Data Ownership Overview: Using omni-channel data to connect one-on-one with customers

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Data Ownership Overview: Using omni-channel data to connect one-on-one with customers"

Transcription

1 : Using omni-channel data to connect one-on-one with customers

2 Purpose This overview of data ownership provides key insights for marketing practitioners and executives. Those serving and interacting with consumers through multiple channels, including online digital, mobile, social and even physical locations will strongly benefit from the recommendations. Executive Summary Online consumer behavior, along with the entire customer journey, has dramatically changed as customers gain access to more channels, devices and apps. That's why a single marketing view is no longer enough to drive a full digital experience or relevant messaging. This overview of data ownership provides key insights for marketing practitioners and executives. Understanding customer intent in order to deliver personalized experiences across an omni-channel journey requires a new approach to data ownership. But third-party audience data and closed marketing suites restrict the marketer from understanding individual customer intent and leveraging the best applications for action. Ensighten is the only company that offers complete, first-party data ownership on an open platform. This allows companies to collect, own and act on that data across any channel, and take immediate action on the one-to-one level customers expect. The Omni-Channel Customer Journey How do customers search, view, select, and convert or purchase? The journey can take many paths: website, mobile, social, kiosk, ads, even direct mail and in-store. That's why it is no longer sufficient to base marketing efforts on a one-dimensional view of the customer path, or attempt to reach customers with uncoordinated channel engagements. Understanding this journey has never been more critical. According to Forrester, 60% of consumers interact with brands they like across multiple channels. This behavior is expected to increase, with great impact on revenue: By 2018, cross-channel sales will account for $1.8 trillion or 50% of all U.S. retail annual sales. By 2018, commerce conducted on mobile and tablet devices will be $293 billion annually. These statistics highlight a fast-changing environment, requiring marketers to customize interaction with consumers across channels and devices. Marketers risk losing revenue and market share to competitors who are more effective in collecting, owning and activating data. Collecting customer data across all digital channels and then combining it with offline data sources are keys to success in the new digital commerce world. According to Forrester, 60% of consumers interact with brands they like across multiple channels. This behavior is expected to increase, with great impact on revenue: However, the marketer s ability to respond to customers with improved targeting and messaging depends on the quality of customer data collected across channels. That quality is derived from non-personal identifiable information (non-pii), gleaned across channels. Non-PII data comes from multiple sources, including owned digital properties, campaigns on third-party properties, third-party data providers and owned offline systems. It improves the relevancy and effectiveness of acquisition, retargeting, optimization, personalization, and even loyalty and retention programs. It is core to successful digital marketing. 2

3 Data Ownership with Ensighten Consumers now expect brands to tailor digital experiences to personal preferences. Brands can provide this if they are using non-pii data from multiple online and offline sources. But if marketers rely only on third-party audience data and onsite analytics, they can't possibly meet the consumer's high expectations. Ensighten solves the marketer s dilemma of responding to consumer behavior and intent with a complete and timely picture of where the customer is in the purchasing journey. It enables enterprises to dramatically expand the breadth and depth of their first-party data across online and offline channels. Ensighten supports omni-channel marketing in three ways: 1. Collect first party customer data on any channel or device 2. Own that data forever. It s yours. 3. Activate the data at a 1:1 level. Leverage first-party customer data to optimize the individual customer s experience, or integrate with any application to drive desired outcome. Consumers now expect brands to tailor digital experiences to personal preferences. Brands can provide this if they are using non-pii data from multiple online and offline sources. Leading brands recognize the need to deliver personalized experiences. That's why they are embracing complete data ownership of first-party data across all customer channels, including onsite, offsite, mobile, social, cross-domain, and even offline touch points. Only Ensighten enables marketers to achieve complete data ownership. And with Ensighten, the marketer sees these omni-channel interactions at the individual level. Ensighten Data Ownership vs. Third-Party Experience As consumers interact with a brand beyond a main website, the journey to conversion becomes more complicated. If marketing is one-dimensional (website only, for example), the brand is missing key customer interactions and behavior taking place offsite and offline. Marketers must move beyond site analytics in order to improve the customer experience. Data management platforms (DMPs) provide a temporary solution by aggregating consumer data from across client bases, then renting this third-party, audience-level data to the marketer. As customers in these audience segments arrive on the marketer s website or landing page, the third-party data provides the marketer with high-level audience data, which can be used for developing more targeted content and messaging. However, in order to deliver a complete and in-context experience, it is important to understand customer intent at an individual level, and not just at an audience level. After all, customers expect to be treated as individuals, not as groups. They want relevant messages and offers. Marketers, therefore, can t simply rely on website analytics data combined with third-party audience data to deliver that personalized experience not when their customers are on an omni-channel journey. Here's an example of how Ensighten works: A customer views an ad on a publisher website. Within the ad, the marketer serves an Ensighten pixel associated with the customer's web domain. The pixel enables the marketer to see whether the customer has viewed or clicked on this offsite ad. This provides valuable customer profile data, which marketers can use to deliver a personalized message or offer once the customer arrives back on the site. Ensighten then allows marketers to track in-session behavior and respond to actions in real-time while the customer is still onsite not in an hour, or tomorrow or next week, but right now. 3

4 Ensighten Open Platform vs. Closed Suite Data ownership isn t just about personalizing the onsite experience from first-party data. Your first-party data can also be sent to third-party audience data networks, including DMPs, data aggregators and demand side platforms (a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface). These networks help improve the effectiveness of offsite advertising programs. Additionally, with data ownership the marketer can optimize the customer experience on the main site, working with multiple DMPs across networks to expand customer reach within a unified first-party data set. This is true omni-channel ownership of customer data. With Ensighten, all data is combined into actionable customer level records, or profiles. Ensighten enables the import of external and third-party data via SFPT or custom APIs. The imported data is transformed into actionable profiles, merging anonymous profiles with known ones. This means brands can respond to customers across any digital property. Imagine the impact on optimization and retargeting programs if customers experience relevant interactions based on fresh insights. Ensighten's leading tag management solutions, Ensighten Manage and Ensighten Data Layer, deliver first-party, omni-channel data and customer insights into marketing action systems to drive conversion. The Ensighten open platform is flexible for integrating both third-party and first-party data across online and offline channels. Ensighten's open platform is very different than the closed product suites advocated by several vendors. Closed platforms are systems where the carrier or service provider has control over applications, content, and media, and restricts convenient access to non-approved applications or content. With Ensighten's open platform, there are no restrictions, and no compromises are required to deliver the customized experiences. It allows the marketer to leverage the best marketing solutions for the application. 4

5 Conclusion The customer journey is complicated and it takes an agile marketer to adapt to constantly changing behavior. Personalized marketing demands a first-party data strategy that tracks customers across any touch-point, coupled with the ability to take action on this data at the right time. With Ensighten, brands can engage consumers in one-to-one relationships, the most effective way to drive conversions. Ensighten gives marketers complete data ownership of customer interactions across channels. It is the industry s first Agile Marketing Platform (AMP), built to meet the needs of enterprise marketing organizations. With Ensighten, brands can: The customer journey is complicated and it takes an agile marketer to adapt to constantly changing behavior. Transform the way they collect, own and activate business and customer data. Reduce time to value by accelerating the execution of their analytics, personalization and other marketing initiatives. Enhance visitor engagement by delivering the right experience to the right customer with omni-channel personalization. Increase user satisfaction with fast-loading and responsive pages. With these capabilities, marketers gain a more comprehensive understanding of individual customer intent, and can rapidly execute any marketing initiative, achieve one-to-one marketing, and deliver great user experiences. About Ensighten Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across every marketing channel and device. Using the company s Agile Marketing Platform (AMP), enterprises can now achieve true 1:1 marketing while accelerating the execution of their marketing initiatives and delivering superior user experiences. Powered by its unique hybrid-tag technology, the Ensighten platform processes tag requests across 150+ countries, for companies transacting over $1.9 trillion in revenue. The world s leading brands (Microsoft, Capital One, United Airlines, T-Mobile and Walmart) are achieving marketing agility through Ensighten s single line of code implementation 5

Financial Services. Market Insights, Drivers & Best Practices

Financial Services. Market Insights, Drivers & Best Practices Financial Services Market Insights, Drivers & Best Practices Purpose This guide provides key insights for digital marketing practitioners and executives working in the Financial Services industry. Those

More information

Ensighten Mobile: Mobile Marketing Agility without an SDK. Copywright 2014 Ensighten. All rights reserved.

Ensighten Mobile: Mobile Marketing Agility without an SDK. Copywright 2014 Ensighten. All rights reserved. Mobile: Mobile Marketing Agility without an SDK Copywright 2014. All rights reserved. Why Mobile Marketing Agility? Marketers seek mobile marketing solutions in order to drive engagement, loyalty, and

More information

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One USE CASES Ensighten Activate Ensighten One Ensighten Pulse Use Case: On-Site Targeting based on Off-Site Display Ad Deliver relevant content to customers after they viewed or clicked through an Off-Site

More information

THE ENSIGHTEN PROMISE. The Power to Collect, Own and Activate Omni-Channel Data

THE ENSIGHTEN PROMISE. The Power to Collect, Own and Activate Omni-Channel Data THE ENSIGHTEN PROMISE The Power to Collect, Own and Activate Omni-Channel Data EXECUTIVE SUMMARY Pure client-side or pure server-side tag management systems (TMS) suffer from critical limitations: The

More information

The Power of Personalizing the Customer Experience

The Power of Personalizing the Customer Experience The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1

More information

Retail Customer Excellence Awards All questions below require an answer and have a 250 word limit.

Retail Customer Excellence Awards All questions below require an answer and have a 250 word limit. Retail Customer Excellence Awards All questions below require an answer and have a 250 word limit. 1. Customer centricity excellence award Demonstrate the activities you currently undertake to implement

More information

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising COMPANY Roularta

More information

The Total Economic Impact Of Ensighten For Enterprise Data And Tag Management

The Total Economic Impact Of Ensighten For Enterprise Data And Tag Management A Forrester Total Economic Impact Study Project Director: Dean Davison Commissioned By Ensighten January 2014 The Total Economic Impact Of Ensighten For Enterprise Data And Tag Management Table Of Contents

More information

The Marketer s Dilemma

The Marketer s Dilemma The Marketer s Dilemma For Love or Money Jocelyn Brown Senior Director, Market Readiness Oracle Marketing Cloud January 19 th, 2016 Copyright 2015, Oracle and/or its its affiliates. All All rights reserved.

More information

Improving The Retail Experience Through Fast Data

Improving The Retail Experience Through Fast Data A Forrester Consulting Thought Leadership Paper Commissioned By TIBCO Software February 2016 Improving The Retail Experience Through Fast Data Overview Customers expect better-individualized experiences

More information

Ensighten Tag Delivery Network. Advanced Infrastructure for Enterprise-Class Tag Management

Ensighten Tag Delivery Network. Advanced Infrastructure for Enterprise-Class Tag Management Ensighten Tag Delivery Network Advanced Infrastructure for Enterprise-Class Tag Management Limitless scalability for the enterprise, with vastly improved page loading results and digital touch-point performance.

More information

Introduction. External Document 2015 Infosys Limited

Introduction. External Document 2015 Infosys Limited Digital Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action, and digital program execution for superior ROI. Introduction

More information

A Customer Data Platform Built For Marketers

A Customer Data Platform Built For Marketers 720 NW Davis Suite 400 Portland,Or 97209 www.getlytics.com 2 A Customer Data Platform Built For Marketers Lytics is a customer data hub that lets you create and share segments across all marketing tools.

More information

Choosing A Customer Data Platform

Choosing A Customer Data Platform Choosing A Customer Data Platform Learn what makes a CDP work and how it can bring customer-driven marketing benefits to your marketing team. The Customer Data Platform Built for Marketers TABLE OF CONTENTS

More information

To Compete, You Must Transform: The Importance of Transforming Your B2B Digital Strategy

To Compete, You Must Transform: The Importance of Transforming Your B2B Digital Strategy To Compete, You Must Transform: The Importance of Transforming Your B2B Digital Strategy May 24, 2106 Madhukar Kumar VP, Cloud Product Business Group, CX Oracle Andrew Cole, Director of Digital Content,

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

Webtrends for Retail

Webtrends for Retail Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands

More information

4How Marketing Leaders Can Take Control of Data for Better

4How Marketing Leaders Can Take Control of Data for Better Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform

More information

Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow

Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow Overview Cyberica is one of the most experienced software companies specializing in enterprise

More information

68% Adobe is reinventing display retargeting. Adobe Systems Incorporated

68% Adobe is reinventing display retargeting. Adobe Systems Incorporated Adobe is reinventing display retargeting. Industry leader in creative and marketing software converts trial customers into Adobe Creative Cloud members 68% more efficiently using rich audience profiles

More information

Data Management in a Marketing Environment. 2013 Chris Sukornyk

Data Management in a Marketing Environment. 2013 Chris Sukornyk Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences

More information

Personalization is a hot topic among digital marketers

Personalization is a hot topic among digital marketers Personalization is a hot topic among digital marketers today and for good reason. Customers are bombarded by far more marketing messages than ever before across a broader breadth of channels. Fortunately,

More information

Nine ways your WCM platform enables customer experience management. (And why you can t afford to choose the wrong one)

Nine ways your WCM platform enables customer experience management. (And why you can t afford to choose the wrong one) Nine ways your WCM platform enables customer experience management (And why you can t afford to choose the wrong one) September 2015 Table of contents WCM Why it s no longer enough... 3 WCM now The backbone

More information

Critical Success Factors for Personalisation

Critical Success Factors for Personalisation Critical Success Factors for Personalisation Introduction To best optimise engagement and revenue, online and multichannel retailers need to personalise the brand and shopping experience for each customer.

More information

8 Great Reasons to Create a Digital Strategy for your Business

8 Great Reasons to Create a Digital Strategy for your Business 8 Great Reasons to Create a Digital Strategy for your Business Phone: (07) 3149 3460 Email: info@premiumitsolutions.com.au Whether your digital marketing is already up and running or you are still considering

More information

Adobe Experience Manager: Commerce

Adobe Experience Manager: Commerce Adobe Experience Manager: Commerce Datasheet Adobe Experience Manager: Commerce Benefits of e-commerce capabilities Agile merchandising and marketing Rapid and flexible customization of the shopping experience

More information

How to deliver a superior multi channel experience including the new Web Channel Experience Management 3.0

How to deliver a superior multi channel experience including the new Web Channel Experience Management 3.0 How to deliver a superior multi channel experience including the new Web Channel Experience Management 3.0 Matthias Göhler Vice President Product Management Multi Channel, SAP AG Learning Points In this

More information

Since Sector Trends JEGI Media & Technology Conference Time Warner Center, New York City.

Since Sector Trends JEGI Media & Technology Conference Time Warner Center, New York City. Since 1987 2012 Sector Trends 2012 JEGI Media & Technology Conference Time Warner Center, New York City www.jegi.com January 19, 2012 2012 Sector Trends B2B Marketing Solutions Richard Mead, Managing Director,

More information

LISTENING, INTERPRETING, AND ASKING BIG DATA MARKETING QUESTIONS

LISTENING, INTERPRETING, AND ASKING BIG DATA MARKETING QUESTIONS LISTENING, INTERPRETING, AND ASKING BIG DATA MARKETING QUESTIONS 1 LISTENING, INTERPRETING, AND ASKING BIG DATA MARKETING QUESTIONS IN A RECENT SURVEY BY MCKINSEY AND COMPANY, AS MANY AS 50% OF RESPONDENTS

More information

The Data Management Platform Unleashed

The Data Management Platform Unleashed Accenture Interactive Point of View Series The Data Management Platform Unleashed From untapped potential to customer relevance at scale Like Lightning in a Bottle Are you getting full power from your

More information

in person is the new personalization.

in person is the new personalization. in person is the new personalization. introducing the enterprise store associate. TIME TO LEVEL THE PLAYING FIELD. The digitally-enabled customer has upped the ante on what today s store associate needs

More information

IBM Software Group IBM Marketing Center

IBM Software Group IBM Marketing Center IBM Marketing Center Cloud-based, all-in-one solution combining customer analytics with real-time marketing Highlights Execute marketing communications designed for each customer as an individual Draw

More information

GLOSSARY OF PERSONALIZED MARKETING

GLOSSARY OF PERSONALIZED MARKETING AN GLOSSARY OF PERSONALIZED MARKETING WE HAVE ENTERED THE ERA OF PERSONALIZED MARKETING. Customers expect it. Technology enables it. Brands who can deliver it are generating huge increases in ROI. Personalization

More information

WWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR WIPRO CONSUMER GOODS. Digital Transformation

WWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR WIPRO CONSUMER GOODS. Digital Transformation WWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR CONSUMER GOODS Digital Transformation WIPRO CONSUMER GOODS DO BUSINESS BETTER CONSUMERS WANT MORE OF EVERYTHING: OPTIONS, INFORMATION, INTERACTION, ENGAGEMENT

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives

Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Multichannel Marketing Solution Brief Multichannel marketing: creating a competitive advantage in today s complex marketing landscape For marketing and customer intelligence executives Executive summary

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

SAS Real-Time Decision Manager

SAS Real-Time Decision Manager Decision-Driven Marketing maximizing customer engagement Featuring as an example: SAS Real-Time Decision Manager Authors: Deb Smallwood, Founder Published Date: August 2014 This perspective is based on

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

The Future of Marketing Platforms. 2012 IBM Corporation

The Future of Marketing Platforms. 2012 IBM Corporation The Future of Marketing Platforms Agenda Introduction of IBM Smarter Commerce Today s marketing challenges IBM s solutions for marketing Smarter Commerce can help transform every phase of the commerce

More information

Marketing strategies for highly personalized online experiences

Marketing strategies for highly personalized online experiences Marketing strategies for highly personalized online experiences Retail Perspective Personalization is retail s future; especially as more advanced technologies allow marketers to handle personalization

More information

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data

A Comprehensive Data Management Platform Powers 360 Analytics. Centrally Analyze Audience, Campaign, and Performance Data A Comprehensive Data Management Platform Powers 360 Analytics Centrally Analyze Audience, Campaign, and Performance Data 1 How can you analyze all of your disparate first-party and third-party audience,

More information

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate

More information

Introducing IBM Digital Analytics Lifecycle

Introducing IBM Digital Analytics Lifecycle Introducing IBM Digital Analytics Lifecycle Perfecting the science of the customer journey Contents 1. Introduction 2. Why IBM Digital Analytics Lifecycle? 3. Understanding the customer lifecycle 4. Pinpointing

More information

Leverage Insights. Ignite Brand Engagement.

Leverage Insights. Ignite Brand Engagement. Leverage Insights. Ignite Brand Engagement. Connect with Your Customers through Individualized Insights from the Teradata Integrated Marketing Cloud. We power marketing. 86% of Customers Say Relevant Offers

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

4 Retail Marketing Challenges. (and how to rise above them)

4 Retail Marketing Challenges. (and how to rise above them) 4 Retail Marketing Challenges (and how to rise above them) 4 Retail Marketing Challenges Many retailers find themselves in a precarious position as they look to acquire and foster relationships with consumers.

More information

Everyone can change the web. Anytime. Anywhere.

Everyone can change the web. Anytime. Anywhere. Everyone can change the web. Anytime. Anywhere. Create a compelling, dimensional web experience and engage your customers. Experience is everything. 1 2 3 Experience Is Everything Why customers leave your

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

Customer Centric Banking. June 2014, IBU Banking, SAP

Customer Centric Banking. June 2014, IBU Banking, SAP Customer Centric Banking June 2014, IBU Banking, SAP EMPOWERED CUSTOMERS ARE 79% 53% 59% Digitally Connected of customers spend at least 50% of total shopping time researching brands online. Socially Networked

More information

Omni-Channel Marketing for Customer Driven Interaction

Omni-Channel Marketing for Customer Driven Interaction Omni-Channel Marketing for Customer Driven Interaction 2 Omni-Channel Marketing for Customer-Driven Interaction The Customer Driven Experience With the growing impact of mobile apps and digital touchpoints

More information

Ensighten Data Layer (EDL) The Missing Link in Data Management

Ensighten Data Layer (EDL) The Missing Link in Data Management The Missing Link in Data Management Introduction Digital properties are a nexus of customer centric data from multiple vectors and sources. This is a wealthy source of business-relevant data that can be

More information

Next generation marketing

Next generation marketing Next generation marketing If your marketing isn t real-time, it s out of date Real-Time Interaction Management (RTIM) Contents: What is RTIM? Why is it important? What are the benefits? Who s a strong

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Digital Analytics Checkup:

Digital Analytics Checkup: Digital Analytics Checkup: How to evaluate the impact of your web analytics data A Digital Marketing Depot White Paper Executive Summary Marketing organizations are being inundated with a greater volume,

More information

HOW THEY ARE SHOPPING NOW

HOW THEY ARE SHOPPING NOW HOW THEY ARE SHOPPING NOW Current trends and challenges in digital retailing An NCR white paper Are you ready for today s retailing? It s not just about what consumers want to buy. It s about how they

More information

Exceptional Customer Experience AND Credit Risk Management: How to Achieve Both

Exceptional Customer Experience AND Credit Risk Management: How to Achieve Both Exceptional Customer Experience AND Credit Risk Management: How to Achieve Both Lynn Brunner Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions,

More information

Mastering Retail Systems of Engagement. Engage your customer like never before

Mastering Retail Systems of Engagement. Engage your customer like never before Mastering Retail Systems of Engagement Engage your customer like never before The Retail Transformation The Equipped Customer Consumers demand to access information anytime, anywhere is posing challenges

More information

Cautionary Statement Regarding Forward-Looking Statements

Cautionary Statement Regarding Forward-Looking Statements Oracle Buys BlueKai Extends the World s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience Oracle is currently reviewing the existing

More information

Oracle Retail Customer Engagement Cloud Services

Oracle Retail Customer Engagement Cloud Services OR A C L E D A T A S H E E T Oracle Retail Customer Engagement Cloud Services Oracle Retail Customer Engagement Cloud Services is a suite of integrated cloud services designed to drive incremental revenue

More information

Enterprise Marketing Management (EMM)

Enterprise Marketing Management (EMM) IBM Software Thought Leadership White Paper Enterprise Marketing Management Today s empowered customer puts marketing to the test Enterprise Marketing Management empowers marketers 2 Contents 2 Businesses

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

Improving customer satisfaction and operational efficiencies with a proven portal solution.

Improving customer satisfaction and operational efficiencies with a proven portal solution. Portal solutions for the retail industry Executive brief October 2005 Improving customer satisfaction and operational efficiencies with a proven portal solution. Page 2 Contents 2 Executive summary 2 Retail

More information

Data Management Platforms Demystified. Using Actionable Marketing Data to Target, Segment, and Generate Revenue

Data Management Platforms Demystified. Using Actionable Marketing Data to Target, Segment, and Generate Revenue Data Management Platforms Demystified Using Actionable Marketing Data to Target, Segment, and Generate Revenue 1 What is a data management platform? Do you need one? Find out how data management platforms

More information

Sitecore Experience PlatformTM. Know every customer. Shape every experience.

Sitecore Experience PlatformTM. Know every customer. Shape every experience. Sitecore Experience PlatformTM Know every customer. Shape every experience. Because you need to own every experience The Sitecore Experience Platform TM Know every customer How do you treat millions of

More information

Data Management Platforms. Optimize advertising by gaining superior understanding of your customers

Data Management Platforms. Optimize advertising by gaining superior understanding of your customers Data Management Platforms Optimize advertising by gaining superior understanding of your customers Glossary DSP Demand Side Platform. A platform for buying online media, used by advertisers and agencies.

More information

OMNICHANNEL RETAILING: FROM VISION TO REALITY

OMNICHANNEL RETAILING: FROM VISION TO REALITY OMNICHANNEL RETAILING: FROM VISION TO REALITY Exploring how to meet the critical need for bringing superior anytime, anywhere shopping journeys to life For more information visit ncr.com or contact us

More information

The Key to Relentless Marketing...

The Key to Relentless Marketing... WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

Sustaining Profitable Customer Relationships Using. Data-Driven Marketing. Data-Driven Marketing in Financial Services. in Financial Services

Sustaining Profitable Customer Relationships Using. Data-Driven Marketing. Data-Driven Marketing in Financial Services. in Financial Services Sustaining Profitable Customer Relationships Using Data-Driven Marketing in Financial Services 1 Executive Summary Gone are the days when people chose their banks based on location. Today, customers rely

More information

Bringing Website-like Experience Inside the Stores

Bringing Website-like Experience Inside the Stores www.wipro.com Bringing Website-like Experience Inside the Stores Gaurav Mittal Head, CES (RCTG) - BAS Table of Contents Abstract...3 Current State of Retailers... 4 Intelligent Store Associates Increasing

More information

Accenture Interactive Point of View Series. Banking on Digital: Enabling a digital first mindset. Digital Intelligence

Accenture Interactive Point of View Series. Banking on Digital: Enabling a digital first mindset. Digital Intelligence Accenture Interactive Point of View Series Banking on : Enabling a digital first mindset Intelligence Operating Model Socially Engaging Banking Relationship Management Intelligence Integrated Experience

More information

The Publisher s Guide to Turning Data into Gold. How to use a real-time data management platform (DMP) to engage, convert, and monetize your audience

The Publisher s Guide to Turning Data into Gold. How to use a real-time data management platform (DMP) to engage, convert, and monetize your audience The Publisher s Guide to Turning Data into Gold How to use a real-time data management platform (DMP) to engage, convert, and Executive summary Much has been written and said about publishers looking for

More information

The Power of Omnichannel Personalization

The Power of Omnichannel Personalization 1 The Power of Omnichannel Personalization Introduction The omnichannel consumer has arrived. In addition to websites, people can connect through smartphones, tablets, emails, social networks, and contact

More information

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS cross-channel digital conundrum a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS CROSS-CHANNEL DIGITAL CONUNDRUM A strategic guide to real-time marketing

More information

Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models

Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models Three powerful analytics use cases for Customer Link 1 How linked data powers smarter analytics and better predictive models 0123 4567 8901 2345 The power of linked data When it comes to adopting new tech

More information

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material,

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce

Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce Enrico Manzi VP Business Development CEC EMEA Lisbon, November 4 th 2015 Agenda Our World Addressing the change

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

A Guide for Consumer Products Companies Looking to Provide Innovative and Extraordinary Shopping Experiences. Omni-Channel Engagement

A Guide for Consumer Products Companies Looking to Provide Innovative and Extraordinary Shopping Experiences. Omni-Channel Engagement A Guide for Consumer Products Companies Looking to Provide Innovative and Extraordinary Shopping Experiences The Digital Path to Omni-Channel Engagement Why Omni-Channel Engagement Matters 3 Seven Steps

More information

2012 State of B2B E-Commerce

2012 State of B2B E-Commerce 2012 State of B2B E-Commerce Executive Summary As digital commerce has transformed all commerce over the last decade, customers have been offered increasing control over their buying experience. Ease of

More information

IBM Enterprise Marketing Management (EMM) and Unica overview

IBM Enterprise Marketing Management (EMM) and Unica overview IBM EMM IBM Enterprise Marketing Management (EMM) and Unica overview IBM Enterprise Marketing Management Our EMM Offerings IBM s Enterprise Marketing Management solutions offer proven web and customer

More information

Deliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions

Deliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions Deliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions The World is Going Digital The incredible growth of the internet, the proliferation of mobile devices and the

More information

Episerver Digital Experience Cloud Omni-Channel Digital Commerce for Dynamics AX

Episerver Digital Experience Cloud Omni-Channel Digital Commerce for Dynamics AX Episerver Digital Experience Cloud Omni-Channel Digital Commerce for Dynamics AX Power closed-loop digital commerce helping retailers sell online faster and more easily Online marketing and digital commerce

More information

AirTight Social Wi-Fi and Analytics for the Retail Store of the Future Where Clicks Meet the Bricks

AirTight Social Wi-Fi and Analytics for the Retail Store of the Future Where Clicks Meet the Bricks AirTight Social Wi-Fi and Analytics for the Retail Store of the Future Where Clicks Meet the Bricks The retail store of the future will deliver a seamless and personalized consumer experience with omnichannel

More information

White Paper. Cross-channel Marketing: Go Mobile. Go Social.

White Paper. Cross-channel Marketing: Go Mobile. Go Social. Cross-channel Marketing: Go Mobile. Go Social. Cross-channel Marketing: Go Mobile. Go Social. Introduction: Mobile and Social Media and Buying Cross-channel marketing is evolving from the vast number of

More information

[x+1] Completes Next-Generation POE; Its Origin Enterprise Data Management Platform for Automated, Big Data-Driven Marketing Optimization

[x+1] Completes Next-Generation POE; Its Origin Enterprise Data Management Platform for Automated, Big Data-Driven Marketing Optimization REVOLUTION CASE STUDY [x+1] Completes Next-Generation POE; Its Origin Enterprise Data Management Platform for Automated, Big Data-Driven Marketing Optimization Revolution R Enterprise Tapped for High-Performance,

More information

Customer Engagement Platform. Engage your audience in cross-channel conversations

Customer Engagement Platform. Engage your audience in cross-channel conversations Customer Engagement Platform Engage your audience in cross-channel conversations Customer Engagement Platform Engage Audiences Across Web, Email, Mobile and Social Today audiences are crossing digital

More information

FOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE. Read this e-book before planning your 2014 media budget

FOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE. Read this e-book before planning your 2014 media budget FOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE Read this e-book before planning your 2014 media budget 1 THIS USED TO BE SO EASY For many enterprise software and services companies that specialize

More information

CARD-LINKED MARKETING

CARD-LINKED MARKETING CARD-LINKED MARKETING Purchase-Based Targeting and the New Advertising Channel it Powers Advanced technology has made consumer purchase data accessible within the secure firewalls of banks, enabling the

More information

Direct-to-Quote: New Technology from MediaAlpha s Powerful Advertising Platform for the Auto Insurance Industry. White Paper

Direct-to-Quote: New Technology from MediaAlpha s Powerful Advertising Platform for the Auto Insurance Industry. White Paper Direct-to-Quote: New Technology from MediaAlpha s Powerful Advertising Platform for the Auto Insurance Industry White Paper 2015 There s no doubt that consumers are spending more time today on their computers,

More information

Adobe Experience Manager integrates with e-commerce platforms for personalized shopping experiences

Adobe Experience Manager integrates with e-commerce platforms for personalized shopping experiences Adobe Experience Manager: Commerce Solution Brief Adobe Experience Manager integrates with e-commerce platforms for personalized shopping experiences Customers want to experience your products through

More information

Meeting the expectations of the mobile customer

Meeting the expectations of the mobile customer IBM Software Industry Solutions Meeting the expectations of the mobile customer Strategies for offering a consistent customer experience across channels Meeting the expectations of the mobile customer

More information

A practical way to integrate digital analytics data into CRM

A practical way to integrate digital analytics data into CRM IBM Software Thought Leadership White Paper Enterprise Marketing Management A practical way to integrate digital analytics data into CRM Marketers require a cost effective, reliable, timely method for

More information

hybris Solution Brief Hybris Marketing Market to an Audience of One

hybris Solution Brief Hybris Marketing Market to an Audience of One hybris Solution Brief Hybris Marketing Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What

More information

The New Normal: Performance Advertising Drives Effectiveness

The New Normal: Performance Advertising Drives Effectiveness A Forrester Consulting Thought Leadership Paper Commissioned By Criteo January 2016 The New Normal: Performance Advertising Drives Effectiveness Table Of Contents Executive Summary... 1 The New Normal:

More information