Consumer Trends Pet Food in France

Transcription

1 International Markets Bureau MARKET INDICATOR REPORT NOVEMBER 2011 Consumer Trends Pet Food in France Source: Shutterstock Source: Shutterstock

2 Consumer Trends Pet Food in France EXECUTIVE SUMMARY France has the largest pet population in Europe, with 7.5 million dogs, 11.5 million cats, 7 million birds, 2 million rodents and a remarkable 27 million fish. The French are simply animal lovers, with 53% of households having at least one pet. More than half of French households have a dog, cat, fish or rodent. Approximately one fourth of households have a dog and 28% have a cat, though the cat population is higher (11.5 million cats compared to 7.5 million dogs) because people often have several cats. The $3.9-billion (2010) pet food market is a testament to how highly French consumers hold their pets. Dog food accounts for over 50% of that total and cat food accounts for roughly 40%. For the last three years, overall pet food sales have grown at a healthy 3 percent per year. France - Pet Ownership in 2010 Households (%) ( 000) Households owning a cat ,606.4 Households owning a dog ,302.4 INSIDE THIS REPORT Executive Summary 2 Market Overview 3 Pet Food Trends 4 Retail Trends 5 Industry Competition 6 Dog Food 7 Cat Food 10 Other Pet Food 13 New Pet Food Products 16 French consumers are increasingly careful about the health of their pets, and the pet food market has followed this trend of pet humanization. A large portion of the pet food sector is focusing on high-quality food products and services for pet owners. In fact, most French hotels and restaurants allow dogs and many also provide pets with food and water (some even allow owners to seat their pets at the table!) There are even exclusive dog restaurants. Although food shops make an effort to bar pets, it isn t unusual to see a supermarket trolley containing a dog or two. Paris has a pet cemetery in Asnières-sur-Seine (le Cimetière des Chiens) and there are others in Nice and Toulouse. Source: Shutterstock PAGE 2

3 MARKET OVERVIEW France - Pet Population - 000s of animals Type of Pet Dog Population 8,535 8,400 7,950 7,800 7,640 7,570 Cat Population 9,900 10,040 10,360 10,700 11,070 11,480 Bird Population 6,600 6,520 6,465 6,405 6,330 6,200 Fish Population 35,900 36,050 36,480 36,850 37,080 37,330 Small Mammal Population 3,800 4,010 4,190 4,280 4,310 4,360 Reptile Population 1,500 1,530 1,570 1,610 1,655 1,715 Pet owners pay more attention to their pets by feeding them more functional food, such as breed and age-specific products. Such a trend is also a direct driver for more humanization and innovation within pet products. Pets are considered full members of the family and can benefit from the same treats as their owners. Pet care has seen the emergence of niche products such as cosmetic shampoos, and even feeding bowls to match the kitchen. Organic products, either in pet food or pet products, have nonetheless suffered from a decreasing purchasing power due to high retail prices. Savvy owners want their pets to experience and benefit from unique, natural and flavourful ingredients, so manufacturers are keeping up with this trend. Of the 102 natural pet products introduced last year, not only were 29 products marketed with no chemicals, 18 as high in vitamins and 11 as high in antioxidants, but many of the offerings were hyped as having new, alluring flavours, according to Mintel. Source: Shutterstock France - Pet Food by Category: Volume in 000 tonnes Category Pet Food Dog and Cat Food Other Pet Food France - Pet Food by Category: Value in US$ millions Category Pet Food 3,320 3,378 3,428 3,522 3,611 3,672 Dog and Cat Food 2,967 3,012 3,049 3,131 3,209 3,276 Other Pet Food PAGE 3

4 PET FOOD TRENDS Humanization The "humanization" of pets is a continuing trend in France and elsewhere, whereby pets (particularly dogs and cats) are increasingly cared for according to human patterns, and human aesthetic standards are applied to pets. Pets are increasingly regarded as family members, and are often considered as equivalent to children in the level of attention and care they gain from pet owners. This has led to a heightened awareness of the special health needs associated with pets at different developmental stages, and an increased tendency to pamper pets with treats and high-end nutritional food. Functional Flavour Pet owners are looking for their pets to thrive and are willing to try new products, whether it s vegetarian, high protein or loaded with antioxidant-rich fruits and veggies, in order to achieve this. The French pet owner is looking for functional formulations that will result in fewer digestive issues, more energy, a shinier coat or any other number of benefits that pet foods claim. New ingredients like fruits and vegetables in pet food are correlating with human health trends. As pets live longer and experience conditions like diabetes, obesity or allergies, a variety of pet food ingredients are being used to target these health needs. New Proteins Allergic and picky eaters are pushing the protein selection in pet food from the typical chicken or beef, to something a bit more exciting. Exotic new proteins are being introduced to appeal to pets taste buds and also to increase their overall well-being. For example, manufacturers now offer dry and dehydrated pet foods with venison, pork, brushtail possum and kangaroo meats, often mixed with fruits such as apples, berries and even figs. If a pet has a food allergy to proteins, putting them on an exclusion diet with a new protein can allow the owner to see how their pet responds. Superfruits and Ancient Grains The healthy ingredient trend has also changed the mixture of grains used in pet foods. Some high-end manufacturers have moved away from using soy, corn, and wheat, which some veterinarians believe are harder to digest and more likely to cause allergies, in favour of using rice and other grains. Functional ingredients like antioxidants, essential fatty acids and even supplements like glucosamine for joint health are being formulated right into the can. Antioxidant fruits and vegetables are being used in pet foods to an increasing degree. Picky Pets The premium food trend isn t just for dogs. For example, one manufacturer offers a line of ferret foods that are grain free and mimic the traditional ferret diet full of taurine, fat, and meat-based protein, but offer unique flavours such as duck, rabbit and venison. There is also a growing number of options for vegetarian owners who don t appreciate giving all-meat foods to their pets. With dog food products, which use ingredients such as barley, brown rice, quinoa, oatmeal and kelp, owners can provide adequate protein from vegetable sources. PAGE 4

5 RETAIL TRENDS France s retail distribution network is diverse and sophisticated. French food retailers generally fall into six types: hypermarkets; supermarkets; hard discounters; convenience; gourmet centres in department stores; and traditional outlets. Grocery retailers such as supermarkets/hypermarkets lead the distribution market in pet food products. Private label is making inroads within the pet food and pet products industry, and its position is strengthened by a wider selection that is mainly driven by product improvement. As a result, private label is gaining brand recognition. Demand for private label is expected to increase, resulting in more brand loyalty from pet owners. Pet shops and other non-grocery retailers are more dynamic, as they offer other pet care products, such as dietary and healthcare. However, the main strength of non-grocery retailers is a better knowledge of the products, gained from training provided by manufacturers. Pet owners are always looking for advice on how to best care for their pets and are thus drawn to these retailers for the additional information available to them. As a result, these channels accounted for approximately 44% of value sales in 2009, giving less room to supermarkets/hypermarkets to lead. Source: Planet Retail, French Pet Food Expenditure in 2010, Per Household Major French Food Retailers, 2010 Product $US Retailer Store Count Pet Care Pet Products 50.9 Pet Food Dog and Cat Food Other Pet Food 14.9 Carrefour 5,522 ITM (Intermarché) 2,704 Leclerc 607 Casino 8,335 Système U 1,407 Source: Planet Retail, High disposable incomes and the increasing number of single- and two-person households drove the strong demand for premium pet products in France. Nonetheless, the economic downturn was not without consequences for sales of premium products. Declining purchasing power resulted in consumers seeking out more affordable products and/or reducing the amount of purchases. As a result, a trend towards buying mid-priced and standard premium pet products, and private label products strengthened their position within the pet food sector. Source: Planet Retail, PAGE 5

6 INDUSTRY COMPETITION The French pet care industry is dominated by multinational companies. Their positions within pet food are undeniable thanks to strong brand recognition and a presence through almost all distribution channels. Premiumization is at the core of the business, but the economic situation has increased further price sensitivity. As a result, private label has started to market its own premium products. Such a trend has made more room for mid-priced and standard premium products. France - Pet Food Industry - Brand Shares (by Global Brand Name) Retail Sales % breakdown Brand Company name (GBO) Friskies Nestlé SA Whiskas Mars Inc Royal Canin Mars Inc Pal Mars Inc Vitakraft Vitakraft-Werke Wührmann Felix Nestlé SA Fido Nestlé SA Gourmet Nestlé SA Purina ONE Nestlé SA Affinity Advance Agrolimen SA Affinity Brekkies Agrolimen SA Frolic Mars Inc Pedigree Mars Inc Affinity Ultima Agrolimen SA Kitekat Mars Inc Sheba Mars Inc Riga Laboratoires Riga Cesar Mars Inc Iams Procter & Gamble Co Tetra Spectrum Brands Inc Affinity Repas Complet Agrolimen SA Canigou Mars Inc Hill's Science Diet Colgate-Palmolive Co Beneful Nestlé SA Loyal Mars Inc Mac'ani Nestlé SA Ronron Mars Inc Perfect Fit Mars Inc Fidèle Nestlé SA Tyrol Agrobiothers Laboratoire SA Hill's Prescription Diet Colgate-Palmolive Co Pro Plan Nestlé SA Aime Agrobiothers Laboratoire SA Mixer Mars Inc Private label Private Label Others Others Total Total PAGE 6

7 DOG FOOD France - Percentage (%) of Households Owning a Dog Households Households owning a dog Lifestyle changes in urban areas have led to a decrease in dog ownership. Due to a lack of space in the house and also in the car, the dog population decreased in 2010 in terms of numbers, with small dogs being an exception. The lower amount of households owning multiple dogs has also contributed to this decline for the past few years. Medium and large sized dogs require more attention and time, and they need more space for transportation. As a result, larger dogs registered the highest decrease in terms of numbers. Prepared food increased in 2010 and accounted for 54.1% of total dog food sales. This increase is mainly driven by high-end products, as dog owners willingness to get the best for their dogs strengthened. Increasingly health-conscious French consumers are demanding organic, health, and diet foods, including nutraceuticals. The growing number of pets has mirrored and stimulated demand for conventional and organic pet foods. As dogs live longer, dog food has become more nutritionally balanced. Dog owners are also looking for convenience and time saving in terms of meal preparation due to their busy lifestyles. As a result, manufacturers tend to offer more convenient and sophisticated products through a hyper-segmentation based on breed specificity, age specificity, and the health and wellness trend. Increasing environmental concerns amongst consumers in France have been extended to the development of organic products for pets. Pet food manufacturers now offer more functional products that promise longer life or that prevent functional disorders, such as urine problems. France - Dog Food Prepared vs. Non-Prepared Gap: % Analysis Product Prepared dog food Non-prepared dog food Total France - Sales of Dog Food by Type: Value in US$ millions Product Dog Treats and Mixers Dry Dog Food 1,188 1,231 1,277 1,350 1,398 Wet Dog Food Dog Food 1,900 1,921 1,948 2,005 2,038 PAGE 7

8 DOG FOOD (Continued) France - Dog Food Company Shares: % Retail Value Sales Company Mars Petcare & Food France Nestlé Purina PetCare France SAS Affinity Petcare France SA Vitakraft SA Procter & Gamble France SNC Hill's Pet Nutrition SNC Galec - Centre Distributeur Edouard Leclerc ITM Entreprises SA Carrefour France SA Casino Guichard-Perrachon Auchan France Masterfoods France SA Unisabi SA Royal Canin SA Friskies France SAS Other Private Label Others Total France - Dog Food by Price Band (EUR), 2009 Sector Price Band Price range per kg Super Premium Above 7.50 Wet Dog Food Standard Premium Between 3.50 and 7.90 Mid priced Between 1.30 and 3.50 Economy Below 1.30 Super Premium Above 5.00 Dry Dog Food Standard Premium Between 2.00 and 4.99 Mid-priced Between 1.10 and 1.99 Economy Below 1.10 Source: Euromonitor, 2011 PAGE 8

9 DOG FOOD (Continued) France - Dog Food Brand Shares: % Retail Value Price Brand Company Royal Canin Mars Petcare & Food France Pal Mars Petcare & Food France Friskies Nestlé Purina PetCare France SAS Fido Nestlé Purina PetCare France SAS Affinity Advance Affinity Petcare France SA Frolic Mars Petcare & Food France Pedigree Mars Petcare & Food France Affinity Brekkies Affinity Petcare France SA Cesar Mars Petcare & Food France Vitakraft Vitakraft SA Affinity Repas Affinity Petcare France SA Affinity Ultima Affinity Petcare France SA Canigou Mars Petcare & Food France Beneful Nestlé Purina PetCare France SAS Iams Procter & Gamble France SNC Loyal Mars Petcare & Food France Mac'ani Nestlé Purina PetCare France SAS Hill's Science Plan Hill's Pet Nutrition SNC Lydog Galec - Centre Distributeur Edouard Leclerc Fidèle Nestlé Purina PetCare France SAS Canaillou ITM Entreprises SA Hill's Prescription Diet Hill's Pet Nutrition SNC Carrefour Carrefour France SA Casino Casino Guichard-Perrachon SA Mixer Mars Petcare & Food France Auchan Auchan France Royal Canin Masterfoods France SA Pal Masterfoods France SA Frolic Masterfoods France SA Pedigree Masterfoods France SA Other Private Label Other Private Label Others Others Total Total PAGE 9

10 DOG FOOD (Continued) France - Forecast Sales of Dog Food by Type: Value in US$ millions Product Dog Treats and Mixers Dry Dog Food 1,484 1,511 1,539 1,567 1,596 Wet Dog Food Dog Food 2,094 2,106 2,122 2,139 2,158 France - Forecast Sales of Dog Food by Type: Volume in 000 tonnes Product Dog Treats and Mixers Dry Dog Food Wet Dog Food Dog Food CAT FOOD The cat population in France increased by 3% in It is more convenient to own a cat for various practical reasons, including that they are more independent and therefore require less attention. The growing number of urban households favours the trend of owning a cat. Busy lifestyles do not allow cat owners to spend as much time on their care. As a result, prepared food accounts for 62% of cat food sales. French cat owners pay more attention to their cat by purchasing cat treats such as treats with dental care benefits. Although a niche market, organic food and medicinal treats are among the growth drivers in the cat food category. Source: Shutterstock. Cat owners are still demanding more convenience and time saving in terms of meal preparation. France - Percentage (%) of Households Owning a Cat Households Households owning a cat PAGE 10

11 CAT FOOD (Continued) France - Cat Food Prepared vs. Non-prepared Gap: % Consumption Product Prepared Cat Food Non-Prepared Cat Food Total Cat Food France - Sales of Cat Food by Type: Value in US$ millions Product Cat Treats and Mixers Dry Cat Food Wet Cat Food ,001 1,015 1,023 1,035 Cat Food 1,509 1,564 1,625 1,705 1,768 1,842 France - Cat Food Company Shares: % Retail Sales Value Company Nestlé Purina PetCare France SAS Mars Petcare & Food Affinity Petcare France SA Galec - Centre Distributeur Edouard Leclerc Procter & Gamble France Auchan France Casino Guichard-Perrachon Hill's Pet Nutrition SNC ITM Entreprises SA Carrefour France SA Vitakraft SA Masterfoods France SA Other Private Label Others Total PAGE 11

12 CAT FOOD (Continued) France - Cat Food Brand Shares: % Retail Sales Value Brand Company Whiskas Mars Petcare & Food France Friskies Nestlé Purina PetCare France SAS Felix Nestlé Purina PetCare France SAS Gourmet Nestlé Purina PetCare France SAS Purina ONE Nestlé Purina PetCare France SAS Kitekat Mars Petcare & Food France Sheba Mars Petcare & Food France Affinity Ultima Affinity Petcare France SA Eco Plus Galec - Centre Distributeur Edouard Leclerc Iams Procter & Gamble France SNC Affinity Brekkies Affinity Petcare France SA Lycat Galec - Centre Distributeur Edouard Leclerc Auchan Auchan France Casino Casino Guichard-Perrachon SA Hill's Science Plan Hill's Pet Nutrition SNC Royal Canin Mars Petcare & Food France Ronron Mars Petcare & Food France Perfect Fit Mars Petcare & Food France Eco+ Galec - Centre Distributeur Edouard Leclerc Pro Plan Nestlé Purina PetCare France SAS Nutricroc Carrefour France SA Vitakraft Vitakraft SA Top Budget ITM Entreprises SA Canaillou ITM Entreprises SA Hill's Prescription Diet Hill's Pet Nutrition SNC Other Private Label Other Private Label Others Others Total Total The competitive landscape in cat food is stable. Because of market concentration, key players such as Nestlé France and Mars Petcare & Food France have strongly consolidated their positioning as leaders. Nestlé Purina Petcare France SAS was far ahead in 2009, with a market share of 38.7%, while Mars Petcare & Food France held only 28.5%. Private label was fiercely competitive with better diversification of its range. As a result, private label now controls a 17% value share. Source: Shutterstock. PAGE 12

13 CAT FOOD (Continued) France - Forecast Sales of Cat Food by Type: Value in US$ millions Product Cat Treats and Mixers Dry Cat Food ,043 Wet Cat Food 1,029 1,025 1,019 1,011 1,004 Cat Food 1,885 1,934 1,983 2,034 2,083 France - Forecast Sales of Cat Food by Type: Volume in 000 tonnes Product Cat Treats and Mixers 2,567 2,720 2,906 3,145 3,426 Dry Cat Food 204, , , , ,677 Wet Cat Food 303, , , , ,160 Cat Food 510, , , , ,263 OTHER PET FOOD France - Other Pet Population in 000s of Animals Type of Pet Bird Population 6,600 6,520 6,465 6,405 6,330 6,200 Fish Population 35,900 36,050 36,480 36,850 37,080 37,330 Small Mammal Population 3,800 4,010 4,190 4,280 4,310 4,360 Reptile Population 1,500 1,530 1,570 1,610 1,655 1,715 The quest to own original and attractive pets such as lizards, dwarf rabbits, exotic fish or birds is becoming an entrenched trend in France. Furthermore, children are looking for new companions to look after, increasing the attraction of pet ownership in this category. The lack of space in urban cities and busy lifestyles, the quest for more convenience and time savings, makes animals in this category of pets attractive, because they are easy to look after. As a result, small mammals and reptile food will experience a positive growth in the coming years. The bird population is expected to decline in reaction to strong health-related regulations affecting imported birds. This regulation is designed to control the transmission of diseases such as avian flu, as well as protect against dangerous species and illegal importations through the internet. PAGE 13

14 OTHER PET FOOD (Continued) France - Other Pet Food by Type: Value in US$ millions Product Bird Food Fish Food Small Mammal/Reptile Food Other Pet Food France - Forecast Sales of Other Pet Food by Type: Volume in tonnes Product Bird Food 10,852 10,640 10,417 10,173 9,919 Fish Food 2,780 2,800 2,827 2,858 2,896 Small Mammal/Reptile Food 45,723 47,859 50,276 52,880 55,656 Other Pet Food 59,355 61,299 63,519 65,911 68,471 France - Forecast Sales of Other Pet Food by Type: Value in US$ millions Product Bird Food Fish Food Small Mammal/Reptile Food Other Pet Food According to Euromonitor, private label performed well in 2010, reaching a value share of nearly 10%. Its market share increased thanks to a dynamic performance in terms of products and value for money. Private label is an expanding market, particularly in products for small mammals and wild birds. Source: Shutterstock. PAGE 14

15 OTHER PET FOOD (Continued) France - Bird Food Brand Shares % Retail Value Sales Brand Company Vitakraft Vitakraft SA Riga Laboratoires Riga Tyrol Agrobiothers SA Aime Agrobiothers SA Hagen Rolf C Hagen France Tyrol Oxadis SA Aime Oxadis SA Private label Private Label Others Others Total Total France - Fish Food Brand Shares % Retail Value Sales Brand Company Tetra Tetra Werke GmbH Vitakraft Vitakraft SA Riga Laboratoires Riga Tyrol Agrobiothers Aime Agrobiothers SA Tyrol Oxadis SA Aime Oxadis SA Others Others Total Total France - Small Mammal/Reptile Food Brand Shares % Retail Value Sales Brand Company Vitakraft Vitakraft SA Riga Laboratoires Riga Auchan Auchan France Tyrol Agrobiothers SA Tyrol Oxadis SA Other Private Label Other Private Label Others Others Total Total PAGE 15

16 NEW PET FOOD PRODUCTS From January 2009 to December 2010, a total of 87 new dog and cat food products were introduced into the market, of which 15 were private label food products. A breakdown of new product launches by sub-category illustrates that wet cat food had the most launches with 23, followed by dry dog food with 18 new product introductions. Types of New Dog and Cat Food Products Entering the French Retail Market in New Products Entering the French Retail Market, January-May 2011 Sub-Category Brand Type Number of Variants Sub-Category Brand Type Number of Variants Cat Food Dry Other 7 Cat Food Dry Private Label 7 Cat Food Wet Other 23 Cat Food Wet Private Label 3 Cat Snacks & Treats Other 4 Cat Snacks & Treats Private Label 2 Dog Food Dry Other 18 Dog Food Dry Private Label 5 Dog Food Wet Other 7 Dog Food Wet Private Label 2 Dog Snacks & Treats Other 6 Dog Snacks & Treats Private Label 3 Total Sample 87 Source: Mintel, Cat Food Dry Other 2 Cat Food Dry Private Label 2 Cat Food Wet Other 4 Cat Food Wet Private Label 1 Cat Snacks & Treats Other 1 Dog Food Dry Other 5 Dog Food Dry Private Label 2 Dog Food Wet Other 2 Dog Food Wet Private Label 1 Dog Snacks & Treats Other 4 Dog Snacks & Treats Private Label 2 Total Sample 26 Source: Mintel, The following are some examples of new products introduced to the French market in Product Description Marque Repère Lydog Aliment Complet pour Chiens (complete dog food) is a light dog kibble with poultry, carrots and rice. This dog food is specially formulated to help maintain an ideal weight. It contains 20% less fat than Lydog Vitalité and is higher in protein. The product retails in a 4 kg pack. Ingredients On Pack Cereals (rice (1% minimum in the rice biscuits)), meat products, animal products (poultry (4% minimum in the poultry biscuits)), vegetable origin products, vegetable protein extracts, mineral substances, oils and fats, carrots (4% minimum), additives (preservatives, colorants, antioxidants). Company: Scamark Brand: Marque Repère Lydog (Private Label) Store Name: E.Leclerc Date Published: June 2011 Pack Size: 4 kg / 8.82 lb Price in local currency: 4.91 Price in USD: $6.87 Source: Mintel, PAGE 16

17 NEW PET FOOD PRODUCTS (Continued) Product Description Auchan Croquettes Fourrées au Boeuf, aux Carottes & aux Légumes Verts (kibble filled with Beef, Carrots & Green Vegetables) are said to provide a complete nutrition for adult cats. They are formulated with Opti Digest which is a mix of fermentable and non-fermentable fibres that contribute to a better digestive transit and a healthy intestinal flora. The fibres are from vegetable origin such as wholegrain wheat, wheat bran and corn. The product retails in a 2 kg re-sealable pack. Ingredients on Pack Cereals, meat and animal products (beef minimum 4% in the red biscuits, meat minimum 4% in the filled biscuits), oils and fats, vegetable origin products, mineral substances, vegetables (green vegetables 4% minimum in the green biscuits, carrots 4% minimum in the orange biscuits), vegetable protein extracts, additives (preservatives, antioxidants, colourants). Company: Auchan Brand: Auchan (Private Label) Store Name: Auchan Date Published: June 2011 Pack Size: 2 kg / 4.41 lb Price in local currency: 2.79 Price in USD: $3.85 Source: Mintel, Product Description Canaillou Milky Boisson Lactée pour Chat & Chaton (milk for kittens and cats) is suitable for feline pets aged six weeks and above. The product features a low lactose content and is enriched with vitamins D3 and E, and taurine. It is said to be easier to digest than regular milk and retails in a 600 ml partially recyclable pack containing three, 200 ml bottles. Ingredients on Pack Milk and dairy products, vegetable by-products Company: SCA Céréales et Dérivés Brand: Canaillou Milky Store Name: Intermarché Date Published: April 2011 Pack Size: 3 x 200 ml / 3 x 6.76 fl. oz Price in local currency: 1.49 Price in USD: $2.07 Source: Mintel, PAGE 17

18 The Government of Canada has prepared this report based on primary and secondary sources of information. Although every effort has been made to ensure that the information is accurate, Agriculture and Agri-Food Canada assumes no liability for any actions taken based on the information contained herein. Consumer Trends: Pet Food in France Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food Canada (2011). ISSN AAFC No E Photo Credits All photographs reproduced in this publication are used by permission of the rights holders. All images, unless otherwise noted, are copyright Her Majesty the Queen in Right of Canada. For additional copies of this publication or to request an alternate format, please contact: Agriculture and Agri-Food Canada 1341 Baseline Road, Tower 5, 4th floor Ottawa, ON Canada K1A 0C5 Aussi disponible en français sous le titre : Tendances de consommation : Aliments pour animaux de compagnie en France