Hospitality Industry Trends Report

Transcription

1 Hospitality Industry Trends Report By MKG Hospitality SPAIN October 2013

2 SPANISH HOSPITALITY INDUSTRY REPORT SUMMARY ABOUT SPANISH HOSPITALITY INDUSTRY REPORT, exclusive Destination Report The HIT Report Spain is an excellent and exclusive barometer reviewing the Spanish hotel-market performance with detailed aggregate breakdown. With a total confidentiality commitment towards hoteliers, The Spanish Hotel observatory collects hotels indexes on a monthly and/or daily basis, including over 700 hotels representing over than rooms, thus providing you complete overviews of hotel performance by regions, sub regions and key cities in terms of cc. Rate, ADR and RevPAR. The HIT Report Spain is available by annual subscription and is delivered by in PDF format. MKG HOSPITALITY DATABASE, a unique decision-making support tool For over 25 years MKG Hospitality is the leader in marketing studies for the hotel and tourism industries in Europe, the Middle East, and Africa (EMEA region). MKG Hospitality has the most comprehensive database in the world (outside the U.S.) following over than 45,000 hotels for over than 2 million rooms. We collect hotels indexes on a monthly and/or daily basis, provided directly by a hotel chain s headquarters, thus ensuring accuracy of data. MKG Hospitality provides the EMEA hotel industry with hotel market data to help you better understands the market in terms of: Occ. Rate, ADR, RevPAR. 03 Hotel Performances in Spain 04 Autonomous communities 05 Hotel Performances in Madrid (MAD) 06 Hotel Performances in Barcelona (BCN) 07 Daily Performances in Madrid and Barcelona 08 Madrid and Barcelona versus other competitive cities 09 Methodology and contacts MKG Hospitality offers a complete and large range of benchmarking products and provides hotel market data to the EMEA hotel industry helping you to improve your hotels profitability.. We would like to express our thanks to all participants of this program over the last 25 years SPANISH HOTEL INDUSTRY TRENDS SEPTEMBER

3 SPANISH HOSPITALITY INDUSTRY REPORT COUNTRY 10/2013 Year to date - 10/2013 vs local currency change () vs change () Economy Economy Midscale Midscale Upscale Upscale Global Global /2013 by city Year to date by city 10/2013 CITY OCCUPANCY RATE ADR RevPAR CITY OCCUPANCY RATE ADR RevPAR vs local currency change () vs change () ALICANTE ALICANTE BARCELONA BARCELONA BILBAO BILBAO MADRID MADRID MALAGA MALAGA OVIEDO OVIEDO PALMA DE PALMA DE MALLORCA MALLORCA SEVILLE SEVILLE VALENCIA VALENCIA ZARAGOZA ZARAGOZA change () change () SPANISH HOTEL INDUSTRY TRENDS SEPTEMBER

4 SPANISH HOSPITALITY INDUSTRY REPORT AUTONOMOUS COMMUNITIES 10/2013 Year to date - 10/2013 CITY OCCUPANCY RATE ADR RevPAR CITY OCCUPANCY RATE ADR RevPAR vs local currency change () vs change () Andalusia Andalusia Aragon Aragon Balearic Islands Balearic Islands Basque Country Basque Country C. of Madrid C. of Madrid C. of Navarre C. of Navarre Canary Islands Canary Islands Castille and Castille and León León Castille-La Castille-La Mancha Mancha Catalonia Catalonia Extramadura Extramadura Galicia Galicia P. of Asturias P. of Asturias R. of Murcia R. of Murcia Valencian C Valencian C change () SPANISH HOTEL INDUSTRY TRENDS SEPTEMBER

5 SPANISH HOSPITALITY INDUSTRY REPORT FOCUS MADRID thly Results by category October 2013 Economy Midscale Upscale Global thly Results by area October 2013 City Center Madrid City* Airport Suburb Occupancy rate Last 12 months Year-to-date Results by category October 2013 Economy Midscale Upscale Global Year-to-date Results by area October 2013 YTD YTD YTD City Center Madrid City* Airport Suburb RevPAR change by category Last 24 months *Hotels located in Madrid city except those located in the city center SPANISH HOTEL INDUSTRY TRENDS SEPTEMBER

6 SPANISH HOSPITALITY INDUSTRY REPORT FOCUS BARCELONA thly Results by category October 2013 Economy 68,0 9,1 47,6-6,0 32,4 8,6 Midscale 83,0 0,1 87,1 0,8 72,3 0,8 Upscale 86,6 5,3 130,3 0,8 112,8 7,4 Global 82,6 4,6 106,2 0,1 87,6 5,9 thly Results by area October 2013 Old Town 91,0 2,3 122,8 3,6 111,7 6,3 Barcelona City* 86,5 2,8 126,1 1,3 109,0 4,7 Suburb 72,2 8,5 60,8-2,4 43,9 10,5 Occupancy rate Last 12 months Year-to-date Results by category October 2013 Economy 60,2 3,0 48,8-6,9 29,4-2,1 Midscale 76,5-0,1 82,6-0,7 63,2-0,8 Upscale 78,1 1,3 127,4 3,2 99,5 5,0 Global 74,7 1,1 103,4 1,5 77,2 3,1 Year-to-date Results by area October 2013 YTD YTD YTD Old Town 84,5 0,8 112,9 1,8 95,4 2,8 Barcelona City* 77,3 0,7 124,4 3,2 96,2 4,2 Suburb 64,9 1,8 61,9-2,5 40,2 0,2 RevPAR change by category Last 24 months *Hotels located in Barcelona city except those located in Old Town SPANISH HOSPITALITY INDUSTRY REPORT MAD & BCN DAILY PERFORMANCES TRENDS SPANISH HOTEL INDUSTRY TRENDS SEPTEMBER

7 SPANISH HOSPITALITY INDUSTRY REPORT MAD & BCN DAILY PERFORMANCES Daily Results - Madrid November 2013 PERIOD OCCUPANCY RATE ADR RevPAR Week 67,4-3,1 74,2-7,8 50,0-11,9 Week-end 57,8 1,1 65,8-6,3 38,1-4,4 Global 62,9-1,6 70,6-7,8 44,5-10,0 Database Source: MKG Hospitality OR, ADR and RevPAR variations Global Performances Fri 01 Sat Thu Fri 08 Sat Changes ADR Changes OR Changes RevPAR Thu Fri 15 Sat Thu Fri 22 Sat Thu Fri 29 Sat Daily Results - Barcelona November 2013 PERIOD OCCUPANCY RATE ADR RevPAR Week 66,2 0,7 88,0-5,4 58,3-4,4 Week-end 55,4 0,6 84,2 0,5 46,6 1,5 Global 61,1 0,3 86,4-3,4 52,8-3,0 Definition: - Week: from day to Thursday Database - Week-end: from Friday to day Source: MKG Hospitality OR, ADR and RevPAR variations Global Performances Fri 01 Sat Thu Fri 08 Sat Changes ADR Changes OR Changes RevPAR Thu Fri 15 Sat Thu Fri 22 Sat Thu Fri 29 Sat Other available cities on daily basis: Valencia, Málaga, Zaragoza, Sevilla, Oviedo SPANISH HOTEL INDUSTRY TRENDS SEPTEMBER

8 SPANISH HOSPITALITY INDUSTRY REPORT MAD and BCN vs OTHER COMPETITIVE CITIES thly Results by city October 2013 Year-to-date Results by city end of October 2013 CITY OCCUPANCY RATE ADR RevPAR Barcelona 82,6 4,6 106,2 0,1 87,6 5,9 Madrid 71,4-2,9 82,4-11,1 58,9-14,6 Frankfurt 72,5 4,3 119,2 13,6 86,4 20,9 Prague 82,6 1,7 89,6 7,6 74,0 9,8 London 89,5 0,2 162,5 6,4 145,3 6,7 Milan 79,8 2,0 118,6 3,6 94,6 6,2 Rome 82,1 1,5 136,9 1,2 112,5 3,1 Munich 86,0 0,4 133,4 1,5 114,7 1,9 Brussels 78,6 1,0 112,3 0,2 88,2 1,5 Amsterdam 85,6 3,3 126,7-3,0 108,5 0,9 Berlin 83,7-0,4 91,8-2,3 76,8-2,7 Vienna 82,5 1,4 103,3-5,0 85,3-3,4 Paris 89,1-0,4 161,7-7,1 144,1-7,6 CITY OCCUPANCY RATE ADR RevPAR Change (pts) vs YTD YTD YTD Barcelona 74,7 1,1 103,4 1,5 77,2 3,1 Madrid 60,3-2,4 78,9-4,2 47,6-8,0 Munich 78,8 1,8 115,8 4,4 91,3 6,9 Frankfurt 66,8 1,9 99,8 1,6 66,6 4,6 Prague 73,7 2,0 79,5 1,6 58,6 4,5 Milan 70,1 2,6 122,5 0,0 85,9 3,8 Amsterdam 79,3 2,7 118,1 0,0 93,7 3,4 London 85,2 1,6 148,8-1,4 126,7 0,5 Brussels 71,4-0,1 102,0 0,4 72,7 0,3 Rome 66,9-0,1 124,5-0,1 83,2-0,2 Paris 82,8 0,2 152,5-1,0 126,3-0,8 Berlin 76,1 0,5 86,4-1,7 65,8-1,1 Vienna 73,1-0,7 96,3-4,9 70,5-5,9 Comparison of hotel performances between the major cities in Europe October 2013 versus October 2012 size of the bubbles according to the global supply in each cities 100,000 rooms 50,000 rooms 20,000 rooms SPANISH HOTEL INDUSTRY TRENDS SEPTEMBER

9 METHODOLOGY and CONTACT Glossary Occupancy rate: Number of sold rooms divided by number of available rooms Average daily rate: Room revenue divided by number of sold rooms RevPAR: Occupancy rate x average price or room revenue divided by available rooms Available rooms: Capacity x number of days of opening Sold rooms: Capacity x number of days of opening x occupancy rate Room revenue: Room revenue from the sale of guest rooms (excluding other types of revenue such as food and beverage, etc) Conventions National results (Occupancy rate, Average daily rates, RevPAR) are calculated on a variable scale (by taking into account openings and closings). This reflects the reality of supply. However, results by city are presented on a like-for-like basis. Due to the restrictions of some of these samples (the supply itself is restricted) the slightest movement in supply (openings or closings) is likely to generate differences which strongly impact upon results. For daily results, comparison with the previous period is from day to day and not from date to date. (Example: sday, August 2, 2011 vs sday, August 3, 2010). Contact HOSPITALITY INDUSTRY TRENDS - SPAIN - available by annual subscription only MKG Hospitality Paris 5, rue Dantzig Paris - France P: +33 (0) Mail: hcs@mkg-hospitality.com These data cannot be communicated to any third party without an express prior approval of MKG Hospitality (in this case, the data have to be sourced: «source Base de Données MKG Hospitality») This document is confidential and shall not be disclosed to any third party not directly involved in this mission, or any other consulted suppliers MKG Hospitality would like to take this opportunity to thank all hotels chains participating to the HIT Report Spain AC Hoteles by Marriott, Accor Hospitality (Etap, Ibis, Novotel, Mercure, MGallery), Ayre Hoteles, Barceló Hotels&Resorts, Confortel, Citadines, Dolce international, Meliá Hotels International (Tryp Hotels, Meliá Hotels&Resorts, Gran Meliá Hotels&Resorts, Sol Hotels, Me by Meliá ), HUSA Hoteles, NH Hoteles, Hesperia, RafaelHoteles, Room Mate Hoteles, Louvre Hotels (Campanile), IHG Hotels Group (Intercontinental hotels, Crown plaza, Holiday Inn and Holiday Inn Express), Hilton Worldwide, Starwood Hotels&Resorts (W, Westin, Meriden, Sheraton), Carlson/Rezidor, Posadas de España (Getafe), SPANISH HOTEL INDUSTRY TRENDS SEPTEMBER