CERTIFIED PROFESSIONAL DIGITAL MARKETING COURSE

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1 CERTIFIED PROFESSIONAL DIGITAL MARKETING COURSE MakeIntern Education Foundation Course Content Past Associate Partner of Carpe Diem Event (IIM Calcutta) Unit 1: Digital Marketing Essentials & Introduction The role of digital marketing communications within the marketing mix Online and traditional marketing concepts Digital marketing campaign principles & strategies Trends in Digital Marketing Electronic-Marketing communications mix and Using digital media Introduction to Electronic Commerce Impact of Electronic Commerce and Business Digital Marketing tools and its techniques Understanding consumer behavior in online media Digital sales support and sales promotion Unit 2: Website Methodology and Creation Using Wordpress Different Types of Websites Static vs. dynamic website What is web server and web hosting? Create a Blog using Wordpress Planning and conceptualizing a website Domain names and domain extensions Create a dummy website using Wordpress for SEO practice and learning Installing Themes and configuring plugins Unit 3: Learning Search Engine Optimization (SEO) What is a Search engine and Search Engine Optimization? Why SEO is necessary and how do we rank pages as high as possible Understanding traffic and different types of traffic Doing Keyword Research for SEO using Tools Understanding Search engines functions and work model Search Engine Market Share in Digital Advertising How to do On-page and Off-page optimization SEO techniques On-Page Optimization Off-Page Optimization

2 The Title Tag and Meta Tags Headlines of your page Image Optimization Layout and Design Elements Long Tail and Bold Keywords Individual and Overall Keyword Density Internal Linking using Anchor Text XML Site Map Robots.txt file 301 redirects Google Analytics and Webmaster Tools for site tracking Backlinks and why they are necessary How do we get backlinks? Do-follow and No-follow backlinks Directory, Social Bookmarking, Blog & Forum Posting, Article and Press release submissions Understanding and Increasing Google Page rank What are Search Engine Algorithm and How does they work? Google Algorithms to tackle web spam Google Algorithm Updates Save your site from Google Panda, Penguin and EMD updates Natural Links to yours site Q&A Unit 4: Web Data Analytics and Webmaster Tools Google Analytics Webmaster Tools Explaining Web Analytics Introduction to Webmaster Tools Introduction to Google Analytics Get your site working on Webmaster Tools Understanding Account Structure and Working of Refine personal and site settings Google Analytics Set up Google Analytics for your website Manage, Monitor and Maintain your site Implementing Goals and Conversions Use reports and features Account Properties and Setup of Filters & Segments How to remove content from Google User Management and how to view customized Search Traffic and Search Appearance Analytics report Monitoring Traffic Sources and Audience Acquisition Google Index and Crawl Understanding Bounce and Bounce rate & Html improvements to site difference between Exit Rate and Bounce Q&A Crawl Rate, Crawl Error and Crawl Statistics Practice on System Q&A Unit 5: Search Engine Marketing (SEM) using Google AdWords What is SEM or Inorganic search results? Difference between SEO and SEM Overview of Google AdWords and Adsense Introduction to Google AdWords and PPC (Pay-Per Click) Budgets and Bidding Measurement and Optimization Reporting and Analysis Remarketing

3 Account Management and Structure Campaign and Ad group Management Keyword Research and Targeting Understanding terms like AdRank, Quality Score, bid, CPC, CPM, CPA Q&A Product Listing Ads Mobile Advertising Creating Display Campaigns Track and measure view through conversions Practice On System Unit 6: Social Media Marketing (SMM) What is Social Media and Why it is necessary? Influence of Social Media on Audience and Effects on Google Search How to choose the right Social Media for your business Integrating Social Media into your website and blog Social Media Statistics and Trends Facebook Marketing Understanding Facebook Marketing How to create engagement on Facebook Create a Facebook Fan page Facebook Groups Facebook Marketing strategy Understanding Facebook insights Understand Facebook advertising Case studies on Facebook Twitter Marketing Understanding Twitter as a Social media tool What to tweet? When to tweet? Building followers Retweeting on Twitter Twitter promotions with Hashtags and trends Twitter tools for marketers Case studies on twitter marketing LinkedIn Marketing Overview of LinkedIn Creating a strong profile on LinkedIn How LinkedIn can be used for lead generation How LinkedIn can be used by businesses LinkedIn premium features LinkedIn Advertising & LinkedIn Tools Social Media Marketing Strategy How to create a Social Media marketing strategy Identifying your target audience Learn to identify the social channels to reach out Making a Social Media content calendar Make a Social media tactical plan Understanding Social Media metrics Video Marketing What is Video Marketing and why should you are about Video marketing Types of Video content Tools for creating videos Benefits of video marketing Uploading videos on video marketing websites Developing YouTube marketing strategy Creating a video campaign

4 Unit 7: Marketing - Driving Traffic to Website and Growing your Business Brand Introduction Marketing How Marketing works? Deliverability Challenges of Marketing design, functionality and types list management and capture page design Software platforms to launch and implement Marketing Analytics tool for tracking Marketing Campaigns How to use Auto responders to grow your business and deliver prompt response Avoiding from spam or junk delivery Call to action and personalization of Impact of Open Rates Unit 8: Display Advertisement Introduction to Display Advertisement Banner Ads Ad Blockers In Text Ads, In Image Ads, In Video Ads & In Page Ads Types of Display Advertising Rich Media Ads Contextual Advertising Tracking and Measuring ROI of Online Advertising Unit 9: Mobile Marketing Understanding Mobile Marketing Mobile Marketing tools How to mobilize your web presence Integration of Mobile and Social Media Essentials of Mobile Marketing Advertising on Mobile launching an SMS campaign Leveraging Social Media via Mobile Unit 9: Affiliate Marketing What is Affiliate Marketing How to be a Super Affiliate Make money through Affiliate Marketing Traffic from Affiliate Network 3A s of Affiliate Marketing How to sell through Affiliates? Branding through Affiliate Marketing Affiliate Tracking Unit 9: Career Guidance Module Career option Digital Marketing Sector Skills and Competencies of Marketing Pro s Digital Marketing roles in industry Important Soft Skill training for successful interviews

5 Certified Digital Marketing Training Registration Feb, 2016 Mar, 2016 *denotes fields are required We look forward to your enrollment in Certified Digital Marketing Training. Please note the following. * COURSE * Program Course fee: Rs 8000/- (Inclusive of all taxes) * WHERE * You will be attending Live Instructor-led online classroom session at our affiliate Center or else you can attend live sessions from your home/workplace, if you have a computer and sound internet connection at home/workplace. * PAYMENT * Participant has the option to make payment via online payment gateway or they can visit our center to submit the payment in hand. Seats are limited in this training program. A payment of Rs 1000 can be made to book your seat. The payment can be made in 2 installments Before the course commences you have to pay half amount The remaining amount needs to be done before second session We cannot hold spaces for participants who are not paid in full. For this reason, we highly recommended that you pay full payment first and then, reserve your seats for the program. * DISCOUNTS* We currently offer the following discount: For each referral from you, you will get Rs 500 off on course fee. For example if you refer 3 people your fees will be Fees To take advantage of this discount, please us at enquiry@makeintern.com or sam@makeintern.com

6 OUR AWESOME INSTRUCTOR S AND YOUR MENTOR S Sree Harsha Founder- Gen Next Technologies Pvt. Ltd Workshop facilitator and On-site trainer Pramathesh Palchoudhary Player Engagement Manager at Electronic Arts (EA) Ujjwal Chugh Entrepreneur/CEO ISOLS Group Gnan Sunder E- Commerce / Business Mentor & Digital Marketing Specialist- Sharon eservice s Certified Search Engine Optimization Consultant -Google Pranav Nair Co-Founder/Digital Marketer at SocioSpot Certified Inbound Marketer, Hubspot Bhawana Bhardwaj Functional Head - Internet Marketing Brainpulse Technologies Pvt. Ltd. Founder at DigitalMarketingC.com Hari Babu Dondapati Digital Marketing Expert- Srihitha Technologies

7 READ WHAT OUR STUDENTS ARE SAYING 154 STUDENTS ENROLLED (NOV- JAN) & 14 AWESOME REVIEWS!! Very Good. Get to know various social media sites. Thanks for that. Various tools to measure yourself in social Platform - Ayush Bathla Hands on experience is what you get here - Arpita Srivastava Got some new insights to SMM, strongly recommend for people in marketing/market research - Anurag Gupta I was surprised by the detail and the structure in this course. Mr. Pranav Nair is clearly a professional marketer knows his business! Helped me lot to learn new ideas in marketing - Kumar Bhagwathi Superb class with great value. Well researched, well produced. Great job. Thanks Babu Sir for your time and efforts - Sonu Mishra Gives an excellent entry to tools and strategy used by digital marketers. If you are new to using Marketing, Analytics, Social Marketing and Remarketing you will find this course useful -Richa Sharma This is one of the best courses on I ve taken on digital marketing. I like the flow of the course and that it is organized into sections that I can revisit when I need them. - Gurleen I highly recommend this course to people to those who want to learn Digital Marketing. Babu Sir is a very good trainer. He explains everything clearly and easy to understand. Thank you Sir - Neeraj Sharma This training helped me a lot to clear my doubts and good understanding of what s all there in the digital marketing and helped me lot in professional front - Anmol Yadav This will be the way to make marketing in the near future. Invest in this course - Kumar Instructors are knowledgeable and passionate with a knack for communicating key concepts. Interview assistance was superb. Thank you! - Ramesh Arora Well structured, easy to follow, interactive trainers - Mohan Thank you for MakeIntern placement assistance team to get me a job in IBM as Digital Executive Nikita Sood Very good course. Loved the analytics section especially. Helped me go from a fresher to a confident understanding in Analytics tools - Rameez

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