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1 <Insert Picture Here> Oracle Data Integration 11g Overview Tim Sawyer

2 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 2

3 Agenda Your Business and Data Integration Oracle s Data Integration Solutions Why Oracle Product Overview Q&A <Insert Picture Here> 3

4 Today s Business Landscape Continual Cost Pressure Accelerate Your Business 4

5 Business Drivers For a Modern Data Integration Platform Do More with Less Extend the use and lifetime of systems Design metadata-driven integration Compete Globally 24X7 Ensure continuous uptime Access data in real time Use Data for Competitive Advantage Ensure the quality of your data Actively govern most valuable asset Automate and Adapt Business Processes Expose data services for reuse Orchestrate processes using SOA Accelerate Your Business 5

6 Enterprise Data Integration Essential Ingredient for Information Agility BI/DW SOA & MDM Data Integration Database Consolidation Modernization Strategic Value of Data Integration: Consistency for major enterprise initiatives like BI, DW, & MDM Common technical foundation platform across data silos Central point for data governance, availability and controls 6 6

7 Agenda Your Business and Data Integration Oracle s Data Integration Solutions Why Oracle Product Overview Q&A <Insert Picture Here> 7

8 Key Data Integration Solutions Business Intelligence Growing data volumes and shrinking batch windows? Need fresh data 24X7 to optimize operations? Mission-critical OLTP with performance impact? High Availability/Disaster Recovery Strict SLAs for high availability and performance? Need single technology for heterogeneous systems? Leverage standby systems for transaction processing? Consolidation / Migration Want to get onto more efficient and effective standard infrastructure? Can t afford downtime? Why not fix data assets during an infrastructure move? Data-based Application Integration Integrating today via manual code? Looking ahead to SOA but concerned about the data? Need to handle large files and batch processes? Support global operations with realtime data? 8

9 Business Intelligence Real Time Data Warehouse Source 1 EMP DEPT On-Disk Logs Continuous ELT Solution Log-based capture of database transactions from source systems Load to target with sub-second latency Transformation performed on the database using E-LT in continuous mini-batches Source 2 EMP DEPT Low Impact Real-Time CDC DIM FACT DIM Benefits EMP DEPT DIM DIM No resource / performance impact to OLTP On-Disk Logs ODS Schema DW Schema Fresh data available for better decision making Get double-duty from database investment by using it for transformations No batch windows necessary key for global businesses Ministry of Finance, Financial Data Center 9

10 Improved Profitability with Real-time BI/DW Overstock.com Business Challenges Demanding business community of partners, manufacturers, and distributers put heavy demands on data loads for BI/DW Fickle consumers with unpredictable buying patterns set new requirements for instant access of pricing and merchandising information Oracle Solution Oracle provided a complete solution for integrating data in real-time for the BI/DW Allowed for thin middle tier with E-LT Transformations ran directly on the database platform Small mini-batches throughout the day Return on Investment Batch windows nearly eliminated Low-latency data provides new opportunities for real-time campaigns Marketing and merchandising improvements with scoring, personalization, ranking Improved Customer Service - now ranked #2 in the nation for online retailers Upgraded Oracle Database without business interruption 10

11 Consolidation / Migration Zero Downtime Migration & Data Move and Improve Real-Time Solution Move data onto new system; replace errorprone, expensive hand coding Migrate HW, OS, DB with zero downtime Discover data inaccuracies, inconsistencies, duplicates for the new environment Benefits Minimize application downtime while migrating to new system Mitigate risk during migration or consolidation by enabling fallback Reduce costs and risk by automating and removing human error Improve data during consolidation or migration; avoid garbage in / garbage out 11

12 Standardize Infrastructure to Reduce Costs Sabre Business Challenges Handle growth and scale, while reducing TCO via platform changes Improve responsiveness to business opportunities Ensure continuous availability of Air Travel Shopping Engine (ATSE) throughout upgrades and migrations Oracle Solution Zero downtime hardware and database migration for ATSE Offloading looker queries to a set of replicas Real-time data feeds to an enterprise data warehouse Return on Investment Decreased TCO by 80% with offloading looker activity to lower cost replicas Reduced complexity and achieved single view of traveler Lowered IT costs by migrating to Oracle database from legacy systems 12

13 High Availability Data Availability to Avoid Unplanned and Planned Downtime Real- Time Solution Low-impact, logical, heterogeneous replication Only solution for real-time replication from Teradata Best for regular maintenance in heterogeneous environment Active-Active bi-directional or multi-master replication Best for custom and specialized applications Benefits Ensure business continuity in any situation Reduce planned downtime for maintenance Use standby database so it is not sitting idle Synchronize data across data centers without distance limitations 13

14 24/7 Availability for Global Manufacturing Operations Research In Motion- BlackBerry Business Challenges Need 24x7 uptime to support global operations and strict SLAs Very small monthly window to take downtime for upgrades, migrations, and planned maintenance Each plant s data center needs to have up-to-date data on each device for multi-step production process Solution Multi-master data replication with Oracle GoldenGate across 5 data centers in 3 continents for data distribution and availability Zero downtime migration from single to a 2-node RAC with ASM across OS Consolidated real-time reporting on Oracle Exadata to remove performance impact on source systems Return on Investment Support 24/7/365 global manufacturing operations and meet customer SLAs Upgraded its systems for enhanced scalability without impacting business Improved system performance by offloading real-time reporting to Exadata 14

15 Application Integration Data Integration for SOA ELT Solution Integrate applications that require: Direct database connections High volume transformation requirements Batch processes Complement standards-based integration at the application layer Use consistent process orchestration and management across styles of integration Expose data integration tasks as reusable services Benefits Meet stringent SLAs with high performance transformation Lower integration costs by automating metadata-driven, template-based, reusable integration High availability for data integration processes 15

16 Shared Data Services Verizon Business Challenges Needed a single integration infrastructure to glue all disparate systems to create a consolidated view of client records Manual integrations led to high TCO, required a shared data services approach Oracle Solution SOA Suite and Oracle s Data Integration products provided a shared data services framework New integration solution allows the operations team to process large data batch loads automatically Return on Investment Improved data quality and consistency with data correction, monitoring, & audit capabilities Saved several millions of dollars by IT consolidation of applications 50% performance enhancement on batch processing 16

17 Agenda Your Business and Data Integration Oracle s Data Integration Solutions Why Oracle Product Overview Q&A <Insert Picture Here> 17

18 Oracle s Data Integration Strategy Unique Advantage: Pervasive Data Integration Complete Open Integrated Best of Breed Complete Data Integration Technology Platform Heterogeneous and Optimized for Standalone Sale Integrated with Oracle Technology Stack Strong Technical Differentiation 18

19 Pervasive Data Integration Heterogeneous Solutions for the Enterprise Embedded Data Integration technology included with applications or infrastructure Pre-built Out-of-box data integration content based on embedded technologies Integrated Certified and tested with predefined configurations Applications Middleware Database Infrastructure & Management Pervasive Data Integration Not only for Oracle. For the Enterprise 19

20 Agenda Your Business and Data Integration Oracle s Data Integration Solutions Why Oracle Product Overview Q&A <Insert Picture Here> 20

21 Oracle Data Integration Solutions Continuous Access to Timely, Accurate Data Across the Enterprise Oracle Applications Custom Applications MDM Applications Business Intelligence Activity Monitoring SOA Platforms Comprehensive Data Integration Solution SOA Abstraction Process Manager Service Bus Data Services Data Federation Oracle Data Integrator E-LT/ETL Oracle GoldenGate Real-Time Data Integration Oracle Enterprise Data Quality Profiling Cleansing Parsing Storage Data Warehouse/ Data Mart OLTP System OLAP Cube Flat Files Web 2.0 Web and Event Services, SOA 21

22 Oracle Data Integrator 11g Fastest ETL/E-LT, Simpler Time-to-Value, Lowest TCO Legacy Sources Application Sources OLTP DB Sources Oracle Data Integrator Enterprise Edition Best in class performance, scalability Lowered TCO, lightweight deployment Improved usability and manageability Heterogeneous Open, standards-based Any Data Warehouse Any Planning System 22

23 Oracle Enterprise Data Quality DQ-Based Solutions Business Solutions Domain Knowledge Enterprise Data Quality Profiling Parsing Match/Merge Case Management Customer-delivered Partner-delivered Oracle-delivered Analysis Standardization Reporting DQ-based Solutions Pre-configured business solutions, included domain knowledge Extended by customers and partners Oracle Watchlist Screening is a product example of a DQ-based solution Enterprise Data Quality End-to-end enterprise data quality solution spanning both customer and product data quality Highly configurable to match specific business needs Case management tools for tracking and web-based KPI reporting for increased productivity 23

24 Oracle GoldenGate 11g Low-Impact Real-Time Data Integration & Transactional Replication Message Bus New Application/ OS/ Database/Hardware Zero Downtime Upgrade & Migration Query Offloading, Disaster Recovery Database Log-based, changed data Replica/ Standby Data Synchronization across the Enterprise Distributed Systems Real-time BI, Operational Reporting ODS/Data Warehouse Legacy Event Driven Architecture, Message Bus SOA 24

25 Oracle s Architectural Approach Powerful Unified Design Time Reliable Agent-Based Run Time UI in JDeveloper APIs Mappings Data Flow Generator Out of Box Knowledge Modules Source DB Capture Route Target DB Deliver & Transform Manager Metadata Repository 25

26 Designed for Real-Time Data Integration EMP Source 1 DEPT New Knowledge Module Integrates ODI & GoldenGate Generates GoldenGate configuration from ODI UI Delivers out of box pattern for Real-Time Data Integration On-Disk Logs Oracle Data Integrator EMP Source 2 DEPT Oracle GoldenGate DIM FACT DIM EMP DEPT DIM DIM On-Disk Logs ODS Schema DW Schema Faster decision making with fresher data in historical context 26

27 Data Integration for Exadata Pervasive Data Integration Infrastructure Active Data Guard Disaster Protection Batch Feeds and in-db transformations via ELT Oracle Data Integrator DIM DIM EMP DEPT trans4 trans3 trans2 trans1 FACT Heterogeneous source OLTP systems Oracle GoldenGate Real-time Data Integration EMP DEPT ODS Schema 27 DIM DW Schema DIM

28 ODI Outperforms Other ETL for Less 4x Performance on Exadata at a Fraction of the Ownership Cost 7.5 TB /hr 4:1 advantage* $0 ETL H/W $5m 3yr savings** E L 7tb/hr ODI T 1 Exadata X2-8 Run ODI Directly on Exadata Complex Data Transformations Linear ETL Scalability Fully Leverages DBFS/Infiniband, Smart Storage, and Advanced Compression Other ETL 1.8 TB /hr $5m ETL H/W * TPC-H data sets with transformations ** Production hardware savings (not including Dev + Test environments, management costs or software savings) E T 1.8 tb/hr L HP Superdome 64 + XP24000 w/ Flash

29 Reduce TCO with Pre-Built Solutions Lower-Cost Adoption of Data Integration Within Oracle Products SOA Suite ID Mgmt Business Intelligence Other Apps (+more) BAM & CEP ODI Embedded Pre-built Content BPEL & OSB ODI Integrated Identity Analytics ODI Embedded Pre-built Content BI Apps ODI Embedded Pre-built Content BIEE Suite ODI Integrated Agile PLM ODI Embedded Pre-built Content Retek ODI Embedded Pre-built Content Enterprise Performance Management and Financials HFM Planning Essbase MDM/DRM Spend Analyzer Governance & Risk Siebel CRM ODI Embedded ODI Embedded Pre-built Content ODI Integrated ODI Integrated ODI Embedded Pre-built Content ODI Embedded Pre-built Content ODI Integrated GoldenGate Integrated Oracle Fusion ERP Applications Fusion Pillar Replication Fusion AIA Fusion HCM Fusion MDM Fusion CRM Fusion Financials Fusion Migration OGG Embedded ODI Embedded ODI Embedded ODI Embedded ODI Embedded ODI Embedded ODI Embedded Pre-built Content Pre-built Content Pre-built Content Pre-built Content Pre-built Content Pre-built Content Pre-built Content 29

30 Benefits of Oracle Data Integration Cut Costs, Reduce Risk, and Achieve Operational Excellence Cut Costs and Shorten Time to Value Lower TCO and reduce hardware Shorten implementation, and lower development costs Reduce Risk Improve your IT infrastructure without interrupting business operations Eliminate risk associated with stale or bad quality data Achieve Operational Excellence Make better decisions based on accurate, timely information Provide better service to customers with continuous operations 30

31 Join the Data Integration Community Discuss, Share, Learn Follow us on: Oracle Data Integration Visit to learn more: Oracle Data Integration: Oracle GoldenGate: Technical information and downloads: 31

32 32

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