Sample Assessment Materials (SAMs) Pearson BTEC Level 3 Nationals in Art and Design. Unit 6: Managing a Client Brief

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1 Pearson BTEC Level 3 Nationals in Art and Design Unit 6: Managing a Client Brief Sample Assessment Materials (SAMs) For use with: Diploma in Photography Diploma in Graphics Diploma in 3D Design and Crafts Diploma in Fashion Design and Production Extended Diploma in Art and Design First teaching from September 2016 Issue 1

2 Edexcel, BTEC and LCCI qualifications Edexcel, BTEC and LCCI qualifications are awarded by Pearson, the UK s largest awarding body offering academic and vocational qualifications that are globally recognised and benchmarked. For further information, please visit our qualification websites at or Alternatively, you can get in touch with us using the details on our contact us page at qualifications.pearson.com/contactus About Pearson Pearson is the world's leading learning company, with 40,000 employees in more than 70 countries working to help people of all ages to make measurable progress in their lives through learning. We put the learner at the centre of everything we do, because wherever learning flourishes, so do people. Find out more about how we can help you and your learners at qualifications.pearson.com References to third-party material made in this specification are made in good faith. We do not endorse, approve or accept responsibility for the content of materials, which may be subject to change, or any opinions expressed therein. (Material may include textbooks, journals, magazines and other publications and websites.) All information in this document is correct at time of publication. All the material in this publication is copyright Pearson Education Limited 2015

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5 Pearson BTEC Level 3 Nationals Write your name here Surname Forename Art and Design Unit 6: Managing a Client Brief Level 3 Part S Marks Diploma/Extended Diploma Sample assessment material for first teaching September 2016 Supervised hours 5 Instructions This booklet contains material for the completion of the set task under supervised conditions. This booklet is specific to each series and this material must only be issued to learners who have been entered to undertake the task in the relevent series. This booklet should be kept securely until the start of the 5-hour supervised assessment period. This booklet must be given to learners as soon as it is received so that learners have four term time weeks to complete the research and preparatory work in advance of the supervised assessment period. The final supervised assessment must be undertaken in 5 hours in the period of a week timetabled by Pearson. Information The total mark for this paper is 60. Paper reference XXXX/XX 2015 Pearson Education Ltd. 1/1 ** Pearson BTEC Level 3 Nationals in Art and Design Unit 6 3 Turn over

6 Instructions to Teachers/Tutors and/or Invigilators This paper must be read in conjunction with information on conduct for the task in the unit specification and the BTEC Nationals Information for Conducting External Assessments (ICEA) document. This booklet must be given to the teacher-assessor for confidential reference as soon as it is received in the centre in order to plan for the research and development stage. This booklet is available on the Pearson website. This booklet must be given to learners in its entirety as soon as it is received. For this task learners must formulate their own line of enquiry and complete their research and development work independently. It is recommended that learners spend no more than hours to complete the research and preparatory work. All learner work must be authenticated before being submitted to Pearson by the teacher/tutor and/or invigilator. Centres are free to arrange the supervised assessment period how they wish provided the five hours for producing final outcomes are under the level of control specified, and in accordance with the conduct procedures. Only learner research and preparatory work carried out before the supervised conditions can be brought into the supervised environment. Where the five hours are conducted over more than one session, all learner work must be held securely by the centre and no further work may be brought into each session. Centres are responsible for putting in place appropriate checks to ensure that only permitted material is introduced into the supervised environment. Maintaining security The supervised assessment environment must only be accessible to the individual learner and to named members of staff. Learners can only access their work under supervision. Learner work is backed up regularly. Any work learners produce under supervision must be kept secure. Any materials being used by learners must be collected in at the end of each session, stored securely and handed back at the beginning of the next session. 2 4 Pearson BTEC Level 3 Nationals in Art and Design Unit 6

7 Outcomes for submission A presentation that contains no more than 20 slides with speaker notes (Activity 1) A fully completed authentication sheet must be completed by each learner. Pearson BTEC Level 3 Nationals in Art and Design Unit Turn over

8 Instructions for Learners Read the set task information carefully. This booklet contains all the information you need to complete each activity within the set task. Plan your time carefully to allow for the preparation and completion of all the activities. You will complete a research and development stage in your own time. You will complete the activities within the set task under supervision and your work will be kept securely during any breaks taken. You will have access to a computer. You must work independently on this task and should not share your work with other learners. Your teacher/tutor may clarify the wording that appears in this task but cannot provide any guidance on completion of the task. The final activities must be completed under supervision in timetabled sessions provided by your centre and it is likely that you will be given more than one timetabled session to complete these activities, up to a maximum of five hours. Outcomes for Submission A presentation that contains no more than 20 slides with speaker notes (Activity 1) A fully completed authentication sheet must also be completed; any prepared notes do not need to be submitted with the final outcomes to Pearson. 4 6 Pearson BTEC Level 3 Nationals in Art and Design Unit 6

9 Set Task Brief The National Trust wants to increase the participation of children and young people in its big issues and introduce this demographic to the work of the National Trust, in turn increasing the membership of these age groups. It is planning to launch a campaign targeting these groups and has a planned schedule of nationwide projects and events, taking place at some of its houses and estates throughout the summer months. Ahead of the launch of the campaign, the National Trust requires a redesign of some of its corporate literature and updating of its media presence. It is also looking to rebrand some of the staff uniforms, play areas, shops, cafés and items sold through its retail outlets. It is planning a national newspaper, magazine and media campaign in the run up to the launch with advertisements targeting children (6 10 years) and young people (11 15 years). It would like to commission work for the launch of this campaign from art and design practitioners. Artists and designers are being asked to produce a presentation of no more than 20 slides with their ideas in response to one of briefs provided. The National Trust has produced a client pack that gives information on the organisation, the big issues it wants to address, the audiences it wants to target, and the specific design briefs that need responding to. This can be found on page 12. You will pick one client brief from one of the following art and design disciplines: 3D Design Fashion Textiles Photography Fine Art Graphics Interactive Design. Pearson BTEC Level 3 Nationals in Art and Design Unit Turn over

10 Set Task You must complete ALL activities within the set task. Researching the client and the development of ideas Ahead of putting together your presentation you must: use the client information pack as a starting point to research the National Trust as an organisation select which of the big issues you want to use as the focus for your designs and research the issue choose one of the two target audiences: children (6 10 years) young people (11 15 years) select one brief from one of the different specialism listed in the client information pack develop ideas in response to the brief you have selected keep records and notes on the development of your designs made throughout this stage select one idea to include in your presentation (this does not have to be a fully finished design) develop a version of the presentation and accompanying speaker notes. You will be assessed on your ability to: select relevant information and material from the brief to inform ideas organise your presentation in a logical and professional way that covers all areas of the task and meets the requirements of the client brief communicate your ideas make links between the client requirements and your ideas explain how your ideas meet the brief justify your ideas. 6 8 Pearson BTEC Level 3 Nationals in Art and Design Unit 6

11 Activity 1 Taken under five hours of supervision over a week timetabled by Pearson. Produce a presentation for the client that demonstrates your ideas in response to a brief. In the presentation you should include: the target audience and big issue you have chosen to respond to how you have selected and used the information from the client pack to inform your ideas how you developed your ideas from the initial stages through to final idea your final idea in response to one of the client briefs visual representations of your ideas your choice of formal elements and materials, techniques and processes how your ideas address the target audience you have selected how your ideas address the big issue you have selected justification of how your ideas meet the client brief. The presentation should contain no more than 20 slides with accompanying speaker notes. END OF TASK Total for Activity 1 = 60 marks TOTAL FOR TASK = 60 MARKS Pearson BTEC Level 3 Nationals in Art and Design Unit Turn over

12 Information about the client Set Task Information The National Trust The National Trust was founded in 1895 with the aim of saving our nation s heritage and open spaces. Many years later, it is still working hard to uphold these values and commitments. It looks after historic houses, gardens, mills, coastline, forests, farmland, moorland, islands, castles, nature reserves, villages and pubs across the UK. The National Trust owns remarkable properties such as the house where Sir Isaac Newton discovered gravity through his apple tree in the garden, a major theatre, the oldest nature reserve and museums. The properties have been used in films such as Harry Potter and over 43% of our rain water drains across its land. Apart from visiting these sites you can also rent one of the unique collections of holiday venues from lighthouses to fishermen s cottages for a weekend break, shorter or longer holiday lets. The big issues are: nature and the outdoors art and heritage transport and tourism. The National Trust has provided a client information pack. This includes a short history of the business, website content, images, and other details. You will use the client information pack as a starting point for your research, ideas generation and designs and devise a response to your selected brief and appropriate materials for the presentation Pearson BTEC Level 3 Nationals in Art and Design Unit 6

13 Client Briefs Select one brief from one of the following specialisms. 3D Design Pick one of the following: 1 design an interior or exterior play area OR 2 design a product to be sold in the gift shops OR 3 design a series of three signs created from materials associated with the National Trust. Fashion Pick one of the following: 1 design a series of three wearable accessories to be sold in the gift shops OR 2 design a uniform for volunteer guides OR 3 design a garment for the launch event fashion show. Fine Art Pick one of the following: 1 design a series of three prints to be sold in the gift shops OR 2 design a site-specific sculptural piece OR 3 design a mural for one of the National Trust s public spaces. Pearson BTEC Level 3 Nationals in Art and Design Unit Turn over

14 Graphics Pick one of the following: 1 design a series of three educational posters for use in schools OR 2 design a series of three packages for a range of seeds or wild flowers to encourage insects, butterflies and birds into gardens OR 3 design a treasure map for a woodland sculpture trail. Interactive Design Pick one of the following: 1 design a series of three linked pages of the National Trust website to encourage involvement in one of the big issues OR 2 design an interactive film or animation telling a story about the National Trust OR 3 design an app or interactive game or quiz. Photography Pick one of the following: 1 plan a series of three images for an information pack to go out to schools to encourage membership of the National Trust OR 2 plan a series of three images for an exhibition at the launch event celebrating the National Trust s history OR 3 plan a series of three images that can be reproduced as postcards that tell a story about the National Trust Pearson BTEC Level 3 Nationals in Art and Design Unit 6

15 Textiles Pick one of the following: 1 design a series of three surface patterns for cushions, curtains and/or recyclable cloth bags OR 2 design a series of three banners, hangings and/or flags OR 3 design a set of two constructed textile pieces for the launch event fashion show. Pearson BTEC Level 3 Nationals in Art and Design Unit Turn over

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23 For more information about how the National Trust responds to tourism issues go to Content and images provided with the kind permission of the National Trust. Every effort has been made to contact copyright holders to obtain their permission for the use of copyright material. Pearson Education Ltd. will, if notified, be happy to rectify any errors or omissions and include any such rectifications in future editions. Pearson BTEC Level 3 Nationals in Art and Design Unit

24 Unit 6: Managing a Client Brief - Sample marking grid General Marking Guidance All learners must receive the same treatment. Examiners must mark the first learner in exactly the same way as they mark the last. Marking grids should be applied positively. Learners must be rewarded for what they have shown they can do rather than penalised for omissions. Examiners should mark according to the marking grid not according to their perception of where the grade boundaries may lie. All marks on the marking grid should be used appropriately. All the marks on the marking grid are designed to be awarded. Examiners should always award full marks if deserved. Examiners should also be prepared to award zero marks if the learner s response is not rewardable according to the marking grid. Where judgment is required, a marking grid will provide the principles by which marks will be awarded. When examiners are in doubt regarding the application of the marking grid to a learner s response, a senior examiner should be consulted. Specific Marking guidance The marking grids have been designed to assess learner work holistically. Rows within the grids identify the assessment focus/outcome being targeted. When using a marking grid, the best fit approach should be used. Examiners should first make a holistic judgement on which band most closely matches the learner response and place it within that band. Learners will be placed in the band that best describes their answer. The mark awarded within the band will be decided based on the quality of the answer in response to the assessment focus/outcome and will be modified according to how securely all bullet points are displayed at that band. Marks will be awarded towards the top or bottom of that band depending on how they have evidenced each of the descriptor bullet points. 22 Pearson BTEC Level 3 Nationals in Art and Design Unit 6

25 Marking Grid 60 marks Assessment Outcomes Mark Awarded AO1 Demonstrate ability to select relevant information and material to inform ideas Out of 12 AO2 Develop design ideas relevant to client brief AO3 Justify the decisions in relation to brief, audience and client demands AO4 Organise ideas, information and practical outcomes for presentation Out of 18 Out of 18 Out of 12 TOTAL Out of 60 Pearson BTEC Level 3 Nationals in Art and Design Unit 6 23

26 Assessment outcomes AO1 Demonstrate ability to select relevant information and material to inform ideas Band 0 Band 1 Band 2 Band 3 Band Basic selection of All materials are All materials are relevant materials and selected for relevance. selected for relevance information. Selected information with confidence. Selected information and materials clearly Selected information and materials do not inform ideas. and materials are clearly inform ideas. appropriate and clearly inform ideas. Level of response not worthy of credit Exceptional selection of materials for relevance. Selected information and materials insightfully inform ideas. 24 Pearson BTEC Level 3 Nationals in Art and Design Unit 6

27 Assessment outcomes AO2 Develop design ideas relevant to client brief Band 0 Band 1 Band 2 Band 3 Band Basic ideas which are Competent ideas are Assured ideas are limited in development. adequately developed. confidently developed. Ideas have limited Ideas have some Ideas are mostly relevance to the client relevance to the client relevant to the client brief brief. brief. Ideas demonstrates a Ideas demonstrate a Ideas demonstrate an basic use of visual competent use of assured use of visual communication visual communication. communication. Level of response not worthy of credit Exceptional ideas are comprehensively developed. Ideas are fully relevant to the client brief. Ideas demonstrate an exceptional use of visual communication. Pearson BTEC Level 3 Nationals in Art and Design Unit 6 25

28 Assessment outcome AO3 Justify the decisions in relation to brief, audience and client demands Band 0 Band 1 Band 2 Band 3 Band Level of Some Competent Justification of response justification of justification of decisions is decisions is decisions is communicated not communicated. communicated. confidently. worthy Justifications Justifications Justifications given of credit given are given show a show a coherent arbitrary or lack clear line of line of reasoning. clear line of reasoning. Assured reasoning. Adequate consideration of Minimal consideration of the demands of the consideration of the demands of client and the demands of the client and audience. the client and audience. audience. Exceptional justification of decisions is communicated. Justifications given show an excellent line of reasoning. Comprehensive consideration of the demands of the client and audience. 26 Pearson BTEC Level 3 Nationals in Art and Design Unit 6

29 Assessment outcome AO4 Be able to organise ideas and information for presentation, demonstrating professional practice Band 0 Band 1 Band 2 Band 3 Band Level of Visual Visual presentation response presentation is is entirely suitable generally suitable not for ideas and client, for ideas and worthy showing assured client, showing of credit competent refinement refinement and convincing ability adequate ability to engage intended to engage audience. intended audience. Visual presentation is not suitable for ideas and client, showing little refinement and basic ability to engage the intended audience. Information and ideas are unclear and not presented in a clear and logical sequence. Presentation demonstrates tenuous understanding of professional practice. Information and ideas are presented in clear and logical sequence. Presentation demonstrates coherent understanding of professional practice. Information and ideas are presented effectively in a clear and logical sequence. Presentation demonstrates a thorough understanding of professional practice. Visual presentation enhances ideas and shows perceptive integration with client and a sophisticated ability to engage intended audience. Information and ideas are presented comprehensively in a clear and fluent sequence. Presentation demonstrates an in-depth understanding of professional practice. Pearson BTEC Level 3 Nationals in Art and Design Unit 6 27

30 For more information about Edexcel, BTEC or LCCI qualifications visit qualifications.pearson.com BTEC is a registered trademark of Pearson Education Limited Pearson Education Limited. Registered in England and Wales No Registered Office: 80 Strand, London WC2R 0RL VAT Reg No GB Pearson BTEC Level 3 Nationals in Art and Design Unit 6