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2 Proven Excellence» YourWord is Hall & Partners online community of market research participants. Founded in 1991, Hall & Partners is an innovative market research and brand communications company with more than a decade s experience providing online samples for market research. Over 90% of our research employs online samples. Gather More than Demographics» YourWord thinks beyond registration questions to offer a 360 degree view of each member. We want to know more than just demographic information like name, address, age or household income. 2

3 Discover the True Person» Profiling surveys help us understand the people behind the opinions. When members join YourWord, they begin to receive survey opportunities (or profiling surveys) that uncover their true personalities. YourWord members are humans with lives, interests and values. 3

4 We offer profiled panel samples at no additional cost to you. YourWord s growing collection of profiling surveys currently includes: Basic Demographic Information Who are they? Where do they live? What are their households like? Hobbies and Interests Sports, crafts or both? What do they read, watch and listen to? How do they entertain themselves? Travel Preferences Which airlines do they fly? International or domestic? Five-star hotels, bed and breakfasts or hostels? Technology and Electronic Use What electronics are in play? Are they quick to upgrade to new technology? Flip phone or smart phone? Retail Shopping Behavior Where do they shop? How often? Do they shop online or in store? Food and Beverage Choices Where and what do they eat? Coffee, soda, water, tea or all of the above? Beer, wine or both? 4

5 Basic Demographic Information» First name Last name Gender Date of birth Contact information Address Marital status Education level Country Region Race Ethnicity Household members Household type Purchasing decision-maker Income Pets Employment status Industry of employment Employment role Employer size 5

6 Travel Preferences» Travel experience Technology use in travel Ability to navigate an airport Travel planning methods Airline awareness Reasons for travel Frequency of round-trip air flights in the past year Travel decision-maker Types of flights (i.e., domestic or international) Domestic airlines flown with in the past year International airlines flown with in the past year Frequent flyer program participation by airline Flight classes flown in the past year Countries/regions visited in the past year US airports used to fly from or connect to London Impact of cost on airline selection Amount of airline tickets purchased in the past year Nights spent in a hotel in the past year Hotels visited in the past year Hotel star-ratings for those visited in the past year 6

7 Technology and Electronic Use» Product ownership Willingness to adopt new products Primary mobile/cell phone carrier Type of mobile/cell phone plan Smart phone ownership Type of internet connection Devices used daily Frequency of phone upgrades Gaming platform use Video/computer games of choice Time spent playing video/computer games Type of video/computer games used Social factors in video/computer games Average computer/video games purchased per month Intent to purchase a new entertainment/video game device Access to download movies through gaming console, digital receiver, Blu-ray/DVD player, etc. 7

8 Hobbies and Interests» Types of hobbies and interests Social networking sites used regularly Types and frequency of media use Readership by publication Print/online newspaper readership Movie theater attendance Movie genre preferences Frequency of movie rentals and downloads for home viewing Amount of DVDs/Blu-rays purchased on a monthly basis Hours per week dedicated to exercise/participating in sports Sports selected for regular 8

9 Retail Shopping Behavior» Retail shops visited in the past 90 days Price comparison site use Coupon site use Deal site use Shopping habits Retailer debit/credit card and loyalty program participation Influences on retailer selection Clothing and home item purchasing decision maker Time spent in stores that sell all of the following: clothing, women s accessories, home furnishings, jewelry and shoes Proportion of shopping online vs. in-store 9

10 Food and Beverage Choices» Food preferences concerning nutrition/health Frequency of home-cooked meals Cooking/dining out preferences Types of foods consumed for breakfast Food products purchased regularly Frozen food product purchasing habits Types of food consumed at a restaurant Pizza brand awareness Fast food restaurants visited Types of beverages consumed in the past four weeks Beverages consumed regularly Frequency of alcoholic beverage orders by brand name Alcoholic beverage consumed most often Frequency of alcohol consumption Fast-food consumption per week 10

11 Basic Demographic Information Gender Male 23 Female 77 Household Income Under $15, % $15,000-24, % $25,000-34, % $35,000-49, % $50,000-74, % $75,000-$99, % $100,000 and over 20.51% No answer 4.46% Household Decision Makers Yes 81 No 16 Share 3 equally Race/Ethnicity White 83 Black or African 9 American American Indian 1 or Alaska Native Asian 2 Pacific Islander 0 Another race 3 Age Marital Status Single, never married 21 Married 56 Separated, divorced, widowed 15 Domestic partnership 7 Prefer not to answer 1 11 Data from February For more detailed information, please contact YourWordSupplyTeam@HallandPartners.com

12 Employment Status Employed (FT) 38 Employed (PT) 9 Self-employed (FT) 4 Self-employed (PT) 3 Active military 0 Inactive military/ 0 Veteran Temporarily unemployed 8 Full-time homemaker 14 Retired 9 Student 4 Disabled 8 Prefer not to answer 1 Basic Demographic Information Hispanic Population Household Pets Cat(s) 49 Dog(s) 60 Bird(s) 6 Fish 11 Amphibians 1 Small animals 5 Reptiles 3 Horses 2 No pets 15 Other 0 None of the above No, not Hispanic, Latino or Spanish 91 Yes, Mexcian, Mexican American, Chicano 4 Yes, Cuban 1 Yes, another Hispanic, Latino or Spanish ethnicity 4 Prefer not to answer 1 7 Home Ownership Rented apartment 17 Owned apartment 3 Rented house 14 Owned house 58 Farm 1 University residence 0 Living with parents 4 Other 3 Education Level Some Grade School 0 Grade school 0 Some high school 4 High school 20 graduate Some college, no 28 degree Associate degree 11 Bachelor s degree 28 Master s Degree 7 Doctorate (PhD) 1 Professional degree 2 (Ex: MD, JD) 12 Data from February For more detailed information, please contact YourWordSupplyTeam@HallandPartners.com

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