Neustar AdAdvisor Audiences 2015 Marketing Idea Calendar

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1 Neustar AdAdvisor Audiences 2015 Marketing Idea Calendar Inspired audience ideas for precisely targeted campaigns. It s always the most important time of year for someone. So we ve assembled a sampling of inspired audience ideas matched to seasonal marketing opportunities throughout the year to power your precise campaign buys. Check them out. You might find just the audience you need! Then bring us your campaign challenges and uncover the audiences that will deliver for you! Neustar AdAdvisorAudiences goes far deeper than demographics, unlocking precise targeting based on behavioral and lifestyle attributes at the household level: 16,000 attributes across 120M households more than any other provider, for greater precision that can scale to any number of impressions; Brand and product-level purchase propensity data as well as brand awareness data to support all types of campaigns; Real-time consumer data from authoritative, verified online and offline sources you reach today s prospects, not yesterday s. Accurate identify information with privacy-by-design at the core for portable, cross-platform targeting. To learn more, AdAdvisor@neustar.biz or visit neustar.biz/calendar.

2 January New Year s Resolutions Sample Business Categories: Gyms; CPG - Diet Foods; Fitness Equipment Manufacturers 3.3x More Likely to Eat Healthy Choice 2.8x More Likely to Drink Diet Coke 2.7x More Likely to Eat Weight Watchers 2.1x More Likely to Own Home Gym Equipment College Football Championships & NFL Football Sample Business Categories: Consumer Electronics; Sports - Merchandise; Entertainment - Upgrade cable packages or Premium sports apps 3.1x More Likely to Have Attended College Football Regular Season 2.3x More Likely to Watch Post-Season College Football Frequently 2.0x More Likely to Watch NFL Playoffs 1.9x More Likely to Have Comcast as Current Cable TV Provider Book Spring/Summer Vacation Sample Business Categories: Travel/Hospitality 2.0x More Likely to Have Booked Travel Online in Last 12 Months 2.5x More Likely to Enjoy Water Sports 2.8x More Likely to Enjoy Playing Golf 2.6x More Likely to Be Enrolled in Frequent Flyer Program Resolve to be up-to-date: We process more than 2 million data updates from 200+ providers every day. AdAdvisor@neustar.biz or visit neustar.biz/calendar.

3 February The Big Game Sample Business Categories: Consumer Electronics - Televisions; Sports - Merchandise; CPG - Snack Food, Soft Drinks, Alcoholic Beverages 2.5x More Likely to Purchase HDTV in Next 12 Months 2.4x More Likely to Have Purchased Licensed NFL Clothing in Last 12 Months 1.5x More Likely to Eat Lay s Potato Chips 1.7x More Likely to Drink Beer at Home February TV Sweeps & Academy Awards Sample Business Categories: Media/Entertainment; CPG - Products Celebrities Use 1.7x More Likely for TV to be Main Source of Entertainment 4.0x More Likely to Buy Products Celebrities Use 2.2x More Likely to Watch the Academy Awards 2.3x More Likely to Read Entertainment Weekly in Last 6 Months Valentine s Day Sample Business Categories: Retail - Jewelry, Flowers, Greeting Cards, Candy; CPG - Candy, Chocolates 2.8x More Likely to Buy Chocolates 2.3x More Likely to Have Purchased Flowers, Greetings and Gifts Online in Last 3 Months 1.4x More Likely to Have Visited a Website for Jewelry or Luxury Goods in Last 3 Months Daytona 500 Sample Business Categories: Sports - Tickets, Merchandise; Media 2.4x More Likely to Watch Daytona 500 at Home 2.6x More Likely to Watch NASCAR Racing Frequently 3.2x More Likely to Have Visited nascar.com in Last 30 Days We brands: Brand preferences and purchase affinities for thousands of products in all major categories. AdAdvisor@neustar.biz or visit neustar.biz/calendar.

4 March March Madness NCAA Basketball Tournament Sample Business Categories: Sports - Tickets, Merchandise; Media 2.1x More Likely to Watch College Basketball During Regular Season 2.4x More Likely to Watch Men s NCAA Basketball Championship Game 2.5x More Likely to Have Purchased Licensed College Sports Clothing in Last 12 Months 2.5x More Likely to Have Visited espn.com in Last 7 Days Spring Break Sample Business Categories: Travel/Hospitality; Retail - Home & Garden, Fashion Spring Lines, Outdoors; Real Estate 2.3x More Likely to Use Travel Agent Services 1.6x More Likely to Have Gardening as a Hobby 3.1x More Likely to Buy Latest Fashions Every Season 2.0x More Likely to Read Real Estate Listings in Last 30 Days MLB Opening Day Sample Business Categories: Sports - Tickets, Merchandise; Travel 2.7x More Likely to Attend MLB Baseball During Regular Season 2.0x More Likely to Watch Regular Season MLB Baseball 2.4x More Likely to Own Baseball or Softball Equipment 2.0x More Likely to Have Visited stubhub.com in Last 3 Months Fast breaks: Real-time data and an advanced network let you respond instantly to market opportunities. AdAdvisor@neustar.biz or visit neustar.biz/calendar.

5 April Tax Day Sample Business Categories: Financial; Tax Services; Estate Planning 2.8x More Likely to Have Visited hrblock.com in Last 3 Months 2.3x More Likely to Use Turbo Tax in Last 12 Months for Personal Taxes 3.0x More Likely to Own Securities Valued at $100K+ Earth Day Sample Business Categories: Retail; CPG 1.5x More Likely to Purchase from Environmentally-Friendly Company 2.1x More Likely to Pay More for Environmentally-Friendly Products 2.4x More Likely to Choose an Environmentally-Friendly Mode of Transportation Masters Golf Tournament Sample Business Categories: Sports - Merchandise 2.8x More Likely to Enjoy Playing Golf 2.4x More Likely to Own Golf Clubs 2.6x More Likely to Watch the Next Masters Tournament Wedding Planning Sample Business Categories: Retail - Jewelry, Flowers, Formal Wear; Media 2.8x More Likely to Have Viewed TLC s Four Weddings in Last 4 Weeks 3.6x More Likely to Expect to Get Married in Next 12 Months 2.2x More Likely to Have Viewed TLC s Say Yes to the Dress in Last 3 Weeks 3.5x More Likely to Have Read Bride Magazine in Last 4 Months Spring into action: We partner with more than 50 media platforms for seamless execution. AdAdvisor@neustar.biz or visit neustar.biz/calendar.

6 May Cinco de Mayo Sample Business Categories: Grocery; Alcoholic Beverages 3.0x More Likely to Buy Ortega Products 2.3x More Likely to Drink Corona 3.5x More Likely to Have Listened to Spanish Radio in Last 7 Days Kentucky Derby Sample Business Categories: Sports 2.1x More Likely to Watch the Next Kentucky Derby 2.7x More Likely to Have Been Very Interested in Horse Racing Over the Last 12 Months 2.7x More Likely to Have Participated in Horseback Riding in Last 12 Months Mother s Day Sample Business Categories: Retail - Jewelry, Flowers, Greeting Cards, Mobile Phones 3.0x More Likely to Have Ordered Flowers Over the Internet in the Last 12 Months 3.0x More Likely to Have 1 or More Children in the Household 1.5x More Likely to Have Purchased Greeting Cards in the Last 12 Months Moving Season Sample Business Categories: Real Estate; Media; Insurance 3.4x More Likely to Expect to Purchase New Home in Next 12 Months 2.9x More Likely to Change Home in Next 12 Months 1.7x More Likely to Have Visited zillow.com in Last 3 Months May Sweeps/Summer Blockbusters Sample Business Categories: Entertainment 1.7x More Likely to Have TV be Main Source of Entertainment 2.2x More Likely to Have Attended 3-4 Movies in the Last 90 Days 3.2x More Likely to Have Visited imbd.com in Last 30 Days Prom Sample Business Categories: Retail - Jewelry, Flowers, Formal Wear; Media 2.9x More Likely to Have Read Seventeen Magazine in the Last 6 Months 2.4x More Likely to Buy Maybelline Lipstick/Lip Gloss Most Often 2.9x More Likely to Have Visited popsugar.com in the Last 3 Months May flowers: 16,000+ attributes include home improvement, hobbies and interests, life events and more. AdAdvisor@neustar.biz or visit neustar.biz/calendar.

7 June Dads & Grads Sample Business Categories: Retail - Gifts; Automotive; Consumer Electronics 3.0x More Likely to Have 1 or More Children in the Household 1.9x More Likely to Have Shopped Best Buy in Last 3 Months 1.6x More Likely to Have Shopped Sears in Last 3 Months 2.1x More Likely to Have Purchased from Home Depot in Last 4 Weeks First Day of Summer Sample Business Categories: Home & Garden; Grocery; CPG - Snack Food; Travel - Summer Vacation 1.6x More Likely to Have Shopped at Lowe s in Last 3 Months 3.2x More Likely to Have Visited Six Flags in Last 6 Months 3.1x More Likely to Have Stayed at Comfort Suites for Domestic Travel in Last 12 Months Wimbledon Sample Business Categories: Sports - Merchandise 3.5x More Likely to Have Bought Tennis Balls in Last 12 Months 2.2x More Likely to Own a Tennis Racket 2.8x More Likely to Have Shopped the Big 5 Sporting Goods Stores in Last 3 Months NBA and NHL Finals Sample Business Categories: Sports - Tickets, Merchandise; Media 2.8x More Likely to Watch Post-Season NHL Hockey Frequently 3.7x More Likely to Have Visited nba.com in Last 30 Days 2.2x More Likely to Watch Post-Season NBA Basketball Frequently Wedding Sample Business Categories: Retail - Jewelry, Flowers, Formal Wear 2.7x More Likely to Have Made an Online Purchase for Jewelry or Watches in the Last 3 Months 2.7x More Likely to Have Viewed TLC s Four Weddings in the Last 7 Days 3.4x More Likely to Expect to Get Married in the Next 12 Months 2.7x More Likely to Have Traveled Internationally Using an Inclusive Package in the Last 3 Years Graduate to bigger things: We cover 120M households to power campaigns of every scale. AdAdvisor@neustar.biz or visit neustar.biz/calendar.

8 July Independence Day Sample Business Categories: Home & Garden; CPG - Snack Food, Soft Drinks, Alcoholic Beverages; Travel - Summer Vacation 2.1x More Likely to Buy Budweiser Beer 2.4x More Likely to Buy Sara Lee Frozen Pies and Pastries 2.1x More Likely to Drink Sprite 2.4x More Likely to Have Read 2-3 of the Last 4 Issues of Better Homes & Gardens Back to School Sample Business Categories: Retail - Apparel, College Dorm Furnishings; CPG; Consumer Electronics; Media 3.1x More Likely to Have Purchased Clothes for Kids 6-11 Years Old in Last 12 Months 2.7x More Likely to Have Shopped Abercrombie & Fitch in Last 3 Months 2.5x More Likely to Have Purchased From Costco in Last 4 Weeks 2.3x More Likely to Own a Tablet Summer Break Sample Business Categories: Dining - Fast Food; Kids Activities; Media 3.3x More Likely to Have Visited Chipotle in the Last 30 Days 2.2x More Likely to Have Visited Arby s 1-5 Times in Last 30 Days 3.9x More Likely to Have Viewed Disney Channel 1-3 Hours in Last 7 Days 3.1x More Likely to Have Read Family Fun in Last 6 Months Baseball All-Star Game Sample Business Categories: Sports - Tickets, Merchandise; Media 3.0x More Likely to Listen to Post-Season Baseball on Radio 2.1x More Likely to Plan to Watch Next Fox MLB All-Star Game 1.8x More Likely to Have Watched the Last Fox MLB All-Star Game 2.9x More Likely to Listen to All Sports Radio in Last 7 Days British Open Golf Sample Business Categories: Sports - Tickets, Merchandise; Media 2.7x More Likely to Have Watched the British Open at Home 3.0x More Likely to Plan to Watch the Next British Open 3.1x More Likely to Have Read Golf Digest in Last 6 Months Celebrate platform independence: Our privacy-friendly identity data enables portable, cross-platform targeting. AdAdvisor@neustar.biz or visit neustar.biz/calendar.

9 August Back to School Sample Business Categories: Retail - Apparel, College Dorm Furnishings; CPG; Consumer Electronics; Media 3.0x More Likely to Have Purchased from Old Navy in Last 4 Weeks 2.9x More Likely to Use ebooks - Tablet (ipad, Kindle Fire, etc.) 1.9x More Likely to Be Back to School Supply Buyers 2.0x More Likely to Enjoy Shopping with Their Children Unofficial End of Summer Sample Business Categories: Travel/Hospitality 1.7x More Likely to Go to a Beach/Lake 1.7x More Likely to Enjoy Fine Dining While on Vacation 3.4x More Likely to Rent a Vacation or Weekend Home 3.5x More Likely to Have Visited hotels.com in Last 7 Days NFL Pre-Season Sample Business Categories: Sports; CSPs - Cable Packages 2.2x More Likely to Have Watched ESPN News: SportsCenter in Last 4 Weeks 3.4x More Likely to Participate in Fantasy Sports Leagues 1.6x More Likely to Subscribe to Digital Cable 1.9x More Likely to Have a Satellite Dish More hot choices: With data on more than 16,000 attributes, we make your targeting sizzle. AdAdvisor@neustar.biz or visit neustar.biz/calendar.

10 September Labor Day Sample Business Categories: Travel; Retail - Fall Lines 1.5x More Likely to Search for Special Offers 2.0x More Likely to Look for Brand Name 2.6x More Likely to Have Visited expedia.com in Last 30 Days NFL Season Starts Sample Business Categories: Sports; CPG - Snack Food, Alcoholic Beverages; Dining 2.4x More Likely to Have Bought NFL Licensed Sports Clothing in Last 12 Months 1.7x More Likely to Consume Beer in Their Homes 2.1x More Likely to Be a Pizza Buyer 2.7x More Likely to Eat Mission Brand Corn/ 2.7x More Likely to Eat Mission Brand Corn/Tortilla Chips/Cheese Snacks TV - New Season Sample Business Categories: Entertainment; Media; CPG - Products Used on Favorite TV Show 2.2x More Likely to Have Watched Modern Family (ABC) Last Week 2.3x More Likely to Watch Network TV Primetime - General Drama 2.8x More Likely to Remember Brand Name Products Used on Favorite TV Show 2.1x More Likely to Have Read 2-3 of Last 4 Issues of People Magazine Back to school: Learn more about your prospects and customers to personalize each dialogue. AdAdvisor@neustar.biz or visit neustar.biz/calendar.

11 October New Auto Model Launches Sample Business Categories: Automotive; Media 2.1x More Likely to Buy New Cars 4.6x More Likely to Own an Acura MDX 2.2x More Likely to Keep Up with Latest Advances in Auto Technology 2.8x More Likely to Pay Extra For More Horsepower 2.7x More Likely to Have Read Car & Driver Magazine in Last 6 Months National Book Month Sample Business Categories: Books, ereaders, etc. 1.6x More Likely to Have Purchased 1-5 Paperback Books in Last 12 Months 2.2x More Likely to Have Purchased Books Online in Last 12 Months 1.5x More Likely to Own an Amazon Kindle Fire 2.4x More Likely to Have Visited barnesandnoble.com in Last 30 Days MLB World Series Sample Business Categories: Sports - Merchandise; CSPs - Cable and Premium Apps 1.9x More Likely to Have Watched the Fox MLB World Series at Home 2.0x More Likely to Watch the Next Fox MLB World Series 2.4x More Likely to Own Baseball or Softball Equipment 2.0x More Likely to Have Visited stubhub.com in Last 3 Months Halloween Sample Business Categories: Retail - Seasonal Shops, Party Supplies, Costumes; CPG - Candy 2.0x More Likely to Be a Party Supplies Buyer 1.8x More Likely to Eat Snickers 1.8x More Likely to Have Purchased Items from Target in Last 3 Months Scary accurate: Verified offline data for the most authoritative consumer information available. AdAdvisor@neustar.biz or visit neustar.biz/calendar.

12 November Thanksgiving Sample Business Categories: Grocery; Home Décor; Travel/Hospitality 2.3x More Likely to Use Knorr Brand Gravy and Sauce Mix 2.6x More Likely to Purchase Betty Crocker Stuffing 3.4x More Likely to Be Enrolled in United Frequent Flyer Program 3.1x More Likely to Have Visited cheaptickets.com in Last 7 Days 2.8x More Likely to Have Purchased From Bed, Bath & Beyond in Last 4 Weeks Black Friday Sample Business Categories: Consumer Electronics; Toys; Fashion; Home Décor 1.6x More Likely to Shop for Specials or Bargains 2.6x More Likely to Have LG Be Most Recent Brand TV Purchased 3.3x More Likely to Have Shopped Toys R Us 1-2 Times in Last 4 Weeks 1.9x More Likely for Coupons to Draw Them to Stores Where They Don t Normally Shop Cyber Monday Sample Business Categories: Consumer Electronics; Toys 2.5x More Likely to Have Spent $500+ on Internet Orders in the Last 12 Months 1.7x More Likely to Have Purchased Apparel Online in Last 3 Months 2.3x More Likely to Have Ordered Computer Products Online over Last 3 Months 2.0x More Likely to Have Above Average Internet Activity Inside, great stuffing: Our identity and attribute data has privacy-by-design at the core. AdAdvisor@neustar.biz or visit neustar.biz/calendar.

13 December Holiday Sample Business Categories: Grocery; Home Décor; Gifts; Travel/Hospitality; Media 3.5x More Likely to Have Shopped at Home Goods 1-2x in Last Four Weeks 2.0x More Likely to Have Booked Travel Arrangements Online in Last 12 Months 2.3x More Likely to Have Watched Frosty the Snowman (CBS) 2.1x More Likely to Have Read Martha Stewart Living in Last 6 Months New Year s Eve Sample Business Categories: Travel/Tourism; Sports - Outdoors/Winter Sports 3.3x More Likely to Own Snow Skis 2.7x More Likely to Have Watched New Year s Eve with Carson Daly (NBC) 2.3x More Likely to Have Used Travel Agent Services in Last 3 Years End of Year Contracts Ending Sample Business Categories: CSP; Insurance 2.3x More Likely to Have Been with Current Wireless 1-2 Years 1.7x More Likely to Subscribe to Verizon Wireless Service 3.0x More Likely to Have Auto Insurance from Progressive Auto End of Year Clearance Sample Business Categories: Automotive 1.4x More Likely to Respond to Incentive Offers from Manufacturer 1.6x More Likely to Find Safety Rating Before Buying Car 3.0x More Likely to Have Visited autotrader.com in Last 30 Days Gifts they want: Deliver relevant, personalized content that consumers are actually interested in. AdAdvisor@neustar.biz or visit neustar.biz/calendar.