Market Intelligence 6.2 Overview. Renesys Corporation
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1 Market Intelligence 6.2 Overview Renesys Corporation
2 Renesys Internet Intelligence Services Renesys Market Intelligence Increase IP Transit sales by identifying qualified prospects Understand the IP Transit peering relationships globally See objective statistics for sales, marketing, and senior management Track competitors, prospects, and markets with daily news right on your Dashboard Grow your customer base and expand into new markets E Renesys Market Intelligence Overview - #2
3 Market Intelligence Benefits Sales Identify single-homed AS for a back-up service sales call Identify likely contract renewal dates for AS customers Identify competitor s customers with unstable AS networks Get a warning when current customers adopt a routing relationship with a competitor recover the relationship before the traffic transitions Plan the campaign to open new geographic markets Produce an insightful first customer meeting value proposition Renesys Market Intelligence Overview - #3
4 Market Intelligence A Powerful Tool Csaba Füzesi Global IP Yield Manager, TeliaSonera International Carrier "Renesys' Market Intelligence has been a tremendous benefit not only in identifying prospects in existing markets, but also when entering the new market... Renesys' latest upgrade adds a host of new valuable capabilities, in particular: The segmentation of geographic regions into logical IP transit marketplaces like - Japan, China, Middle East, East Asia, Central Asia and South Asia Power prospecting tools which identify new network allocations, registrations and deployments The only objective data on IPv6 deployments by both network service providers and enterprises Asia is just too diverse to be grouped all together; the IP transit market dynamics are extraordinary. I seriously hope that our competitors continue to ignore the sales value of Market Intelligence. Renesys Market Intelligence Overview - #4
5 Market Intelligence Killer Applications Peering Reduce transport costs by effective peering Marketing Identify peering candidates in an unfamiliar geography Strategic market research to support service provider business plan Competitive analysis understand why and how providers succeed Identify groups to focus marketing activities on Merger and Acquisition Objective historic data on the target provider Renesys Market Intelligence Overview - #5
6 How We Do It Traffic data Renesys Market Intelligence Overview - #6
7 Product Overview Market Intelligence Renesys Market Intelligence Overview - #7
8 Market Intelligence Login Forgot your password: Now you can reset your password directly through the application An will be sent to your account to complete the password reset Still having trouble? Contact Renesys at Quickly reset your password Renesys Market Intelligence Overview - #8
9 Market Intelligence Dashboard A customized snapshot of significant networks and market geographies: Real-time news: Customer wins and losses Competitive entries into markets Fly-over summary for providers Hot links to more provider details Toggle provider or market to/from the Dashboard page to more provider details Renesys Market Intelligence Overview - #9
10 Market Intelligence New Registrations An overview of registrations Be the first one to see what s coming: New ASNs (2-byte & 4-byte) New Prefixes (IPv4 & IPv6) Summary list of new registrations Expand to see full list Renesys Market Intelligence Overview - #10
11 Market Intelligence Internet Index Service Provider ranking within the selected geography: Customer Base Combined Customer Base Retail downstream retail networks & ASNs Wholesale downstream retail providers Backbone downstream retail & wholesale providers Customer Growth last 30 days Peering Base networks accessible via peers Click here to view the Provider Report Relative rankings, mouse over to see the % size relative to #1 Renesys Market Intelligence Overview - #11
12 Market Intelligence Internet Index Select any geography: Worldwide countries Canada provinces USA states and major metropolitan areas Expanded city-level rankings - Brazil, China, India, Russia and Turkey Identifies the market leaders and their winning value proposition Help formulate go-to-market strategies Rank by customer base, peer base or customer growth View by global, continental, or regional markets Renesys Market Intelligence Overview - #12
13 Market Intelligence City-level Rankings Expanded City-level Rankings: Brazil India China Russia Turkey Belém Belo Horizonte Brasília Curitiba Florianópolis Fortaleza Goiânia Manaus Porto Alegre Recife Rio de Janeiro Salvador São Paulo Ahmadābād Bangalore Bhopāl Chennai Hyderābād Jaipur Kānpur Kolkata Mumbai New Delhi Pune Sūrat Beijing Changsha Chengdu Chongqing Guangzhou Handan Harbin Jinan Lanzhou Nanchong Nanjing Shanghai Shenyang Shenzhen Shijiazhuang Shiyan Tianjin Urunchi Wuhan Xi an Zhengzhou Chelyabinsk Irkutsk Kazan Krasnoyarsk Moscow Nizhniy Novgorod Novosibirsk Omsk Perm Rostov-na-Donu Saint Petersburg Samara Ufa Vladivostok Volgograd Yekaterinburg Adana Ankara Antalya Bilgi Bursa Gaziantep İstanbul İzmir Konya Renesys Market Intelligence Overview - #13
14 Market Intelligence Provider Report High-level overview of a service provider: Drill down into: In the Rankings Customer base Recent News Market Breakdown Customers Competitors Prospects Providers Selected Peers Renesys Market Intelligence Overview - #14
15 Market Intelligence In the Rankings Provides a Ranking Summary by market : Customer Base Rankings by segment: Retail Wholesale Backbone Peering Supports IPv4 and IPv6 networks Relative Ranking compared to the market leader Renesys Market Intelligence Overview - #15
16 Market Intelligence Historical View Historical view of rankings over the past year provides insight into provider competitiveness Available for: Customer Base Total Retail Wholesale Backbone Peering Access this chart by clicking on View Ranking History from the Customer Base Rankings Ranking changes by date Renesys Market Intelligence Overview - #16
17 Market Intelligence Recent News Explanation of ranking changes, which may result from: Adding/losing downstream customers Direct customers adding/losing downstream customers Competitors changing market share Routing policy changes Network outages Specific customer wins and loses Renesys Market Intelligence Overview - #17
18 Market Intelligence Market Breakdown Geographic customer distribution: Continent Country Region % of networks in each region Click here for graph Renesys Market Intelligence Overview - #18
19 Market Intelligence Customers Details of AS customers: Order by: Contract renewal date (Routing start date often correlates closely to renewal date) Size AS number Filter to a specific geography Find all top customers in any market Service origination date Renesys Market Intelligence Overview - #19
20 Market Intelligence Providers Providers Indication of transit philosophy Quality or quantity Value or quality Business opportunity Estimate the value of becoming an additional provider Provider maturity 0% transit indicative of a global Tier-1 NSP 25% transit indicative of a large Tier-2 NSP 50% transit indicative of a regional NSP 100% transit most likely an Enterprise Transit versus peering ratio. 0% transit equals Tier 1 provider. 100% transit is a significant Internet transit purchaser. Renesys Market Intelligence Overview - #20
21 Market Intelligence Transited Networks Details of transited networks: Originated networks Downstream originated networks including details of each service provider in the chain Multiple paths and network instability are highlighted Renesys Market Intelligence Overview - #21
22 Market Intelligence Prospects Detailed listing of ranked Prospects: Opportunities listed by Provider Identify single-homed networks Identify opportunities by market Accelerate your IP Transit sales strategy and build your funnel! Qualified lead generation and prospecting Renesys Market Intelligence Overview - #22
23 Market Intelligence Market Watch Quickly manage your Markets of interest with the Manage My Markets functionality: CONTINENTS REGIONS COUNTRIES STATES & PROVINCES METROPOLITAN AREAS Highlighted markets for easy navigation and market selection Renesys Market Intelligence Overview - #23
24 Renesys Pricing Market Intelligence US $12,000/user/year for the first user US $6,000/user/year for subsequent users on same PO US $27,500/year for 25 users on the same PO US $50,000/year for 50 users on the same PO Usage subject to Renesys Terms of Service Renesys Market Intelligence Overview - #24
25 For more information visit: Bob Fletcher VP Worldwide Sales x110
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