COMR 452/MRKT 452 PUBLIC RELATIONS II Spring 2007

Transcription

1 COMR 452/MRKT 452 PUBLIC RELATIONS II Spring 2007 Credits: 3 Instructor: Miss Melinda Booze Office: AB2 105F Class time: T/TH, 11 a.m. to 12:15 p.m. Class Location: AB2 205 Phone: Ext [email protected] Office Hours: As posted Course Description: (cross-listed with MRKT452, Advanced Public Relations) Designed to give the students experience in and knowledge of the techniques and tools of the public relations practitioner. Prerequisite: Successful completion of COMR352, cross-listed with MRKT352. Textbook Matera, Fran R. and Ray J. Artigue. Public Relations Campaigns and Techniques: Building Bridges into the 21 st Century. Boston: Allyn & Bacon, Course Objectives 1. To understand the personal characteristics, techniques and tools necessary for succeeding in public relations. 2. To demonstrate a thorough understanding of five types of public relations campaigns. 3. To know the basics of using technology for public relations, including effective Internet and Intranet methods. 4. To plan, execute and present an effective public relations campaign using the tools and media of modern public relations. Course Methodology This class will build upon the foundation of COMR/MRKT 352. This advanced class will involve you in the practice of public relations and require you to demonstrate the necessary skill and demeanor to be a public relations professional, including excellent writing skills, analysis, evaluation, problem-solving, creativity and presentation. We will use class discussion, lecture, projects, teamwork and special speakers to further our understanding of the practice of public relations. Course Expectations and Requirements 1. Late assignments will NOT be accepted. Professionalism in public relations requires meeting deadlines. 2. There are no excused absences. If you know there are classes you will need to miss, due to school-sponsored activities, plan to count these misses in your total absences. 3. Plagiarism will not be tolerated. Detected plagiarism will automatically result in a failing grade for that assignment. 4. All assignments must be printed, double-spaced. The only exceptions are assignments completed in class.

2 5. Quizzes, which may or may not be announced, may be given periodically. Quizzes and other in-class activities cannot be made up except as noted in the university s attendance policy as relating to school-approved absences. 6. There will be some group assignments. A teamwork grade will be part of your assessment. Effective public relations is not achieved by lone rangers or only star performers; it is a team effort. 7. Cell phones: No. Off. In your bags. Not in sight. Any questions? Exams or quizzes, especially, and cell phones do not mix. Cell phone use during exams will result in an automatic F. Grading The final grade will be based on a point total. The standard percentage scale for grading, with plusses and minuses, will be used. Grade component Relative value (approx.) Comments General assignments 30% I grade on a plus/minus Major assignments: 50% scale: A, A-, Mid-term & Final B+, etc. Class participation, attendance, professionalism 20% TOTAL 100%

3 Date Jan. 11 Syllabi, Texts 16 Ice Day No Class 18 Values-Driven PR Handouts 23 Paul Logsdon Research EU s Crisis readiness 25 PR Research Handout, pgs in text 30 CH 4 & 13 Feb. 1 COLLISION Presentation 6 CH 6 8 CH 7 13 CH CH 8 20 COLLISION WORK 22 COLLISION WORK 27 COLLISION WORK Teams Mid-Term event PR project assignment EU s Crisis readiness evaluation assignment EU Crisis evaluation DUE today. March 1 MT Team COLLISION campaign presentations 6 SPRING BREAK No Class 8 SPRING BREAK No Class April Final Exam Thursday, May

4 Time May 3 Bacc. 3 p.m. 4 Commencement, 9:30 a.m.

5 1. Re-purposing Assignments: In some instances, it may be appropriate for you to use some work you have done for other class assignments. If you think this is a possibility for any assignments in this class, you MUST discuss the previous work with me and have a clear plan for building upon or adding class-specific work to the previous assignment. You may NOT use previous assignments if those assignments were team assignments. If you do not receive my approval to use previous assignments, you will receive no credit for assignments re-purposed for this class. 2. Attendance is necessary. In addition, this class is preparing you for responsibilities in a professional setting where deadlines rule. There are NO EXCUSED ABSENCES and NO MAKE-UP ASSIGNMENTS. If you are in a traveling group, on a sports team, or know of other necessary absences, you should count these in your total allowed cuts. Chronic tardiness is disrespectful and symptomatic of immaturity. Please know the University attendance policy and follow it. Poor attendance habits will be reflected in your final grade. 3. Throughout the course of the semester, the assignments and schedule on this syllabus may change as needed at the discretion of the instructor. 4. Faculty may require students who are in violation of the dress code to leave class and return in appropriate attire. In such cases a tardy or absence may be assessed at the discretion of the faculty. 5. Academic dishonesty (i.e. cheating in any form) will not be tolerated. This includes sharing information. All work must be your original work. Any detected cheating will result in a failing grade for that assignment and could result in a failing grade for the course. Become acquainted with the policy on academic dishonesty in the Student Handbook. 6. Communication Systems: is to be the principal means of communication between faculty, staff, administration and students. Types of communication may include assignments, registration materials, announcements, etc. It is the responsibility of the student to check his/her Evangel University account daily, and the student will be held accountable for any and all official communication of administrative policies, faculty instructions and campus information sent via the Evangel system. Mass distributions should be utilized only for critical information. 7. It is university policy to provide reasonable accommodations to students with disabilities. If you would like to request accommodations due to a physical, mental, or learning disability, please contact your instructor and the Academic and Career Development Dept., Student Union, Suite 107.