Hotel Ticker. Performance analysis of selected German cities June Edition July INFINITY - fotolia.com

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1 Edition July 2015 Performance analysis of selected German cities June 2015 INFINITY - fotolia.com

2 June 2015 in comparison to the previous year 1 Current overview of hotel performance for selected destinations in Germany: Berlin Occ: 84 %, ADR: 112, RevPar: 95 June was excellent for the Berlin hospitality industry. Occupancy rose by 5% and room rates were also much higher (28%) than last year (RevPar: +34%). The completely sold-out Champions League final on June 6 generated a huge surge in demand, as well as outstanding room rates. The Hauptstadtkongress (Capital City Congress) from 10 to 12 June 2015 and the EAN Congress (20 to 23 June) were both very well booked. The visit of Queen Elizabeth II at the end of the month also boosted ADR. There was very good demand for the four business weeks shortly before the school summer holidays, which start in mid-july. Dresden Occ: 74 %, ADR: 76, RevPar: 56 June was a very successful month in Dresden. Although occupancy stagnated, room rates did increase by 3%. Business and meeting sector demand rose slightly, since all the public holidays fell in May. This meant higher room rates than in the leisure and group sectors. In addition, there was slightly less group sector business in June, but more individual guests came, which helped raise room rates somewhat. Dusseldorf Occ: 74 %, ADR: 116, RevPar: 83 June went very well indeed in Dusseldorf, as in many other destinations, especially in terms of room rates (ADR: +32%). Very high room rates were recorded thanks to the GIFA A-list trade fair (held every four years) that ran from June 16 to 20. This year, Corpus Christi was also in June, so that 2½ business weeks were available for corporate and MICE business in addition to the trade fair. The DÖAK AIDS Congress was held in the last week of June (24 to 27 June 2015) and boosted room rates. 1 Temporary figures (daily collected) quoted are comparisons with those for the previous year Source: Fairmas GmbH/STR Global, details as of Page 2

3 Frankfurt Occ: 75 %, ADR: 121, RevPar: 92 June in Frankfurt was very healthy in terms of all three key figures (Occ: +14%, ADR: +31%, and RevPar: +50%). This year, the leading ACHEMA trade fair (held every three years) ran from 15 to 19 June, giving rise to extremely high room rates. Other than this, there were no further public holidays or school vacations in June except for one day (Corpus Christi) in the first week of June. The second half of the month was marked by extra individual pick-up, especially from the corporate sector. Hamburg Occ: 83 %, ADR: 112, RevPar: 95 Overall, June in Hamburg was healthy in terms of all three key parameters (Occ: +2%, ADR: +4%, and RevPar: +7%). The IAPH International Port Congress from 1 to 5 June (an event held at rotating venues) provided extra bookings in the first week of June. At the same time, there was some good MICE business and particularly high demand in the leisure segment thanks to late inquiries. Cologne/Bonn Occ: 75 %, ADR: 96, RevPar: 73 June also went very well in Cologne and Bonn. The ANGA COM and VICTAM events, held together with the FIAAP and grapas trade shows, took place at the same time (9 to 11 June 2015). The GIFA trade fair in Dusseldorf (16 to 20 June 2015) generated plenty of overflow business in Cologne. Major concerts by Helene Fischer (coinciding with the GIFA in Dusseldorf on 15 and 16 June) and AC/DC (19 June) generated additional demand. All in all, occupancy increased by a yearon-year 11% with room rates up 12% (RevPar: +24%). Munich Occ: 83 %, ADR: 127, RevPar: 106 There were far fewer public holidays than last June, and only one week of the Whitsun school holidays. However, as Ramadan began on 18 June 2015 (earlier than in 2014), guests from Arab countries left earlier. The G7 summit at Schloss Elmau only benefited a few individual hotels. Two very strong trade fairs ( Intersolar Europe and the Laser World of Photonics ) also took place, generating healthy demand at very short notice. In June, the Munich hotel industry enjoyed an occupancy rise of 5% while room rates increased by 3%. RevPar was thus 7% higher than last year. Page 3

4 Hotel Performance June 2015/2014* Occupancy in % Average Daily Rate in Euro RevPar in Euro Var. Var.% Var. Var.% Var. Var.% Berlin 84,2% 80,3% 3,9 4,9% 112,8 88,0 24,8 28,2% 95,0 70,7 24,3 34,4% Cologne / Bonn 75,7% 68,0% 7,7 11,3% 96,5 86,5 10,0 11,6% 73,1 58,8 14,2 24,2% Dresden 74,2% 73,5% 0,7 1,0% 76,1 74,1 2,0 2,7% 56,5 54,5 2,0 3,7% Dusseldorf 72,1% 66,3% 5,8 8,7% 116,1 88,2 27,9 31,6% 83,7 58,5 25,2 43,1% Frankfurt 75,9% 66,7% 9,2 13,8% 121,4 92,4 29,0 31,4% 92,1 61,6 30,5 49,5% Hamburg 85,3% 83,6% 1,7 2,0% 112,2 107,5 4,7 4,4% 95,7 89,9 5,8 6,5% Munich 83,2% 79,6% 3,6 4,5% 127,7 124,5 3,2 2,6% 106,2 99,1 7,1 7,2% *Source: Fairmas GmbH / STR Global, based on data from participants with daily data entry, Data as of Legend OCC ADR RevPar Occupancy Average Daily Rate (net rooms revenue) Revenue per available Room (net logistics revenue per available room) 49,5% 43,1% 28,2% 34,4% 24,2% 31,6% 31,4% 4,9% 11,3% 11,6% 1,0% 2,7% 3,7% 8,7% 13,8% 2,0% 4,4% 6,5% 7,2% 4,5% 2,6% Berlin Cologne / Bonn Dresden Dusseldorf Frankfurt Hamburg Munich Occ ADR RevPar Page 4

5 The Fairmas is published by: Fairmas Gesellschaft für Marktanalysen mbh, Sachsendamm 6, Berlin, Germany Solutions Dot WG GmbH, Kranzer Strasse 6-7, Berlin, Germany Fairmas Gesellschaft für Marktanalysen mbh specializes in market analyses and the development of planning and controlling software for the hotel industry. The company offers its international clientele a hotel benchmarking platform, as well as various software applications for the fields of budgeting, forecasting, controlling, management reporting and workprocess optimization. As a strategic management consultancy, Solutions Dot WG develops individual and customized strategies and solutions for companies in the hotel, catering and tourism, and provides support in implementing plans. Solutions dot also manages independent project implementation, is active in support management and interim management, as well as in the total quality management (TQM) sector. The Fairmas is edited by: Nadine Klilian, Marketing & Communications Manager, Fairmas Gesellschaft für Marktanalysen mbh, ticker@fairmas.com Gabriele Kiessling, Consultant und Project Management, Solutions Dot WG GmbH, ticker@fairmas.com Page 5

6 Disclaimer No representation or warranty (express or implied) is given as to the accuracy or complete-ness of the information contained in this publication, and, to the extent permitted by law, Fairmas GmbH / Solutions Dot WG do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. Page 6