Tourism, Culture and Territorial Development: Communicating and telling places

Transcription

1 Tourism, Culture and Territorial Development: Communicating and telling places Turismo, Cultura e Sviluppo Territoriale: comunicare e raccontare i luoghi Summer School in Geography of Tourism 30 th August 4 th September 2010 RIMINI CAMPUS Via, 22 - Rimini Provisional Programme Day 1 Time Topic Lecturer #hours Mon 30 th Aug. 9:00 Welcome desk V. Macchini 0.5 9:30 Overview of the School s content and practical information 10:00 Geography of Tourism, Heritage & Territory S. Grandi V. Macchini 0.5 F. Dallari :00 Social History & Tourism D. Calanca :00 Lunch Break 14:00 GEO Tip (Geo Networks) By EGEA :30 Local culture vs tourism development: evaluation tools Y. Mansfeld :30 End of Lectures 18:30 Social Event: Welcome Drink

2 Day 2 Topic Lecturer #hours Tue 31 st Aug. 9:30 GEO Tip (Ideas to Work & be an entrepreneur in Tourism) 10:30 Summer School workshop Communicating and telling the territory A. Barone 0,5 Chaired by: F. Dallari and M. Gottifredi Speakers: P. Roversi A. Barone Y. Mansfeld 3.5 Field Visit 13:30 Lunch Break 14:30 Virtual Spaces, Social Networks And Tourism: from concept to public 17:30 Social Event: Optional field visit (The house of the Surgeon) P. Roversi 3 1

3 Day 3 Time Topic Lecturer #hours Wed 1 st Sept. 9:30 Itineraries Planning & Promotion: the case of the Rotta dei Fenici A. Barone :30 10-min GEO Tip (Research tools and academic writing tips) R. Curiazi :00 Lunch Break 14:30 Communicating and telling places trough the performing arts: the traffic.art+dance project and some more 17:00 End of Lectures P. Sarcina 2.5 Day 4 Topic Lecturer #hours Thu 3 Sept 9:30 Local and Regional communication policies: roles of destination management organizations (DMOs) S. Grandi 1.0 Field visit and lecture at Apt Servizi Head Office 10:00 GEO Tip (Indicators in Territorial Brand Appraisal) 11:00 The experiences and marketing strategies for promotion and for territorial development: The case study of the APT Servizi srl in Emilia-Romagna. Field visit and lecture at APT Servizi Head Offices F. Zanutto 0.30 I. Amaduzzi :30 Lunch Break

4 Field Visit and lecture at CBBR 14:30 World Heritage and local development: communicating and promoting an outstanding universal value. A. Mariotti :00 Attracting events: the case of the Palacongressi and the Convention Bureau S. Lamponi 1.5 Field visit and lecture at Convention Bureau Head Offices and the Workfield of the Rimini s New Palacongressi 17:30 End of Lectures

5 Day 5 Topic Lecturer #hours Fri 4 Sept 9:00 Study Tour: Telling the territories: guides, landscape & testimonials Lectures and Field Visit Provincia di Rimini Signoria dei Malatesta Lectures and Field visit at Casa Artusi & Malatesta Signory Landscape appraisal exercises 8.00 Social Event: Bye Bye Drink a taste of the Wine and Fine food Itineraries Day 6 Topic Lecturer #hours Sat 6 Sept 9:30 Students Project Presentations Discussion & Evaluation Evaluation group :00 Diploma & Bye- Bye light lunch

6 With the support and the collaboration of (alphabetical order) AIIG Italian Association of Geography Teachers Emilia-Romagna Unit Almatourism Journal of Tourism, Culture and Territorial Development APT Servizi srl Emilia-Romagna Casa artusi Convention Bureau della Riviera di Rimini EGEA - European Geography Association for students and young geographers Jammin' Party Hostel Rimini Music Theatre International Network UNESCO/UNITWIN - Culture Tourism & Development Phoenicians' Route, European Cultural Itinerary of the Council of Europe Province of Rimini Regional Studies Association Società Geografica Italiana Tonihotels Uni.rimini University of Bologna Advanced School in Tourism Science University of Haifa Israel University of Modena & Reggio Emilia

7 The Lecturers I. Amaduzzi Marketing operation Manager at APT Servizi srl A. Barone Director of the Phoenicians' Route, European Cultural Itinerary of the Council of Europe D. Calanca Researcher and Lecturer in Social and Contemporary History, Department of History, University of Bologna F. Dallari Director of the summer school, Associate professor of economic geography and UNESCO Chair, University of Bologna M. Gottifredi President of APT Servizi Emilia Romagna S. Grandi Lecturer in Cultural Geography, University of Modena & Reggio Emilia and Research Fellow, RCEA Y. Mansfeld Associate Professor at the Department of Geography & Environmental Studies and Head of the Center for Tourism, Pilgrimage & Recreation Research, University of Haifa F. Lamponi Promotion and Marketing Officer at the Convention Bureau of the Rimini Riviera P. Roversi Italian TV anchorman of successful series dedicated to travel & tourism Turisti per Caso, Velisti per Caso, In viaggio con Darwin, etc, writer and tourist social network producer A. Mariotti Researcher, lecturer in geography of tourism, GIS, University of Bologna (Italy) R. Curiazi Assistant researcher in geography & tourism history P. Sarcina President of Music Theater International, Cultural Event Project manager (Italy)

8 Organization & Contacts Director of the school: Prof. F. Dallari Coordinator: Dr. S. Grandi Tutor: Dr. R. Curiazi International Relations: Ms. V. Macchini Facoltà di Economia di Rimini Università degli Studi di Bologna Scientific Committee Prof. Fiorella Dallari University of Bologna Prof. Yoel Mansfeld University of Haifa Dr. Silvia Grandi University of Modena & Reggio Emilia Dr. Alessia Mariotti University of Bologna Dr. Daniela Calanca University of Bologna Mr. Antonio Barone Phoenicians' Route, European Cultural Itinerary of the Council of Europe Mr. Massimo Gottifredi APT Servizi Emilia Romagna