Course Code: BSB42415 IN MARKETING & COMMUNICATION Version 16.0

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1 Course Code: BSB42415 IN MARKETING & COMMUNICATION Version 16.0

2 Welcome to Asset Training Australia! Asset Training Australia is a registered training organisation (RTO # 31718) delivering nationally recognised qualifications across Australia. Our scope includes accredited short courses, Certificate qualifications, Diplomas, Advanced Diplomas, Post Graduate Certificates and Post Graduate Diplomas in a range of industries. We have a team of industry professionals and industry partners across the country contributing to the development and delivery of our programs to ensure that you receive the highest quality training available. Nationally Recognised Qualifications Quality Outcomes Flexible Study Options More than 30,000 Qualifications issued! Why ASSET? Because knowledge and skills are your greatest assets; and skilled people are an organisations greatest assets. Our team will help you develop your knowledge and skills to take your career to the next level!

3 CERTIFICATE IV IN MARKETING & COMMUNICATION Description Are you looking for a role where you can use your creativity? Marketing has changed considerably over the past 10 years with technology developments and shifted focus towards online customer interactions; this shift continues every day through the ever-changing trends in social media. Gone are the days where an advertisement in the phone book was considered marketing; modern marketing professionals need to know their markets, apply their skills across several platforms and identify creative new ways to stay ahead of the competition. Do you have creative talent? Kick start your new career as a Public Relations Officer or enhance your role as a Marketing Officer with our Certificate IV in Marketing qualification. You will learn how to research and analyse the market, develop a marketing plan and undertake marketing activities. This qualification is suitable for those who use well-developed marketing skills across a variety of contexts. Job titles might include direct marketing officers, market research assistants, marketing coordinators, marketing officers and public relations officers. They are often adept problem solvers, can analyse information well and may have some limited responsibility for others. In most cases, individuals would usually report to a more senior marketing practitioner. Career Outcomes On successful completion of this course the participant will receive a Certificate IV in Marketing & Communication (BSB42415). This qualification is suited to the following job roles: Direct Marketing Officer Market Research Assistant Marketing Coordinator Marketing Officer Public Relations Officer

4 Entry Requirements There are no formal prerequisites required for this qualification. However, it is expected that participants have English language, literacy, and numeracy skills equivalent to at least Year 11 level. Basic to intermediate computer skills are also required for entry into this qualification. Participants may choose to undertake an LLN assessment with one of our qualified assessors prior to committing to their enrolment in this qualification. Subjects Total number of units = 12 5 core units 7 elective units

5 CORE UNITS BSBCMM401 Make a presentation BSBCRT401 Articulate, present and debate ideas BSBMGT407 Apply digital solutions to work processes BSBMKG417 Apply marketing communication across a convergent industry BSBMKG418 Develop and apply knowledge of marketing communication industry ELECTIVE UNITS BSBADV402 Conduct pre-campaign testing BSBADV403 Monitor advertising production BSBADV404 Schedule advertisements BSBADV405 Perform media calculations BSBADV406 Buy and monitor media BSBADV407 Apply media analysis and processing tools BSBADV408 Review advertising media options BSBCUS401 Coordinate implementation of customer service strategies BSBFIA402 Report on financial activity BSBINM401 Implement workplace information system BSBIPR403 Protect and use brands and business identity BSBLDR402 Lead effective workplace relationships BSBMKG401 Profile the market BSBMKG408 Conduct market research

6 BSBMKG409 Design direct response offers BSBMKG410 Test direct marketing activities BSBMKG411 Analyse direct marketing databases BSBMKG413 Promote products and services BSBMKG419 Analyse consumer behaviour BSBMKG420 Create digital media user experiences BSBMKG421 Optimise digital media impact BSBPRO401 Develop product knowledge BSBPUB402 Develop public relations campaigns BSBPUB403 Develop public relations documents BSBRES401 Analyse and present research information BSBWRT401 Write complex documents CUAWRT401 Edit texts CUAWRT402 Write extended stories Detailed descriptions of each unit can be provided on request or by viewing the National VET Register Alternate electives may be available on request.

7 Delivery & Assessment OPTION 1 - Study Online Study this qualification when and where it suits you. You will be provided access to our interactive and easy to use elearning platform. Each unit includes some reading materials and a series of assessment activities. Typically, this will include: Written questions Case studies or practical activities that can be based on real or simulated work environments Projects requiring you to demonstrate that you can apply the knowledge and skills Everyone learns at different rates however we estimate hours to complete each unit within a Certificate IV. OPTION 2 - Study at our Facilities Although we do not offer this program through a formal classroom delivery mode we do have facilities that you can use where face-to-face support is available as required. You will complete the same online course but have use of our facilities and resources at no extra cost. Please note this is not available at all locations and is subject to availability. Bookings with your nearest branch are essential.

8 OPTION 3 - Recognition of Prior Learning (RPL) For each unit of competency, candidates will be given the option to demonstrate competency through a combination of any of the following: Written or verbal questions demonstrating the required knowledge Case studies or practical activities demonstrating the required skills Projects based on a real or simulated workplace Portfolio of evidence which may include: Prior qualifications, both accredited and non-accredited Employment history such as position descriptions and performance appraisals Industry appointments such as board and committee roles Publications and journals Samples of work and other relevant documents, photos, videos, etc. Testimonials and other references from verifiable sources Each candidate is assessed individually. Our assessment team will validate the evidence supplied and conduct mapping against the evidence requirements for each unit. Where required, assessors will request additional evidence and provide guidance on suitable types of evidence for the candidate to supply. OPTION 4 - Mixed Mode Study Recognition of Prior Learning is determined at unit level so if you have some relevant skills and experience you may be able to complete some units through RPL and others online. Similarly, if you need extra support with some units then you may choose to study some units online and others at our facilities.

9 Course Fees The cost of this qualification is : $2000 We accept payments by cash, cheque, bank deposit and credit card (Visa, MasterCard and American Express). Save money with Recognition of Prior Learning (RPL) The cost of this qualification through RPL is $1100 Additional fees apply for gap training (if required). Candidates may submit their resume (or similar work history) and prior qualifications for a no-obligation initial assessment at no cost. This free assessment cannot guarantee that candidates will be eligible for this qualification entirely through RPL as all evidence must be reviewed and mapped to make this determination. Study Now, Pay Later No Deposit 6 Months Interest Free Conditions Apply Terms and conditions available on /zipmoney

10 Testimonials Awesome trainers. Awesome courses. Can t go wrong with I highly recommend anyone thinking of gaining any qualifications to contact Mark and the team. Professional results from a very professional training provider. these guys Troy C. Luke B. Asset Training Australia provided me with the perfect RPL process for my needs. The process was simple, efficient and cost effective I found your assistance and processes exceptionally thorough and focused on helping the student to achieve success in the most direct and efficient manner. Your fees for the service were more than competitive and your personal guidance was extremely beneficial. Molly R. Peter W. Join Our Community! facebook.com/assettrainingaustralia plus.google.com/u/1/+asseteduau/posts twitter.com/asset_training linkedin.com/company/asset-training-australia

11 Marketing and Asset Training Australia Certificate IV in Marketing and Communication Diploma of Marketing and Communication Advanced Diploma of Marketing and Communication Other Asset Training Australia Asset Training Australia is registered to deliver over 50 different qualifications Australia wide. This includes qualifications in the following fields: Business Business Administration Customer Engagement Human Resources Quality Auditing Project Management Firearms Safety Security Operations Security and Risk Management Work Health and Safety First Aid Investigations Community Services Education and Training Community Justice Services Foundation Skills Hospitality Leadership and Management Marketing Outdoor Recreation Small Business Management Franchising Traffic Management

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