Join the leader of the low season Open Air Hotel trade!

Transcription

1 Join the leader of the low season Open Air Hotel trade! 1

2 THE NECESSITY OF A LOW SEASON STRATEGY n Take advantage of a strategy tried and tested for the past 17 years by joining in with the European leader of the open air hospitality trade in order to: Develop your low season activity: the low season is becoming more and more strategic, the length of stays getting lower in the high season Improve your profitability by: spreading costs on a longer period taking advantage of a marketing plan with a European dimension reducing the risks of a temperamental weather in summer Camping Cheque in numbers 67 campsites in 9 countries in Europe and Morocco Europeans households, with subscribers for 3 years in the Gold Card club million overnight stays in 01 Leading distributors represent and recommend us in 13 countries in Europe and in Canada (ANWB, Caravan Club, PROMOBIL, Alan Rogers, PASAR, etc.)

3 THE CAMPING CHEQUE CONCEPT La seule formule qui vous garantit une exclusivité territoriale n A low season concept to stay on a standard pitch without booking, with no minimum stay and at the single rate of 16 per night for people n A concept adopted by European households n An exchange voucher valid for calendar years inclusive of: 1 vehicle, caravan / motor home / tent electricity 6A or 5KW/day access to washroom facilities, 1 hot shower one pet if allowed n Two means of payments: the paper camping cheque the digital camping cheque n A challenging selection of the most beautiful campsites in Europe: 3, 4 and 5-star Travel with complete freedom n Camping cheques acceptation dates specific to each complex n Special offers: 6=7 and 11=14 One simple message: 1 unique rate of 16 everywhere in Europe 3

4 THE CAMPING CHEQUE NETWORK 67 campsites in Europe and in Morocco 11 NORWAY IRELAND 9 PORTUGAL THE UK SPAIN THE NETHERLANDS POLAND GERMANY BELGIUM THE CZECH REPUBLIC LUXEMBOURG 77 FRANCE 9 5 DENMARK AUSTRIA SWITZERLAND SLOVENIA SWEDEN ESTONIA ITALY CROATIA 11 HUNGARY SERBIA 1 5 MONTENEGRO 9 GREECE 3 LATVIA 3 1 ROMANIA BULGARIA TURKEY 8 MOROCCO 4

5 A COMMUNICATION PLAN UNIQUE IN EUROPE n Paper and Events marketing Camping Cheque Site Directory + road map copies distributed in Europe/year road maps/year 7 languages versions Consumer magazine with a high editorial content: 3 Seasons Valuable information relay between campsites and customers copies sent 3 times a year to our European subscribers 5 language versions Press relations Presence on the most popular guides in Europe European magazines An efficient presence on the best European trade fairs n Web Communication Media web plan Presence on the main web directories on camping and Tourism Search Engine Optimization on campsites web-portals Integration of the information sheet of your campsite Website 13 Camping Cheque websites in 8 languages: of qualified visitors per year A campsite web-page is visited on average 3500 times/year Smartphone Apps The information on campsites is available at any time and everywhere Over downloads since it was first launched 5

6 THE STRENGTH OF A EUROPEAN DISTRIBUTION NETWORK THE NETHERLANDS DENMARK - NORWAY - FINLAND The Dutch Automobile Club is our partner in the Netherlands. It commercialises Camping Cheque to 3,5 million households through 10 ANWB travel agencies. GERMANY Motorpresse in Germany is one of the largest media agency in Europe. It commercialises Camping Cheque throughout the country. Both monthly magazines, Caravaning and Promobil, represent over copies. Each month, an article devoted to Camping Cheque and its members is printed. BELGIUM PASAR (previously Vakantiegenoegens) 1st Belgium campers club and editor of Kreo, a touristic monthly magazine of reference, is our exclusive partner in Flemish Belgium. The DCU (Danish Camping Union), the SF Caravan (Finland) and the Denmark Camping Cheque office, commercialises Camping Cheque in Scandinavia. QUEBEC The FQCC, (Fédération Québécoise de Camping Caravaning), represents Camping Cheque since 003. FRANCE Camping Cheque France, specialist in the outdoor accommodation in the low season, deals with the distribution of its Camping Cheque offer on the French territory, with amongst other many partnerships such as MotorPresse, Trigano ITALY The travel agency LARUS VIAGGI is our partner in Italy. The FFCC (Fédération Française de Camping et Caravaning), partner of Camping Cheque in France. AUSTRIA ÖCC (The Austrian Camping Club) is the exclusive partner of Camping Cheque in Austria. The club is also affiliated to ÖAMTC (Automobile Club in Austria). UNITED KINGDOM ALAN ROGERS TRAVEL. The group Mark Hammerton Travel, editor, including the Alan Rogers guide books, commercialises Camping Cheque in Great Britain. Narbonne Accessoires, French specialist on leisure vehicles, retails Camping Cheque to its already highly qualified customers. SPAIN Camping Cheque España : Our exclusive agent distributes Camping Cheque accros Spain. It also makes a point to promote the campsites network to the Spanish audience. CZECH REPUBLIC From the 1st of January 004, the greatest English club of campers and caravans, The Caravan Club, commercialises Camping Cheque with the partnership of Alan Rogers to its members. Camping Cheque Ceska Republika is our partner in the Czech Republic. As an exclusive agent, it commercialises Camping Cheque across the country. SWITZERLAND Camping Cheque France commercialises its offer to the Swiss French, German and Italian speakers. 6

7 L adhésion TO JOIN THE CAMPING CHEQUE NETWORK n Prerequisites A new campsite can become a member of the Camping Cheque network if: The camping offers quality facilities and is rated at least 3 stars The campsite has been visited by the person in charge in this country The Camping Cheque rate (16 ) is required to show a discount compared to public prices n The bonuses An increase in the low season attendance A European marketing and promotional plan An added turnover thanks to the additional services offered to campers Experienced feedback thanks to team work with other campsites owners during country meetings Contacts with European journalists A better SEO of your Website A reserved space on our stands (according to availability) during European trade fairs n Reporting A detailed follow up of the results Each campsite has its own progress report including precise indicators on the extra activity brought by Camping Cheque (turnover volume, length of stays, origin of customers) n The membership fees The annual marketing fixed costs of 300 includes : a full page in the 6 language versions of the Camping Cheque Site Directory distributed at 170, 0000 copies a campsite page published in the 13 versions of the Camping Cheque website (3 million visits per year) a campsite sheet integrated on the smartphone application 7 marketing and sales services promotion across Europe taking part in European trade fairs a territorial exclusivity* is possible A variable annual supplement according to the number of cheques achieved From 0 to 50 cheques: 0 payable for a returned turnover of up to From 51 to 500 cheques: 900 payable for a returned turnover of up to Over 500 cheques: 1 90 payable for a returned turnover of up to An additional source of income: the campsite is paid on the use of cheques charged on the Silver Card that i twill have handed out.. n Example of profitability: A campsite achieves an average of 1,086 cheques per year. On the basis of a digital camping cheque paid at 1, the campsite generates an annual turnover, free of commission, of over 13,000. Some make more than 7, 000 cheques per year, so an annual turnover, free of commission, of over * Some campsites take advantage of a territorial exclusivity corresponding to 35 km by road for inland areas and 10 km by road for coastal areas. Payment of camping cheque: paper camping cheque: 11,0 digital camping cheque: 1 Do you have rental facilities? Take advantage of the low season expertise of Kawan Group by subscribing to the Holiday Cheque concept.

8 L adhésion YOUR CONTACTS Emmanuelle POUGHON Coordinator for Spain 0033 (0) (0) Grégory DERAIN Coordinator for South of France and Quebec gregory@campingchequepro.com 0033 (0) (0) Guy BOULLY Coordinator for Italy, Switzerland, Greece, Scandinavia, Eastern Europe guy@campingchequepro.com 0033 (0) (0) Jonathan HOPKINS Coordinator for North of France, United Kingdom, Portugal, Croatia jonathan@campingchequepro.com 0033 (0) (0) Mattie DIJKSTRA Coordinator for Benelux,Germany, Austria, Turkey and Poland mattie@campingchequepro.com 0033 (0) (0) Camping Cheque Domaine SaoneOr - Boîte 33 1, rue Alfred Kastler FR Fragnes - FRANCE