Addvent Branding Guide

Transcription

1 Guide Victoria Road, Avonmouth, Bristol BS11 9DB United Kingdom Tel: +44 (0) Fax: +44 (0) NOVEMBER 2007 ISSUE 2: 1007

2 INTRODUCTION Our Brand The Addvent brand is communicated across a variety of media. It is much more than a logo, a colour or a font, our brand is a valuable asset. The brand is our promise to our customers and business partners. It represents our values. Basic Elements 3 Colours 4 Fonts 5 Logos Consistent use of the brand cohesive use of colours, typography and tone is crucial to communicating a unified brand image.these guidelines provide the platform to communicate the brand consistently and further connect with our customers. 6 Additional Symbols Packaging and Labelling 7 Packaging 8 Labelling 9 Instructions Product Branding 10 Product Branding 11 and Glossary 2

3 BASIC ELEMENTS COLOURS Pantone 293 Pantone 423 CMYK 100C:56M:0Y:0K Addvent Blue Black 40% Tint Colours The principal colour for Addvent is Blue: Pantone 293. When printing 4-colour process this may be represented by: 100C:86M:0Y:0K. The supplementary colour is Pantone 423; for all practical purposes this can be represented by 40% black (40K). 3

4 BASIC ELEMENTS FONTS Addvent Fonts Times Times Italic Times Bold Times Bold Italic Times Times may be used for descriptive text on labels, instructions and packaging see Labelling, page 8. Gill Sans Light Gill Sans Light Italic Gill Sans Bold Gill Sans Bold Italic Gill Sans Extra Bold Gill Sans Gill Sans is the principal font for Addvent artwork. It may be used in weights shown for emphasis and variety. Gill Sans Condensed Gill Sans Bold Condensed Gill Sans Condensed Where agreed, condensed versions of Gill Sans may be substituted. This should only be when space is at a premium. Full font families are supplied on the CD. 4

5 BASIC ELEMENTS LOGOS Addvent Logotype Addvent Logotype The principal Addvent logotype should be used in the form shown opposite complete with border ➀. Certain exceptions can apply see below. The three versions are shown right: ➀ CMYK for full colour printing, ➁ PMS % K for two colour printing, and ➂ Mono for black printing. The logo must never be printed in any other colour.the logo may be sized to fit the requirement but must always be scaled horizontally and vertically in the same percentage. Variations and Exceptions An exception to these rules is for labelling and instructions see pages 8 and 9 where a ruled border is incorporated in the basic design. In these cases only, the logo ➃ below should be used either in two colours or mono ➄. ➀ avlogotype[cmyk] Always: use the correct logo for the purpose; allow plenty of space around the logo; Never: place the logo on busy or solid coloured backgrounds; put special effects on the logo; bleed the logo out of the edge of a page. ➁ avlogotype[293+40k] ➃ avlogotype[293+40k]nr ➂ avlogotype[mono] ➄ avlogotype[mono]nr Supplied as native.eps, Illustrator.ai, and.jpeg file formats. Logo files supplied by Addvent must always be used. Logos and symbols must never be re-scanned or re-created. 5

6 BASIC ELEMENTS ADDITIONAL SYMBOLS Warning Symbols Information symbols GROSS WEIGHT NET WEIGHT F IP 65 ZONE 1 IP 65 ZONE 1 Gross Weight Nett Weight Flammable Surface Breakable Product Keep Dry IP Rating Bathroom Zone IP Rating Bathroom Zone Warning Symbols These may appear in either CMYK, Pantone 293 or Black.dependant on the application. Information Symbols These may appear in either CMYK, Pantone 293 or Black dependant on the application. Compliance Symbols Warranty Symbols RoHS COMPLIANT DIRECTIVE 2002/95/EC Waste electrical products should not be disposed of with household waste. Please recycle where facilities exist. Check with your local authority or retailer for recycling advice. WARRANTY ONE YEAR 1 TWO YEARS EXCHANGE 2 FIVE YEARS EXCHANGE 5 FIVE YEARS EXCHANGE 5 CE Directive RoHS Directive WEEE Directive BEAB Approval One Year Warranty Two Year Exchange Five Year Exchange Five Year Exchange[MONO] Compliance Symbols These may appear in either CMYK, Pantone 293 or Black. Where a product requires the WEEE Directive symbol, it must be accompanied by the wording shown. Warranty Symbols These may appear in either CMYK, Pantone 293 or Black dependant on the application. Supplied as native.eps, Illustrator.ai, and.jpeg file formats. Logo files supplied by Addvent must always be used. Logos and symbols must never be re-scanned or re-created. 6

7 PACKAGING & LABELLING PACKAGING ➀ ➁ ➂ Addvent Packaging There are three options for Addvent packaging: a plain white ➀ box with a correctly styled label; a Addvent styled wallpaper box ➁ with a correctly styled label; or a custom-designed box where the product has a higher perceived value or where the product may be end-user facing. Where a custom-designed box is used, the design must be agreed and approved by Addvent. Basic wallpaper artwork is supplied as.eps, Illustrator.ai on the CD. 7

8 PACKAGING & LABELLING LABELLING Labelling V ~50Hz TWO YEAR WARRANTY Waste electrical products should not be disposed of with household waste. Please recycle where facilities exist. Check with your local authority or retailer for recycling advice. 3-SPEED HIGH PERFORMANCE PORTABLE AIR CIRCULATOR For domestic and comercial applications 1833 litres/sec (6600m 3 /hour) max AVAC Victoria Road, Avonmouth, Bristol BS11 9DB. Telephone: Fax: Product Labelling Standard product labels should be printed either two colours Pantone 293 and black or if only a single colour is available then in black using the Mono logo. They must contain: a thick ruled border in blue with a radius corner; the Addvent logo use the version without the border; the Addvent address details in Gill Sans Light; the product code in Gill Sans Bold in a reversed out box; the product name in Gill Sans Bold; the rating information in Gill Sans Light; the barcode in black; any warning or compliance information including the WEEE statement. The label must not contain: any obvious reference to the manufacturer a production reference is permissible. This sample is shown actual size. BATCH CODE 1/2007 AVIK20 Insect Killer Model AVIK20: Ratings: V ~ 50Hz; 2500V max; 29W Rating Plates Where Rating Plates are fixed to products they should like this sample.they must show the Addvent logo product code, description, brief specification, compliance symbols, the Addvent address and telephone details. In some cases, a batch code may be required and should be shown as on this sample. For ease of production, the Addvent logo may be used in solid black on rating plates. This sample is shown actual size. Victoria Road, Avonmouth, Bristol BS11 9DB Telephone: Fax: Sample Rating Plate A full range of samples and templates are supplied on the CD. Logo files supplied by Addvent must always be used. Logos and symbols must never be re-scanned or re-created. 8

9 PACKAGING & LABELLING INSTRUCTIONS Instructions Electrical Ratings Model AVIK20: Ratings: V ~ 50Hz; 2500V max; 2 x T8/BL 10W lamps, consuming 29 watts; magnetic transformer; Model AVIK30: Ratings: V ~ 50Hz; 2500V max; 2 x T8/BL 15W lamps, consuming 38 watts; magnetic transformer; Model AVIK40: Ratings: V ~ 50Hz; 2500V max; 2 x T8/BL 20W lamps, consuming 45 watts; magnetic transformer; AVIK Insect Killer Range Installation Instructions and User Guide Waste electrical products should not be disposed of with household waste. Please recycle where facilities exist. Check with your local authority or retailer for recycling advice Telephone: Fax: Victoria Road, Avonmouth, Bristol BS11 9DB ISSUE 1/0107 Product Instructions Standard product instructions should be printed in black using the Mono logo and match the sample shown. They must contain: a thick ruled border in blue with a radius corner; the Addvent logo use the version without the border; the Addvent address details in Gill Sans Light; the product code in Gill Sans Bold in a reversed out box; the product name in Gill Sans Bold; any warning or compliance information including the WEEE statement. In addition, information symbols should be included where appropriate, such as: IP rating; Bathroom Zone information; These must be grouped together as shown above. The label must not contain: any obvious reference to the manufacturer a production reference is permissible. This sample is shown actual size. IMPORTANT SAFEGUARDS WHEN USING ANY ELECTRICAL APPLIANCE, BASIC SAFETY PRECAUTIONS SHOULD ALWAYS BE FOLLOWED. PLEASE READ ALL INSTRUCTIONS CAREFULLY AND RETAIN FOR FUTURE REFERENCE IF IN ANY DOUBT ABOUT THE INSTALLATION OR USE OF THIS PRODUCT, CONSULT A COMPETENT ELECTRICIAN. A full range of samples and templates are supplied on the CD. Logo files supplied by Addvent must always be used. Logos and symbols must never be re-scanned or re-created. 9

10 PRODUCT BRANDING BRANDING Product Branding ➀ White logo on black background ➁ Two colour logo ➂ Pantone 293_logo Product Branding Some examples of typical Addvent Product Branding are shown above. ➀ Shows the application of a white Addvent logo on adark background (this should be eiher black or matched to Pantone 293; ➁ shows the application of the Addvent two colour logo (with a transparent background so that the product surface colour shows through); and ➂ shows the application of the Addvent logo on Pantone 293 only. These are examples for guidance only. Product branding must always be discussed with and agreed by Addvent. 10

11 RESOURCES RESOURCES & GLOSSARY Glossary Pantone CMYK The industry-standard colour matching system often shortened to PMS. The standard 4-colour printing process. C=Cyan; M=Magenta;Y=Yellow; and K=Key (black). Spot Colour This refers to the use of a specific colour Pantone 293 for example in addition to 4-colour process. Mono RAL Where mono is referred to in this guide it means the use of the Addvent logo that prints in black ink but incorporating a tinted element. The colour space system, mainly for matching paints. Addvent Branding Victoria Road, Avonmouth, Bristol BS11 9DB United Kingdom Tel: +44 (0) Fax: +44 (0) NOVEMBER 2007 ISSUE 2: