The museum professional community will discuss Museums and Cultural Landscapes at the 24th ICOM General Conference in Milan, 3-9 July 2016

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2 The museum professional community will discuss Museums and Cultural Landscapes at the 24th ICOM General Conference in Milan, 3-9 July 2016 Alberto Garlandini Executive Council of ICOM President of the Organizing Committee of ICOM Milano 2016

3 Every three years ICOM General Conference gathers thousands of experts and museum professionals to discuss a main museum issue for a whole week.

4 MILAN IS A COSMOPOLITAN, CREATIVE CITY Milan is a city of culture, design and fashion. ICOM 2016 will benefit greatly from the works that have been done for the World Exposition Milano 2015: new museums, new subway lines, new infrastructures, new cultural and touristic offers

5 MiCo: The Conference Venue of ICOM Milano 2016 MiCo (Milano Congressi) is situated in the centre of Milan, next to two subway lines. It is one of the largest conference centres in Europe and in the world.

6 THE SCHEDULE OF ICOM MILANO 2016 A week-long cultural and scientific programme

7 OPENING PARTY IN THE CASTLE - JULY 4th The Castello Sforzesco, the famous 15 th century castle in Milan s centre, will host ICOM Milano 2016 Opening Party on Monday, July 4 th. Participants will visit the new display of Michelangelo s Pietà Rondanini and Leonardo s newly restored frescos in the Sala delle Asse.

8 CLOSING PARTY IN THE PALAZZO DELL ARTE Triennale s Palazzo dell Arte will host ICOM Milano 2016 Closing Party on Saturday, July 9th. Participants will visit Triennale s Museum of Design, its park and the 21 st International Triennial Exhibitions for architecture, visual and decorative arts, design, fashion and audio/video production

9 A UNIQUE NUMBER OF SOCIAL EVENTS On Tuesday, July 5 th the National Museum of Science and Technology will open its door for a public event dedicated to ICOM Milano 2016, a special night opening to visit the historical sections and to experience activities in interactive labs. The National Museum of Science and Technology the largest museum of science and technology in Italy, one of the most important ones in Europe and in the world.

10 A UNIQUE NUMBER OF SOCIAL EVENTS On Wednesday, July 6 th participants will be offered a special free concert in the Duomo, Milan s 15 th century gothic cathedral. Participants will be offered free guided tours to the new Museo del Duomo and to the roofs of the Cathedral with exciting views over thousands of the marble statues and over the cityscape

11 MILAN IS A GATEWAY TO ITALY Coming to Milan will offer the chance to visit some of the loveliest art cities in the world (Turin, Verona, Padua, Venice, Genoa, Bologna, Florence,...). They are all well connected with Milan by high-speed trains in one to two hours.

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13 OFF-SITE MEETINGS - Thursday, July 7 th Where will we meet today? OFFSITE MEETINGS - National and International Committees, Regional Alliance and Affiliated Organisations On July 7 no sessions will be held in MiCo. National and International Committees, Regional Alliance and Affiliated Organisations meetings will be held ALL OFFSITE. A great chance to visit museums and meet museums professional in north and central Italy!

14 CIMCIM WILL MEET AT CREMONA S MUSEO DEL VIOLINO

15 EXCURSION DAY Friday, July 8th Excursion Day Excursion Day is an ICOM General Conference tradition: one day off for discovering the hosting city as well as north and central Italy! You can choose one among many proposals. They will be published online and will be bookable at the same moment of the registration. Plan your travel soon! Excursion day options will be soon available on the Conference website.

16 PRE- & POST- CONFERENCE TOURS

17 The online registration are now open! In EUR (displayed rate to be paid by participants) Early bird July January 2016 Advance 29 January 2016 June 2016 Onsite July 2016 ICOM Member Country &2 - ICOM Foundation Member ICOM Member Country &4 Non-Member Accompanying person Student Day Pass The fee includes admission to all plenary and committee sessions, Museum & Institutional Exposition, Opening and Closing Ceremonies and Parties, all social events in Milan and several excursions on 8 th July

18 ICOM, the Organizing Committee of ICOM Milano 2016 and partners will support members participation, especially those with fewer resources. Travel Grants will provide assistance for airfare, accommodation and registration fees The Italian Ministry of Foreign Affairs will provide ad hoc assistance to ICOM National Committees to get the entry visas for their members. ICOM members of Country 3 & 4 who are public officers will obtain visas without fees The agreement with Collegio delle Università Milanesi has secured 200 rooms in Milan s University Colleges available to participants at a rate of 45 (single room) and 60 (double room) per night.

19 ICOM 2016 Programme The celebration of ICOM s 70th anniversary, the opening of ICOM turns 70, the exhibition on ICOM s history, the Memorial Lectures 2016 dedicated to Khaled Asaad will be part of the official program of the Conference. Six high-profile, famous keynote speakers are already secured: a Nobel prize writer, a world-wide known American artist, a famous Italian designer, a political leader from an African developing country, an Australian economist, a European philosopher and historian. We are also planning round tables with major museum directors.

20 ICOM Milano 2016 Keynote Speakers

21 MUSEUMS AND CULTURAL LANDSCAPES The theme of 2016 ICOM General Conference in Milan

22 Museums and Cultural Landscapes includes many issues The perception and the meaning of landscape differ from one country and one language to another and are connected with the diverse cultural backgrounds. In some languages the term landscape does not even exist. We use the plural form of the term landscape to emphasize the fact that landscapes are multifaceted and diversity is the main feature of landscapes We are discussing cultural landscape to emphasize the fact that landscapes are a human creation, the result of an interaction between human beings and nature.

23 The innovative concept of landscape defined by the European Landscape Convention (Florence, 2000) Landscape contributes to the formation of local cultures and it is a basic component of the European natural and cultural heritage (Preamble of the European Convention) Landscape is an area, as perceived by people, whose character is the result of the action and interaction of natural and/or human factors (Article 1 of the European Convention) Landscape protection means actions to conserve the significant features of a landscape, justified by its heritage value derived from its natural configuration and/or human activity European Convention) (Article 1 of the

24 UNESCO World Heritage Cultural Landscapes ( ) Landscape is designed and created intentionally by man Landscape can evolve from an initial social, economic, administrative, religious imperative to its present form by association with and in response to its natural environment. It can retains an active social role associated with the traditional way of life Landscape can have religious, artistic or cultural associations with the natural element rather than material cultural evidence, which may be insignificant or even absent

25 Landscape is the country where we live and is a constituent part of our identity (Siena Chart, 2014) ICOM respects cultural diversities and promotes a comprehensive conception of landscape. Landscape is a multidimensional concept which adds to its physical, natural, geographic significance an anthropological, social, economic, cultural meaning. Thus, landscape loses its merely aesthetic value and becomes an integral part of the cultural and natural heritage to be preserved and interpreted, in its tangible and intangible aspects. Landscape becomes a meaningful environment for museums and cultural heritage.

26 New shared responsibilities for the promotion of landscapes Who shall we give responsibility for the cultural and environmental heritage, in contemporary society? Which institutions can ensure its knowledge, preservation and communication? Certainly cultural institutions, and museums can offer an essential contribution. However, the study, preservation and enhancement of landscapes are complex tasks that have to be promoted by community

27 Museums and Cultural Landscapes highlights the new social functions of 21 st century museum The traditional core functions of museums conservation and promotion of their collections are the Today s museums have new social goals and larger territorial responsibilities than in past times Today s museums should promote not only their collections, but also the cultural and natural heritage that surrounds them, the landscapes they are part of

28 Museums and cultural landscapes and ICOM s vision Museums deal with any element belonging to the realm of nature and material culture that is considered worth being preserved, either in situ or ex situ or by documentation (Van Mensch, 1990)

29 Museums and Cultural Landscapes It is a scientific and cultural commitment, but also institutional and political. It is a museological challenge because it proposes new roles for museums it is also a museographical challenge because it requires new forms of interpretation and display of the heritage. It is an ethical challenge because it defines new responsibilities not only for museum professionals but also for all the other professionals dealing with the preservation of the cultural heritage.

30 Museums and cultural landscapes and the ICOM Code of Ethics for Museums (2004) Museums preserve, interpret and promote the natural and cultural inheritance of humanity. Museums are responsible for the tangible and intangible natural and cultural heritage (Key Principle 1) Museum collections reflect the cultural and natural heritage of the communities from which they have been derived. They have a character beyond that of ordinary property, which may include strong affinities with national, regional, local, ethnic, religious or political identity. It is important that museum policy is responsive to this situation. (Key Principle 6)

31 Museums and Cultural Landscapes highlights crucial questions about museums future How can museums become centres of interpretation of the places and the communities they belong to? How can museums disseminate the knowledge of the cultural heritage conserved both inside and outside their walls? How can museums help communities promote sustainable development and preserve landscape, as well as improve tourism without endangering cultural and natural heritage?

32 Promoting Landscape Communities Heritage Communities consist of people that value specific aspects of cultural heritage which they wish, within the framework of public action, to sustain and transmit to future generation (Art. 2b, Faro Convention of the Council of Europe) Museums should promote community participation, landscape communities and networks involving the public and private bodies that are interested in sustainable planning and development, as well as in protection and interpretation of heritage and landscapes.

33 Tackling the relations between museums and cultural landscapes offers the opportunity to form new partnerships and networks with the other professionals New disciplinary and operative interactions between museums and other cultural institutions are needed Networking is more than a means of saving money, it is a cultural revolution that has an impact on all museum activities

34 Italy is a great open air museum The Italian heritage is displayed not only in museums but also in historical sites and towns so she is the ideal country to discuss Museums and Cultural Landscapes. The Italian landscape is world-famous. It has been described and visited in all ages, and the historical charm of many of Italy s celebrated landscapes has been preserved.

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39 A Declaration of ICOM on Museums and Cultural Landscapes will be discussed in Milan, so that new strategic objectives and programmes are set for contemporary museums. We are planning to identify a hundred innovative projects of museums from different countries and cultures and present them in 2016 as international best practices. ICOM is preparing an issue of the academic journal Museum International dedicated to Museums and Cultural Landscapes. A call for papers is now open and the submission deadline is 31 January 2016

40 VISIT THE CONFERENCE WEBSITE online registration is now open

41 Save the date 3-9 July 2016