FACEBOOK, TWITTER, LINKEDIN, OH MY! CAN SOCIAL MEDIA HELP OUR CLUB?
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1 FACEBOOK, TWITTER, LINKEDIN, OH MY! CAN SOCIAL MEDIA HELP OUR CLUB?
2 What We ll Cover Defining social media The benefits to your club LCI s use of social media Creating a club Facebook page Tips for success
3 WHAT IS SOCIAL MEDIA?
4 Internet-based applications that allow the creation and exchange of user-generated content. Andreas Kaplan and Michael Haenlein (via Wikipedia)
5 HOW CAN SOCIAL MEDIA HELP YOUR CLUB?
6 Connect with the Public Share your excitement Describe your causes Show your commitment Recognize supporters Send out invitations Share the fun!
7 Communicate with Lions Share pictures and videos Schedule events on calendars Organize and coordinate
8 HOW DOES LCI USE SOCIAL MEDIA?
9 Blogging Blog = Web Log Posts articles of activities. Can include photos. Dedicated site using WordPress or Tumblr General purpose sites: Facebook and Twitter Gives you, your club or district a voice
10 LCI BLOG, USING WORDPRESS
11 Micro-blogging Twitter Limited to 140 characters Designed for short updates, called tweets Links Quotes Questions and responses
12 LCI TWITTER FEED
13 Photo Sharing Flickr Upload pictures Create albums and collections Public or select sharing Store full-quality images forever
14 LCI PHOTO STREAM
15 Snapshot Sharing Instagram Apply filters Mobile device Hash tags to categorize photos #lionseverywhere
16 #LIONSEVERYWHERE INSTAGRAM APP
17 Video Sharing YouTube Upload videos Create a channel for your content Easily embed videos across social media
18 LCI YOUTUBE CHANNEL
19 Professional Networking LinkedIn Connect with colleagues You can work for Lions Follow organizations and see their posts
20 LCI LINKEDIN COMPANY
21 MY LINKEDIN PROFILE
22 MY LINKEDIN PROFILE
23 Social Networking Facebook The social media application Comprehensive: combines many features Easy to use & manage Available on many platforms
24 Facebook Features Publish articles, updates and short messages Share single photos or albums Share videos Like and comment on other posts Repost content by sharing Promote events and track RSVPs
25 LCI FACEBOOK PAGE
26 LCI FACEBOOK TIMELINE
27 LCI FACEBOOK ABOUT PAGE
28 LCI FACEBOOK PHOTOS
29 Facebook Facts 1.26 billion users 58% of users log in on a given day 20 minutes spent per visit 4.5 billion likes per day 250 billion photos 350 million uploaded each day
30 CREATING A FACEBOOK PAGE
31 Facebook Accounts Personal account Page Previously called Fan page Don t have to have a personal account
32 Personal Account Personal use Represent a real person One account per person Must use real name Limit of 5,000 friends
33 FACEBOOK SIGNUP PAGE
34 Facebook Page Local business Organization Brand Public figure Cause or Community
35 Facebook Page Fans instead of friends Unlimited number of fans Unlimited number of pages Share administration for pages Visible without Facebook account Can use a club website
36 FACEBOOK SIGNUP PAGE
37 FACEBOOK SIGNUP PAGE
38 CREATE A FACEBOOK PAGE
39 ENTER DESCRIPTION AND WEBSITE ADDRESS AND YOUR FACEBOOK SHORTCUT
40 ADD A PROFILE PICTURE SHOWS WHEN YOU APPEAR IN SOMEONE S NEWS FEED
41 AFTER UPLOADING A PICTURE CLICKED UPLOAD FROM COMPUTER
42 ADD TO FAVORITES TO MAKE IT EASY TO GET TO. SKIP THE REQUEST TO PROMOTE (ADVERTISE).
43 APPEARS ON MY LIST OF PAGES EASY TO CLICK AND SEE THE PAGE
44 APPEARS ON MY LIST OF PAGES EASY TO CLICK AND SEE THE PAGE
45 INITIAL PAGE ONLY YOU CAN SEE THE ADMIN PANEL
46 INITIAL PAGE ONLY YOU CAN SEE THE ADMIN PANEL
47 INITIAL PAGE ONLY YOU CAN SEE THE ADMIN PANEL
48 INITIAL PAGE ONLY YOU CAN SEE THE ADMIN PANEL
49 OUR NEW COVER PHOTO
50 HELP ME! IT S ON THE WAY
51 HELP ME! IT S ON THE WAY
52 THE HELP PAGE COMMON QUESTIONS OR ASK YOUR OWN QUESTION
53 Facebook Groups Any collection of Facebook members Club members Board members Committees Club presidents or secretaries for the district Special interest groups
54 Facebook Groups Open, Closed, or Secret Control who is added to group and how Limit who can post, moderate, or open posting Post to the group via
55 CREATE A FACEBOOK GROUP
56 CREATE A FACEBOOK GROUP
57 CREATE A FACEBOOK GROUP
58 THE NEW GROUP WASN T THAT EASY?
59 TIPS FOR SUCCESS
60 SMiLE Social Media including Lions Everywhere Initiative to gather and centralize all information about social media for use in Lions Clubs They exist to help Lions use social media
61 SMiLE Contacts (twitter.com/lions_smile) Google+: lionssmile
62 Success Story Fundraising bike ride created a page A friend invited me to it I asked questions about the ride I signed up (and RSVP d) for the ride They gave a shout out when someone donated a raffle prize
63 Engage Your Audience To engage, you must interact Someone must spend the time to post Don t be shy! Invite people that s why they re there Just like Lions: the benefits you reap are proportional to the effort you make Dedicate one or more members to update Get club members to post pictures
64 Facebook Privacy Personal Accounts Asks for name, , gender and birthdate Won t share what you don t give it Control the visibility of your profile and posts Pages The whole point is sharing
65 RECAP
66 Recap Touched on various forms of Social Media Learned to create Facebook Pages and Groups Social Media can help, but it requires effort Engaging with the community needs to be a role within your club
67 Q&A
68 Thank You Slides posted to (soon!) Contact me at Good example from District 4-C6 at
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