Master Data Management What is it? Why do I Care? What are the Solutions?

Transcription

1 Master Data Management What is it? Why do I Care? What are the Solutions? Marty Pittman Architect IBM Software Group 2011 IBM Corporation

2 Agenda MDM Introduction and Industry Trends IBM's MDM Vision IBM InfoSphere MDM Portfolio 2011 IBM Corporation

3 What is Master Data? Why is it important? Master data is a subset of all enterprise data Master data is the highvalue, core information used to support critical business processes across the enterprise Master data Master Data is information about customers, suppliers, partners, products, materials, employees, accounts and more Master Data is at the heart of every business transaction, application and decision 3

4 What is Master Data Management? Discipline that provides a consistent understanding of master data entities (customer, product, etc.) A set of functionality for data governance that provides mechanisms & governance for consistent use of master data across the organization Is designed to accommodate, control and manage change ACQUIRE: SOURCE SYSTEMS MANAGE: MDM CRM Name: B. Jones INFORMATION th Address: 35 West 15 Street Address: Toledo, OH First: ERP Last: William Jones 35 West 15th St. Address: Toledo, OH Address: l Jone s 35 West 15th Street City: Toledo Name: Address: Legacy Billie Jones 36 West 15th St. Address: Toledo, OH Name: Address: 4 ACT: ENTERPRISE APPLICATIONS Bil State/Zip: OH / Gender: M Age: 4 DOB: 6 1/1/65 Sales Customer Support Claims

5 Business drivers 5 Revenue Agility/Strategic Initiative Identify cross-sell, up-sell opportunities Customize product offerings and bundles Introduce new products quickly Identify high value customers Improve customer retention Consolidate data from silos/integrate new systems quickly (M&A) Meet demands of new business channels Grow with the business Identify key relationships and hierarchies Cost Compliance Reduce risk Control access to data Adhere to government and corporate regulations Manage customer privacy preferences Automate manual business processes Reduce data errors Eliminate excess mailings Identify risk (credit) Supports system consolidation initiatives

6 Customers across industries are addressing a broad set of business challenges with MDM Government Improve Case management Reduce fraud across benefit Applicants Improve revenue collection across Taxpayers Improve Citizen services Streamline Asset management across Locations 6 6 Healthcare Improve Patient care and reduce medical errors Encourage Physician loyalty Improve Compliance and Patient privacy Streamline Hospital Asset management or medical Products across supplychain and Locations Telco Improve Customer service and billing Contracts, and reduce churn Support 6 Regulatory compliance for Customers / Organizations Grow Customer wallet share through tailored Product offerings and bundles Energy & Utilities Energy Price data management Asset and Location management (e.g., reservoir, oil field, meter) Improve Customer service

7 Customers across industries are addressing a broad set of business challenges with MDM Financial Services Insurance Retail Regulatory compliance for Customers Improve Customer satisfaction Grow Customer wallet share through tailored Product offerings and bundles Understand full exposure and reduce credit risk across Accounts Streamline Member enrolment Improve claims processing for Members Create custom Product offerings and bundles Optimize Policy management Manage compliance and privacy across Members Superior Customer multi-channel experience Improve Customer loyalty Faster Product launch across Locations Improve Vendor / Supplier onboarding 7 7 Manufacturing Streamlined Asset management Improve Supplier / Dealer financial management Food Products safety compliance Manage Customer preferences and lifecycle Faster Product launch across Locations

8 What do customers want from MDM? Customer s Want: 1. Technology that can grow as business needs change 2. An impactful & fast phase one, building towards a strategic deployment 3. Integrate to applications & impact key business processes 4. Experience & Best Practices 5. Leverage existing investments 6. Data Governance 8

9 State of the Master Data Management Market Top Industry Trends Key Challenges Adoption broad, but often shallow across many industries Organizations are still struggling to define a starting point for MDM Moving from Early Adopters to Fast Followers IT recognizes the need for MDM most often and still struggles to sell to the business Not a matter of if, but when (and in what form) Market size ~>$1bn in 2010 Market growth 12-14% in 2010 Most initial MDM implementations are successful Clients who have started MDM can get bogged down on their journey where do I go next Integration to business applications is a key success factor Market is evolving from uni-domain to multi-domain needs Potential customers usually discuss MDM in the context of their overall needs IBM Corporation

10 Industry Trends Top Industry Trends MDM for customer data and MDM for product data have dominated early MDM adoption. Other domains that are showing traction: single view of supplier, and purchased part and asset oriented MDM. This will not lessen the demand on customer and product oriented MDM; it means that increasingly organizations will have overlapping MDM efforts within their business Not all industries call it MDM : Healthcare EMPI (Enterprise Master Patient Index) Government Entity Resolution IBM Corporation

11 Gartner Industry Heat Map 11 5 yr CAGR = 16.9% (customer data); 15.5% (product data) 2011 IBM Corporation

12 There is Widespread Adoption Across Industries IBM Corporation

13 Agenda MDM Introduction and Industry Trends IBM's MDM Vision IBM InfoSphere MDM Portfolio 2011 IBM Corporation

14 Delivering business insight requires mastering your information Going beyond simply managing to Optimizing Business Results Clients Information Supply Chain Applications & Processes Analyze Integrate Reports & Dashboards Business Intelligence Applications Master Data Business Applications Database Infrastructure Content Transactional Streaming Business Data Applications 14 Data Warehouse rnlity e v GDoata Qutay uri Sec cycle nt e Life agem n Ma

15 Information Governance Delivering Trusted Information for Smarter Business Decisions MANAGE INTEGRATE ANALYZE DB2, Informix InfoSphere Information Server InfoSphere BigInsights FileNet soliddb InfoSphere InfoSphere Warehouse MDM External Information Sources InfoSphere Cognos, Streams InfoSphere Warehouse Business Analytic Applications GOVERN Quality InfoSphere Information Server 15 Lifecycle InfoSphere Optim Security & Privacy InfoSphere Guardium

16 MDM in an Overall Architecture si U des ab- el o R Portfolio Mgmt. Partner Gateway Services s noi t acil pp A Customer Call Center Data Steward Business Processes Business Services Business Services Repository Collaborative Collaborative MDM MDM Enterprise Service Bus Operational Operational MDM MDM Customer Product Account Others GlobalName Name Global Recognition Recognition 03/24/11 Partners Registry / Repository Enrollment/ Admin/ Systems 16 External Web Corporate & Others Customer Product Account Others Business Glossary WebSphere Commerce Content Management Cognos Reports Enterprise Data Warehouse Information Integration Platform Understand Cleanse Transform Deliver Historical Data Load Master Data Load 2011 IBM Corporation

17 Agenda MDM Introduction and Industry Trends IBM's MDM Vision IBM InfoSphere MDM Portfolio 2011 IBM Corporation

18 IBM InfoSphere Master Data Management A broad set of capabilities to enable adaptive master data management solutions Adaptive MDM for diverse requirements World s largest MDM customers and implementations Rapid time to value with multiple deployment options Support for any data domain and industry Strong master data stewardship capabilities Pre-packaged capabilities speed time to market Customizable and extensible foundation Seamless scaling as data volumes grow 18 18

19 IBM InfoSphere MDM Server for PIM Allows companies to author, enrich and manage product and other core information that can be made available for strategic business initiatives Collaborative Authoring

20 PIM Addresses Core Challenges Key Product Information Scattered Across The Organization Product Information Targets / Destinations Docs Direct from Suppliers Product Producer s Creative and Copy New Item Form Finance Merchant Order Mgmt System Promotion Managers Regional Managers Retek Suppliers / Vendors Vendor Managers Images Call centers ERP Logistics Images Category Managers ecommerce (website) Print publishing Spread sheets GDS Network Enterprise Applications Authorize / Reject Price Update Marketing Procurement Analytical Product Data 20 20

21 InfoSphere MDM Server for PIM Author, Enrich and Maintain Product (+ other) Data Product Information Targets / Destinations Internal Systems Databases Internal s Customer Support Docs Spread sheets Product Producer Finance IT Sales B2C website B2B website Portals InfoSphere MDM Server for PIM Call centers Store shelf space Operational External Resources decisions Suppliers GDS Direct from Suppliers Vendors Kiosks /24/11 21

22 InfoSphere MDM Server for PIM Functional Capabilities Collaborative Business Processes Workflows for Collaborative Tasks Extendable Authoring UI InfoSphere MDM Server for PIM Business User Interface for Authoring and Search Collaborative Authoring Flexible Data Model Product Catalogs, Category Hierarchies, Attributes, Relationships Business Process workflow Data Synchronization Imports and Exports with Deltas and Versioning Job Scheduler Catalog Mgt NPI Multi-Commerce MDM Custom-Built Domains User and Role Security Granular Access privileges to enforce complete and accurate data User and Role Security Attribute Level Security GDS Product Location Supplier Others

23 IBM Initiate Master Data Service Assembles a virtual, single view of master data and relationships from across existing systems delivering these views whenever and wherever they are needed. Virtual, Composite Views IBM InfoSphere MDM Server Centrally and physically manages and maintains master data for multiple domains including customer, account, product and others to gain a single record Central, Golden Record

24 Do you want an MDM solution designed to assemble a single view of existing systems? Source System A Source System Source System B Do you want an MDM solution designed to administer master data for existing systems? Source System C A Source System B Source System C Integrated Customer Information System Thin Customer Information Index Characteristics: Focus: Improving existing foundational processes and applications Focus: Changing or creating new foundational processes and applications; Rationalizing or retiring systems Typical Functions: Search, composite views and accurate identification Typical Functions: Repository for operational and transactional applications Source of Truth: Source systems are the authority Source of Truth: MDM Hub is the authority Governance challenge: Resolving / acknowledging differences between independent sources Governance challenge: Getting everyone to agree on the single source of truth Only IBM supports both styles with recognized leading products. Start at any point in your MDM journey and grow as your needs grow

25 IBM Initiate Master Data Service Functional Overview Data Stewardship Inspect and resolve data quality issues Visualize and manage relationships IBM Initiate Master Data Service Data Stewardship Master Data Engine Highly accurate and flexible matching and searching across multiple data domains Load, match and link master data in hours Master Data Engine Flexible and Extensible Data Model Model complex master domains and relationships Employ data models that are built and optimized specifically for master data management Match & Link Workbench Relationships Data Model MDM Powered Solutions Framework Streamline creating MDM-powered solutions for end users Solutions Framework Components Blueprints Integration Integrate with multiple real-time and batch options Deliver trusted master data to downstream data warehouse, analytics and BI systems Message-based support (HL7, JMS, MQ Series) Integration SOA Java/.Net Industry

26 InfoSphere MDM Server Functional Capabilities Single source of truth for master data for all applications Business Services Enables business process to easily leverage master data Speed time-to-value, reduce subsequent phase investment InfoSphere MDM Server Data Stewardship Functionality Stewardship: Data Quality, Stewardship, & User Interfaces Events: Event Management & Business Rules Security & Entitlement: ROV Multi-domain Extensible data model supporting domains including Party, Product, Account & Location Relationships between domains MDM Workbench Business Services Pre-built MDM Domains Party Tooling for easy extensions to data and UI generation Robust Data Integration Customizable Account Product Custom Integration Content Data Analytics Pre-built Data Integration & Quality

27 27 03/24/ IBM Corporation