Career Opportunities

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2 Marketers Expertise

3 Career Opportunities

4 New Needs for Marketers

5 Non-profits

6 Health Industry

7 New Industries

8 Route to Promotion

9 Women in Marketing

10 Marketing Major Bachelor of Science 24 required credits (8 classes) 6 elective credits (2 classes)

11 REQUIRED COURSES 321 Buyer Behavior 322 Marketing Research 402 Product and Price Management 403 Principals of Promotion 404 Distribution Management 415 Professional Selling BLAW Capstone (Marketing Strategies)

12 ELECTIVES 333 Business Communication Strategies 411 Retail Management 413 Business Marketing Management (B2B) 416 Global Marketing Strategies 419 Marketing of Services 420 Electronic Marketing 425 Seminar in Sales Management

13 INTERNSHIPS General Mills, Target, MOA, Nordstroms, UPS Small Business Nonprofits, Government

14 2008 SCSU Salary Offers Most SCSU marketing graduates received salary offers between $35,000 and $40,000 The variations in salary offers are great, and depend on many different factors: Employer; place of employment; entry position; students grades, experiences, internships, and other factors.

15 Marketing Career Areas Advertising Brand & Product Management Industrial Marketing or B2B Marketing International Marketing Marketing Research New Product Planning Marketing Logistics Public Relations Purchasing Retail Management Sales & Sales Management

16 Advertising

17 Advertising Bachelor s degree Courses in marketing, consumer behavior, market research, sales, communication, communication technology, visual arts, art history, photography

18 Marketing Research

19 Marketing Research Bachelor s or Master s degree Must know marketing, psychology, consumer behavior, statistics, sociology, data processing and analysis Will need MBA for major companies. Grades are important!

20 Public Relations

21 Public Relations Bachelor s or Master s Degree Courses in marketing, journalism, advertising, mass communication, public affairs, political science, public speaking, creative and technical writing

22 Sales and Sales Management

23 Marketing, Sales, Promotion Bachelor s or Master s Courses in marketing, management, finance, accounting, business law, economics, mathematics or statistics helpful Internships also helpful!

24 Retailing Management

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26 Industrial (B2B) Marketing

27 International Marketing

28 Product Planning

29 Marketing Logistics

30 Purchasing

31 A Sample of Related Occupations Account Representative Advertising Account Executive Advertising Copywriter Bank Officer Business Manager Buyer, Retail Store Claim Adjustor Consumer Loan Officer Credit Analyst Customer Services Manager Development Officer Insurance Agent Inventory Manager Management Trainee Market Research Analyst Marketing/Sales Manager Media Analyst Media Buyer Media Planner Product Manager Promotion Services Director Public Relations Director Retail Store Manager Sales Promoter Sales Representative Securities Broker Telemarketing Specialist

32 Types of Employers Private and Nonprofit Organizations Advertising Agencies Banks Chambers of Commerce Consulting Firms Consumer Organizations Credit Unions Educational Institutions Film Companies Hospitals Import/Export Companies Insurance Companies Investment Firms Labor Unions Magazines, Newspapers Market Research Firms Publishing Companies Radio/TV Stations Retail Stores Government Agencies Consumer Affairs Office Department of Commerce Department of Treasury Federal Deposit Insurance Corp. International Trade Commission Minority Business Development Agency Savings Bonds Divisions Securities & Exchange Commission Social Security Administration Travel & Tourism Administration U.S. Mint

33 Career Planning Links Career Selection: CareerSelector.com brings you free information on key careers in business Careers in Marketing Economists and Marketing Research Analysts (Occupational Outlook Handbook) So You're Thinking About a Marketing Career Business Job Finder: Explore Business Careers Professional Associations Links: American Marketing Association Advertising Age The Ad Council

34 St Cloud State University

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