HP Asset Hub Naming Convention for Aprimo users

Transcription

1 Naming convention guide HP Asset Hub HP Asset Hub naming convention guide HP Asset Hub Naming Convention for Aprimo users When cataloging files within a digital asset management system, it is best to start out by organizing files by filename. The adherence to consistent file naming will help to optimize asset/metadata entry; manage conflicts, duplicates, and versions; and search in a collaborative workflow. The HP Asset Hub naming convention guide was developed to assist with this process. Prior to uploading to the HP Asset Hub platform, all assets files names will need the following pertinent information: 1. Identifier: Aprimo ID number 2. Business Unit and Sub-business Unit: EG units and PPS units 3. Tactic and Tactic type: Commodity type and category 4. Country and Language: Country and language of the resource 5. Translation status: Localization has or has not been reviewed 6. Version and Date: Round number and date submitted 7. Format: Software asset was built-in Identifier: Aprimo ID number Each agency will use the Aprimo ID Number outlined in the campaign brief. Business Unit and Sub Business Unit: EG units and PPS units When including Business Units and Sub Business Units, indicate the separation using a dash. For example, PPS Consumer Products (PC) would be PPSCON-PC. Select the applicable Sub Business Unit: HP EG BU and Sub-BU Abbreviations HP PPS BU and Sub-BU Abbreviations EG (Enterprise Group) PPSCON (Consumer Products Group) EGHPS EGHPN HPSD EGTSC EGTS EGTSS EGCloud EG ES (Enterprise ) HP Servers Networking Storage Division Consulting Support PC SER MOB PRT ITP ACC SVS PPSCOM (Commercial Products Group) PC PRT ITP ACC SVC PersonalComputer Server Mobile er Ink, toner, paper Accessories PersonalComputer er Ink, toner, paper Accessories May 2014 `

2 HP EG BU and Sub-BU Abbreviations HP PPS BU and Sub-BU Abbreviations HPSW (HP Software) GSB (Graphic Solutions Business) APP IM OPS SEC SVC Applications Operations Security PC PRT ITP ACC SVC Personal Computer er Ink, toner, paper Accessories ENV (Environmental) Tactics and Tactic Types Use one of the tactics listed below to describe the commodity type for the asset: Tactic 2ndChance Agenda AnalystWhitepaper Bellyband Bookmark Box Brochure Buckslip Budget BusinessCard CallGuide CDLabel Chicklet Concept Confirmation Copy DVDLabel Enablement Card Envelope EvaluationForm Flyer ImageAsset Implementation Guide Infographic Insert Invite Label LandingPage Letter LuggageTag MailingLabel Messaging Microsite OnlineBanner PocketFolder Postcard Poster PowerPoint Ad Questionnaire Tactic Types TM Banner TM Documents Banner TM

3 Tactic RegistrationPage Reminder SalesEnablement SelfMailer Social Sorry SOW Sticker Thanks Transcript Video Webcast Whitepaper EventBanner OOHTraditional OOHDigital Cinema Radio TV Tactic Types Interactive/Web Note a: This list is by no means representative of every tactic known. New tactics can be added as needed b: If multiple Inserts, Letters are within the same campaign, but do not have specific identifiers such as Channel Partner, then designate with 1, 2, 3 ( example: Insert1, Insert2 ) c: For all assets that are Sales Enablement, add the word Sales before the tactic (example: SalesPostcard) d: If there are multiple waves of a campaign in one folder (example: Teaser and Reveal), add that information to the description field in the metadata form and not the file name Country and Language Select one of the following country and language codes: Country and Language Code AR-SA AZ-AZ BG-BG CS-CZ DA-DK DE-AT DE-CH DE-DE EL-GR EN-GB EN-US ES-ES ES-M ET-EE FI-BE FL-FL FR-CA FR-CH FR-FR Language/Country Arabic-Middle East (Saudi Arabia, UAE)/Northern Africa (Morocco, Tunisia)) Azerbaijani-Azerbaijan Bulgarian-Bulgaria Czech-Czech Republic Danish-Denmark German-Austria German-Switzerland German-Germany Greek-Greece English-United Kingdom English-United States Spanish-Spain Spanish-Mexico Estonian-Estonia Finnish Finland Flemish - Belgium French-Canada French-Switzerland French-France

4 Country and Language Code HE-IL HR-HR HU-HU IT-IT JA-JP KK-KZ KO-KR LT-LT LV-LV NL-NL NN-NO PL-PL PT-BR PT-PT RO-RO RU-RU SK-SK SL-SL SR-CS SV-SE TH-TH TR-TR UK-UA UZ-UZ VI-VN ZH-CN ZH-TW Language/Country Hebrew-Israel Croatian-Croatia Hungarian-Hungary Italian-Italy Japanese-Japan Kazakh-Kazakhstan Korean-Korea Lithuanian-Lithuania Latvian-Latvia Dutch-Netherlands Norwegian-Norway Polish-Poland Portuguese-Brazil Portuguese-Portugal Romanian-Romania Russian-Russia Slovak-Slovakia Slovene-Slovenian Serbian-Serbia Swedish-Sweden Thai-Thailand Turkish-Turkey Ukrainian-Ukraine Uzbek-Uzbekistan Vietnamese-Vietnam Chinese-PRC/Simplified Chinese-Taiwan/Traditional For documents that are in the process of or have been trans-adapted, include one of the following translation status codes: TNR TR Translated but not reviewed Translated, reviewed Version and Date There are two different file naming conventions depending on whether the asset is in review phase or final. Naming convention during review phase: _ EGTS_Letter_EN-US_v2_ indd Naming breakdown Description HP Asset Hub ID PCCOM sub client business unit) Letter tactic EN-US country and language code V2 version Date of last revision to document.indd File format Naming convention for final approved files: _EGTS_Letter_EN-US.indd Naming breakdown Description HP Asset Hub ID PCCOM sub client business unit) Letter tactic EN-US country and language code.indd File format

5 Formats Here is the list of proper file extensions to use when describing the format type: File extensions.ai.doc.eps.fla.html.indd.pdf.png.ppt.psd.tif.swf.xls Description Illustrator vector art with editable text Word document Illustrator outlined file with embedded images country and language code HTML or hypertext file InDesign file Photoshop JPEG compression quality file Photoshop raster graphic file PowerPoint file Photoshop working file Photoshop TIF high quality file Shockwave Flash file Excel File Note Extensions can also have.docx,.xlsx,.pptx for newer versions of Office. File naming examples Here are some file naming examples by tactic type. assets: Powerpoint: _EG_Powerpoint_EN-US.ppt CallGuide: _EG_CallGuide_EN-US.doc EIAB CallGuide: _EG_CallGuide_EIAB_EN-US.doc EIAB-Channel-Partner-CallGuide: _EG_CallGuide_EIAB_CO_EN-US.doc EIAB-Intel-CallGuide: _EG_CallGuide_EIAB_INTEL_EN-US.doc Copy Deck: _EG_Copydeck_EN-US.doc EIAB Copy Deck: _EG_Copydeck_EIAB_EN-US.doc If specific identifiers will be used, follow these guidelines: EIAB will always come first, followed by IB or COMP (if any), followed by CO if there is a Channel Partner version, followed by the specific brand identifier if any last. Digital assets: Regular Landing Page: _EG_LandingPage_EN-US.psd (.jpg or.pdf) ThankYou Landing Page: _EG_LandingPage-ThankYou_EN-US.psd (.jpg or.pdf) Regular : _EG EN-US.psd (.jpg or.pdf) Reminder : _EG_-Reminder_EN-US.psd (.jpg or.pdf) Install Base : _EG IB_EN-US.psd (.jpg or.pdf) Competitive Prospects : _EG COMP_EN-US.psd (.jpg or.pdf) Banner (always include size): _EG_Banner_300x600_EN-US.psd (.jpg or.pdf) Home Page: _EG_HPcom-Home_EN-US.psd (.jpg or.pdf) List of exceptions If the campaign is co-marketed or channel partner, add _CO_ after the asset type If the tactic is meant for HP s internal campaign central, then add _CC_ after the asset type If there is a specific co-marketing brand, for example Intel, AMD, FrontLine Partner, Microsoft, NVIDIA, VMware, add it before the language indicator to separate two of the same type of tactic Never rename logos received from HP, Intel, Microsoft, AMD, etc. All logo files are left named as received from each partner company and placed in MASTER_ART_ folder AMD: _EG_Letter_AMD_EN-US.indd Campaign Central: _EG_Letter_CC_EN-US.indd

6 Channel: _EG_Letter_CO_EN-US.indd Channel-Intel: _PCCON_Letter_CO_INTEL_EN-US.indd Channel-AMD: _PCCON_Letter_CO_AMD_EN-US.indd COMP (Competitive Prospects): _EG_Letter_COMP_EN-US.indd EIAB-Channel-Intel: _EG_Letter_EIAB_CO_INTEL_EN-US.indd EIAB-Channel-AMD: _EG_Letter_EIAB_CO_AMD_EN-US.indd EIAB-Channel-VMware: _EG_Letter_EIAB_CO_VM_EN-US.indd IB (Install Base): _EG_Letter_IB_EN-US.indd Intel: _PCCON_Letter_INTEL_EN-US.indd FrontLine Partner: _PCCON_Letter_FLP_EN-US.indd Microsoft: _PCCON_Letter_MS_EN-US.indd NVIDIA: _PCCON_Letter_NV_EN-US.indd VMware: _PCCON_Letter_VM_EN-US.indd Note a: EIAB will always come first, followed by IB or COMP (if any), followed by CO if there is a Channel Partner version, followed by the specific brand identifier if any last. b: When using the corporate Intel logo on tactics, there is no need to call out INTEL in the file naming, only use INTEL when a specific processor logo is used within the design. c: If specific identifiers will be used, follow these guidelines: EIAB will always come first, followed by IB or COMP (if any), followed by CO if there is a Channel Partner version, followed by the specific brand identifier if any last. d: Leave the file name as received from the Stock Photo Company. If creating multiple versions for use across different sized tactics, include identifier at the end. For example: Getty_ _20_POSTER.psd, istock_ _poster.psd