"Alien is the very essence of femininity, it s femininity incarnate. And femininity is a gift from heaven, a generosity, an instinctive intelligence.

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1 "I ve always wanted to elevate women to the top of the world, particularly powerful women. This power is diverse and specific to each woman. Alien embodies the power of a Solar Goddess who radiates, fascinates and captivates with her benevolence, in a society questing for spirituality and new values." Thierry MUGLER

2 "Alien is the very essence of femininity, it s femininity incarnate. And femininity is a gift from heaven, a generosity, an instinctive intelligence." Thierry MUGLER

3 alien an unforgettable signature perfume

4 The genesis of Alien, the perfume Alien was crafted from the powerful idea of the sun s rays conveyed in the form of a raw block of intense ingredients. This was based on an accord of natural sambac jasmine, the most powerful jasmine scent, echoed by a duo of amber and wood. The secret of Alien lies in subtle dosing between the luminous flower sambac jasmine - and the more animal white amber. An imaginary note tinged with mystery, an extraordinary, almost surrealistic, woody ingredient created a link between the two antagonistic poles: cashmeran.

5 Without a doubt, the strength of these two poles and their magnetism are what gives rise to the attractiveness of Alien. Their initial temperaments continue to express themselves in harmonious reconciliation to give this fragrance a recognizable and singular identity. For it is the prerogative of a great perfume to have a distinct personality, noted and memorized from the beginning, and subsequently identified in an instant. Ultimately, it must have generosity and breadth, which most certainly is the case with Alien. Alien Eau de Parfum is a creation signed by Dominique Ropion, Master- Perfumer at IFF, and Laurent Bruyère.

6 "At the beginning, the creative impetus was wild and profound. It was not yet a fragrance, just the promise of a fragrance. But we all knew that it would be an olfactory explosion. We needed to tame it, to subdue it in certain areas. Like a sculptor confronting the most beautiful of Carrara marbles, we carved into the noble mass to release the details and nuances that the initial thrust tended to smother. Being a perfumer means confronting material, paying attention to it As is the case for all handcrafting, this exchange is very carnal. We knew the fragrance was complete when, after smelling the last modification, we had nothing to add and nothing to remove. We had created the right balance." Dominique ROPION, Master-Perfumer, IFF

7 Sambac jasmine, the god of perfume

8 "At twilight, the buds open and the fullness of their scent infuses the nocturnal atmosphere. The sambac jasmine flower is definitely the queen of the night."" Under the dazzling sun of India grow the flowers destined to enhance Alien with their sparkle. Sambac jasmine of the Malligai variety predominates in the Madurai region, the Indian capital of jasmine located in the south of the country. This is where unique, six-petaled flowers that are not yet in full bloom are harvested for luxury perfume, and even more so for the ceremonies, festivals and religious rites that are part of the purest Indian tradition. Each year, 3 tons of sambac jasmine concrete are produced on 6474 hectares in the region of Tamil Nadu.

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10 From March to October, the fields of Madurai are covered with an immaculate carpet rising to a height of 1.5 meters. With elegantly curved leaves and delicate petals the color of white porcelain, the fragility of sambac jasmine belies the surprising power of its scent, a pure olfactory diamond with multiple facets that mixes sensual green and honeyed notes with the scent of orange blossom. Each day at the first light of dawn, while the city is still asleep, the unopened buds are harvested at the peak of their odorant power, at a moment when the powerful sun has not yet erased a substantial part of the flower s perfumed substance. Dressed in saris, the harvesters delicately pluck the buds with slender fingers and precise gestures to avoid damaging the flowers; their work requires dexterity and rapidity. The afternoon and night are dedicated to producing new flowers. At twilight, the buds open and the fullness of their scent infuses the nocturnal atmosphere. The sambac jasmine flower is definitely the queen of the night.

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12 The quality of jasmine absolute depends greatly on how fresh the flower is when it is processed for perfumery. For this reason, the extraction workshop is located close to the plantations. Approximately 700 kg of the most delicate jasmine buds are needed to make 1 kg of sambac jasmine absolute (or oil). Consequently, jasmine is one of the most expensive oils and one of the world s most sought-after fragrances, along with rose absolute. This is why very few perfumes are made using true jasmine absolute. In India, sambac jasmine is a sacred, mystic flower valued for its symbolic qualities of purity and nobility, as well as a scent that is as elusive as it is seductive. It is a preferred religious offering, a symbol of divine hope. The freshly harvested flower buds are arranged in small bouquets or braided together to make garlands that are still offered today to temple divinities.

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14 In the trail of Alien, A sumptuous collection of fragrances

15 "When creating Alien, I dreamed of a fragrance that would reveal the radiance and splendor of every woman. Rather than a fragrance of seduction, Alien is designed as a sacred talisman charged with positive energy. This perfume stirs strong emotions and creates a true olfactory addiction " Thierry MUGLER

16 Radiate with Alien Eau de PARFUM The original Alien fragrance, so singular simply inimitable. An amber-woody-floral creation, born of the overdose of two powerful notes, amber and cashmeran wood, and illuminated by a solar flower: jasmine sambac. The olfactory expression of mystery and radiance. A precious stone, symbol of femininity and serenity. A precious box imagined like a sacred talisman, charged with intense energy. Its "golden" claws underline the solar, almost divine power of the fragrance within. The name Alien appears mysteriously engraved in the glass, like an enigma, a message, a seal, a language of ancestral or future inspiration. An everlasting universal signature.

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18 sparkle with Alien Eau de Toilette Alien Eau de Toilette lights up the senses with a dazzling citrus freshness. A floral-amber-woody creation. The olfactory expression of sparkling radiance. "It is a noticeably different composition from the eau de parfum, while keeping the same signature. To create Alien Eau de Toilette, I wanted to illuminate the beautiful bouquet of white flowers and give it a touch of color: a sparkling duo of mandarin and star anise highlights the fresh and joyful facets. A very crystalline, rich and powerful Jasmine Grandiflorum note enriches the heart, and gives the fragrance its distinctive and unique floral dimension." Dominique ROPION, Master-Perfumer, IFF An amethyst crystal, sculpted with an "emerald" cut. Its bottle is inspired by a faceted precious stone, of natural and original beauty, like a rough gem carved from the rock. Its radiance, its softer color and its purity echo the luminous tones of the fragrance.

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20 Enhance your sensuality with Alien ESSENCE ABSOLUE EAU DE PARFUM INTENSE Between opulence and preciousness, the Alien quintessence in an eau de parfum intense. An amber-floral-vanilla creation. The olfactory expression of a bewitching and hypnotic sensuality. "To compose Alien Essence Absolue, I started with the idea of a sacred nectar designed to envelop women in a particular aura. I crafted this eau de parfum intense around the notion of mysticism and power. This perfume is like a talisman or a rite that allows you to enter in contact with something sacred, almost divine." Dominique ROPION, Master-Perfumer, IFF A golden topaz, sculpted with a "pear" cut. To contain the most precious interpretation of Alien, the evocation of a golden drop As if sculpted in a golden topaz, this generous rounded talisman is fashioned to be voluptuous. Absolute preciousness, flaring senses.

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22 Shine brightly with ALIEN EAU EXTRAORDINAIRE EAU DE TOILETTE The eau de toilette with incandescent freshness. A floral-woody-amber creation, filled with positive energy. The olfactory expression of optimism and benevolence. "To reveal even more light and add a touch of optimism to Alien Eau Extraordinaire, I worked around citrus notes like bergamot, a material which best evokes the sense of joy and vitality, as well as very feminine notes like tiaré flower and heliotrope. These two enabled me to build a soft yet radiant floral structure. I wanted to create a profusion of sun-kissed notes for a woman with a positive, beaming aura." Dominique ROPION, Master-Perfumer, IFF Rock crystal faceted by the "marquise" cut. This crystalline box expresses the incandescent freshness and optimism of its fragrance. Its rounded design is inspired by the "marquise" style: a way of cutting precious stones in 56 facets using a complex and painstaking expertise, which pays tribute to the radiant smile of the Marquise de Pompadour (France, 18th century). The shade that characterizes this bottle is more ethereal than those of other Alien creations, for an even more solar evocation.

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24 The Alien complementary line: "Les Rituels d Or" Rituals that enhance the body with the benefits of gold prolonging the pleasure of wearing Alien. A lavishly perfumed line, enriched with gold particles within the Lotion and Cream as well as Camellia oil with illuminating, nourishing and protective virtues.

25 The talisman bottles regain new life with the Thierry Mugler Source Avant-garde and innovative, since its creation in 1992, the Thierry Mugler Source reconnects with the age-old tradition of refilling one s perfume bottle; it boldly revisits the principle of 18th century perfume fountains. Instead of parting with their amethyst bottle or buying an identical one, Alien fans are invited to refill their bottle at points of sale, and renew its value, preciousness and esthetic dimension. Simple to perform, this eco-responsible and economical gesture is also offered to Angel creations (Eau de Parfum and Eau de Toilette) and Womanity. Within everybody s reach, it contributes to the emergence of Responsible Luxury.

26 Alien Eau de Parfum Refillable from the Source Source or with the Eco-Source bottle: Refillable Spray 30 ml Refillable Spray 60 ml Refillable Spray 90 ml Eco-Source bottle 60 ml Eco-Source bottle 90 ml Non refillable: Non refillable Spray 30 ml Non refillable Spray 60 ml Alien Eau de Toilette Non refillable: Non refillable Spray 30 ml Non refillable Spray 60 ml Alien Essence Absolue, Eau de Parfum Intense Refillable with the Eco-Source bottle: Refillable Spray 30 ml Refillable Spray 60 ml Eco-Source bottle 60 ml Alien Eau Extraordinaire, Eau de Toilette Refillable with the Eco-Source bottle: Refillable Spray 30 ml Refillable Spray 60 ml Refillable Spray 90 ml Eco-Source bottle 90 ml Alien "Les Rituels d Or" complementary line Radiant Shower Gel 200 ml Radiant Body Lotion 200 ml Radiant Body Cream 200 ml Radiant Deodorant Spray 100 ml

27 PERFUMER Dominique ROPION GLASSWORKS Bormioli PHOTOS OF JASMINE SAMBAC Olivier LÖSER Grégoire MÄHLER PHOTOS OF THE BOTTLES Behind The Obvious To pursue the extraordinary experience of Alien and discover exclusive contents, come visit us at Alien10years.com PHOTOGRAPHER AND DIRECTOR OF THE ADVERTISING CAMPAIGN Floria SIGISMONDI ARTISTIC DIRECTION OF THE ADVERTISING CAMPAIGN Christophe DE LATAILLADE (Creative Director, Parfums Thierry Mugler) ARTISTIC DIRECTION, STORYBOARD AND STYLISTIC CONCEPTION Stefano CANULLI DRESS CREATION Stéphane Atelier FBG MODEL FOR THE ADVERTISING CAMPAIGN Alexandrina TURCAN

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