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1 CURRICULUM VITAE Biagio Oppi PERSONALS Name Address OPPI BIAGIO 1 / 2 VIA BATTISTI CENTO (FE) ITALY biagio.oppi@gmail.com Nationality Italian Data of Birth 26 TH OF APRIL 1976 WORK EXPERIENCE CURRENT JOB Dates September 2016 Name and address of employer Shire Italia (legal entity: Baxalta Italy srl) Type of business Biotech & Pharma Industry Position held Communication Manager Italy & Greece Leadership Communication Intranet, Newsletter, Corporate identity Manufacturing Media & Public Relations Marketing Communication Corporate Communication Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. Therapeutic areas include Hematology, Immunology, Neuroscience, Lysosomal Storage Disorders, Gastrointestinal / Internal Medicine / Endocrine and Hereditary Angioedema, Oncology and Ophthalmics. PAST EXPERIENCE Dates, since May 2015 August 2016 Name and address of employer Baxalta Italy srl (now part of Shire) Type of business Biopharmaceutical Industry (Rare Diseases) Occupation or position held Sr. Communication Lead Italy, Spain, Portugal & Greece Page 1 - Curriculum vitae In charge of communication for the launch of the new company Baxalta Inc., a spin-off of Baxter International Inc. focused on rare diseases. Corporate Communication, Employee Engagement, Leadership Communication, Manufacturing internal communication, Crisis management Media Relations, Patients advocacy, Marketing/Business Communication,
2 Dates (since to) Name and address of Employer Business Occupation March 2011 April 2015 Gambro Dasco spa (now part of Baxter International Inc.) HealthCare Industry, Medical Devices Public Relations & Communications Manager Italy In charge of internal & external communications Special focus on communication crisis & stakeholders management: 2011 Restructuring and 2012 Earthquake; in 2013 and 2014 integration and change management during Baxter Integration process. Employee Engagement Leadership Communication Restructuring activities & support to HR Intranet, House Organ, Newsletter Media & Public Relations Stakeholders management & Gov./Union/Industrial Relations Crisis Communication Marketing Communication Corporate Communication Dates (since to) Name and address of employer Type of business Occupation or position held May March 2011 Mito group srl Modena Italy Marketing & communication company PR & Communication Advisor Projects: OSA Coop (Healthcare Industry): internal and external communication: crisis communication, Corporate Social Responsibility Report, web site, brochure, events. OSA is a Cooperative organization providing healthcare services Motorsport ExpoTech (Motor Industry): national and international PR manager of the unique trade show of motorsport engineering in Italy: internal and external communication, public affairs, media relations, web marketing (UK, Sweden, Germany, France, USA) dealing with: European companies, Italian and European trade press, Industry association & communities (such as Motorsport Industry Association, Swedish Motorsport Industry, etc.), France and UK Governments, International Shows (PRI, IMIS, PMW, Autosport International, Les Mans Biz Days) 2010 National Technological Platform of Electric Mobility (Motor Industry): member and representative of Motorsport ExpoTech. I have managed in Modena the 1 st conference of the Platform, Italian lobby of electric mobility Overland Parigi-Pechino (Motor Industry): media relations & partnership management in more than 50 events in Italy and abroad (Europe, Russia, China) during the road show from London to Shanghai. Overland is a TV broadcast of RAI, Main sponsors: FIAT; Pirelli, Iveco, Motorvalley Emilia-Romagna, WylerGeneve Modena Terra di Motori (Motor & Tourism Industry): concept, public relations, sponsorship, event management Page 2 - Curriculum vitae
3 OTHER PROFESSIONAL EXPERIENCES Dates (since to) Name and address of employer REDIPANE Bakery-Café GMG partners srl Parma Type of business Franchising Bakery Occupation or position held PR Consultant Public Relations & Media Relations for the shops of: Modena, Cesena, Bologna, Imola & Montecchio Emilia Dates (since to) 2008 Name and address of employer Safwood spa Piacenza Type of business Green & Eco buildings Occupation or position held PR & Marketing Consultant Public Relations; concept, copywriting & editing of brochure, website, booth, merchandising of DomusLignea brand. Dates (since to) Name and address of employer Affari Italiani Milan Type of business Newspaper Occupation or position held Journalist Reporter from Emilia-Romagna area Dates (since to) Name and address of employer Stradanove Modena Type of business Magazine on line Occupation or position held Editor Journalist. Health Care area editor (news about sexual illnesses, drug & alcohol abuse) Dates (since to) Name and address of employer Ella Studio Parma Type of business PR agency Occupation or position held Writer & editor Copywriting Dates (since to) Name and address of employer Futura spa and Chamber of Commerce of Caserta Type of business Education Industry Occupation or position held Teacher Training on communication, web marketing, editing, writing Page 3 - Curriculum vitae
4 EDUCATION & TRAINING Date (since to) 2005 Name and type of organisation Executive Master IULM FERPI ASSOREL in Public Relations and Business Communication providing education and training Principal subjects/occupational skills covered Public relations, Event management, Media relations, Crisis communication, Corporate Social Responsibility. Title of qualification awarded Master Date (since to) Name and type of organisation Bachelor of Arts in Communication Sciences University of Bologna providing education and training Principal subjects/occupational skills Public relations, Semiotics, Psychology, Sociology, Communications. covered Title of qualification awarded 5 years University Course OTHER ACTIVITIES Past activities Board Delegate at large of Global Alliance for Public Relations and Communication Management since July 2013 June 2015 (PROBONO) Board Delegate at Ferpi (PROBONO) Current activities Corporate Communication Professor at Bologna University LICOM ( Language and Communication Course at Modena University) Associate Lecturer (PROBONO) Delegate of Ferpi (Federazione Relazioni Pubbliche Italiana Italian Association of Public Relations) since June 2011 (PROBONO) Delegate of Emilia-Romagna Chapter Contributor to & Ferpi magazine Page 4 - Curriculum vitae
5 PERSONAL SKILLS AND MOTHER TONGUE Italian OTHER LANGUAGE SELF ASSESSMENT Understanding Speaking Writing English SOCIAL SKILLS AND ORGANIZATIONAL SKILLS AND TECHNICAL SKILLS AND COMPUTER SKILLS AND I have effective relational skills developed during my professional carrier as journalist and public relations manager. I am able to work very well in multicultural work team and on international projects. Crisis management has been my specialty. I am passionate of communication in all its aspects: corporate communication, public relations, advertising, CSR, digital media, stakeholder management and all the related fields. Thank to several projects and crises managed in different sort of places/situations/times, I think to be flexible and able to manage every kind of communication problems. My main ability is to read the complex situation and identify the map of stakeholders in order to support the most engaging, compelling and socially responsible approach through communication and public relations. Technical skills on web 2.0 platforms, , Office and similar software (Macintosh and Windows). Good capability in managing social networks, content management system, newsletter, mail marketing, web marketing 2.0 and web sites ARTISTIC SKILLS AND Technical and journalistic writing skills. OTHER SKILLS AND DRIVING LICENCE Interpersonal communication and training skills developed as communication teacher and coach. Italian driving licence; B type. MAIN PUBLICATIONS Disastri Naturali. Una Comunicazione responsabile?, Biagio Oppi e Stefano Martello, 2016, Bononia University Press (author) Rebuilding a Company, a Reputation, a Community in Communication Crisis in a Digital World, M. Sheehan & D. Quinn-Allan, 2015, Cambridge University Press (contributor) ADDITIONAL INFORMATIONS Fond of cultural geography. I love playing golf, skiing, reading and writing. My blog on public relations and social media is Public Relations Professional FERPI n ex Lege 2013/4 Page 5 - Curriculum vitae
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