CHICAGO S PREMIER BOUTIQUE REAL ESTATE COMPANY

Transcription

1 CHICAGO S PREMIER BOUTIQUE REAL ESTATE COMPANY

2 WHO IS CONLON? # 1 TOP 10 Chicago s #1 Boutique Real Estate Brokerage. Chicago Market Share. Out of over 500 Firms. CONLON: A Real Estate Compay is Chicago s #1 Boutique real estate brokerage. While competig with frachises up to 5 times our size, CONLON still raks i the Top Te i overall market share. *Chicago Market Share provided by MLS for Ja 1st, 2012 through Jue 4th, 2012.

3 DID YOU KNOW? CONLON agets average over 10 years of idustry experiece with a average home sale of $388,000. Compare that figure to the $255,000 Chicago average. It is o secret that CONLON s success i sales ad market share is a direct result of our extraordiary kowledge. 10 YRs + $ 388K CONLON Averages Over 10 Years of Idustry Experiece per Aget. Our Average Home Sale Price. Compare to the $255K Chicago Average. *Average home sale provided by MLS for Ja 1st, 2012 through Jue 4th, 2012.

4 MARKETING

5 MARKETING WHERE BUYERS ARE WHERE BUYERS FOUND THE HOME THEY PURCHASED MARKETING DOLLAR FOCUS BY CONLON Website & Iteret Advertisig 42% Aget 34% Website & Iteret Advertisig 74% Yard Sig/ Ope House 10% Fried/Relative 6% Newspaper Builder 1% 5% Other <1% Seller 1% Sigage 12% Brochures 7% Prit Advertisig 6% Other 1% By uderstadig how buyers act, CONLON focuses marketig your home where buyers search the most. We ivest early 75% of our marketig dollars o iteret marketig esurig the broadest market exposure for your property. Furthermore, by spedig over 25% of marketig dollars o traditioal marketig, we cover all the bases where buyers are lookig. Source: Natioal Associatio of Realtors, Profile of Home Buyers ad Sellers, 2012

6 CONLONREALESTATE.COM O our website, a comprehesive detail page about your property provides potetial buyers high quality photography, key iformatio ad a iteractive ameities map of the surroudig area. With liks to Virtual Home Tours, street views, eighborhoods ad detailed aget iformatio, ColoRealEstate.com exceeds the iformatio buyers expect to fid all i oe place.

7 ONLINE DISTRIBUTION Extesive iformatio about your home will be available where your potetial buyers are lookig ONLINE. These atioal sites (ad more) ad the sites that they power total more tha 900 real estate search Web sites! & Source: ListHub.com

8 PRINT MATERIALS CONLON offers top-quality prit marketig. We have hadselected award-wiig marketig persoel to effectively ad aesthetically reach your home s audiece. While edless custom solutios are available, some stadard prit optios iclude: Full-color, 4-page property brochures Full-color flyers A Quick Respose bar code directed to your property s details Free ameities maps ad restaurat reports

9 PERSONAL MARKETING Persoal marketig ad sigage is a essetial part of our sales strategy. Upo sigig with CONLON, we will immediately put i place a For Sale sig ad begi plaig ope houses ad broker s opes to draw iterest. Workig closely with you ad keepig you iformed of weekly feedback gives us the ability, if eeded, to adjust our actio pla focusig o what your potetial buyers are lookig for.

10 PRICING STRATEGY

11 MARKET VALUE & TIMING THE TRUE MARKET VALUE OF YOUR HOME IS: What a buyer is willig to pay for the property TODAY. Based o today s market. Based o today s competitio. Based o today s fiacig. Based o today s ecoomic coditios. Based o the buyers perceptio of property coditio. Based o locatio. THE TRUE MARKET VALUE OF YOUR HOME IS NOT: What you have ivested i it. What you eed out of it. What it is appraised for. What your eighbor s house sold for. What the tax assessor says it is worth. What it is isured for. Based o prices of homes i the area where you are movig. Based o ormal market time. Askig price. AS A SELLER YOU CONTROL: AS A SELLER YOU DO NOT CONTROL: Market Coditios. The coditio of the property.

12 MARKET VALUE & TIMING Fair Market Value Priced Too High Priced Too Low { { { Time o Market CORRELATION OF ASKING PRICE AND PERCENTAGE OF INTERESTED BUYERS Askig Price % of Buyers $ -15% 90% +15% 10% +10% 30% Market Value 60% -10% 75% MARKET TIME AND ACTIVITY CURVE LEGEND Average Time o Market Time o Market Poit of Sale Activity Price aggressively ad accordigly to sell your property. Settig the price is as much art as sciece, but there are a few truths that ever chage. Fair market value attracts buyers, overpricig ever does. The first two weeks of marketig are crucial. The market ever lies, but it ca chage its mid Time o Market (i weeks)

13 SHOWING CONDITION & PRICING SUMMARY Your home eeds to be i top otch coditio because it affects the price ad value of your home. Although much of showcasig your home is commo sese, thigs like makig ay mior repairs, touchig up pait/wallpaper, geeral clea-up ad pleasat decor ca possibly make a differece i brigig you more moey whe sellig your home. Pricig Summary: I order to sell your home for the best price i the least amout of time, we eed to be prepared to price properly, make a good first impressio ad ot chase the market dowward.

14 COMMISSION

15 BROKER COMMISSION Broker Commissio What that meas? A percetage of the fial sales price is split betwee the buyer s broker ad the listig aget. The commissio covers everythig a broker provides to the seller icludig marketig, resources, reports, forms & paperwork, time ad egotiatig experiece. There are absolutely ZERO hidde or additioal fees associated with sellig your home with CONLON. For example: There are o fees just for listig your home. You will ot be charged for a professioal to take photographs of your home. No fees to advertise your listigs o other real estate websites.

16 COMMISSION BREAKDOWN Nearly ie out of 10 real estate agets work o commissio, ad are paid oly whe the trasactio closes. Except for the legal professio, real estate agets are the oly fiduciaries ad agets who work this way. Commissios are paid accordig to the terms of two cotracts - the listig agreemet, ad the sales cotract. To simplify how commissios are routed, the real estate idustry customarily allows all sales commissios to be paid out of the seller's proceeds, accordig to the terms of the listig agreemet. The percet of commissio that is egotiated is give to the listig broker. Accordig to licesig law, oly licesed brokers ca serve as fiduciaries. They have licesed desigated brokers who work for them, but they have the legal resposibilities of operatig the brokerage. The broker licese allows brokers to serve as agets of the brokerage. They ca egotiate cotracts, but the seller is actually egotiatig with the broker, by proxy. It's the broker's compay ame ad sigature o the listig cotract. Oce the home is listed i the Multiple Listig Service (MLS), the listig broker discloses the terms of the commissios to other competig brokers, so they will brig their buyers to the listig. Whe the buyer's broker presets a cotract to the seller, it will iclude a provisio to collect their share of the sales commissio, as offered by the listig aget i the MLS. That meas a commissio will ormally be split as may as four ways: Listig Brokerage Listig Broker Buyer's Brokerage Buyer's Broker At closig, the listig brokerage is paid by the escrow aget out of the seller's proceeds, or a day or two later whe the buyer's loa is fuded by the leder. The listig brokerage, i tur, pays the buyer's brokerage his or her share of the sales commissio.

17 THANK YOU EQUAL OPPORTUNITY EMPLOYER. EQUAL HOUSING OPPORTUNITY.