Real World MDM Challenges and Benefits

Transcription

1 Real World MDM Challenges and Benefits Gary Bahl, Sr. Manager MDM Product Marketing and Management, Talend, Kumar Ramamurthy, Sr. Director, DWBI and Analytics, Virtusa, Rodger Karl, CEO and Founder, Infosense, Nimesh Jaspal, Decision Technologies,

2 Talend s Unique Integration Solution Reduce costs Eliminate risk Reuse skills Economies of scale Incremental adoption Best-of- Breed Solutions + Talend Unified Platform = Unique Integration Solution 2

3 Agenda MDM Overview Gary Bahl Customer Domain: TUI Case Study in Hospitality Industry Kumar, Virtusa Reference Data Management: Healthcare Informatics case study Rodger, Infosense Product Domain: Manufacturing Industry Case Study Nimesh, Decision Technologies Talend 3

4 Talend Platform For MDM Master Any Domain Unified Solution Deploy Profile & Cleanse Future-Proof Master any party or product domain on single technology, license and hardware investment Comprehensive data management solution to support all MDM requirements DI, DQ, BPM, & Data Services Enable any Gartner MDM architectural style and MDM on-premise, oncloud, or as a service deployment mode Integrated closed loop complete data quality for a regular quality assessment on any dataset to detect anomalies Intuitive, open future proof, and pure code generation tool to model any data and define relationships among master data 4

5 Over 4,000 Customers and One Million Users Finance & Insurance Services Manufacturing & Retail Public Sector & Education 5

6 Sample MDM SI Partners Phoeme

7 Agenda MDM Overview Gary Bahl Customer Domain: TUI Case Study in Hospitality Industry Kumar, Virtusa Reference Data Management: Healthcare Informatics case study Rodger, Infosense Product Domain: Manufacturing Industry Case Study Nimesh, Decision Technologies Talend 7

8 Case Study Hospitality Industry: Talend MDM How did a customer centric solution enabled business transformation at TUI?

9 How we helped TUI? Move from a booking-centric to customer-centric world Have a single view of the customer. Enable a relationship. Personalised offerings for each customer. Allow upsell and cross-sell. Give the customer a seamless user experience. Drive loyalty and retention, enhance TUI brands Customer service automation A consistent experience across channels. Familiarity. Scale in the Call Centre. Improve resolution time. Business intelligence to inform business planning. Evolve and dominate. Improve quality within the workplace for TUI employees Deliver a strategic platform Build for change An evolution path to an online world An evolution path for European brands? Make travel experiences special! A leading Leisure and Travel Organization with over 200 brands and 30 million customers worldwide is looking to drive loyalty and retention, and offer its customers a seamless experience regardless of the sales channel be it retail, call centers or the internet.

10 Solution Overlay Multiple Consumers c Brochures Other Agents TUI Group Sites TUI Travel Shop Customer Case Management TUI Call Centre ESB Customer Data Management Back Office Systems

11 Project Metrics Interface Details Subject Area Number Source Systems 6 Target Systems 8 Consumed interfaces 11 Published Data Services 11 Hardware and Software Subject Area Details MDM tools Talend Platform for MDM (for initial development) Talend Platform Cluster Edition 5.1.2(for go-live) Experian Link 1.3 Operating System Red Hat Enterprise Linux Server release 6.2 (Santiago) Windows 2008 R2 Database Oracle 11G Release 2

12 Customer Data Profile Entity Core Customer Details Customer Case Volume 27 million 600 K Customer Account (Hybris) Customer Brochure Request (Inbro) Customer Recommendation (ACDS) Customer (CDM) Customer Contact Point (CDM) Customer Group (CDM) Customer Marketing Preferences 27 million Customer Marketing Campaign (ACDS) Customer Engagements (ACDS) Customer Segmentation 100 million Customer Preferences (CDM) Customer Role (Multiple Systems) Ancillaries Customer Engagements 80 million 20 million Customer Booking (@comres/vision/tracs) Customer Profile (ACDS) Customer Feedback (CSQ/Review) Customer bookings 10 million Customer Case (Pega) Shortlist (Hybris) Customer Feedbacks 15 million Customer Documents (Pitney Bowes) Saved Search (Hybris) Saved Searches Shortlists Customer Preferences 10 million 10 million 10 million Customer Marketing Preferences (ACDS) Boundary of CDM Solution CDM Entities and Data Boundaries Customer Segmentation (ACDS)

13 Agenda MDM Overview Gary Bahl Customer Domain: TUI Case Study in Hospitality Industry Kumar, Virtusa Reference Data Management: Healthcare Informatics case study Rodger, Infosense Product Domain: Manufacturing Industry Case Study Nimesh, Decision Technologies 13

14 Case Study: Reference Data Management Medical Informatics Clinical Data Warehouse

15 Reference Data Management at BCBST What: HealthCare Reference Data Code sets. CPT, ICD9/10, Type Of Services, NDC, CCS, EBM, Provider Taxonomy, and more Problem: Reference Data is used in 75% of all business functions Clinical, Facility, Consumer Dashboards, DM/CM/Wellness Campaigns and Messaging Solution: Providing a system of record and Data Stewardship plays a pivotal role in alignment of RDM ROI: Improved Collaboration on DI/BI, Increased speed to market, TCO reduction, Strategic investment of clinical data warehouse as corporate asset.

16 Case Study: BCBST on Clinical Data Warehouse and RDM 1) All unstructured, structured and un mastered data is acquired and staged into Teradata 2) TD Staging Data imported into Talend 3) Data is mastered in Talend by Data Stewards 4) Data is approved for export to CDW 5) Data Integrated back to Clinical Data Warehouse Core *STATS: 13TB DW, Largest Table: 1.5B, Mixed Data Velocity

17 Why Infosense & Talend Cost Components Deployment Data Steward vs Technician Meshing of DI and MDM. Industry Health Care Practice Accelerator Industry Data Models Master Member, Master Provider, Benefit Plan, Claims, Care Management, Campaigns, and more Plug-In BI, ETL, Subject Areas / Functional Areas Data Warehouse and Analytics Expertise Talend

18 Agenda MDM Overview Gary Bahl Customer Domain: TUI Case Study in Hospitality Industry Kumar, Virtusa Reference Data Management: Healthcare Informatics case study Rodger, Infosense Product Domain: Manufacturing Industry Case Study Nimesh, Decision Technologies 18

19 Case Study: Manufacturing Industry Electrical Motors MDM

20 Electrical Motors MDM Electrical motors: A very complex product Multiple standards Long lead times Many types Many uses

21 Electrical Motors MDM A leading HVAC manufacturer with 27 product lines and 12 lines of business looking for a competitive advantage with it s third party sales force International expansion enablement Moving from US centric systems to international markets Single unified system for electrical motors Product selection automation Strategic platform for productivity enablement Reduced special design requests (SDRs) Increased sales transaction velocity Increased product selection Increased production velocity Searchable system vs. tribal knowledge Alternate product fits

22 Project Details The Talend Advantage Rapid prototyping Unified platform Lower total cost of ownership The Decision Technologies Advantage Process focus & centricity Domain expertise Deep Talend expertise MDM DI tools DQ tools Web services Platform Systems Workflow / BPM All Talend, Out of the box Motor Entity Metrics 20,000+ searches per month 5000 in stock motors 4 connected systems Automated supplier updates N0 more tribal knowledge

23 Nimesh Jaspal CTO

24 Appendix

25 Case Study Hospitality Industry: Talend MDM How did a customer centric solution enabled business transformation at TUI?

26 MDM Style Used for Implementation Consolidatio n Style Registry Style Coexistenc e Style Transactio n Style Federation or physical consolidation Batch or real time Unidirectional data flow Data quality controls in/at the master Hybrid between the two data repository Federation and real-time change propagation Real time Bidirectional data flow Data quality controls at the master data sources Federation, physical consolidation, and real-time change propagation Batch and realtime Bidirectional data flow Data quality controls at sources and master data repository Physical consolidation and real-time change propagation Batch and real time Bidirectional data flow Data quality controls at the master data repository

27 Integration Layer Integration Layer Solution Architecture Customer Data Management Static Architecture Talend Integration Platform GetCustomerDetailsCore ACDS Tracs Integration Services Batch Adaptors Real-time Adaptors Migration Adaptors Master Data Governance Standardisation Services Web Layer Talend Administration Data Quality Services Parsing & enrichment (Experian) Data Quality Dashboard Matching Services Integration Services Real time data services Batch data services GetCustomerEngagements GetCustomerProfile GeCustomerinteractions SearchCustomer MatchCustomer Hybris Talend ESB CreateCustomer MatchCustomerBulk Pega Data Layer UpdateCustomer PublishCustomer Active Directory Data Staging MetaData Repository Master Repository PublishCustomerMerge Legend SOAP over JMS SOAP over Http TCP/IP - Kereberos File based

28 CDM Solution Key Features Generic data services architecture for maintaining and reading customer data. The Customer Data Model is defined to support international customers using international ISO standards for Customer Contact details. The solution is being implemented on a generic Data Driven Framework that is built to support international geographies All interfaces are Web Services based using open standards for handling international alphabets A Modular approach is being followed that allows integration with international reference data sets for name and address cleansing. Talend Modules Used Data Integration, Data Quality, ESB and MDM Generic Data Services Layer Data Integratio n TALEND* Unified Platform ESB Data Quality Data Driven Modular Components Open Integration Standards Master Data Management International Enterprise Data Model Customer Data Management

29 Questions?