ABERDEEN FOOTBALL CLUB COMMERCIAL SALES OPPORTUNITIES 2015/16

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1 ABERDEEN FOOTBALL CLUB COMMERCIAL SALES OPPORTUNITIES 2015/16

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3 Welcome to Pittodrie The previous two seasons at Pittodrie have seen us make real progress with a first trophy win in 19 years and consecutive finishes near the top of the league table. The challenge now is to continue that improvement and once again rise to the challenges that face us. But to achieve success we all have responsibilities. Mine is to prepare the team as best I can. The players is to give everything they have to the cause, to work diligently in the service of our shirt. Yours is to bring your passionate backing, on good and bad days. It is you that create a sense of belonging, you that create our home. As a club we are truly fortunate to have such a loyal and dedicated corporate family, each of who stand up and are counted as we continue our progress in the right direction. Pittodrie must be a stadium that conveys a real sense of optimism. I want my players to be inspired as they emerge from the tunnel, to be ready to deliver a performance deserving of your backing. Let s embark on the next part of our journey even more together. Derek McInnes 3

4 Contents Page General Information 5 Aberdeen Asset Management Suite Dining 7 Aberdeen Asset Management Suite Boxes 9 Gothenburg Lounge 11 Black & Gold Lounge 13 Captains Club 15 AFC 50 Club - Sir Alex Ferguson Lounge. 17 Legends & Teddy Scott Lounges 21 Match Sponsorship 23 Programme Sponsorship 25 Match-ball Sponsorship 27 In Safe Hands or Boot Sponsorship 29 Sponsor a Player 31 Advertising 33 Main Stand Boxes 19 Contacts ANGELA BRUCE, CITY/NORTH SENIOR SALES EXECUTIVE angela.bruce@afc.co.uk JILL THOMSON, CITY/SOUTH SENIOR SALES EXECUTIVE jill.thomson@afc.co.uk AMY THOMSON SALES & EVENTS EXECUTIVE amy.thomson@afc.co.uk CHLOE CRUDEN SALES & EVENTS COORDINATOR chloe.cruden@afc.co.uk

5 General Information All prices shown are + VAT at the current rate. The booking deadline for a hospitality package (subject to availability) is 3 days prior to a game. Each package is subject to the terms and conditions contained within the Licensing (Scotland) Act The Club reserves the right to refuse alcohol and/or to remove anyone in breach of the Licensing (Scotland) Act 2005 and/or who the Club considers is acting in an irresponsible manner. Clients and their guests are responsible for complying with the Aberdeen Football Club Stadium Code of Conduct details of which are available at the Stadium and available on request. Where a client wishes to allocate their package e.g. to a local charity or other organisation for a specific match, AFC requires 7 days prior notification (for security reasons) of the name of the nominated host and other guests. Aberdeen Football Club retains a Zero Tolerance Abuse Policy for any member of staff, including contractors engaged by AFC full details of this policy are available at the Stadium. Aberdeen Football Club reserve the right to amend any package should the benefits change due to unforeseen circumstances. Please note that our seasonal hospitality packages will include all Home SPFL, Scottish Cup and League Cup matches. It does not include European or Testimonial/ Friendly matches. Please adhere to the dress code as failure to do so may result in refusal of entrance. This is applicable to all guests with the exception of those under 12 years of age. If you or your guests have any special dietary requirements, please contact us 7 days prior to the Match. Discount on corporate hospitality for season ticket holders is available on Bronze graded games only. (excluding Ladies Day & subject to availability). SPFL MATCH CATEGORIES PLATINUM Celtic GOLD Dundee United, Heart of Midlothian SILVER Inverness CT, Dundee, St Johnstone BRONZE All Other Note: Match dates and times are scheduled in compliance with SPFL fixture lists, and may be subject to change by the SPFL. Accordingly, arrival times for hospitality packages may be subject to change for amended fixtures/early kick off times. 5

6 The AAM dining package makes for a great day at Pittodrie. We always receive fantastic feedback from clients & friends after hosting a matchday, especially after a win! The hospitality team do a brilliant job of looking after you throughout the day. The food is always to a high standard as is the service. We are looking forward to next season already! CHRIS ANTCZAK DIRECTOR, THE DALES GROUP 6

7 Aberdeen Asset Management Suite Dining The Aberdeen Asset Management Suite hosts our largest number of guests on match days. The relaxed atmosphere creates an ideal platform to entertain, network and socialise before enjoying all the action from our executive padded seats in the Richard Donald Stand. PACKAGE DETAILS: Arrival two and a half hours prior to kick off Welcome drink on arrival Three course meal # Complimentary pre and post-match drinks Team lines and official RedMatchday programme Lounge visit from an AFC Ambassador Padded seat in the Richard Donald Stand Half time tea, coffee and Pittodrie pie Opportunity to win a signed AFC football and AFC shirt Man of the match presentation Car parking for Golf Road car park (1 per 4 guests)* Seasonal Price: 2,510 per person Single matches: PLATINUM 285 per person GOLD 210 per person SILVER 180 per person BRONZE 125 per person Dress Code: Business attire (no blue denim, replica tops or trainers) * Car parking permit non-transferable # Four course meal for Platinum games 7

8 CPS have to date enjoyed a 14 year relationship with AFC through participation in a number of corporate offerings from sponsor a player through to hosting an AAM executive box within the RDS. We have found the AAM Executive Box to be an ideal setting, providing a relaxed and professional environment in which to engage with our people, clients and suppliers. The AFC staff responsible on match days deliver a customer focused and friendly service provision that reflects our own values and is one that CPS / Global Energy Group are proud to be associated with. BOB STEEL MANAGING DIRECTOR, CALEDONIAN PETROLEUM SERVICES - PART OF THE GLOBAL ENERGY GROUP 8

9 Aberdeen Asset Management Suite Boxes For an uninterrupted view of all the action on the pitch, the Aberdeen Asset Management Executive Suite boxes are unrivalled. Enjoy refreshments pre and post-match within the privacy of your box allowing you to entertain clients in an intimate setting. PACKAGE DETAILS: Arrival one hour prior to kick off Pre match snacks Complimentary pre and post-match drinks* Team lines and official RedMatchday programme Lounge visit from an AFC Ambassador Half time tea, coffee and Pittodrie pie Car parking for Golf Road car park (3 per box)** Seasonal Price: 22,655 (10 Guests) Seasonal dining: 14,245 (10 Guests) Dress Code: Business attire (no blue denim, replica tops or trainers) * Set drinks package ** Car parking permit non-transferable 9

10 Technip is delighted to continue its longstanding relationship with AFC, enjoying the first class facilities within the Gothenburg Lounge. The recent refurbishment has enhanced the match day experience and we regularly receive fantastic feedback from our guests who have enjoyed the high standard of hospitality which often far exceeds their expectations. Win, lose or draw we are delighted to share the Gothenburg Lounge match day experience with our guests and enjoy one of the best seats in the house. HUGH RIDDELL CLIENT MANAGER, TECHNIP 10

11 Gothenburg Lounge Step back in time and bask in the history of one of the Club s most famous victories. Immerse yourself in the Gothenburg story and savour this unforgettable match day experience in a unique setting. PACKAGE DETAILS: Arrival two and a half hours prior to kick off Directors Box seating Champagne on arrival Team lines and official RedMatchday programme Four course meal Half time tea, coffee and Pittodrie pie Complimentary pre and post-match drinks Car Parking for Pittodrie Street car park (1 per table of 4)* Lounge visit from an AFC Ambassador Seasonal Price: 16,170 (table of 4) Dress Code: Business attire (no blue denim, replica tops or trainers) * Car parking permit non-transferable 11

12 Having attended hospitality for a number of seasons we still find it to be a very enjoyable day for ourselves and our guests. The relaxed atmosphere and attention that we receive ensures a day to remember by all attending. We look forward to continuing our relationship with the club for many years to come. GRAHAM MACKIE DIRECTOR, DALES ENGINEERING 12

13 Black & Gold Lounge Take a trip down memory lane in the most intimate lounge at Pittodrie. Surrounded by historic memorabilia from the Dons early days, relax and enjoy a first class personal service in a private lounge with a room capacity for up to 12 guests. PACKAGE DETAILS: Arrival two and a half hours prior to kick off Directors box seating Champagne on arrival Team lines and official RedMatchday programme Four course meal Half time tea, coffee and Pittodrie pie Complimentary pre and post-match drinks Car Parking for Pittodrie Street Car Park (1 per table of 4)* Lounge visit from an AFC Ambassador Seasonal Price: 16,170 (table of 4) Dress Code: Business attire (no blue denim, replica tops or trainers) * Car parking permit non-transferable 13

14 We are now in our second season of partnering with Aberdeen Football Club, where we host a table within the Captains Club at Pittodrie. The service provided to our clients & indeed ourselves within this lounge is flawless. From the time we are welcomed at the main door to the time we leave the stadium, the hospitality is unique as such that you have a great mix of professionalism & homeliness that makes for a superb experience. You know it s been worthwhile when your clients leave happy. I would certainly have no hesitation in recommending this facility to anyone interested in entertaining clients or rewarding staff. GREIG MORRISON UK COUNTRY MANAGER, NOV TUBOSCOPE 14

15 Captains Club Entertain your guests in exclusive surroundings as you reminisce about the players who have had the privilege to captain the famous Dons. With a four course meal and seats within our exclusive Directors Box, a superb hospitality experience awaits you. PACKAGE DETAILS: Arrival two and a half hours prior to kick off Directors box seating Champagne on arrival Team lines and official RedMatchday programme Four course meal Half time tea, coffee and Pittodrie pie Complimentary pre and post-match drinks Car Parking for Pittodrie Street car park (1 per table of 4)* Lounge visit from a former AFC Captain and an AFC Ambassador Seasonal Price: 14,765 (table of 4) Dress Code: Business attire (no blue denim, replica tops or trainers) * Car parking permit non-transferable 15

16 I have been a proud member of the AFC 50 Club for over 15 years and still find it to be one of the most enjoyable ways of supporting the team. The private lounge offers unrivalled hospitality pre and post- match alongside which we are also afforded the luxury of watching all the action on the pitch from some of the beat seats in the stadium, directly behind the dug-out. With regular engagement from former players and first class service in the lounge at every match I would highly recommend this package. GRAEME KENNEDY 16

17 AFC 50 Club Sir Alex Ferguson Lounge As much of an institution as the Club itself, the Sir Alex Ferguson Lounge offers a very special match day experience. Steeped in tradition and with a name deriving from its original joining price of 50 Guineas, our AFC 50 Club members enjoy a private lounge experience and member s staircase accessing some of the best seats in the Stadium. PACKAGE DETAILS: Arrival one hour prior to kick off Complimentary pre and post-match drinks Directors box seating Team lines and official RedMatchday programme Lounge visit from an AFC Director and AFC Ambassador Half time tea, coffee and hot savouries Car Parking for Pittodrie Street car park* Official AFC 50 Club tie for Gents and AFC scarf for Ladies Seasonal Price: 2,459 per person Dress Code: Business attire (no blue denim, replica tops or trainers) * Car parking permit non-transferable 17

18 Box to Box,Faultless in support and service by all the Staff at AFC. We are delighted with levels of response and personalised approach. This corporate package has made doing business more enjoyable. Hopefully we can continue to use your services & both have continued success and development in times to come. ALAN CRUICKSHANK OPERATIONS MANAGER, SCOTOIL 18

19 Main Stand Boxes With a traditional side on view of the action, our Main Stand boxes offer the ultimate spectator experience. Perfect for both formal and informal entertaining it is the complete match-day experience. PACKAGE DETAILS: Arrival one hour prior to kick off Complimentary pre and post-match drinks* Team lines and official RedMatchday programme Half time tea, coffee and Pittodrie pie Opportunity to win a signed AFC football Car Parking for Pittodrie Street car park (2 per box)** Seasonal Price: 14,000 (8 Guests) Single matches: PLATINUM 2,080 GOLD 1,730 SILVER 1,130 BRONZE 979 Dress Code: Smart/casual (denims and trainers allowed, no away colours please) * Set drinks package ** Car parking permit non-transferable 19

20 When we were making our decision for the New Year on what would give our clients a great day out, we decided as supporters of our local team to turn to AFC. We have found that the Legends Lounge does exactly that, from its informal relaxed approach, great service and seats within the stadium it certainly ticks all the boxes for us. ANTON ROBERTSON DIRECTOR, ABERDEEN SHEET METAL First Hose have been enjoying entertaining our family, friends and clients in the Teddy Scott Lounge for the past 8 seasons, it s such a relaxed and informal atmosphere and with the new buffet style snacks before and after the game it makes a day out at Pittodrie very enjoyable. We particularly like the game of heads and tails after the match to win a signed football, even if we have lost the game it lifts the spirits before we go home. FRED NICOL MANAGING DIRECTOR, FIRST HOSE 20

21 Legends & Teddy Scott Lounges As one of our most popular hospitality packages, the relaxed and informal atmosphere in both our Legends and Teddy Scott Lounges provides a corporate experience unlike any other. Enjoy refreshments and a warming dish with clients, friends or family before enjoying all the action from the padded seating area in the Richard Donald Stand. PACKAGE DETAILS: Arrival one and a half hours prior to kick off Complimentary pre and post-match drinks Pre match meal Team lines and official RedMatchday programme Lounge visit from an AFC Player and an AFC Ambassador Padded seats in the Richard Donald Stand Half time tea, coffee and Pittodrie pie Post-match soup and bread roll Opportunity to win a signed AFC football Car parking for Golf Road car park (1 per 4 guests)* Seasonal Price: 1,880 per person Single matches: PLATINUM 235 per person GOLD 195 per person SILVER 140 per person BRONZE 95 per person Dress Code: Smart/casual (denims and trainers allowed, no away colours) * Car parking permit non-transferable 21

22 We always have a fantastic time as Match sponsor at Pittodrie. From the minute we walk through the door we can relax knowing that every effort will be made by the club to make our day special for us and our guests. The great food and attention we receive always makes us want to return. DOUG BIRNIE SALES AND MARKETING MANAGER, WEATHERFORD UK LTD 22

23 Match Sponsorship Our diverse sponsorship packages give you the perfect platform to showcase your brand whilst entertaining your guests. Select the package which best suits your needs, sit back, relax and immerse yourself in a truly unique match-day environment at Pittodrie Stadium. PACKAGE DETAILS: Boardroom arrival three and a half hours prior to kick off* Three course meal # Director s welcome and champagne reception Official group photograph Your company logo displayed on all internal corporate area television screens Behind the scenes stadium tour** Official sponsors welcome in the AAM Suite and presentation of double framed shirt*** Full page colour advert in the official RedMatchday programme An AFC corporate gift for each of your guests Team lines and official RedMatchday programme Padded seats in the Richard Donald Stand Half time tea, coffee and Pittodrie pies Complimentary post-match drinks Man of the Match chosen by your guests Main stand LED advertising Pre and post-match tannoy announcement Prices - 20 Guests PLATINUM 9,820 GOLD 7,315 SILVER 6,650 BRONZE 5,060 Dress Code: Business attire (no blue denims, replica tops or trainers) * Subject to change for early/evening kick-offs ** 3pm kick-off only *** 20 Guests only #Four course meal for Platinum matches 23

24 We at Forum Energy Technologies find using AFC corporate days as an easy and friendly way to entertain our valued customers. Using the programme sponsorship is an ideal way to let people know about us and our business. It can and has continued to open up new opportunities over the years since we became involved with Aberdeen football club. RALPH MENNIE REGIONAL SALES MANAGER, FORUM ENERGY 24

25 Programme Sponsorship PACKAGE DETAILS: Boardroom arrival three and a half hours prior to kick off* Director s welcome and champagne reception Three course meal # Official group photograph Company logo displayed on all internal corporate area television screens Behind the scenes stadium tour** Official sponsors welcome in the AAM Suite and presentation of framed programme Full page colour advert in the official RedMatchday programme AFC corporate gift for each of your guests Team lines and official RedMatchday programme Padded seats in the Richard Donald Stand Half time tea, coffee and Pittodrie pies Complimentary post-match drinks Pre and post-match tannoy announcement Prices - 10 Guests PLATINUM 3,950 GOLD 3,290 SILVER 2,530 BRONZE 1,980 Dress Code: Business attire (no blue denims, replica tops or trainers) * Subject to change for early/evening kick-offs ** 3pm kick-off only # Four course meal for Platinum matches 25

26 The match ball Sponsorship is always the highlight of the season for us. The warm welcome along with the buzz of anticipation and the sheer ambience of the boardroom creates an eclectic experience that is very unique and memorable. The generous hospitality is always top drawer, right down to the smallest detail, and I would not hesitate highly recommending it to anyone. ANDY FORBES DIRECTOR, TUV SUD WALLACE WHITTLE 26

27 Matchball Sponsorship PACKAGE DETAILS: Boardroom arrival three and a half hours prior to kick off* Director s welcome and champagne reception Official group photograph Company logo displayed on all internal corporate area television screens Behind the scenes stadium tour** Official sponsors welcome in the AAM Suite and presentation of signed match-ball in presentation case AFC corporate gift for each of your guests Three course meal# Team lines and official RedMatchday programme Padded seats in the Richard Donald Stand Half time tea, coffee and Pittodrie pies Complimentary post match drinks Pre and post-match tannoy announcement Prices - 10 Guests PLATINUM 3,660 GOLD 2,960 SILVER 2,280 BRONZE 1,780 Dress Code: Business attire (no blue denims, replica tops or trainers) * Subject to change for early/evening kick-offs ** 3pm kick-off only # Four course meal for Platinum matches 27

28 We have enjoyed a number of match day sponsor packages at Pittodrie Stadium and I must say that each time the experience has been outstanding. It s a perfect way to bond with new and existing customers while enjoying an excellent and usually exciting day out. The quality and service are always first class and second to none, ensuring that our guests have a day to remember. It s quite simply value for money! IAN MCINTOSH MANAGING DIRECTOR, MCI ELECTROTECHNICS LIMITED 28

29 In Safe Hands or Boot Sponsorship PACKAGE DETAILS: Boardroom arrival three and a half hours prior to kick off* Three course meal # Director s welcome and champagne reception Official group photograph Company logo displayed on all internal corporate area television screens Behind the scenes stadium tour** Official sponsors welcome in the AAM Suite and presentation of either framed signed goalkeeper gloves or signed boot in a presentation case signed by your choice of AFC player AFC corporate gift for each of your guests Team lines and official RedMatchday programme Padded seats in the Richard Donald Stand Half time tea, coffee and Pittodrie pies Complimentary post match drinks Pre and post-match tannoy announcement Prices - 10 Guests PLATINUM 3,660 GOLD 2,960 SILVER 2,280 BRONZE 1,780 Dress Code: Business attire (no blue denims, replica tops or trainers) * Subject to change for early/evening kick-offs ** 3pm kick-off only # Four course meal for Platinum matches 29

30 Sponsoring a player lets our guests and ourselves get a real insight and feel for the game, players and management on match days. With an fantastic return on our investment, as well as bringing further opportunities and sponsorship packages from Aberdeen Football Club for MGS Logistics and guests. The meet and greet a Player night is also an excellent opportunity to meet your sponsored player and the rest of the team, management and club officials. MGS Logistics Ltd. look forward to continuing our support of the Dons for season and beyond. MARK SPENCE LOGISTICS DIRECTOR, M.G.S. LOGISTICS LTD 30

31 Sponsor a Player PACKAGE DETAILS: Company logo displayed with your players photograph online and in every RedMatchday programme 2 complimentary Main Stand season tickets Invitation to an exclusive Sponsor a Player Dinner for you and a guest Signed and personalised framed AFC shirt Opportunity to request one player appearance per season for promotional purposes* PACKAGE DETAILS: First Team Player 2,410 Youth Team Player 1,825 * Subject to availability Should a sponsored player go on loan to another Club during the course of the season, AFC will continue to feature both the player and the logo of their sponsor in RedMatchday programme and on the AFC website. 31

32 As a technology business, we were eager to be involved in advertising through the club s innovative pitchside LED boards. Since the beginning of the season we have been hugely impressed by the quality of the end product and the professionalism of the AFC staff. It s an eye-catching way to raise your company s brand awareness amongst an audience of thousands particularly given increased stadium attendances. ROB HAMILTON MANAGING DIRECTOR, DYNAMIC EDGE 32

33 Advertising TRACKSIDE ADVERTISING With LED slots and static trackside advertising boards, you can showcase your Company s brand to a captive audience during the thrills and spills of 90 minutes at Pittodrie Stadium. PROGRAMME ADVERTISING Our award winning RedMatchday programme provides an excellent medium to promote your Company to AFC fans and the corporate community alike and, with a variety of flexible packages available, we have something to suit everyone. Prices Seasonal full page advert 6,600 Package of 9 adverts 3,565 Package of 6 adverts 2,640 Package of 3 adverts 1,435 1 advert 525 Other advertising opportunities are available and our Commercial Team will be pleased to discuss your individual requirements, so please give us a call on (01224) or commercial@afc.co.uk and we ll do our very best to meet your specific needs. WEBSITE PACKAGE There are a number of innovative advertising packages available please contact our marketing team at marketing@afc.co.uk for more information. 33

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36 Aberdeen Football Club, Pittodrie Stadium, Aberdeen AB24 5QH