<Insert Picture Here> Oracle Master Data Management

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1 <Insert Picture Here> Oracle Master Data Management David Butler MDM Product Marketing

2 Agenda The Business Problem - Fragmentation Information Architecture Oracle MDM Applications End-to-End Data Quality Implementation Considerations Customer Examples <Insert Picture Here>

3 The Enterprise Today Fragmented Systems & Fragmented Data Sales Services Venders Procurement Mfg. Parts Distribution

4 The Enterprise Today Fragmented Systems & Fragmented Data CRM SCM CRM FS ERP FS ERP CRM ERP SCM PLM FS CRM CRM FS PLM ERP SCM

5 The End Result 1 Every business unit has applications. LOB 1 LOB 2 2 Every business unit has business processes to go with the applications 3 The results A thousand points of data entry Fragmented poor quality data Duplication of effort LOB 4 Div 7 Div 8 Div 5 LOB 3 Div 6 LOB 5 Div 1 Div 2 Div 3 Broken business processes Poor analytics High costs & Increased Risk

6 Fragmentation Slows Business Progress Organizations with no master data management strategy are Not achieving expected returns on existing IT investments Negatively impacting new application suite deployments Increasing compliance costs & risk Reducing business agility

7 The Solution Eliminate the Fragmentation Consolidate the master data Create one version of the truth to support all business functions Cleans & Standardize Correct errors, eliminate duplicates, augment, Govern Tie GRC to the clean data and maintain it according to corporate rules Share the master data as a service Connect to all operational Applications, enterprise Business Processes, and Analytical systems

8 Oracle Information Architecture Orchestration Applications Master Data Analytics MDM Applications CRM Apps SCM Apps ESB B P E L Operations Websites Financials Distribution Master Data Data Hubs ETL = DRM = BI Pub = ODI Business OBI EE Plus, Intelligence EPM,.. P M ERP Apps PLM Apps EAI = ESB Oracle DW Exadata w/ RAC

9 The Full Oracle MDM Footprint (w/ links) Participants Oracle WebCenter Partner Integration Services Oracle B2B [EDI & XML adaptors 1SYNC /UCCNet ] External Data Providers D&B Acxiom Trillium Regional suppliers Enterprise Operational Applications E-Business Suite Siebel PeopleSoft JD Edwards Agile G-Log Portal i-flex Retek Demantra SAP Custom Legacy other 3 rd party Application Integration Architecture (AIA) Oracle Service Bus Oracle Data Integration Identity Management XSLT & Xquery Translation Enterprise Oracle Integration Fusion Middleware Backbone Event-Driven Architecture Oracle Adaptors Business Rules Engine Web Services Manager BPEL Process Manager Analytic Services Oracle DB 11g w/ e Oracle Data Mining Anomaly Detector Secure Search OBI EE Dashboards Hyperion EPM Data Integration Services Oracle Data Integrator (ODI) Oracle Warehouse Builder (OWB) DQ for ODI Master Data Management Services Oracle MDM Suite = Data Relationship Management + Customer Hub + Product Hub, Supplier Hub + Site Hub + Data Quality Content Management Universal Content Management Content DB Metadata Management ODI Suite EE Metadata Management

10 Oracle Enterprise Master Data Management The most complete MDM offering in the market today Operational Systems Siebel Data Governance Manager Operational MDM Apps Analytical MDM Analytical Systems Dashboards EBS SAP PeopleSoft Organization Individual Supplier Product Service Location Financial Analytical DW BI &Datamarts Planning JDE Custom Apps Oracle Customer Hub Oracle Supplier Hub Oracle Product Hub Oracle Site Hub Oracle / Hyperion Data Relationship Management Financial Consolidation External Apps Application Integration Architecture Oracle Fusion Middleware Budgeting

11 Key Components of Oracle Hub Products The source of clean data for your enterprise Siebel Siebel EBS EBS SAP JDE PeopleSoft Trusted Master Data SAP JDE PeopleSoft Custom Apps Custom Apps Other BI Consolidates & maintains accurate master information across the enterprise Distributes as a single point of truth to all operational & analytical applications

12 Oracle Customer Hub Import Workbench Identification & Cross- Reference Source Data History Survivorship History & Audit Profile & Correct Events & Policies Privacy Mgmt Trusted Customer Data Roles & Relationships Party Vertical Variants Related Data Entities Cleanse & Standardize Parse Manage Decay Match & Merge / Unmerge Web Services Library Enrich Publish & Subscribe Transports & Connectors Authorization Registry Single view of Customer, Client, Patient, Citizen, Student, Built in Data Governance Built in Analytics End-to-End Application Integration and Data Quality Best in Class Hierarchy Management with DRM Improve Cross-Sell and Up-Sell Efficiency Improve Customer Retention

13 Oracle Product Hub Import Workbench Identification & Cross- Reference Source Data History Blended Record Change Management Profile & Correct Catalog Admin & Security Events & Policies Trusted Product Data Attributes Policies Trading Partners Catalogs Documents Standardize Validate Parse Match & De-Duplicate Enrich Access & Search Publish & Subscribe Registry Transports & Connectors Reporting Single view of Product, Service, Catalog, BOM, Asset, End-to-End Data Quality Built in GDSN 1 Sync Support Buy-Side, Sell-Side & In- Side business processes Multi-Channel Commerce Mass Maintenance Automated processes for product induction and change management Retail and Comms versions

14 Oracle Supplier Hub Trusted Supplier Data Identity Profile Products Services Category Contacts Locations Diversity Bank Controls Single view of Supplier, Vendor, Partner, Distributor, D&B Integration for complete Supplier knowledge Supplier Lifecycle Management integration Optimize Enterprise Spend Analysis & Control Supports Self service supplier management Monitor and enforce standards

15 Oracle Site Hub Centralized Data Model Manual Creation Bulk Load Site Visualization Lease Administration Standardize Auto Gen Site Inventory Mgmt. Enterprise Asset Mgmt. Trusted Site Data Site Location Attributes Trade Areas Duplicate Resolution Validation Access & Search Web Services Reporting Single view of Site, Location Site Lifecycle Management Advanced Site Hierarchy Management Manage Sites without addresses Relational mapping of site information such as competitor Site mapping and view using Google Maps Ability to integrate to site systems such as property or asset

16 Oracle Hyperion DRM Bulk Import Blender` Incrementa l Updates Application Templates Version Control Change Requests SOAP / COM APIs Query & Compare Rules & Validations Approvals & Workflow Granular Security Trusted Master Data Data Model Agnostic Master Data Repository Business User Interface Wizard-driven Configuration Attribute Management Hierarchy Management Impact Analysis History & Audit Derived Attributes Merge Changes Web Services Export Profiles Export Metadata Books Reports Aligned view of Reference Data, Enterprise Dimensions & Hierarchies Deep EPM Integration Proactive Data Governance Intuitive easy to use Business user interface Supports financial structure alignment across the enterprise IT departments are able to enforce business processes

17 Operational / Analytical MDM / EPM Operational Data Operational Mastering BI & EPM Applications Siebel Single view of customer Customer Data Base Single view of customer DRM Results hierarchies BI EPM EBS SAP OBI EE JDE PSFT Single view of product Product Data Base Single view of product hierarchies DRM Results EDW Data Marts Custom Apps Other Single view of financials Financial Data Base hierarchies Single view of financials DRM Results Optimization Reporting Business UI DRM Analytical Mastering Alternate hierarchies Multiple dimensions Cross domain mappings Business perspectives

18 Multi-Entity MDM A Single Global Schema for real multi-entity MDM B2B, B2C, B2B2C Across Industries Fully attributed (100s of thousands) Flexible Date, Address, Currency Extensible Unlimited attribute expansion Multi-Language, Multi-Org Leverage relationships between entities Customers can also be suppliers Customer x Product = Install Base Employees support Assets Assets & Customers have locations

19 All Entities - 1 Single Global MDM Instance Lowest possible Total Cost of Ownership Real Applications Cluster Customer Hub, Product Hub, Site Hub, Supplier Hub One CD to Install One Backup / Restore Mechanism One Upgrade Procedure One Integration Repository One Enterprise Manager One RBAC scheme One BI platform Multiple dashboards Multiple Languages

20 End to End Data Quality

21 Two Pillars to Data Quality Best of Breed solutions from Oracle Cleanse Party master data Cleanse Item master data Profile, Standardize, Cleanse, Match and De-duplicate Party and Address data Customer, Supplier, Partner, Distributor, Regulator, Contact, Organization, Family, Constituent, etc. Within an MDM Hub, on entry to MDM Hubs, at Application data entry (for MDM Aware applications) Profile, Standardize, Cleanse, Match and De-duplicate Item data in any system or process Product, Item, Catalog, Medical Procedure, Calling Plan, Asset, Parts, SKU, Service, etc. Within the MDM Product Hub, on entry to MDM Product Hub, at Application data entry (for MDM Aware applications) Oracle DQ Profiling Server, Parsing & Standardization Server, Matching Server, and Addr Validation Server Oracle Product Data Quality (built on Silver Creek DataLens technology)

22 Complete Party Data Quality Process Rules Manager - Design, Develop & Valida*on Rules Execu*on Engine Rela%onal and Flat Files (Workbench) Loans Credit Card Legacy ERP Analyze / Profile Standardize & Cleanse Match & Deduplicate Scorecards & Repor*ng (Report Viewer) Enrich CRM/ MDM Objective: Zero rejects Other Corrective Actions Error Report Correction Files Manual Review Candidates Singles Merged Excep*on Management Process (Data Quality Assistant) ETL

23 Oracle Product Data Quality Semantic-based technology can be called from any system or process Govern Siebel EBS Consolidate Trusted Product Data Share Users Siebel SAP Cleanse EBS GDSN SAP Other Custom Apps BI

24 MDM Aware Applications With Application Integration Architecture Consolidate PFST JDE Portal iflex Retek MDM EBOs MDM Hubs Retek PFST JDE SAP iflex Cleanse & Enrich Dedup & build golden record Publish to participating applications 2010 Oracle Corporation

25 Synchronize Enhance Fetch Match Oracle End-to-End Data Quality Oracle s DQ Product set Siebel BI EBS SAP JDE PSFT Custom Apps Data Profiling Standardization Cleansing Matching DW/DM ODI EPM OBI EE Siebel Other EBS MDM DQ SAP JDE PSFT Custom Apps MDM AIA PIPs Turn a thousand points of data entry into a single version of the truth

26 Oracle MDM Roadmap

27 Oracle MDM Investments: Critical for Oracle Investment & Differentiation strategy Industry Integration Data Governance & Quality Enterprise Grade & Time to value

28 MDM Roadmap Investment Summary Customer Hub (CDH) & Product Hub 12.1 Data Watch & Repair Product Data Quality Site Hub MDM BI AIA Release PIM to Agile - Content enrichment AIA Release MDM 4 telco - SAP Product hub Customer hub (CDH) AIA Release MDM 4 HE? - JDE? - CRMOD? - Flexcube? Fusion v1 MDM: PIM & CDI! PIM for Retail AIA 2.3 UCM MDM Applications AIA Integrations Customer Data Quality Profiling & Parsing Higher Ed Constituent Hub Product Hub for Telco Customer Hub (UCM) 8.2 Meribel Release Site hub Supplier hub DRM DRM Supplier hub Customer Hub (UCM) 8.3 Site hub

29 Implementation Considerations <Insert Picture Here>

30 Scope of Oracle MDM Services Governance, and Project Control Governance Model MDM Vision & Objects Mission Data Sources Mgt Support Integrated Feeding Project Mgt Office Application MDM Resources Availability System & Data Owners Alignment Enterprise Data Model ownership Data Governance & Stewardship Plan Change Mgt Process Training Scope and Data Quality and Business Data Migration Requirements Phasing Integrated Consuming Applications Organizations impacted / Channels Languages & Countries Data segments Data volumes Reporting/BI DQ in Data Sources Data Quality Targets Cleansing Rules Matching Rules Survivorship Rules Centralized or Decentralized Correction Process Cross Reference ID s Third Party Cleansing Tools Integration, Process, and Workflow Connectivity / Standards Master / Slave Data Structure Mapping Process Flow Coordination Error Handling Cross Referencing Security (B2B) Reliability Performance / Scalability Flexibility / Cost of Maintenance Upgrades Technology and Architecture Network / Bandwidth Migration Technology Integration Technology Analytical Technology Sovereign Instance vs Joint instance Federation Process Orchestration Guaranteed Messaging and Persistence Performance & Scalability Data Center and Operational Considerations 24 x 7 Availability SLA s Business Continuity Disaster Recovery High Availability Monitoring Production Guidelines Exception Handling Backup and Replication Capacity Planning Production Migration and Multiple Environments

31 MDM Partner Program Critical for your MDM program s success An ecosystem of 75+ SI s globally providing global and regional (DQ) expertise Skilled and experienced in priming Oracle MDM projects or augmenting for niche skills such as DG, DQ, Industry knowledge full spectrum Product co-development partnerships deliver deep implementation expertise and supported products Augmentation from Oracle Consulting

32 Customer Examples

33 Categories of MDM Benefits Benchmarks of Oracle MDM Customer Implementations GROWTH EFFICIENCY IT AGILITY COMPLIANCE Improve CRM performance to increase revenue and market share Operational efficiency across multi-functions of an enterprise Increase IT resiliency in a changing business landscape Reduce operational risk and improve regulatory compliance CUSTOMERS ON AVERAGE GENERATED 2%-5% INCREASED REVENUE FROM SALES WITH MDM EFFICIENCY OF OPERATIONS INCREASE WITH IMPROVED PROCESSES AND DATA GOVERNANCE EFFICIENCY OF IT OPERATIONS RESULTING IN GREATER AGILITY OF BUSINESS MODELS EFFICIENCY OF IT OPERATIONS RESULTING IN GREATER AGILITY OF BUSINESS MODELS

34 Growth A Large Global Insurer Single view of customers across 100+ life and non-life insurance policies, pension funds and employee pension schemes Customer Hub with about 1.5 million customer golden records 2 % increase in amount of insurance premium collected 12 % reduction in marketing reach costs 5% increase in cross-sell/upsell Major IT Rationalization initiative to support Zebra s growth strategy: organic & external Live with customer master integrated via AIA Deployment time - 6 months with cleansing and integration Integration alone 2 months with AIA foundation pack Improved campaign response rate by 10%

35 Efficiency and IT Agility New Product Introduction times were excessive. BT needed to reinvent its communications product paradigm. Support growth through acquisition and solve customer and product data fragmentation Oracle Product Hub with its configuration and workflow capabilities Centralized product and customer on different MDM instances BT went from 40 days to introduce 3 products to 30 days to introduce 100 products. Time-to-market performance Streamlined operations

36 IT Agility A Large Telecom Manufacturer Support KPN s business transformation from product to customer centric enterprise Support total customer satisfaction goals with single view of customer data for company s mobile devices division Live on Oracle MDM with & Customer Data Quality deployed as a foundation for CRM & BRM Centralized B2B customer master in a single instance $1.8 million savings in IT project costs Retired 6 legacy applications, saving on maintenance costs Reduced integration costs by 20%

37 Compliance Financing arm of Toyota Motor Corporation, with 10M+ accounts need to increase loyalty with both dealers and consumers. Oracle Customer Hub (UCM) with its proven scalability and privacy management capabilities Enhances customer service at all touch points Deepening customer loyalty Compliance with privacy regulation mandated by Gramm-Leach-Bliley Act Growing global product compliance imperatives - 32 country certifications, RoHS compliance Oracle Product Hub with its support for product mandates and regulatory compliance Automated country-specific configurations for compliance Enabled a smooth transition to RoHS compliance Reduced item creation and change processing time from days to hours

38 Oracle Master Data Management Customers Over 1000 Customers Across Industries & Around the World Communications, Media & Utilities Manufacturing & Distribution High Technology Public Sector Financial Services Life Sciences and Healthcare Retail & CPG Belgium Post = Multi Entity = Data Governance

39 For More Information search.oracle.com Master Data Management or go to

40 The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle.

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