THINK HUNGARY, MORE THAN EXPECTED TOURISM IN HUNGARY 2015 WITH PRELIMINARY DATA

Transcription

1 THINK HUNGARY, MORE THAN EXPECTED TOURISM IN HUNGARY 2015 WITH PRELIMINARY DATA

2 FACTS & FIGURES International Tourist Arrivals in the World (million; 2015/2014) Europe (609.1; +5.0%) Africa (51.3; -3.3%) Americas (190.7; +4.9%) Asia and the Pacific (277.0; +4.8%) Middle East (54.1; +3.1%) Source: UNWTO preliminary data Facts & Figures about Hungary Territory 93,030 km 2 Population 9,855,571 (1 January 2015) Population density km 2 Capital Budapest Capital's population 1,757,618 (1 January 2015) Neighbouring countries Austria, Slovakia, Ukraine, Romania, Serbia, Croatia, Slovenia Form of government Republic Official language Hungarian 37.1% Roman Catholic, 11.6% Calvinist, Religion 2.2% Lutheran, 1.8% Greek Catholic, 1.9% other denomination, 18.2% unaffiliated 1 January, 15 March, Easter Monday, Holidays Whit Monday, 1 May, 20 August, 23 October, 1 November, December Time zone GMT + 1 hour Currency Forint (HUF), 1 EUR = HUF GDP 2014* 138,395 million USD (32,180 billion HUF) GDP 2014/2013* (volume index) +3.7% GDP per capita 2014* 14,027 USD (3,262 HUF) Internet penetration 76.1% International airports Budapest, Debrecen, Sármellék Membership in international tourism organisations UNWTO, ETC, V4, China CEECs, DCC * Preliminary data. Source: Internet World Stats, HCSO The Economic Impact of Tourism in Hungary Direct Impact Direct and Indirect Impact GDP (billion HUF) 1, % 9.4% Employment (000s persons) % 12.1% Source: HCSO (Tourism Satellite Account, 2012) Balance of Travel /2014 Receipts (million EUR) 3,369 3, % Expenditure (million EUR) 1,201 1, % Balance (million EUR) 2,168 2, % * January-September data. Source: MNB 2 Tourism» In Hungary 2015» Facts & Figures

3 SUMMARY DATA 1 Main Data on Hungarian Tourism /2014 Number and Expenditure of Tourists* Number of inbound tourists (000s) 13,233 15, % Same-day tourists 5,485 6, % Overnight tourists 7,749 9, % Expenditure of inbound tourists (million HUF) 824, , % Same-day tourists 54,504 68, % Overnight tourists 770, , % Number of domestic overnight tourists (000s)** 11,568 11, % Expenditure of domestic overnight tourists (million HUF)** 233, , % Number of outbound tourists (000s)** 6,908 7, % Expenditure of outbound tourists (million HUF)** 358, , % Arrivals and Guest Nights at Commercial Accommodation Domestic Arrivals (000s) 5,022 5, % Guest nights (000s) 12,082 12, % Average length of stay (nights) % International Arrivals (000s) 4,618 4, % Guest nights (000s) 12,351 12, % Average length of stay (nights) % Arrivals (000s) 9,640 10, % Guest nights (000s) 24,434 25, % Average length of stay (nights) % Arrivals and Guest Nights in Hotels Domestic Arrivals (000s) 3,478 3, % Guest nights (000s) 8,182 8, % Average length of stay (nights) % International Arrivals (000s) 4,036 4, % Guest nights (000s) 10,274 10, % Average length of stay (nights) % Arrivals (000s) 7,514 8, % Guest nights (000s) 18,457 19, % Average length of stay (nights) % Commercial Accommodation Gross Revenues Domestic accommodation fee (million HUF) 71,923 81, % International accommodation fee (million HUF) 117, , % accommodation fee (million HUF) 189, , % Food & beverage (million HUF) 71,987 77, % Other revenue (million HUF) 71,372 76, % revenue (million HUF) 333, , % * January September data. ** In some cases, estimated data can be inaccurate due to the small sample size. Data referring to the years were revised on the 5 th March 2015, on the basis of the Census Tourism» In Hungary 2015» Summary Data 1 3

4 SUMMARY DATA 2 Guest Nights by Type of Accommodation (share) 2015/2014 Hotels 18,456,692 19,415, % +5.2% 5 star hotels 912, , % -1.9% 4 star hotels 7,439,518 8,101, % +8.9% 3 star hotels 3,055,563 3,183, % +4.2% Spa hotels 2,016,449 2,220, % +10.1% Boarding houses 1,615,432 1,694, % +4.9% Community hostels 1,567,523 1,711, % +9.2% Bungalows 1,152,616 1,154, % +0.2% Camping sites 1,641,413 1,788, % +8.9% 24,433,676 25,764, % +5.4% Figures of hotels include one- and two-star hotels and hotels without category designation. Volume indexes of hotel categories refer to the units which have valid classification in the period of examination. Except for 5 star hotels, number of guest nights increased in every category. The change in the number of the guest nights at the spa hotels was well above the country average. Western Transdanubia A = 10.7%; +8.1% N = 11.1%; +5.3% Central Transdanubia A = 4.2%; +2.8% N = 3.9%; +2.9% Arrivals and Guest Nights by Tourist Region (2015; 2015/2014) Budapest and the Central Danube Region A = 42.1%; +6.8% N = 38.1%; +6.3% Northern Hungary A = 9.2%; +9.6% N = 8.4%; +6.2% Northern Great Plain A = 7.0%; +10.0% N = 7.7%; +8.6% Lake Balaton A = 14.9%; +4.3% N = 19.4%; +0.8% Southern Transdanubia A = 4.1%; +9.3% N = 4.0%; +9.0% Lake Tisza A = 1.0%; +2.3% N = 1.1%; +6.2% Southern Great Plain A = 6.8%; +14.5% N = 6.3%; +9.9% A = Arrivals, N = Guest nights Geographical concentration is typical of Hungarian tourism: 67.6% of total guest nights are registered in the Budapest and the Central Danube, the Lake Balaton and the Western Transdanubia tourist regions. Share of Domestic and International Guest Nights by Tourist Region (%, at Commercial Accommodation) Lake Balaton Budapest and the Central Danube Region Southern Great Plain Southern Transdanubia Northern Great Plain Northern Hungary Central Transdanubia Western Transdanubia Domestic Lake Tisza International 0% 20% 40% 60% 80% 100% Country average: domestic: 49.9%, international: 50.1%. 4 Tourism» In Hungary 2015» Summary Data 2

5 SUMMARY DATA 3 Monthly Breakdown of Guest Nights at Commercial Accommodation 20% 18% Domestic 16% International 14% 12% 10% 8% 6% 4% 2% 0% I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. Seasonality is typical of Hungarian tourism: most of the guest nights were generated in July and August (15.3% and 16.1%, respectively). Inbound tourism is slightly less seasonal than domestic tourism. Number of Guest Nights by Tourist Region Domestic International Lake Balaton 3,266,583 1,722,551 4,989,134 Budapest and the Central Danube Region 1,835,411 7,978,908 9,814,319 Southern Great Plain 1,280, ,214 1,632,203 Southern Transdanubia 824, ,536 1,029,818 Northern Great Plain 1,381, ,043 1,976,396 Northern Hungary 1,818, ,683 2,156,692 Central Transdanubia 705, ,864 1,000,235 Western Transdanubia 1,522,941 1,349,070 2,872,011 Lake Tisza 214,748 79, ,107 12,849,687 12,915,228 25,764, % of international guest nights are registered in the Budapest and the Central Danube Region, 13.3% are registered in the Lake Balaton tourist region. Most Visited Hungarian Settlements* Domestic International 1. Budapest (1,003) Budapest (7,710) Budapest (8,713) 2. Hajdúszoboszló (554) Hévíz (569) Hévíz (924) 3. Siófok (509) Bük (405) Hajdúszoboszló (855) 4. Zalakaros (362) Hajdúszoboszló (301) Siófok (712) 5. Hévíz (354) Sárvár (271) Bük (672) 6. Gyula (333) Balatonfüred (263) Balatonfüred (591) 7. Balatonfüred (328) Siófok (203) Zalakaros (462) 8. Eger (320) Győr (155) Sárvár (457) 9. Sopron (294) Eger (123) Eger (443) 10. Bük (267) Debrecen (123) Debrecen (386) * () Number of guest nights at commercial accommodation units (000s). The spas and the Lake Balaton are also popular destinations after Budapest among the visitors. Tourism» In Hungary 2015» Summary Data 3 5

6 DOMESTIC TOURISM Domestic Guest Nights by Type of Accommodation (share) 2015/2014 Hotels 8,182,298 8,776, % +7.3% 5 star hotels 116, , % +9.1% 4 star hotels 3,075,257 3,449, % +12.2% 3 star hotels 1,417,758 1,481, % +4.5% Spa hotels 903,737 1,090, % +20.7% Boarding houses 1,236,710 1,311, % +6.0% Community hostels 1,169,119 1,207, % +3.3% Bungalows 922, , % -0.3% Camping sites 571, , % +11.0% 12,082,346 12,849, % +6.4% Figures of hotels include one and two star hotels and hotels without category designation. The change in the number of the domestic guest nights at five- and four-star hotels, furthermore in spa hotels and camping sites was well above the average. Domestic Guest Nights and Accommodation Fee by Tourist Region (2015; 2015/2014) Western Transdanubia N = 11.9%; +8.3% AccFee = 11.3%; +13.5% Central Transdanubia N = 5.5%; +2.6% AccFee = 6.4%; +10.0% Lake Balaton N = 25.4%; +2.7% AccFee = 25.5%; +14.4% Southern Transdanubia N = 6.4%; +11.4% AccFee = 5.6%; +9.7% Budapest and the Central Danube Region N = 14.3%; +4.0% AccFee = 17.3%; +12.4% Northern Hungary N = 14.1%; +7.8% AccFee = 15.4%; +12.8% Northern Great Plain N = 10.8%; +9.7% AccFee = 9.2%; +19.3% Lake Tisza N = 1.7%; +1.9% AccFee = 1.2%; +7.9% Southern Great Plain N = 10.0%; +11.8% AccFee = 8.2%; +18.1% N = Guest nights, AccFee = Accommodation Fee Geographical concentration is less typical of domestic tourism: 53.9% of domestic guest nights were registered in the Lake Balaton, the Budapest and the Central Danube and the Northern Hungary tourist regions. Motivation of Domestic Tourists (1 3 Nights; 4+ Nights) Entertainment, recreation, sports (28.5%; 60.1%) VFR (57.7%; 27.9%) Wellness (3.6%; 4.6%) Work for hobby (4.4%; 3.3%) Study trip with school (0.7%; 1.9%) Conference, congress, business trip, exhibition, fair (2.8%; 0.7%) Cultural or sport event (1.6%; 0.6%) Other tourist motivation (0.8%; 0.7%) 1 3 Nights 4+ Nights The HCSO investigates only overnight domestic trips with tourist motivation. Due to the small sample size hiking and city break is included in Entertainment, recreations, sports. Source: HCSO (2014) 6 Tourism» In Hungary 2015» Domestic Tourism

7 INBOUND TOURISM International Guest Nights by Type of Accommodation (share) 2015/2014 Hotels 10,274,394 10,639, % +3.6% 5 star hotels 796, , % -3.5% 4 star hotels 4,364,261 4,652, % +6.6% 3 star hotels 1,637,805 1,702, % +3.9% Spa hotels 1,112,712 1,129, % +1.5% Boarding houses 378, , % +1.3% Community hostels 398, , % +26.5% Bungalows 230, , % +2.0% Camping sites 1,069,610 1,153, % +7.8% 12,351,330 12,915, % +4.6% Figures of hotels include one and two star hotels and hotels without category designation. The change in the number of international guest nights at community hostels was well above the average. International Guest Nights and Accommodation Fee by Tourist Region (2015; 2015/2014) Western Transdanubia N = 10.4%; +2.1% AccFee = 7.6%; +1.9% Central Transdanubia N = 2.3%; +3.7% AccFee = 1.9%; +5.1% Lake Balaton N = 13.3%; 2.6% AccFee = 8.2%; 1.6% Southern Transdanubia N = 1.6%; +0.4% AccFee = 1.0%; +3.3% Budapest and the Central Danube Region N = 61.8%; +6.9% AccFee = 74.7%; +15.5% Northern Hungary N = 2.6%; 1.6% AccFee = 1.7%; +2.2% Northern Great Plain N = 4.6%; +6.2% AccFee = 2.6%; +9.1% Lake Tisza N = 0.6%; +19.9% AccFee = 0.3%; +15.7% Southern Great Plain N = 2.7%; +3.8% AccFee = 2.0%; +6.3% N = Guest nights, AccFee = Accommodation Fee Hungarian inbound tourism is strongly concentrated geographically: 85.6% of the foreign guest nights were registered in the Lake Balaton, the Budapest and the Central Danube and the Western Transdanubia tourist regions. Motivation of International Travellers (1 3 Nights; 4+ Nights) 1 3 Nights 4+ Nights VFR (21.0%; 27.7%) Recreation (8.7%; 22.4%) Health tourism* (4.1%; 18.3%) City break and round trip (21.5%; 17.6%) Business trip, exhibition, fair (10.5%; 3.3%) Cultural or sport event (2.6%; 2.7%) Conference, congress (0.8%; 0.3%) Other tourist motivation (3.9%; 3.4%) Transfer (0.5%; 0.1%) Shopping (18.3%; ) Other non tourist motivation (8.1%; 4.2%) * Including wellness, medical treatment in spas, dental tourism, plastic and other surgery. Source: HCSO (2014) tourist motivation: 73.1% and 95.7%, respectively. non tourist motivation: 26.9% and 4.3%, respectively. Tourism» In Hungary 2015» Inbound Tourism 7

8 MARKETS 1 Arrivals and Guest Nights at Commercial Accommodation Arrivals Guest Nights / /2014 Austria 296, % 791, % Belgium 81, % 233, % Croatia 38, % 72, % the Czech Republic 236, % 683, % Denmark 50, % 182, % Estonia 6, % 14, % Finland 51, % 153, % France 163, % 415, % Germany 548, % 1,975, % Greece 44, % 118, % Ireland 28, % 75, % Italy 250, % 680, % Latvia 7, % 15, % Lithuania 11, % 21, % Luxembourg 3, % 8, % the Netherlands 119, % 422, % Norway 53, % 163, % Poland 244, % 624, % Portugal 16, % 39, % Romania 248, % 464, % Russia 145, % 554, % Serbia 64, % 127, % Slovakia 169, % 372, % Slovenia 26, % 51, % Spain 148, % 357, % Sweden 91, % 253, % Switzerland 67, % 195, % Turkey 71, % 156, % Ukraine 100, % 197, % United Kingdom 349, % 886, % Europe 3,903, % 10,651, % from which: EU 3,232, % 8,915, % Asia 538, % 1,123, % from which: China 125, % 223, % India 26, % 63, % Israel 89, % 287, % Japan 64, % 139, % Republic of Korea 106, % 142, % Africa 26, % 72, % America 380, % 939, % from which: Brazil 28, % 70, % Canada 38, % 102, % USA 265, % 648, % Australia and Oceania 49, % 128, % from which: Australia 37, % 98, % foreign 4,898, % 12,915, % domestic 5,455, % 12,849, % 8 Tourism» In Hungary 2015» Markets 1

9 MARKETS 2 Arrivals and Guest Nights in Hotels Arrivals Guest Nights / /2014 Austria 245, % 603, % Belgium 63, % 163, % Croatia 35, % 64, % the Czech Republic 192, % 550, % Denmark 40, % 120, % Estonia 5, % 12, % Finland 46, % 140, % France 143, % 355, % Germany 453, % 1,422, % Greece 42, % 113, % Ireland 22, % 60, % Italy 229, % 620, % Latvia 6, % 13, % Lithuania 8, % 17, % Luxembourg 3, % 7, % the Netherlands 81, % 205, % Norway 50, % 157, % Poland 165, % 381, % Portugal 13, % 32, % Romania 212, % 381, % Russia 137, % 532, % Serbia 58, % 115, % Slovakia 129, % 283, % Slovenia 20, % 38, % Spain 137, % 327, % Sweden 85, % 237, % Switzerland 59, % 169, % Turkey 66, % 141, % Ukraine 92, % 180, % United Kingdom 319, % 801, % Europe 3,330, % 8,571, % from which: EU 2,706, % 6,956, % Asia 512, % 1,060, % from which: China 122, % 212, % India 24, % 58, % Israel 86, % 280, % Japan 62, % 133, % Republic of Korea 96, % 124, % Africa 24, % 65, % America 344, % 849, % from which: Brazil 21, % 53, % Canada 33, % 88, % USA 247, % 605, % Australia and Oceania 36, % 92, % from which: Australia 26, % 67, % foreign 4,248, % 10,639, % domestic 3,810, % 8,776, % Tourism» In Hungary 2015» Markets 2 9

10 COMMERCIAL ACCOMMODATION Commercial Accommodation Capacity Units Rooms Beds 2015/2014 (beds) Hotels 1,051 59, , % 5 star hotels 10 2,230 4, % 4 star hotels ,535 45, % 3 star hotels 160 9,755 23, % Spa hotels 35 5,415 12, % Boarding houses 1,105 11,849 31, % Community hostels ,158 50, % Bungalows 442 7,766 25, % Camping sites , % 3,267 94, , % Figures of hotels include one and two star hotels and hotels without category designation. Source: HCSO (31 July 2015, preliminary data) Commercial Accommodation Gross Revenues Accommodation Food & Beverages Other (incl. breakfast) million HUF Hotels 189,600 63,997 74, ,718 5 star hotels 21,123 8,828 5,511 35,462 4 star hotels 75,241 23,955 38, ,340 3 star hotels 19,716 5,969 8,737 34,422 Spa hotels 20,325 5,827 14,462 40,614 Boarding houses 9,675 11,308 1,255 22,237 Community hostels 6, ,363 Bungalows 4, ,504 Camping sites 3, , ,540 77,292 76, ,721 Figures of hotels include one and two star hotels and hotels without category designation. Accommodation fee in hotels increased by 12.8% compared to 2014, similarly to the commercial accommodation average which grew by 12.6%. Domestic accommodation fee grew by 14.8%, and foreign accommodation fee by 11.8%. Domestic accommodation fee had a balanced increase in all commercial accommodation types. Domestic accommodation fee (+24.2%) and foreign accommodation fee (+35.8%) also increased above the average at community hostels. Accommodation fee per guest night was 8,288 HUF at commercial accommodation, and 9,765 HUF in hotels. Commercial Accommodation Room Occupancy Rates Hotels 54.0% Spa hotels 61.7% Boarding houses 27.9% Community hostels 19.9% Bungalows 28.2% Camping sites* 12.4% 0% 10% 20% 30% 40% 50% 60% 70% Average: 45.1% * Occupancy rate of tent places. 10 Tourism» In Hungary 2015» Commercial Accommodation

11 SPA HOTELS Spa Hotels /2014 Domestic Arrivals (000s) % Guest nights (000s) 904 1, % Average length of stay (nights) % International Arrivals (000s) % Guest nights (000s) 1,113 1, % Average length of stay (nights) % Arrivals (000s) % Guest nights (000s) 2,016 2, % Average length of stay (nights) % The HCSO publishes data of only those operating spa hotels that are registered by the Department of Public Health, the Office of the Chief Medical Officer. The data for wellness hotels are not published by HCSO since Spa hotels have a share of 3.4% of bed places offered by the commercial accommodation establishments. 6.4% of guests arrive at these facilities which means a share of 8.6% of guest nights. 7.2% of domestic arrivals and 8.5% of domestic guest nights are registered at the spa hotels. Health tourism is an important motivation also for international travellers: spa hotels receive 5.5% of arrivals and 8.7% of guest nights. In spa hotels, 49.1% of the guest nights are generated by domestic travellers. The average length of stay at spa hotels is above the commercial accommodation average. Gross Revenues in Spa Hotels /2014 Domestic accommodation (million HUF) 6,234 8, % Foreign accommodation (million HUF) 10,760 11, % Food & Beverages (million HUF) 5,302 5, % Other (incl. breakfast) (million HUF) 13,290 14, % (million HUF) 35,587 40, % Main Source Markets in Spa Hotels (Nights; Share; 2015/2014) Germany (251,293; 22.2%; 1.7%) Russia (176,926; 15.7%; 28.3%) Austria (123,203; 10.9%; +15.2%) the Czech Republic (92,830; 8.2%; +26.2%) Slovakia (44,941; 4.0%; +27.8%) Romania (41,794; 3.7%; +25.8%) Poland (39,676; 3.5%; +25.1%) Israel (33,449; 3.0%; +29.6%) United Kingdom (24,305; 2.2%; +30.3%) Italy (23,925; 2.1%; -1.4%) Other (277,468; 24.6%; +6.3%) Tourism» In Hungary 2015» Spa Hotels 11

12 BUDAPEST Commercial Accommodation Capacity in Budapest Units Rooms Beds 2015/2014 (beds) Hotels ,859 41, % 5 star hotels 5 1,501 3, % 4 star hotels 54 7,325 15, % 3 star hotels 40 2,769 6, % Boarding houses , % Community hostels 53 2,022 7, % Bungalows % Camping sites % ,630 51, % Figures of hotels include one and two star hotels and hotels without category designation. Source: HCSO (31 July 2015, preliminary data) Arrivals and Guest Nights in Budapest Commercial Accommodation Hotels / /2014 Domestic Arrivals (000s) % % Guest nights (000s) 1, % % Average length of stay (nights) % % International Arrivals (000s) 3, % 3, % Guest nights (000s) 7, % 7, % Average length of stay (nights) % % Arrivals (000s) 3, % 3, % Guest nights (000s) 8, % 7, % Average length of stay (nights) % % 13.9% of commercial accommodation bed places are located in Budapest. The capital receives 36.5% of the arrivals and 33.8% of the guest nights at commercial accommodation. Regarding domestic tourism, this means a share of 9.6% of arrivals, and a share of 7.8% of guest nights. The international importance of the capital is highlighted by the fact that Budapest has a share of 66.3% of international guests, and a share of 59.7% of international guest nights. Average occupancy rates in Budapest were 66.0% at commercial accommodation and 69.0% in hotels in Commercial Accommodation Gross Revenues in Budapest Accommodation Food & Beverages Other (incl. breakfast) million HUF Hotels 101,217 29,033 29, ,230 Boarding houses Community hostels 2, ,238 Bungalows Camping sites ,438 29,205 30, , Tourism» In Hungary 2015» Budapest

13 LAKE BALATON Commercial Accommodation Capacity at the Lake Balaton Units Rooms Beds 2015/2014 (beds) Hotels ,530 32, % 5 star hotels % 4 star hotels 22 2,897 7, % 3 star hotels 27 2,821 7, % Boarding houses 136 1,648 4, % Community hostels 38 1,771 8, % Bungalows 124 2,756 8, % Camping sites , % , , % Figures of hotels include one and two star hotels and hotels without category designation. Source: HCSO (31 July 2015, preliminary data) Arrivals and Guest Nights at the Lake Balaton Commercial Accommodation Hotels / /2014 Domestic Arrivals (000s) 1, % % Guest nights (000s) 3, % 2, % Average length of stay (nights) % % International Arrivals (000s) % % Guest nights (000s) 1, % 1, % Average length of stay (nights) % % Arrivals (000s) 1, % 1, % Guest nights (000s) 4, % 3, % Average length of stay (nights) % % 32.4% of commercial accommodation bed places are located in Lake Balaton tourist region. 14.9% of all guests spend 19.4% of guest nights at the lake. Regarding domestic tourism, this means a share of 21.6% of arrivals, and a share of 25.4% of guest nights. Lake Balaton is also popular among international visitors: the lake and its surroundings have a share of 7.4% of international guests, and a share of 13.3% of international guest nights. Average occupancy rates at the Lake Balaton were 45.2% at commercial accommodation and 49.9% in hotels in Commercial Accommodation Gross Revenues at the Lake Balaton Accommodation Food & Beverages Other (incl. breakfast) million HUF Hotels 25,389 7,342 13,227 45,958 Boarding houses 1, ,897 Community hostels 1, ,440 Bungalows 1, ,862 Camping sites 1, ,691 31,673 8,370 13,804 53,848 Tourism» In Hungary 2015» Lake Balaton 13

14 MICE TOURISM Conferences in Hungary Number Budapest's Rank by ICCA (Number of Conferences; Rank) Share International Hungarian International Hungarian Corporate 697 1, % 75.3% Associations % 17.0% Other % 7.7% 1,020 1, % 100.0% Source: Hungarian Tourism Ltd. Hungarian Convention Bureau (2014) Europe is the most significant venue of international conferences with a market share of 54.0%. From which Hungary has a market share of 2.1% (source: ICCA). Main Characteristics of International Conferences in Hungary Number of conferences 1,020 Average number of participants 149 Average length of stay 3.5 days Geographical breakdown 77% Budapest, 23% countryside 4.4% Szeged, 2.7% Balaton and surroundings, Destinations 1.8% Pécs, 1.0% Debrecen 30.8% medical science, 14.6% economics, 10.8% The most important themes pharmacy, 10.8% information technology, 6.9% academic 56.9% Hungarian, 7.2% British, 5.9% American, Nationality of meeting planners 4.5% German, 2.4% French, 2.4% Italian, 2.2% Belgian, 1.8% Czech, 1.1% Dutch, 15.6% other 44.6% Hungarian, 35.4% German, 27.7% Austrian, 26.2% Italian, 25.4% French, 22.3% British, 22.3% Participating nations American, 18.5% Czech, 18.5% Russian, 17.7% Belgian International conferences: corporate or association meetings with at least 50 participants that include foreigners. Providing data is voluntary, the results reflect the information made available by service providers. Source: Hungarian Tourism Ltd. Hungarian Convention Bureau (2014) (6th Place) (6th Place) (6th Place) (13th Place) (18th Place) (11th Place) (20th Place) (17th Place) (17th Place) Source: ICCA / Hungarian Tourism Ltd. Hungarian Convention Bureau Budapest maintained its position as the number 17 destination for association congresses and outranked such important conference venues like Stockholm (19.), Sydney (25.), Munich (26.) or Warsawa (39.). More than 1.2 million persons arrived with MICE tourism purpose (conference, congress, and business trip, exhibition, fair) to Hungary in 2014, they spent altogether 4.0 million days in the country. Their total spending reached billion HUF (source: HCSO 2014). 14 Tourism» In Hungary 2015» MICE Tourism

15 SZÉCHENYI RECREATION CARD & QUALITY MARKS Széchenyi Recreation Card /2014 Number of accepting units 58,721 65, % Number of card holders (person) 1,055,741 1,253, % Amount of grant (000s HUF) 75,915,420 90,505, % Accommodation subaccount (000s HUF) 14,966,147 16,718, % Catering subaccount (000s HUF) 51,202,706 62,909, % Leisure subaccount (000s HUF) 9,746,564 10,877, % Expenditure (000s HUF) 72,858,322 83,049, % Accommodation subaccount (000s HUF) 13,988,299 14,971, % Catering subaccount (000s HUF) 49,439,992 58,217, % Leisure subaccount (000s HUF) 9,430,032 9,860, % The Széchenyi Recreation Card is a cafeteria element. The electronical voucher card has three subaccounts (accommodation, catering, leisure) (see Government Decree No. 55/2011 (IV.12.) on the Rules of Issuance and Use of the Széchenyi Recreation Card). Guests at commercial accommodation can also pay from the catering or the leisure subaccount. Source: Ministry for National Economy Since its launch (4 th July 2011), card holders have paid altogether billion HUF by Széchenyi Recreation Card, of which 67.8% (181.7 billion HUF) belonged to the catering, 19.6% (52.5 billion HUF) to the accommodation, and 12.6% (33.6 billion HUF) to the leisure subaccount. (Billion: 1,000.0 million.) Széchenyi Recreation Card at Commercial Accommodation Units /2014 Number of units accepting Széchenyi Recreation Card 1,652 1, % from which: in hotels % Revenues from Széchenyi Recreation Card (000s HUF) 16,338,586 17,340, % from which: in hotels (000s HUF) 14,012,831 14,939, % Hotel (Hotelstars) Quality Marks Service Mark Partner Rural accommodation (room, apartment, guest house, camping site) Private room, apartment Camping site Holiday resort (bungalows) Youth hostel Bath Water tourism stop Star Sunflower Hungarian Hotel and Restaurant Association Hungarian Federation of Rural and Agrotourism Number of Service Providers 328 1,213 Crown Nat. Assoc. of Private Room Providers 20 Star Hungarian Campsites Organisation 26 I., II. class Hungarian Campsites Organisation 9 Rucksack Hungarian Youth Hostels Association 3 Star Hungarian Baths Association 21 Oar Hungarian Canoe Federation 33 Source: Ministry for National Economy, December 2015 Tourism» In Hungary 2015» Széchenyi Recreation Card & Quality Marks 15

16 REPRESENTATIVES OF THE HUNGARIAN TOURISM LTD. ABROAD AUSTRIA ungarn-tourismus.at BENELUX nl.gotohungary.com CHINA cn.gotohungary.com the CZECH REPUBLIC cz.gotohungary.com FRANCE fr.gotohungary.com GERMANY ungarn-tourismus.de ITALY it.gotohungary.com JAPAN jp.gotohungary.com NORTHERN EUROPE gotohungary.com POLAND pl.gotohungary.com ROMANIA ro.gotohungary.com RUSSIA vengria.ru SINGAPORE gotohungary.com SLOVAKIA madarsko.sk SPAIN es.gotohungary.com UKRAINE ua.gotohungary.com UNITED KINGDOM uk.gotohungary.com UNITED STATES OF AMERICA gotohungary.com ABBREVIATIONS USED IN THE PUBLICATION China CEECs: China Central and Eastern European Countries Tourism Coordination Centre, DCC: Danube Competence Center, ICCA: International Congress and Convention Association, ETC: European Travel Commission, HCSO: Hungarian Central Statistical Office, MNB: Magyar Nemzeti Bank (the central bank of Hungary), UNWTO: World Tourism Organization, V4: European Quartet/Visegrád Four countries. TERMS USED IN THE PUBLICATION Commercial Accommodation: hotels, boarding houses (previously guesthouses), bungalows, community hostels (previously tourist hostels and youth hostels) and camping sites according to the Act CLXIV of 2005 on Trade and 239/2009 (X.20) Government Decree. The publication is based on 2015 preliminary data of the HCSO. The publication is also available in Hungarian. Hereby we would like to thank the Hungarian Central Statistical Office for its contribution. HUNGARIAN TOURISM LTD. As the national tourism marketing organisation, main objective of the Hungarian Tourism Ltd. is promoting Hungary s tourism attractions and services to increase the receipts from incoming and domestic tourism. This publication can be downloaded from the travel trade pages of» gotohungary.com Cover: Castle Garden Bazaar (part of the World Heritage, renovated in 2014). IMPRINT Free copy Published by the Hungarian Tourism Ltd., H 1027 Budapest, Kacsa utca Design: Mac-Mester Kft. Printed by: Printing Solutions Bt. For more information please visit» gotohungary.com