Internet marketing techniques (CPL, Banner Exchange, Opt-In lists, Commission Junction, Click Trade, bcentral, Value Click, etc)

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1 Internet Marketing professional with documented success promoting B2C products using web-based technologies. Five years experience marketing companies by designing, building, translating, managing and promoting Internet marketing campaigns and websites. Qualified Google Advertising Professional with Award of Achievement in Web Analytics from the University of British Columbia. Skills Internet advertising (Google Adwords expert, Overture expert, Omniture expert, banner ads, online newsletters, -based direct advertising, affiliate programs) PHP, MySQL, Apache Search engine optimization (SEO) expert Internet marketing techniques (CPL, Banner Exchange, Opt-In lists, Commission Junction, Click Trade, bcentral, Value Click, etc) Webtrends site and advertising reporting e-commerce payment technologies, Payments, Credit Card transactions & Fraud analysis (CCNOW.com, Autorize.Net, 2Checkout.com, PayPal, WorldPay) HTML, JavaScript, ASP, XML, CGI, CSS Website localization management Graphics creation and optimization (Photoshop, Flash) Server administration (Windows,UNIX) Internet technologies (Hosting, Domain registration, Online support), Internet Routing, Networking, Wireless technologies) Internet software (IE, Netscape, Opera, FTP clients, Outlook Express, TheBat, Eudora, etc, WEB servers CPanels, WEB development of e-stores and Internet projects, WEB technologies (ASP, Access, DHTML, Flash, etc.), familiar with web integration and back-end systems Support and management of CMS systems as WordPress, Joomla, Drupal, etc. EXPERIENCE Vice-president of Technology, Lets do IT, Fort Collins, CO; March 2010 present Web-development and support of CRM systems and plugins for them (WordPress, Joomla, Drupal)

2 Design of templates for Joomla and Wordpress, and installation of more than 50 sites based on them. Leader of software/web development team. Supervises team that manages a number of products including: Imagine Dialer VoIP software for outbound dialing, using web based database, with recording of the conversation. (Patent pending) Imagine Dialer for Android VoIP software for recording of conversation between mobile phone and other phones. (Patent pending) CRM system for managing of telemarketing room. Based on PHP, MySQL and Apache. Supports records of thousands clients. Online budgeting software for customers to analyze income, expenses, debt Software system Validated BIZ for instant validation of websites and their SE rankings. IT consultant, All You Auto, Fort Collins, CO; April present Managed and led the software/web development team Developed CRM system, administration of CRM system and hosting server Led the development, web strategy, and delivery of internet marketing programs. Implemented Google Adwords, Google Adsense, Google Analytics, Google Places for cleints of the company IT Manager /Internet Marketing, Web Projects / at All Value Network, Phoenix, AZ: Phoenix, AZ and Mortgage and Credit Solutions Inc, Fort Collins, CO: December 2007 June 2011 Managed web development team, coordinating the entire IT project life-cycle, including development of scope, gathering business requirements and functional specifications, testing, implementation, and deployment Developed and executed marketing campaigns to increase the acquisition and conversion of site visitors Responsible for developing and maintaining search engine marketing (SEM) and lead generation programs Developed and managed Internet advertising programs - SEO, PPC, etc. Responsible for search engine optimization (SEO) and web analytics across all web properties American Student Loan Services, Phoenix AZ: April Dec 2007 Internet Advertising Specialist Developed Pay-per-Click strategies through relevant search engines, Paid Search campaign management (Google Adwords, Yahoo, etc.)

3 Developed keyword lists and launched keyword buys. Created and optimized web content. Continually managed & optimized bids, keywords, ads to obtain ROI targets Actively tested and analyzed keywords, copy, landing pages and positioning to increase ROI, drive volume and generate leads Monitored and analyzed ranking and traffic reports Developed and presented concise results documents highlighting the relevant learning gained and recommendations for future campaigns Conducted ad-hoc traffic analysis of key areas of the site Developed weekly and monthly web traffic and "search engine position" reports, ROI reports and Key Metrics reports Assisted in defining key metrics for product success and developing business cases to provide financial justification for new service offerings Saveavenue Inc (former: Wholesale Wealth Systems Inc,) Scottsdale, AZ : May Oct 2010 Internet Advertising Manager Created and managed effective online marketing plans to achieve client online goals Created and managed SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies for our company clients websites. Included more than e-commerce websites Created and managed Pay-Per-Click (PPC) strategies, including Google Adwords, Microsoft adcenter, and Yahoo Overture, Kanoodle Developed an SEO strategy to optimize natural search campaigns, performing day-to-day site maintenance Managed and improved campaigns through testing, list management and other best practices Identified critical metrics assess and improve campaigns including methodologies for tracking the impact of online channels ( s, PPC, banner ads, organic search) Defined business objectives, conversion events, key performance metrics Prepared and analyzed online tracking reports In 2 years landed marketing strategy that increased site traffic by over 500%. Increased leads generated by website by 30% in one year. Flowers to International Flowers Delivery Network Web development and Internet Marketing Manager Planned and directed major Internet marketing, e-commerce, and content management projects including SEO Strategy and Optimization

4 Maintained promotional and support features of the website, and provided full server management Design and procedures for the ongoing maintenance of web content for sites including and Managed online sales in more than 20 countries - USA, Canada, France, Germany, Flowers to Bulgaria, Poland, Russia, Germany, Greece, and the Czech Rep Creation and updates of Meta tags - Keywords, Description, Title, etc. Management of Affiliate programs. Management of Cost Per Click campaigns (text and image) at Google, Kanoodle, and Yahoo Increased site traffic from under 100 visits per month to over 3,000 visits per month in one year Hosting Office (hostingoffice.us) Web Developer and Online Marketing Manager Provided e-commerce web solutions and hosting services with more than 200 corporate customers Completed various projects such as Web development, technical consulting, ecommerce strategic planning Marketing, management of web content and online payments Software environments and operating systems: Control Panels of WEB servers - CPanel, Ensim, Plesk, HELМ, etc.. clients(outlook Express, TheBat, Eudora, etc.), FTP clients, MS Windows, MS Office In-depth knowledge HTML, DHTML, Flash, DreamWeaver, DreamWeaver UltraDev, ASP, JavaScript, CorelDraw Fireworks, Paint Shop Prop, QuickTime FrontPage; Image Composer;, Access , Excel 5-7.0, Access CADStar; OrCAD; PSPICE, MathLab, MathCAD In-depth knowledge of Microsoft Office applications (Word, Excel, Powerpoint, and Access) Technical Experience Applications: Homesite, InterDev, Teamsite, Google Adwords, Adsense App Servers: Resin, Apache, IIS Databases: SQL Server, MySQL, MS Accses Analytics: Omniture, Google (Urchin), Websidestory, Webtrends Languages: PHP, JAVA, XML, ASP, HTML, SQL, CSS EDUCATION: Web Intelligence Certificate Program - University of California, Irvine UBC's Award of Achievement in Web Analytics program - University of British Columbia Google Advertising Professional Certification MSc. Degree - "Engineer of electronics and automatics". Specialization: "Computer Simulation of Electronic Devices" Technical University, Sofia

5 LANGUAGE PROFICIENCY: English, Russian, Bulgarian

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