Multi channel meet your new BFF, SMS
|
|
- Roxanne French
- 7 years ago
- Views:
Transcription
1 Multi channel meet your new BFF, SMS
2 When it comes to SMS marketing, the biggest mistake marketers make is thinking in isolation. Here, we reveal inspirational ideas and creative excellence on how brands reached their full potential in driving customer engagement across various channels. Multi-channel, meet your new BFF, SMS. 2
3 WHAT S INSIDE 4 Integrating your SMS campaign to your other marketing channels 12 SMS + Shop front 6 SMS + 8 SMS + Outdoor 14 SMS + Restaurant table talkers 16 SMS + Letterbox 10 SMS + Facebook 18 Putting it all together 3
4 Integrating your SMS campaign into your other marketing channels 4
5 You know how to write the optimum SMS message. You know how to measure the results of your SMS campaign. And you ve no doubt heard that a massive 98% of text messages are read by recipients 1. But there s still something missing from your campaign. The one thing with the power to transform it from a simple SMS campaign into an almighty lead generating, customer engagement, loyalty building machine The answer is impressively simple: you need to integrate your SMS campaign into your other marketing channels. + Rather than using SMS as an isolated tool, your marketing efforts will be amplified if you build SMS marketing into as many inbound campaign channels as possible. Print, social, , outdoor, in-store, letterbox; whatever the channel, SMS delivers a simple and cost-effective yet explosive way to build your subscriber database and get closer to your customers. As an added coup, by integrating SMS into other channels, you ll drop your opt-out rates to an all time low. According to research 2, the average opt out rate is around 3.7% for every thousand text messages sent. Where does yours sit? Fortunately, integrating SMS into the rest of your marketing strategy is easier than you think. To get you started, here are 6 examples of how SMS can perfectly complement your existing marketing channels: 5
6 6 SMS +
7 Leverage your marketing campaigns to give subscribers a reason to join your SMS list and engage with your brand in new ways. Take this Best Buy campaign in the US. In the lead up to the busiest sales period known to man, Best Buy ed its customers encouraging them to text HOLIDAY to get the latest Black Friday, Cyber Week and holiday deals. Not only did this ramp up their database just before the big seasonal push, but the timely message gave customers a powerful reason to interact with the brand through another channel. Give your customers a reason to interact with your brand through other channels 7
8 8 SMS + Outdoor
9 Integrate SMS with your outdoor campaign and target your customers in precisely the right spot. The trick here is simple and seamless execution, as Spotify Australia s recent text to listen outdoor campaign demonstrated. This campaign not only won the OMA Creative Collection award for Best Creative Execution, it remains a legendary example of how SMS marketing can work on every level. Eye-catching posters invited city commuters to text a number to receive instant access, on their smartphone, to charttopping music. The results were staggering read all about how Spotify got it right. 9
10 10 SMS + Social
11 If your social page is thriving, use your fan base to grow your SMS subscriber base. Pizza Hut did exactly that when it posted a picture to its Facebook timeline, inviting more than 10 millions fans to text HUT to get free cheese sticks with their next order. Combining SMS with a free offer is one thing, but adding Facebook to the mix is pure genius. Just as with Spotify s outdoor campaign above, the process was seamless. Once fans texted the number, they were asked for their postcode and sent a link to the online order form optimised for mobile, of course. This made it easy for Facebook fans to experience the instant benefits of SMS subscription, meaning they are more likely to remain opted-in. 11
12 12 SMS + Shop Front
13 Include SMS in your shop front banners so it is the first thing people see when they enter your store. Generating SMS subscribers is as easy as tying in the call-to-action with a great discount, like this one by Bed Bath and Beyond. Lead with the discount and you are not only giving them a great reason to subscribe for more SMS offers, you also encourage a purchase right there and then. Give them a great reason to subscribe for more SMS offers 13
14 SMS + Restaurant Table Talkers 14
15 Drive SMS subscribes and repeat visits by adding your SMS promo to your table talkers. Restaurant diners are a captive audience especially because people always have their mobile phones out while waiting for their food. Tempt them with a tasty offer (free cheesy bread 2 for 1 drinks, 10% off) and make it simple, so customers can text quickly while their date is in the bathroom. 15
16 16 SMS + Letterbox
17 Generating new leads for your business can be as simple as adding your SMS campaign to your letterbox flyer. Salmat created this campaign for Stroke Foundation, which combined SMS and letterbox like a dream. Because this combination uses the lowest cost channels to market, it is an extremely cost effective and targeted way to reach consumers. An added option is to encourage people to text in their address, meaning you acquire s and mobile subscribers at the same time. Two birds, one stone. Adding your SMS campaign to your letterbox flyer can help generate more leads 17
18 18 Put it all together
19 If you want maximum subscriptions for your SMS database, you should be putting your campaign on every channel you can your social media networks, your website, signature, campaigns, direct mail, table talkers, point of sale, outdoor campaign and so on. It might be tempting to limit SMS marketing to your digital channels but this is only limiting the number of eyes who see it. Wherever your customers eyes are, that s where your SMS campaign needs to be. Be inspired by Taco Bell, who launched an SMS messaging campaign across radio, television and print. Customers were invited to text TBIC to receive a free Frutista Freeze with any food purchase. To manage the promotion and encourage immediate action from customers, Taco Bell used expiry dates in the text message offer. As a result, the brand reaped over 13,000 SMS subscribers within just five weeks, with 93% of those still subscribed at the end of the campaign. If that s not reason enough to integrate SMS across all your marketing channels, we don t know what is. Want to learn more about how you can leverage your marketing channels to increase your SMS subscribers? Speak to the experts at Salmat. 1 Frost & Sullivan, Slick Text, Cellit, Retail Mobile Marketing Benchmark Report,
20 Looking for an SMS Gateway You Can Trust? Salmat s MessageNet is an SMS gateway with the industry experience and reliable platform you need for your SMS communications. We re faster and more reliable than other providers because we have direct connections to Australian carriers and a robust enterprise infrastructure. And to ensure you get the best ROI from your SMS communications, we back our service with 24/7/365 customer service and an expert account management team. MessageNet offers 99.5% uptime with around 99.5% of all SMS messages delivered in less than two minutes. To find out how we can help you, contact Salmat s MessageNet today. Call support@messagenet.com.au 20
What is Text Message Marketing?
What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The
More informationBOOST SALES & INCREASE CUSTOMER LOYALTY WITH A REFERRAL PROGRAM A WHITE PAPER
BOOST SALES & INCREASE CUSTOMER LOYALTY WITH A REFERRAL PROGRAM $ A WHITE PAPER Contents 1 Boost Sales and Increase Customer Loyalty with a Referral Program 2 Executive Summary 3 The Speed of Business
More informationTEXT SUCCESS. 5 Dangerous Trends in Mobile Marketing
5 Dangerous Trends in Mobile Marketing 5 Dangerous Trends in Mobile Marketing After a combined 14 plus years in the online lead generation business and now mobile, we have observed and even partaken in
More informationAn Agency s Guide to Text Message Marketing
An Agency s Guide to Text Message Marketing Hi, my name is Justin Mastrangelo. I am the founder of JA.TXT and I have been helping agencies and marketing consultants execute text messaging (SMS) campaigns
More informationTen tips to maximize Small Business Saturday
Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target
More information50 WAYS. to grow your email list. 50 Ways to Grow Your Email List. Share it!
50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience
More informationPlaybook. The Media, Publishing & Entertainment Email Marketer s Playbook
Playbook The Media, Publishing & Entertainment Email Marketer s Playbook The Media, Publishing & Entertainment Consumer Email marketing has entered a new era of innovation, allowing marketers in the media,
More informationDIRECT MARKETING TIPS. How to Make Your Holiday Campaign a Success
Presents 20 DIRECT MARKETING TIPS How to Make Your Holiday Campaign a Success TIS THE SEASON TO SPEND Holiday spending has been increasing each year, making the holiday season the most important shopping
More information50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!
50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience
More informationnileco websites that sell
nileco websites that sell the basics 2 Corporate Profile THE FOCUS OF EVERY ONLINE BUSINESS IS TO SELL SOMETHING AND THAT IS WHERE WE EXCEL. YOUR WEBSITE MAY FOCUS ON THE SALE OF A PRODUCT, SERVICE OR
More informationA 7-Step Analytics Reporting Framework
A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped
More informationGrow Your Business with Cidewalk
Grow Your Business with Cidewalk Never before has there been an easier, more efficient, and cost-effective way to reach your targeted customers. Cidewalk offers businesses an advertising opportunity to
More informationPOWER YOUR ECOMMERCE BUSINESS
ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing
More informationMarketing Online SEO Facebook Google Twitter YouTube
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also
More informationcprax Internet Marketing
cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top
More informationThe Club Texting Guide to Mobile Coupons
The Club Texting Guide To Mobile Coupons March 2009 Introduction To The Club Texting Guide To Mobile Coupons About Club Texting What Are Mobile Coupons? Key Uses For A Mobile Couponing Campaign How To
More informationPracticing e-marketing in 3 steps GLOBAL EMAIL LISTS. Innovate and create new business opportunities
Practicing e-marketing in 3 steps GLOBAL EMAIL LISTS Innovate and create new business opportunities Table of Contents 1. Introduction...3 2. Defining objectives and strategies...4 3. Defining target audience...5
More informationHow To Optimize your Marketing Strategy with Smart WiFi
How To Optimize your Marketing Strategy with Smart WiFi The Case for Smart WiFi When it comes to acquiring fans, large corporations like Nike may be at an advantage compared to a neighborhood ice cream
More informationFive Best Practices for Building Your Mobile Marketing Opt-In Database
Five Best Practices for Building Your Mobile Marketing Opt-In Database Table of Contents IN-STORE SOLUTIONS In-Store Signage...3 Bag Stuffers & Receipt Promotion...4 DIGITAL & SOCIAL SOLUTIONS Email Marketing...5
More informationAll-In-One, Multi-Channel Marketing for. Sales Success
All-In-One, Multi-Channel Marketing for Sales Success Introduction According to McKinsey & Company, the ability to master multi-channel marketing is becoming increasingly vital for companies who are determined
More informationGet New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
More informationTOTAL WEB PRESENCE LOCAL INTERNET MARKETING MADE EASY
TOTAL WEB PRESENCE LOCAL INTERNET MARKETING MADE EASY A million-dollar entrepreneur shares 3 Sneaky Ways to make your offline business visible in an online world Michelle Chance-Sangthong INTRODUCTION
More informationThe Evolution of Social Media Marketing: 9 trends to know now.
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
More informationMaking Your Direct Mail Matter
Making Your Direct Mail Matter Strategies To Cut Costs And Maximize Your ROI 2 Creating a marketing budget usually requires compromises on which areas to focus. No company can afford unlimited marketing
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More informationEMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
More informationThe Marketer s Guide To Building Multi-Channel Campaigns
The Marketer s Guide To Building Multi-Channel Campaigns Introduction Marketing is always changing. Currently there s a shift in the way we talk to customers and potential customers. Specifically, where
More informationBIG TRENDS FOR SMALL BUSINESS
BIG TRENDS FOR SMALL BUSINESS New technology that means business Today, if you tell someone you ll be in touch, they may not only ask when but how. Business owners have more communications channels at
More informationSocial Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers
Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them
More informationPlanning a Successful Facebook Fan Promotion
Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is
More informationTop tips for online campaign optimisation
Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If
More informationMobile Marketing Best Practices
Mobile Marketing Best Practices TABLE OF CONTENTS Why Mobile Marketing...1 Creating a Solid Foundation...2 Executing Effectively...3 Tackling Advanced Tactics...4 Next Steps...5 About Genesys...5 Why Mobile
More informationMobile Marketing: Why Every Business Needs It!
Mobile Marketing: Why Every Business Needs It! What is Mobile Marketing? Over the past few years mobile marketing has opened up new opportunities for firms to communicate and engage with their target audience
More informationTop 4 Trends in Digital Marketing 2014
Top 4 Trends in Digital Marketing 2014 New Opportunities for Multi-Location Brands Driving Online Customers into In-Store Sales Social + Local + Mobile www.localvox.com Gartner predicts that multi-location
More informationSMS Guide For Fashion & Retail
SMS Guide For Fashion & Retail Would you rather give up your mobile phone or your shoes? You d probably be surprised to hear that not only would 63% of people rather give up chocolate than their smartphone
More informationCreative graphic design and marketing services that. Grow Your. Business
Creative graphic design and marketing services that Grow Your Business Idea Garden Studio is an Atlanta-based advertising and design firm that cultivates great ideas for companies seeking to make an impact
More informationAmerican Eagle Outfitters Cross-channel marketing holiday case study
Experian Marketing Services American Eagle Outfitters / Client Case Study American Eagle Outfitters Cross-channel marketing holiday case study American Eagle Outfitters creates a dynamic, cross-channel
More informationGenius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel
: Hospitality Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel Everyday Business Email Unlock the marketing, sales and branding potential
More informationE-Commerce Learnings from 2015: Preparing to Win Online in 2016. Copyright 2014 Oracle and/or its affiliates. All rights reserved.
E-Commerce Learnings from 2015: Preparing to Win Online in 2016 Copyright 2014 Oracle and/or its affiliates. All rights reserved. Don Davis MODERATOR Editor in Chief Internet Retailer So Young Park Director,
More informationPROMOTIONAL GIFT THAT WORKS BEST FOR MAGENTO SITE
PROMOTIONAL GIFT THAT WORKS BEST FOR MAGENTO SITE An Introduction If you wander the Internet these days, you can find a buzzword, discount, all around. Of course, it s time for all of us to grab valuable
More informationEmail Marketing for Hoteliers: A Step-by-Step Guide
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
More informationMonetizing Mobile. How Broadcasters Can Generate Revenue With Mobile Apps. 2016 jācapps
Monetizing Mobile How Broadcasters Can Generate Revenue With Mobile Apps 2016 jācapps Contents Mobile Revenue Growth 4 5 Principles for Monetizing Mobile. 6 1: An Ad is Not an Ad 7 2: Embrace What Differentiates
More informationAdvertising Strategy Advertising, Design & Creative Aspects of Marketing Communications
Advertising, Design & Creative Aspects of Marketing Communications Chris Price- International Director, MJD Consultancy If you don t do any advertising/marketing promotions (with good creative) something
More informationSMS Marketing Handbook. The definitive guide to growing your mobile database in a post-tcpa world
SMS Marketing Handbook The definitive guide to growing your mobile database in a post-tcpa world Table of contents Executive summary Executive summary... 02 SMS marketing opportunity... 03 Introducing
More informationSocial media has changed the world as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by
More informationIndustries Retail-Brand Insights
Source: BrandSpark s Annual Marketers Survey looks at trends in marketing tactics and media spending, as well as marketers own attitudes to shopping and new products. The study is a companion to the annual
More informationWhitepaper Video Marketing for Restaurants
Video Marketing for Restaurants Restaurants are Using Online Video to Reach More Consumers and Boost Brand Impact Online video is becoming ever more present in consumer life therefore businesses have started
More informationThe Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers
Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now
More informationFACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF
FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version
More informationPROFOUND MOBILE MARKETING
THE DIGITAL MARKETING COMPANY WHITE PAPER JUNE 2010 How to Boost Performance by Integrating Email and SMS A Mobile Marketing Whitepaper Written by Marwan Soghaier THE DIGITAL MARKETING COMPANY Published
More informationCurate Your Own Online Marketplace
Curate Your Own Online Marketplace Welcome to Marketplace Curator s ecourse Welcome to Meylah s ecourse, Curate Your Own Online Marketplace. In this ecourse, you will learn about all of the rich tools
More informationHOW TO MAKE PAID SEARCH PAY OFF
HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,
More informationWelcome to Twitter for small business
Welcome to Twitter for small business As a supporter of the Shop Small Movement, we created this tool kit to help you get your business ready for the holidays. Connect with customers in real-time, then
More informationMailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2
Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation
More informationMarketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.
E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective
More informationSMS. Everything you need to know about SMS marketing to grow your ecommerce store. Including tips, ideas and how to. SMS Marketing Guide
SMS SMS Marketing Guide Everything you need to know about SMS marketing to grow your ecommerce store. Including tips, ideas and how to. Hello... As mobile devices continue to develop and we become more
More informationTEXT MESSAGE MARKETING & ALERTS
TEXT MESSAGE MARKETING & ALERTS INTRODUCTION WHY CHOOSE SUMOTEXT TEXT MESSAGE MARKETING FULL CAMPAIGN EXAMPLE SUMOTEXT SOLUTION COMPONENTS HIGHLIGHTED FEATURES SUMOTEXT, Inc. 2100 Riverdale, Suite 200
More informationtargetdisplaytm PLAYBOOK
targetdisplaytm PLAYBOOK Score a Touchdown with Targeted Display Draft Your All-STAr Team Metaphorically, your team of players represents your arsenal of online display marketing tactics. Digital marketers
More informationWhy Your Local Business Needs a Website
Why Your Local Business Needs a Website Let's face it; times have changed and the way people look for new products and services has changed. Think about it when was the last time you picked up a phone
More informationMessaging Services. An immediate and engaging way to talk to customers and employees
Messaging Services An immediate and engaging way to talk to customers and employees Messaging Services from O 2 can help you communicate with your customers and employees quickly and efficiently, using
More informationProgressing up the Marketing Sophistication Curve SM. Strategic consulting programs
Progressing up the Marketing Sophistication Curve SM Strategic consulting programs Customer knowledge Your customers are savvier than ever and expect authentic conversations wherever and whenever they
More informationWILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013
WILLIAM HILL PLC ANALYST AND INVESTOR EVENT THE JOURNEY OF A BET 4 OCTOBER 2013 1 THE JOURNEY OF A BET Introduction Andrew Lee Managing Director, Online Product and pricing Matthew Warner Director of Sportsbook
More informationWHAT IS EMAIL MARKETING?
Even as hundreds of millions of people visit social networks on a daily basis, and social media becomes a business buzzword, email remains the #1 way we communicate online today. Facebook may boast 1 billion
More informationA Beginner's Guide to E-Commerce Personalization
A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your
More informationAre you looking to promote your venue, event, product or service to a large and targeted local audience? Then look no further!
mediapack how... Are you looking to promote your venue, event, product or service to a large and targeted local audience? Then look no further! Whether it s online advertising, content, offers & competitions
More informationThe Truth About Direct Mail and Email Marketing
Are direct mail and email like oil and water? Learn how to blend them to gain maximum direct marketing ROI A whitepaper for direct marketers By B2BDataPartners Table of Content To start with...3 Standalone
More informationWelcome home to true value.
Welcome home to true value. We are the specialists. Whether buying your first home, your dream home or investing in property, the right finance guidance is essential. At LJ Hooker Home Loans we combine
More informationEmail + Social = Success
How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have
More informationHow to choose the best software for your retail newsagency By Mark Fletcher, CEO, Tower Systems Updated March 19, 2009
How to choose the best software for your retail newsagency By Mark Fletcher, CEO, Tower Systems Updated March 19, 2009 Drawing on 27 years working with newsagents including 13 years as a newsagent, Mark
More informationSocial Media, How To Guide for American Express Merchants
Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What
More informationQuarterly email benchmark report
Quarterly email benchmark report Q2 2014 April, May, June An Experian Marketing Services benchmark report Q2 2014 email benchmark report Q2 2014 executive summary...1 Spotlight on: Email for mobile acquisition...2
More informationBECOME A SOCIAL MEDIA MANAGER KICKSTART YOUR NEW CAREER
digital mums BECOME A SOCIAL MEDIA MANAGER KICKSTART YOUR NEW CAREER About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some innovative
More informationWelcome emails Best practices guide
Welcome emails Best practices guide What is a welcome email? Welcome emails are your chance to make a first impression. And, like a first impression, you only get one shot to delight and enchant your customer
More informationEmail Marketing Basics
Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation
More informationSocial media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More informationFacebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT
Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer
More informationTop 20 Secrets to Success in Hotel SMS Mobile Marketing
December 2011 Top 20 Secrets to Success in Hotel SMS Mobile Marketing By Margaret Mastrogiacomo With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded
More informationWHAT YOU D KNOW IF WE COULD TALK TO YOU
PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations
More informationSocial media is a powerful tool. Many people are well aware of this and with the 1.6 billion people on Facebook, surely that is enough to at least
Social media is a powerful tool. Many people are well aware of this and with the 1.6 billion people on Facebook, surely that is enough to at least consider being there to promote your business? Today,
More informationCONVERSATION JOIN OUR DIGITAL MEDIA KIT. .com. gulfshorelife.com now available on mobile. @gulfshorelife. pinterest.
.com @gulfshorelife @gulfshorelifemagazine pinterest.com/gulfshorelife gulfshore life magazine facebook.com/gulfshorelife gulfshorelife.com now available on mobile JOIN OUR CONVERSATION OVERVIEW GulfshoreLife.com
More informationSocial Media Management
Social Media Management Successful social media marketing is about authentic interaction that inspires advocacy for your products and services, yielding trusted recommendations that are more effective
More informationWhy digital marketing?
Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of
More informationEmail Marketing Insight 2011
Email Marketing Insight 2011 A research project into Irish marketers use of email Produced by in conjunction with Contents Introduction 1 Foreword by Tom Trainor 1 Introduction by Andrew O Shaughnessy
More informationDigital Marketing, How To Guide for American Express Merchants
Digital Marketing, How To Guide for American Express Merchants americanexpress.com.au/merchant How to promote yourself online and successfully grow your business in the digital world 1 Contents 1. Introduction
More informationFinancial Advisors Social Media ISSUE 3. Getting Started: Creating Your Social Media Strategy
& Financial Advisors Social Media ISSUE 3 Getting Started: Creating Your Social Media Strategy Prepared by Dan Martin, Director of Marketing, National Planning Corporation. You need usable guidelines,
More informationARCHER MOBILE CUSTOMER SUCCESS STORY
ARCHER MOBILE CUSTOMER SUCCESS STORY American Eagle Outfitters executes a mobilefirst, omni-channel marketing program that results in 60% consumer engagement during the competitive holiday season 1 SEAMLESS
More informationTapping into Mobile App Installs. Building a Valuable User Base for Your App
Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about
More informationWSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI
Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your
More informationHow to Grow Revenue & Thrive In. Flash Sales
How to Grow Revenue & Thrive In Flash Sales Flash Sales Performance Marketing Survival Guide Contents Introduction 3 Chapter 1 : Flash Sale Campaigns Targeting Each Sale to Old CRM Data is Ineffective
More informationThe Power of Relationships
The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When
More informationStrategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle
Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle Why should I read this guide? The Mobile Era has changed everything. The Internet-connected computers in our pockets
More informationMULTIMEDIA. Sploosh Media
MULTIMEDIA Sploosh Media who where what? Sploosh Media is a vibrant Manchester based design, development and digital multimedia consultancy, known best for delivering brand, ecommerce and multi-channel
More informationCUSTOMER SELF-ENGAGEMENT AND HOW THAT TRANSFORMS TELECOM RETAILING.
CUSTOMER SELF-ENGAGEMENT AND HOW THAT TRANSFORMS TELECOM RETAILING. A WHITE PAPER ON IMPROVING STORE PERFORMANCE. INTRODUCTION Retailers in North America and Europe that have already deployed MicroSigns
More informationAdvertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media
Chapter 14 Advertising Section 14.1 Advertising Media Read to Learn Define advertising. List types of media that businesses use to reach potential customers. The Main Idea Businesses must find ways to
More informationOmni-Channel Shoppers: An Emerging Retail Reality
Omni-Channel Shoppers: An Emerging Retail Reality Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways
More informationFacebook Holiday Best Practices Guide
Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during
More informationOXY GEN GROUP. engage. multi-channel solutions
OXY GEN GROUP engage multi-channel solutions hello. As UK CEO, I m delighted to welcome you to Oxygen8. We ve been at the forefront of multi-channel solutions since 2000. Headquartered in Birmingham, UK,
More informationmedia kit 2014 Advertise Global Mobile Ad Network
media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of
More information