Targeted Lead Generation

Transcription

1 Targeted Lead Generation Leading provider in targeted lead generation for sales professionals 15DM05

2 Salesgenie is the leader in targeted lead generation for sales professionals. It s the only service that lets you zero in on more prospects like your best customers. Our advanced filtering, mapping and scoring capabilities allows users to spend more time selling and less time searching for leads. Salesgenie is available on demand, from your laptop or mobile device. Sales professionals across all industries and from companies of every size agree that their success has a lot to do with the quality of the sales leads that they are working with. It s obvious that even the most compelling sales offers won t resonate with the wrong buyer or even the right buyer at the wrong time. But the word quality, when used to describe a sales lead refers less to the simple accuracy of prospect data, and more to the richness of insight into the prospect and their suitability for the sales pipeline. That s why almost 30,000 sales professionals choose Salesgenie to deliver targeted sales leads and help fuel their success. By providing company-wide sales insights and arming sales professionals with the information they need to remain confident throughout the sales cycle, Salesgenie sets new standards in delivering targeted sales leads. Sales professionals know that they can t succeed solely on the basis of leads provided to them by corporate lead generation programs. Further, most sales professionals admit a preference for leads that originate in sales and a willingness to take on responsibility for sourcing their own sales leads. Salesgenie recognizes the value of having sales professionals accept this ownership, and equips them to zero in and identify their own sales leads. The result is an environment of accountability for one s own success, and a commitment to thoughtful, active, and effective sales prospecting. By providing sales representatives with qualified leads and enough relevant information to contextualize the contact information, organizations can effectively combat the challenges of a difficult sales climate Aberdeen Group January 2009 Report on Sales Intelligence 2

3 Highest Quality Source of Data in the Industry Where Do We Get Our Data? Salesgenie.com s business and consumer databases are powered by infogroup. infogroup is an original compiler, meaning it gathers and collects the information that goes into its database. Over the last 37 years, it has refined its process for delivering the country s most accurate business and consumer information. 26 Million Phone Calls Each Year to Verify the Information Each day, infogroup data specialists scour thousands of sources to add new data, update existing records and eliminate duplicates. Their process is like no other in the industry. In fact, they do something no other company does they call every business to ensure you get the most accurate and complete information available. infogroup s research staff places more than 26 million phone calls a year to maintain the accuracy of the listings, as well as capture additional information such as key contact, number of employees, square footage, number of PCs and other data S. 86th Circle, Omaha, NE

4 Did you know? Each year more than 65% of business records have a significant change! What Can You Do With Salesgenie? How to Find Targeted Business Leads Salesgenie arms business to business sales professionals with powerful filtering capabilities that allows them to search across one of the largest prospecting databases in the industry, consisting of 14 million businesses. Pinpoint the type of businesses you want to sell to. Target your prospects using detailed business selections, such as all businesses, SIC Code, company name or major industry group....businesses can quickly extend their reach through this kind of solution, and businesses targeting the SMB market can benefit from the kind of sales lead data that Salesgenie offers. Clarence SO, Chief Marketing Officer, salesforce.com 4

5 Salesgenie is working great for our sales associates. The contact and employee information that is provided is very accurate. I have seen an increase in new accounts and more effective marketing by our sales associates due to Salesgenie! Mark Barbier, Aflac Don t waste your time with prospects that are too large or small. Narrow down your prospects by the size of business you want to target. Select by employee size, annual sales volume and location type. Number of businesses with less than 100 employees in the major metro areas * New York City... 1,221 Number of businesses with 1,000+ employees in the major metro areas * New York ,998 Los Angeles ,022 Chicago ,909 Washington DC ,721 San Francisco ,519 Philadelphia ,382 Boston ,811 Detroit ,603 Dallas ,591 Houston ,597 Atlanta ,920 Miami ,186 Seattle ,144 Phoenix ,749 Cleveland... 77,864 Minneapolis ,446 San Diego ,736 St Louis ,936 Denver... 96,830 Pittsburgh... 91,800 *Requested businesses with a phone number and less than 100 employees. Los Angeles Chicago Washington DC San Francisco Philadelphia Boston Detroit Dallas Houston Atlanta Miami Seattle Phoenix Cleveland Minneapolis San Diego St Louis Denver Pittsburgh *Requested businesses with a phone number and more than 1000 employees S. 86th Circle, Omaha, NE

6 In order for a company to truly impact sales effectiveness there must be an organization focus on sales structure, lead management, and sales automation. - Aberdeen Research Whether you market regionally or locally, you can zero in on prospects in your desired territory. Select by state, county, ZIP Code, metro area, area code, or radius around an address or ZIP Code. Number of new businesses that recently opened (last month) in the major metro areas * New York City... 5,971 Los Angeles... 6,586 Chicago... 3,047 Washington DC... 1,510 San Francisco... 1,548 Philadelphia... 3,794 Boston Detroit... 2,740 Dallas... 5,002 Houston... 6,619 Atlanta... 2,865 Miami... 3,674 Seattle... 1,730 Phoenix... 2,267 Cleveland... 1,461 Minneapolis... 1,800 San Diego... 2,760 St Louis Denver Pittsburgh... 1,372 *Requested new businesses with a fulfillment date of last month. Drill down into your business demographics even further. Choose additional criteria such as job titles, business credit rating score, business spending, years in business, and more. 6

7 One in three deals are lost due to the sales reps not being prepared for the sales meeting by adequately learning about the company and conducting other basic get-to-know the prospect reviews. IDC Sales Consulting Practice Once you have completed your search, you will instantly see the number of sales leads that fit your specified criteria. At a glance, you will see the company name, contact name, address, phone number and more. Use this information to evaluate your prospects and weed out existing customers or companies you don t want to do business with. Click on a sales lead to view a detailed profile. Our profiles are perfect for verifying business existence and stability factors, confirming information on new accounts, learning about current customers, and prequalifying prospective customers. Our business profiles contain the following information: Company and owner s name Description of business Key contacts Annual sales & employee size Number of years in business Credit rating score Similar lines of business 5711 S. 86th Circle, Omaha, NE

8 Don t forget to check out our databases of 4 million new homeowners and 15 million new movers. All of our new databases are updated weekly, ensuring you get the freshest information before your competition. Be the first to reach these prospects as they search for new furniture, appliances, banks, grocery stores, restaurants, hair salons, dry cleaners, doctors and dentists. How to Find Targeted Consumer Leads Begin your search by selecting our database of 210 million consumers or drill down with a more defined database such as homeowners, new movers or bankruptcy filers. Decide the best way to contact your prospects: Select phone, direct mail or a combination of both. infogroup runs all of our consumer phone numbers against the Do-Not-Call (DNC) list on a monthly basis to ensure you stay compliant with the law. 8

9 We have had a record year in sales. We ve found new prospects more quickly and efficiently by using Salesgenie. This has cut down on our expenses and improved our performance. I recommend Salesgenie to all my marketing directors. Chris Grall, TruGreen Chemlawn Whether you market regionally or locally, you can zero in on prospects in your desired territory. Select by state, county, ZIP Code, MSA, area code, or radius around an address or ZIP Code. Number of new homeowners who recently (last month) purchased a home in the major metro areas * New York City Los Angeles Chicago Washington DC... 1,047 San Francisco Philadelphia Boston Detroit Dallas... 1,171 Houston Atlanta Miami Seattle Phoenix Cleveland Minneapolis San Diego St Louis Denver Pittsburgh Target your prospects based on attributes critical to your business such as age, income, home value, housing type, home ownership, and more. *Requested records that had a phone number, confirmed and probable homeowners, fulfillment date of last month S. 86th Circle, Omaha, NE

10 No matter how tough the economy, Salesgenie helps sales organizations fill their sales funnel to stay ahead of the competition. Sales 2.0 Magazine Once you have completed your search, you will instantly see the number of sales leads that fit your specified criteria. At a glance, you will see the contact name, address, phone number and more. Zero in on your prospects by common characteristics of the household. Select a range of options such as lifestyle data (hobbies and interests), mortgage information, high tech households, wealth information and more to find prospects like your best customers. Once you select the prospects you want to target, you have three options: 1. Download your prospects into a database 2. Add your prospects to your Contact Manager, which allows you to save contact names, schedule follow-up calls, and manage your leads 3. Print a list or labels for your direct mail campaign 10

11 New! Productivity Tools for Your Success Salesgenie.com Mobile Salesgenie is now available via PDA and mobile devices. Get access to Quick Look-Up and Find features for businesses and consumers, as well as the ability to view prospects and follow-ups in your Contact Manager. Google Mapping Salesgenie has partnered with Google Maps, which allows subscribers to generate, display and print driving directions for efficient sales planning. New Lead Alerts Salesgenie can now send you an notifying you of the newest leads added to the new databases every week or month S. 86th Circle, Omaha, NE

12 5711 S. 86th Circle, Omaha, NE You can succeed by using Salesgenie to: Shrink Prospecting Time. Highly targeted sales leads allow you to quickly find your best prospects and focus time on those customers most likely to buy from you. Increase Close Rates. Our quality data helps you find the best prospects and gives you the insights you need to understand the needs of each client. Shortened Sales Cycles. Connect with new prospects at just the right time and close the sale faster.