pampering where indulgence is the new experience. The travellers of the world, locals with disposable income our clients, are 'spa educated'. Treatments today go along way from a mere massage. There are wondrous full body exfoliations, desert salt scrubs, being cocooned in ochres & peat muds and wrapped in muslin, bathing in coconut cream and sea moss minerals, amazing head treatments and the euphoric, grounding experience of the gentle art of pressure point. Scotch hoses, the hypnotic pulsing Vichy showers, icy plunge pools, fragrant Geisha tubs, aroma-steam rooms, pods and specially designed wet beds. Exotic, outrageous, marvellous, wonderful, pampering. Philosophy Take a proven, successful, internationally recognised formula and replicate it in select geographic locations ensuring the ethos of Health & Wellbeing standards are maintained by offering unique treatments to very discerning clients by qualified, nurturing Spa professionals.

4 Future Objectives To further establish successful 5 star destination spa operations in the best locations in Australia. To operate & market our spa specific facilities using a unique spa care range. This will ensure a controlled growth in a relatively new and exciting market to Australia. Looking globally at spa trends - utilising this knowledge to enhance operations, facilities, equipment, techniques and training. To meet the existing challenges in the formation of the above implementing the highest standards of operating procedures, operation & budgetary controls, prudent selection of qualified Spa professionals by operation of our own recruitment service, ongoing training in our own Spa Training School, to develop new trends and techniques & also to keep abreast of international spa innovations, whilst maintaining the highest level of service. ESA's unrivalled professional approach to the industry, their knowledge and proven abilities have taken Spa operations to a new level in Australia. Memberships ESA are members of and supported by: ASPA: Australasian Spa Association. Treasurer and Director of ASPA. AAMT: Australian Association of Massage Therapists. ACNM: Australian College of Natural Medicine. TPC: Tourism Palm Cove. GCT: Gold Coast Tourism. TQ: Tourism Queensland. TTNQ:Tourism Tropical North Queensland.

5 Spas - the future of health & wellbeing Contact us NOW Wonga Beach Queensland, Australia 4873 Tel/fax [email protected] ACN: Created by Exclusive Spas Australia Recognised Internationally Voted No 1 Spa in the South Pacific & Australasia. Voted No 10 Spa in the World. Condé Nast Traveller UK Best 100 Spas of the World Harpers & Queens London Best Resort Spa Australia Holidays for Couples Style Spas of the World British Vogue Li'Tya Spa of the Year

6 CONSULTANCY Health & Wellbeing Spa Consultants to: Architects Resorts Developers Major Hotel Chains Spas - the future of health & wellbeing Wonga Beach Queensland. Australia 4873 Tel/fax [email protected] ACN:

7 SPA CONSULTANCY SERVICES. The range of our consulting skills are customised to the needs of your organisation and can include the following services: Concept Development and Facility Construction Concept and Philosophy development Floor plan design & layout Co-ordination & liaison with Architects, Builders, Plumbers, Electricians Interior Designer. FF&E Specialist design of wet rooms & wet room facilities - Including personally developed unique wet tables & Vichy shower equipment Marketing Marketing Plan Target Market analysis Competitor analysis Pre-opening launch plan Internal/external point of sale/marketing systems & support.

8 Equipment, Product & IT Systems Source of Product/s complimentary to project Source & advice on equipment requirements Advice on Spa software solutions Industry contacts, Sources of Suppliers, Manufacturers Spa Menu and Programme Development Development of Spa Menu Product acquisition Treatments Pricing Structure Retail & Professional product requirements Human Resources Recruitment of qualified Spa personnel Spa Manager, Senior Therapist Recruitment of team Therapists Contractual Agreements Position Descriptions

9 Training & Team Development Induction Standard Operating Procedures Training manuals Spa Software Hydrotherapy Equipment & product Therapy & standards Guest liaison & education Retail sales Gift Voucher & Value adding Operations Spa Operations Handbook Policy, procedures & protocol Quality & quantity assurance Stocktaking, costings & controls Conduct of a Health & Wellbeing Spa

10 Financial Management Pre-opening expenses Budget planning in co operation with your Accountant & Accounts personnel Service & retail cost analysis Stock Taking & Rostering Advice on contractual requirements Sourcing of competitive insurance quotes Team remuneration and incentives Financial administration policies, procedures and work instructions Management Support Management Agreement Management support Agreement Management updates on industry developments Practices, standards and innovations 'On call support'

11 Memberships ESA are members of and supported by: ASPA: Australasian Spa Association. Treasurer and Director of ASPA. AAMT: Australian Association of Massage Therapists. ACNM: Australian College of Natural Medicine. TPC: Tourism Palm Cove. TGC: Tourism Gold Coast. TQ: Tourism Queensland. TTNQ: Tourism Tropical North Queensland. we make magic happen Exclusive Spas of Australia Wonga Beach, Queensland Australia 4873 Tel/Fax: [email protected] Voted No 1 Spa in the South Pacific & Australasia. Voted No 10 Spa in the World. Condé Nast Traveller UK Best 100 Spas of the World Harpers & Queens London Best Resort Spa Australia Holidays for Couples Style Spas of the World British Vogue Li'Tya Spa of the Year