Ducati Motor (Thailand) Co., Ltd.

Transcription

1 November 2014 Ducati Company Introduction Founded in 1926, Ducati now builds racing-inspired motorcycles characterised by Desmodromic performance engines, innovative design, and avant-garde technology. The company produces a range of premium motorcycles with technical and design features that are relevant in the main market segments and grouped into six unique model families: Diavel, Hypermotard, Monster, Multistrada, Scrambler, Superbike. Ducati s main factory site and headquarters is located in the Borgo Panigale area of Bologna, Italy, with an additional assembly factory in the Rayong Province of and a CKD provider in Manaus, Brazil. Brand Characteristics Throughout its range, Ducati combines sophisticated, race-derived technology with unique brand characteristics such as Desmodromic valve control, 90 L-twin cylinder engines, innovative chassis solutions, benchmark electronics, unique sound and Italian Design. Racing Ducati competed in the 2014 World Superbike Championship with an official factory team and the 2014 World MotoGP Championship with both an official and a factory-supported team. In Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati s 2014 World Superbike riders, Chaz Davies (United Kingdom) and Davide Giuliano (Italy) competed in the championship aboard the 1199 Panigale. Ducati has participated in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in For 2014, the official factory Ducati Team competed the Desmosedici GP14 with riders, Cal Crutchlow (United Kingdom) and Andrea Dovizioso (Italy), while the factory-supported Pramac Racing Team s line-up is factory rider, Andrea Iannone (Italy) and Pramac rider, Yonny Hernandez (Colombia). Ducati Network Ducati delivers its motorcycles to owners in 88 countries worldwide and, with primary focus on the European, North-American and Asia Pacific markets, operates 10 Ducati subsidiaries: Brazil (Ducati do Brasil) Canada (Ducati Canada Inc) France, Netherlands, Benelux (Ducati West Europe) Germany (Ducati Motor Deutschland) Japan (Ducati Japan) Mexico (Duc Motocicleta) Switzerland (Ducati Schweiz) (Ducati Motor ) United Kingdom (Ducati UK) United States (Ducati North America) Ducati Motor () Co., Ltd.

2 Ducati Model Families (2015) Diavel Hypermotard Monster Multistrada Scrambler Superbike Ducati Motor () Co., Ltd. Amphur Pluakdeang, Rayong

3 Ducati Accessories Ducati designs and develops complete lines of accessories in parallel with its range of motorcycles, providing passionate owners with many options for enhanced performance and aesthetics. Combining cutting-edge technologies with exotic materials and attention to detail, the Ducati Performance accessory collections add additional brand value and enable a high level of personalisation. Ducati Apparel With passion and style, Ducati is devoted to the constant creation of complete lines of technical riding gear and leisure apparel attractive also to non-riders. Its top-of-the-range sportswear presents the very latest in dynamic protection, while highly desirable casual wear from t-shirts to jeans and jackets deliver personality with Ducati character. Ducati Licensing Ducati attracts and develops creative agreements with other leading companies, which enable exclusive and high-end products via its broad licensing programs. The strategic partnerships deliver an exciting and authentic brand image and produce desirable items for people who want to stand out in style. From toys and branded apparel to Ducati Caffé sites, the dedicated business unit presents a wide-range of licensed products that further enhance Ducati's brand awareness while generating additional company revenues. Ducati Community Ducati s brand strength is built upon a passionate ownership experience and the possibility for clients to touch the company via the Ducati Community. With Factory and Museum visits, dedicated Ducati Grandstands at races and events like World Ducati Week (1998, 2000, 2002, 2004, 2007, 2010, 2012, 2014), owners are constantly provided the possibility to be close to the company, a reason to believe in its product, and the motivation to belong to its community as a member of the family. The Ducati Riding Experience (DRE) is a perfect example of Ducati Community events and underlines the company s responsible attitude to motorcycle safety. The full brand-immersion riding school uses highly experienced instructors and ex-world Champions to teach in a range of DRE courses from absolute beginners and intermediate road riders to highly competent track riders. Ducati Motor () Co., Ltd.

4 Company History 1926 The Ducati family founded the Società Radio Brevetti Ducati in Bologna to produce industrial components for the emerging radio industry Ducati factory constructed in the Borgo Panigale area of Bologna, Italy Ducati factory is destroyed in a World War ll aerial bombing raid, but the Ducati brothers continue to design new products, ready to mobilise post-war Italy The very first engine produced at Ducati: The Cucciolo (The Puppy). A small auxiliary engine for bicycles, which soon became famous throughout the world Ducati is acquired by Claudio and Gianfranco Castiglioni, and becomes part of the Cagiva Group. Increased investment in product development leads the way to multiple victories in the World Superbike Championship Ducati commence production of the Monster, and establish what is to become known as the naked bike category. The model becomes synonymous with Italian style and legendary within the world of motorcycling Ducati introduce the 916 Superbike, winning the title "Motorcycle of the Year" from the world s motorcycle press and setting new standards for technology, style and performance. The 916 has since become the icon of motorcycle design Ducati is acquired by the Texas Pacific Group, an American investment fund, which injects capital and introduces a new team of international managers, including CEO and Chairman Federico Minoli. In the same year, the launch of the Sport Touring family enabled Ducati to enter a new and important segment of the market First edition of the World Ducati Week, the international event that attracts thousands of enthusiasts from the global Ducati community Ducati Motor () Co., Ltd.

5 2002 Ducati launch a new generation of Superbike: The Ducati Introduce the Multistrada, a 1000cc dual purpose motorcycle, which combines sportbike performance with enduro-style comfort and versatility Ducati launch the Monster S2R, expand the Multistrada family with an entry-level 620cc version and introduce a new family of SportClassic models. Ducati unveil a concept motorcycle at the International Motorcycle Show in Milan: The Hypermotard. Its aggressive motard styling and stance combined with Ducati sportbike technology creates a new sector in the industry. Ducati also present its 2006 range, including the top-of-the-range Monster S4RS equipped with the Superbike s Testastretta engine and the Ducati 999R Xerox, a replica of the World Superbike Championship-winning machine On 1 March, Texas Pacific Group reach agreement with InvestIndustrial Holding S.A. for the transfer of the majority shareholding stake in Ducati Motor Holding S.p.A. At the Milan Show, Ducati present its 2007 models including the definitive version of the Hypermotard and the new generation of Superbike: The Launched as the most powerful twin-cylinder motorcycle in the world with the highest torque-to-weight ratio of any sportbike, the 1098 is awarded Best Bike of the Year On 21 May, the Board of Directors appoints Gabriele Del Torchio as the new Chief Executive Officer of Ducati Motor Holding S.p.A. and Giampiero Paoli as President. Later in the year Australian rider, Casey Stoner, secures Ducati s first ever MotoGP World Championship title as well as the Constructors title. It is the first time in 34 years that an Italian manufacturer takes victory in the premium category of Grand Prix racing In October at Magny-Cours, France, Troy Bayliss takes his third and final World Superbike title aboard the Ducati 1098F08 and retires from racing at the end of the year. It represents Ducati s 13 th Riders title and 15 th Manufacturers title in the World Superbike Championship. Ducati Motor () Co., Ltd.

6 2009 Gabriele Del Torchio assumes the role of President and CEO of Ducati Motor Holding S.p.A. The company expands the Hypermotard family with an entry-level 796 model, an enhanced 1100 EVO and an extreme and track-ready 1100 EVO SP version. In October, Ducati celebrates its 16 th World Superbike Manufacturers title and victory in the highly competitive Superstock Championship with the In November, Ducati unveils the Multistrada 1200 and its innovative four-bikes-in-one concept establishes a new industry benchmark The Multistrada 1200 starts first production. The World Ducati Week event attracts a record 60,000 people to the famous rally for passionate Ducati enthusiasts. In November, Ducati unveils the new 2011 Diavel at the Milan motorcycle show The Diavel starts first production. Spaniard Carlos Checa records Ducati s 300 th World Superbike race victory aboard the Ducati 1198 and later celebrates his first World Championship title. The win brings Ducati s list of Riders titles to 14 and Manufacturers titles to 17 in World Superbike. On the same day, Italian rider, Davide Giugliano, secures the Superstock 1000 FIM Cup Rider s and Manufacturers titles, also with the Ducati In September, production for the Monster 795 starts at Ducati s new assembly plant in the Rayong province of. At the Milan show in November, Ducati unveil the new generation Superbike, the 1199 Panigale, making a significant reference to its historic roots in the Borgo Panigale area of Bologna. The model introduced stunning new concepts and technologies to the sportbike category. Ducati close the year by announcing record sales with 42,200 delivered to owners worldwide. Ducati Motor () Co., Ltd.

7 2012 On the 18 April, 2012, Ducati Motor Holding S.p.A. is acquired by Audi AG from InvestIndustrial Group and in July appoints a new Ducati Board of Directors and Executive Committee. The new Board of Directors appoints the CEO of Audi AG, Rupert Stadler, as President of the Board and Gabriele Del Torchio and Claudio Domenicali from Ducati as Members of the Board alongside Horst Glaser and Axel Strotbek of Audi AG. Gabriele Del Torchio is appointed CEO of Ducati Motor Holding. In October, at the Intermot motorcycle show in Cologne, Germany, Ducati shows the new Multistrada 1200 range with semi-active Skyhook suspension and a 20 th Anniversary Monster range. In November, at the Eicma motorcycle show in Milan, the new generation Hypermotard family and flagship Superbike model, the 1199 Panigale R are unveiled. Ducati starts production of the Diavel in Manaus, Brazil, with a CKD service provider. Ducati Motor () Co., Ltd.

8 2013 On the 18 April, 2013, Claudio Domenicali is announced as the successor to CEO Gabriele Del Torchio. Further expansion in South America is announced in June, with Ducati s Brazilian Subsidiary declared fully operational and a trade agreement made with Volkswagen Argentina S.A. that would facilitate the distribution of Ducati Motorcycles in that market. September sees the unveiling of the Panigale at the Volkswagen Group Night in Frankfurt followed, in October, by an emotional unveiling of 1199 Panigale S Senna at the Sao Paolo Motorcycle show in Brazil. The special version, available exclusively in Brazil, has been designed and built in accordance with the Senna Foundation to a limited edition number of just 161, the number of GPs contested by the Brazilian F1 star. In the same month, Ducati proudly introduced another limited edition dream model, the highly exclusive 1199 Superleggera. The new machine, in a limited production of 500, combined precious materials such as titanium, magnesium and carbon fibre to set the highest power-to-weight ratio of any production motorcycle in history. The highly exclusive machine is almost sold out before its first public showing at the Milan International Motorcycle show in November. More than two decades after the Monster s first unveiling, Ducati unveils the iconic model s latest generation at November s Milan International Motorcycle show in November with the Monster 1200 and 1200 S. Powered by the formidable, Superbike-derived 1198 Testastretta 11 DS engine, the brand new flagship of the family sported a distinctive and muscular design, fully integrated with Ducati s latest technologies. In November of 2013, Mr. Luigi Dall Igna enters Ducati as the new General Manager of Ducati Corse and the company announcs the return of the official factory team in World Superbike closes with another record year of global sales, with 44,287 motorcycles delivered to owners worldwide. Ducati Motor () Co., Ltd.

9 2014 On the 3 March, 2014 the new Ducati Diavel makes its first public appearance in Geneva, during the prestigious Volkswagen Group Night. At the end of the same month, the Italian iconic motorcycle manufacturer announces the introduction of the Multistrada D-Air model, featuring a fully integrated, intelligent system of sensors wirelessly connected to Ducati Apparel airbag jackets by Dainese. Following the successful unveiling of the new generation Monster 1200 Ducati now introduces the Monster 821, a mid-size version of the exciting new model and the latest entry to the world of Monster. Following many years of rumour and speculation around the project, Ducati confirms the existence of the Scrambler in June 2014 with a private viewing of the prototype Scrambler to Ducati employees in Bologna. Intended for 2015 production, Ducati decides to announce the arrival of the new model to its employees first, underlining the appreciation it has of its workforce, announcing it as the beating heart of the company. Ducati s focus on design and style is rewarded with the highly prestigious Compasso d'oro design award. The Ducati 1199 Panigale is the first ever motorcycle to be presented with Italy's most important design award sees the eighth edition of World Ducati Week, the international, bi-annual Ducati gathering that attracts thousands of enthusiasts from the global Ducati community. With owners from five continents and 56 countries, the event is an outstanding success and a sign of loyalty, passion and love for Ducati s legendary motorcycles. Late September at INTERMOT 2014 the International Motorcycle Show in Cologne (Germany) Ducati finally unveiled one of the most eagerly awaited new models, the Ducati Scrambler in Icon, Urban Enduro, Full Throttle and Classic versions. Presented as a separate brand, Ducati s Scrambler concept provides a new lifestyle opportunity based on freedom and self-expression. In November, Ducati unveils the new 1299 Panigale, Panigale S and Panigale R Superbikes, a limited edition Diavel Titanium and an all new Multistrada with DVT (Desmodromic Variable Timing), the first ever production motorcycle with variable valve timing on both inlet and exhaust camshafts. Ducati Motor () Co., Ltd.

10 Company Facts & Figures Ducati Motor Holding S.p.A Chairman of the Board of management: Rupert Stadler Chief Executive Officer: Claudio Domenicali Employees global (31/12/2013) 1281 Employees (Bologna site 31/12/2013) 1032 Employees ( site 06/11/2014) 150 Deliveries to customers (2013) 44,287 (record) Production (2013) 45,018 Ducati Bologna site Established: 1935 Production Director: Silvano Fini Site area: 114,873m 2 Building area: 71,657m 2 Employees 31/12/2013) 1032 Production (2013): 39,968 Ducati Motor site Location: Amphur Plakdaeng, Rayong Established: 2011 Managing Director: Francesco Milicia Plant Manager: Lalitkiatgul Surasak Site area: 45,000 m 2 Building area: 22,000 m 2 Employees (06/11/2014): 150 Production ( 2013) 4,850 Ducati Motor () Co., Ltd.

11 Ducati Brazil operation Location: Manaus Start of production: 2012 Operation: CKD service provider Production (2013): 794 Ducati Motor () Co., Ltd.