INTRODUCTION TO BUSINESS BA2020 WAYNE STATE UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION

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1 INTRODUCTION TO BUSINESS BA2020 WAYNE STATE UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION Section 004 Room: TBD (Tuesday) 11:30am 12:50pm (Thursday) 11:30am 12:20pm Instructor: Dr. Sheri Perelli Teaching Assistant: Robert Reaves Office: 210 Prentis Office: 210 Prentis Office Hours: By appointment Office Hours: By appointment NOTE: Assignment and lecture dates and details in this syllabus are accurate as of , but may change during the semester. Updates will be announced in class and posted on blackboard. COMMUNICATING WITH INSTRUCTORS Our goal is to respond to all inquiries within 48 hours. Your must include, in the subject line, the following information: 1) BA2020 section ID; 2) your name and 3) reason for . Because of the volume of sent to us, without this information may not be able to be answered. Subject Line Example: BA2020 section 004_ SUE SMITH_EXAM QUESTION Your Please check your Wayne State account frequently (we suggest daily). If you choose not to use your WSU , have it forwarded to your provider of choice (Gmail or Yahoo, for example). Our only way to communicate with you is through Blackboard or , so please make sure that you are receiving and checking your . COURSE WEBSITE: *Note: all materials required for this course i.e., e-book, homework, assignments, quizzes, etc. are accessible on blackboard. COURSE TEXTBOOK You will be using an e-book for this course and will need an access code to obtain it. You can get a free temporary access code directly from the publisher for immediate access to the e-book. This code will expire two weeks from the date you obtain it. At or before that time you will need to purchase your own access code. You may purchase your access code from the bookstore or from the publisher. Note below the differences between these two options. We will discuss these options and answer any questions you have about them on the first day of class. You may therefore wish to wait to make your purchase decision until after the first class. The access code from the publisher (about $85*) provides you with an e-book (required) and all of the study materials also required for this course. The access code from the bookstore provides you with all-of-the above PLUS a physical (looseleaf) version of your text. The physical book is not required but some students will prefer the convenience of having both a physical book and an e-book. This option costs about $120*. (*Prices noted are estimates based on previous semesters. Check with the publisher and bookstore for current prices.) Title: Understanding Business, Tenth Edition Authors: Nickels, McHugh and McHugh

2 Publisher: McGraw-Hill publisher COURSE DESCRIPTION BA2020 is a 3-credit hour course covering five basic areas of business (not necessarily presented in the order shown below): Business and the Business Environment: (This module evaluates and contrasts the effects on business of major economic systems throughout the world and demonstrates the importance of business ethics and social responsibility to the long-term success of businesses and society. Concepts, principles, and operation of the private enterprise system are covered.) Business Forms and Features (This module describes the legal forms of business ownership: sole proprietorship, partnership, LLC, corporation, etc. and advantages and disadvantages of each. Starting a small business and entrepreneurship are also covered. Management and Leadership (In this module we address the functions of modern management in business organizations and how these functions are evolving in response to changes in external and internal environments.) Marketing (This module introduces the marketing function and describes the concepts and processes involved in designing product strategy, promotional strategy, distribution strategy, and pricing strategy) Accounting and Finance (This module addresses the role and importance of the financial management function and illustrates the concepts and processes involved in managing the acquisition and allocation of short & long-term funds. GRADING Throughout the semester you will earn points for various activities and assignments. There are 1000 available course points, which can be earned as follows: 1. Homework: The text contains 15 chapters. Most weeks you will read one chapter. Occasionally two chapters are assigned. For each chapter you will complete three homework assignments in the following specific order: Step 1) Watch Interactive Presentation of Chapter Learning Goals and demonstrate understanding by answering programmed questions. Step 2) Read chapter in e-book and answer adaptive learning questions for that chapter. Step 3) Test your comprehension of chapter concepts and definitions by completing Drag and Drop exercises. Note: Allocate 3 hours to complete all three steps for each chapter. 2. Quizzes: Each week there will be a 10-question quiz for each chapter assigned that week. Most weeks the quiz will be given in class. There will be 15 quizzes during the semester. There will be no make-ups for missed quizzes. 3. Exams: There will be three exams. The exams will consist of multiple choice and true/false questions. Answers are either correct or incorrect, with no partial credit. Questions will be representative of material covered in text chapters and in lectures. If you need to miss an exam for any reason other than a documented emergency, you must take it before the scheduled day and time. Scheduling conflicts must be brought to the professor s attention well prior to the exam. No exceptions.

3 Evaluation Criteria Exams Quizzes Connect Homework Attendance/Participation Biz News Assignments China/India Assignment Peer Preps Assignments Patagonia Assignment SWOT Analysis Team Contract Introduction Survey Total Points Potential Points 450 points 150 points 150 points 50 points 50 points 30 points 45 points 30 points 25 points 10 points 10 points 1,000 points Grade Percentage Range 1000 pts Interpretation A % Excellent A B B Above average B C C Average C D Below Average D D F Failure 3

4 Your points will be entered continuously into Blackboard s grade center as they are earned throughout the course. You will be responsible for checking the Grade Center and knowing where you stand in this course at all times. You have two weeks to report any problems, issues or concerns. Beyond that point, there will be no changes to any recorded points. This means you should check your points frequently at least once a week. This includes points for assignments, quizzes, exams, attendance, etc. Concern yourself with total points, as points are the sole criterion of your grade. PLAGIARISM AND OTHER UNETHICAL BEHAVIOR As an educational institution, WSU puts learning first. When it comes to writing your assignments, all the words should come straight from you, unless you are supporting your assertions with a properly cited quote or reference to the source of the ideas you are expressing. Passing off someone else s ideas, words or other work as your own is plagiarism. A student must give due credit to the original work of others whenever he or she does any of the following: Quotes another person s actual words, either oral or written; Paraphrases another person s words, either oral or written; Uses another person s idea, opinion, or theory; Borrows facts, statistics, or other illustrative material (textual or graphic) unless the information is common knowledge. We take plagiarism very seriously. If you are caught plagiarizing, cheating on exams, etc. you will fail the course!!! In other words, plagiarism is an act of fraud. It involves both stealing someone else's work and lying about it afterward. Source: BA2020 FALL 2014 SEMESTER SCHEDULE: For every chapter homework assignment the following is required: Complete Step 1: Learning Goals Complete Step 2: Readings & Adaptive Learning Questions Complete Step 3: Drag & Drops 14-Week Term Week In-Class Topics Homework Assignments 1 January/12 Introduction to Course/Syllabus Overview Chapter 1: Taking Risk and Making Profits Chapter 2: Understanding Economics Introduction Survey (10pts) January 18

5 2 January/19 3 January/26 4 February/2 5 February/9 6 February/16 7 February/23 Chapter 2: Understanding Economics (con t) TBD Team Formations Quiz on Chapters 1 & 2 (20pts) Chapter 3: Doing Business in Global Markets Chapter 4: Demanding Ethical & Socially Responsible Behavior Quizzes on chapters 3 & 4 (20pts) Chapter 5: How to form a business Chapter 6: Entrepreneurship Peer Prep Presentations (15pts) Exam 1 Chapters 1, 2, 3, 4, 5, 6 (150pts) TBD Biz News (10pts) Chapter 7: Management & Leadership Chapter 8: Adapting Organizations to today s Markets Quizzes on chapters 7 & 8 (20pts) Chapter 13: Marketing TBD Biz News (10pts) Chapter 1 homework (10pts) Chapter 2 homework (10pts) January 25 Chapter 3 homework (10pts) Chapter 4 homework (10pts) China /India Assignment (30pts) Team Contract (10pts) February 1 Chapter 5 homework (10pts) Chapter 6 homework (10pts) Chapter 5 online quiz (10pts) Chapter 6 online quiz (10pts) February 8 Patagonia Assignment (30pts) February 15 th Chapter 7 homework (10pts) Chapter 8 homework (10pts) February 22 Chapter 13 homework (10pts) March 1 5

6 8 March./2 Quiz on chapter 13 (10pts) Chapter 14:Developing & Pricing Goods & Services Discussions: TBD Biz News (10pts) Chapter 14 homework (10pts) March 8 th 9 March/9 10 March/16 Quiz on chapter 14 (10pts) Chapter 16: Using Effective Promotions TBD Peer Prep Presentations (15pts) Spring Break: University Closed Chapter 16 homework (10pts) Chapter 16 online quiz (10pts) March 15 No homework 11 March/23 Exam 2 chaps 7, 8, 13, 14 & 16 (150pts) TBD Learning Community #9: Biz News Presentations (10pts) No Homework 12 March/30 Chapter 17: Understanding Accounting Chapter 17: Understanding Accounting (con t) Chapter 17 homework (10pts) April 5 13 April/6 Quiz on chapter 17 (10pts) Chapter 19: Market Securities & Investing TBD Biz News (10pts) Chapter 19 homework (10pts) April 12

7 14 April/13 Quiz on chapter 19 (10pts) Chapter 18: Financial Management Chapter 20: Financial Institutions & the Federal Reserve Peer Prep Presentations (15pts) Chapter 18 homework (10pts) Chapter 20 homework (10pts) Chapter 18 online quiz (10pts) Chapter 20 online quiz (10pts) April April/20 Exam 3 chaps, 17, 18, 19, & 20 (150pts) TBD SWOT Analysis (25pts) April April/27 wrap up 7