MGT 453: Creativity and Innovation Spring 2012

Transcription

1 MGT 453: Creativity and Innovation Spring 2012 Professor: Dr. Amy Randel Phone: (619) Office : SSE 3414 Office Hours: Tuesdays from 3:30-4:30 pm and Thursdays 12:30-1:30 pm and by appointment; Location: SSE 3414 (my office) Course meeting time and place: TTH 11:00-12:15 pm in GMCS-310 Course Overview: Creativity and innovation are integral to an organization s ability to survive and thrive in today s competitive marketplace. This course provides students with an understanding of how creativity and innovation can be facilitated and managed in a work setting. Students will learn about theoretical conceptualizations of creativity and innovation as well as practical applications involved in fostering creativity and innovation in the workplace. Students will be expected to play an active role in learning through class exercises, class discussions, dialogue with guest speakers, and presentations about real (or planned) innovations in organizations. Course Learning Outcomes: 1. Explain the influence of problem solving techniques, team processes, and environmental conditions on creativity in organizations. 2. Describe the innovation process, including the innovation value chain, the role of champions, and commercializing an innovation. 3. Explain the process involved in managing creativity or innovation effectively and apply this knowledge to your own creative idea or innovation. 4. Analyze organizational practices that facilitate creativity and innovation. 5. Develop case study analysis skills (specifically, identifying critical issues in case studies and applying course material to case studies). Required Text: Creativity, Inc.: Building an Inventive Organization by Jeff Mauzy and Richard Harriman, ISBN: , Harvard Business School Press. Readings: Readings that can be found in the course packet from the bookstore are noted in the syllabus by (in the reader). The other readings can be found on Blackboard. Grading: 25% Midterm 28% Final 12% Short quizzes (3 quizzes I will drop your lowest quiz grade) that focus mostly on the case assigned for the day) 15% Within-industry company analysis presentation and write-up 10% Creativity/Innovation application presentation and memo 10% Participation and attendance Randel MGT 453 (Revised 1/25/2012) Page 1

2 Within-industry company analysis presentation and write-up: Please tell me what companies you plan on analyzing at least two (2) weeks before your presentation (or even earlier in order to ensure that you don t duplicate what another group is covering). Groups of approximately 5 students will work together on a project comparing how two companies within the same industry manage creativity or innovation. The project should focus on: how the companies manage creativity and/or innovation differently (and similarly), why you think these differences exist, and how (and why) each companies management of creativity and/or innovation adds value and/or could be improved. Company history/background should not be discussed in length--it only is necessary to include if you find it helpful in answering the how and why questions listed above. The presentation should last approximately minutes and I encourage you to be creative with your presentation. A write-up (no longer than 5 pages double-spaced text, typed, 12 point font with 1 margins if you have pictures or tables, they don t count as part of the 5 pages) should be turned in at the conclusion of your presentation. Your write-up should include references cited (the list of these references also doesn t count towards the 5 pages of text). Grades will be based on the quality of your presentation and the quality of your write-up. Please proofread! Team member evaluations also will be conducted for the within-industry company analysis presentations and will be used to adjust grades for those for whom consistent evidence is shown of exemplary or unsatisfactory contributions to the team. Peer evaluations will comprise 20% of each student s grade for this assignment. **Note: If 75% of your team votes you off the team (like Survivor), then you will be given an alternative individual assignment that will be a lot more work than your original team assignment. Creativity/Innovation Application Presentation and Memo: For this project, you need to apply what you have been learning during the semester. First, you need to include a creative component to the project. You could develop a product or service, or you can propose another creative idea to me in advance. Your idea should not be dangerous or offensive (it also should not involve cheating or fraud). Also, your creative component should be novel (new in some way) and useful. It should be clear that there is at least hope for a market or audience for your idea. Second, you need to write a one-page memo in which you outline how concepts and suggestions that you have learned in this class apply to your creative idea. Concepts and suggestions that will help to ensure the effectiveness of your idea or that will minimize the possibility of challenges could arise should be outlined. Bullet point form is recommended to conserve space. Third, select one of the creativity exercises/techniques we have used in class this semester and apply the technique to your project idea to improve your idea. Include evidence that you have used a technique as an appendix for this assignment. Lastly, you will be expected to give a 5 minute presentation (in which you explain and sell your idea to the class). This will help to hone your idea pitching skills. Exams: Exams will be based on the readings, cases, and any material from class (lectures, discussions, guest speaker and student presentations, videos, and in-class exercises). Make-up exams will only be granted if absolutely necessary in extenuating circumstances, if you receive Randel MGT 453 (Revised 1/25/2012) Page 2

3 permission from me in advance, and if documentation is provided. The exams will include both multiple choice and essay questions. If you arrive to the classroom on an exam day after any students have turned in their exam and left the classroom, you will not be permitted to take the exam. Please make arrangements to use the bathroom before each exam begins so that you do not need to leave the classroom during exams. Short Quizzes: On the days when we discuss case studies in class, we will have a short quiz at the start of class. Most of these questions will pertain to the case study that will be discussed that day. Several questions could be asked about the readings due the class before the case study is discussed. Participation/Attendance: To get the most out of this class and to maximize your chances of doing well in this class, you will need to come to class regularly and participate actively in class discussions. Attendance will be taken daily. If you have 3 or more unexcused absences, the highest participation/attendance grade you will be able to receive is a C. Homework will count towards you participation/attendance grade. Classroom Protocol: Behaviors that disrupt the classroom environment impede students ability to learn. Examples of these behaviors are: talking during lectures and video presentations, interrupting others while they are speaking, and arriving late and/or leaving early without previously notifying the instructor of compelling reasons for entering or exiting the classroom while class is in session (see the SDSU General Catalog, Student Discipline and Grievances, pgs ). Students will be notified the first time that his/her behavior is inappropriate. The next time this inappropriate behavior occurs, SDSU s Judicial Procedures Office will be informed for disciplinary action. Cheating: Cheating (including plagiarism) will not be tolerated. Any student that engages in cheating in any form will receive an automatic F as a grade and will be referred immediately to SDSU s Judicial Procedures Office. Syllabus Changes: While changes to the syllabus will be avoided as much as possible, I reserve the right to make changes to the syllabus at any time during the semester. If changes are made, they will be posted to Blackboard. Be sure to check Blackboard on a daily basis in the event that changes or announcements are posted. Blackboard Information: We will be using Blackboard in this class for copies of materials used in class and for class announcements. You already are enrolled in Blackboard site for this class as a result of your registration in this class. Randel MGT 453 (Revised 1/25/2012) Page 3

4 Date Topic Readings/Assignments 1/19 Introduction to the course 1/24 What is the role of creativity and innovation in Introduction (pp. 1-8) of Creativity, Inc. organizations? 1/26 Dynamics that underlie creative thinking Chapter 1 of Creativity, Inc. 1/31 Becoming creatively fit as an individual Chapter 2 of Creativity, Inc. Homework: Take the Right Brain Left Brain Creativity Test ( couver/left_right/rb_test.htm), print the results, and bring it to class to turn in. 2/2 - Creative insight: Why do good ideas come to us when they do? The Eureka Hunt by Jonah Lehrer in The New Yorker, July 28, Idea evaluation: What to do with generated ideas 2/7 Team Creativity in Teams Pages of Creativity, Inc. 2/9 SHORT QUIZ Teams Creative collaboration in teams Case: Paul Robertson and the Medici String Quartet (in the reader) 2/14 Creative Collaboration in Teams in Practice: Guest speaker/presentation by The Hausmann Quartet (an award-winning string quartet) in Bring the questions that you generated after our discussion of the case study Paul Robertson and the Medici String Quartet Smith Auditorium (NOT OUR CLASSROOM) 2/16 Teams, the Environment, and Creativity Rest of Chapter 3 of Creativity, Inc. (pages and 75-83) 2/21 Environment: Climate for creativity in an Chapter 4 of Creativity, Inc. enterprise 2/23 SHORT QUIZ Case: What s stifling the creativity at Coolburst? 2/28 - Creating an environment that keeps creative Chapter 5 of Creativity, Inc. people creating 3/1 SHORT QUIZ Managing creative employees Case: Managing creativity at Shanghi Tang (in the reader) 3/6 Leading for creativity and innovation Chapter 6 of Creativity, Inc. 3/8 MIDTERM 3/13 - Creativity to innovation - Innovation What s Involved 3/15 Innovation: Competitive advantage and the category-maturity life cycle - Chapter 7 of Creativity, Inc. - The Innovation Value Chain by M.T. Hansen and J. Birkinshaw, Harvard Business Review, June 2007, p Dealing with Darwin Chapters 1-2 Randel MGT 453 (Revised 1/25/2012) Page 4

5 3/20 Innovation: Competitive advantage and the Dealing with Darwin Chapter 3 (in the reader) category-maturity life cycle 3/22 Mini-Pitch Day Homework: Prepare a mini-pitch (further details to be provided) SPRING BREAK 4/3 Guest speaker (schedule permitting) 4/5 Innovation Traps & How to Avoid Them Innovation: The Classic Traps by R.M. Kanter, Harvard Business Review, November 2006, p /10 Three within-industry company analysis project presentations 4/12 SHORT QUIZ Case: Corporate New Ventures at Proctor & Innovation A Case Study 4/17 Innovation: - Thinking about Innovation Differently - The Role of Champions Gamble (in the reader) - Connect and Develop: Inside Proctor & Gamble s New Model for Innovation by L. Huston and N. Sakkab, Harvard Business Review, March 2006, p The Right Stuff: Identifying and Developing Effective Champions of Innovation, by J. Howell, Academy of Management Executive, May2005, p /19 Innovation - Commercializing an Innovation Innovating for Cash by J.R. Andrew and H.L. Sirkin, Harvard Business Review, September 2003, p /24 Presentations Chapter 8 of Creativity, Inc. Sustaining creativity and innovation 4/26 To be announced 5/1 Presentations 5/3 Presentations 5/8 Presentations Creativity/Innovation Application Memo and Appendix Due 5/15 EXAM 10:30-12:30 Randel MGT 453 (Revised 1/25/2012) Page 5