Your Guide to E*TRADE s Platinum Independent Advisor Platform

Transcription

1 1 Your Guide to E*TRADE s Platinum Independent Advisor Platform As an independent advisor, you can rely on E*TRADE s state-of-the-art, advisor-only system to help you better serve your clients, while making it easier to run your business. With a robust combination of online resources and client service tools at your fingertips, you ll spend less time on back-office administration and more time doing what s really important deepening your client relationships and growing your business. Managing your accounts is easier than ever E*TRADE s Platinum Independent Advisor Platform enables you to access your clients accounts in one convenient place. An array of user-friendly tools lets you examine the specific details of your clients accounts so that you can better serve their financial needs. At advisor.etrade.com, you can quickly and efficiently: Manage your clients portfolios Group and view your clients accounts in ways that best suit your needs See summary views for balances, positions, and transactions Place block trades with average price allocations Process account management fees Access powerful trading features on etrade.com View real-time alerts on client accounts Read more to learn how E*TRADE s Platinum Independent Advisor Platform can help you run a more efficient business and give you more time to focus on helping your clients achieve their financial goals.

2 2 TABLE OF CONTENTS 1. Client Service Accessing advisor.etrade.com Summary Views Tab Account List Billing Balances Summary Positions Summary Transactions Summary Account Information Tab Registration Balances Portfolios Transaction History Account Records Order Management Place Orders Order History Quotes Block Trading New Allocation Block Trading Equities Block Trading Options Buy/Write Block Trading Spread/Straddle Block Trading Mutual Fund Block Trading Block Trading Order Pre-Population Extended Hours Block Trading Updating Limit Prices for Block Trades Partially Filled Block Trades Accessing Saved Allocations Block Trade Order History Smart Alerts Frequently Asked Questions...27

3 3 1. Client Service Advisors get platinum-level service from dedicated relationship managers. As an independent advisor doing business with E*TRADE Securities, you will receive the highest level of service and support from our Platinum Independent Advisor Team. This specialized group of Relationship Managers is dedicated to serving the needs of E*TRADE s independent advisor clients. They are available weekdays from 8:30 a.m. to 6:00 p.m. ET to help you open new accounts, place and allocate trades, and manage your client relationships. Outside normal business hours, you will continue to receive outstanding customer service from the E*TRADE Elite team. Platinum Advisor Team Contact Information: Phone: Fax: [email protected] Address: E*TRADE Securities LLC Attn: Platinum RIA Harborside Financial Center 501 Plaza Two 34 Exchange Place Jersey City, NJ 07311

4 4 1.1 Accessing advisor.etrade.com When you reach the logon screen, enter the same User ID and Password you use at etrade.com.

5 5 2. Summary Views Tab Our independent advisor site was designed with simplicity in mind. Once you log on, all your client information will be within reach via four convenient tabs: Summary Views, Account Information, Order Management, and Block Trading. 2.1 Account List You will start on this screen every time you log on. Using the Filter tool, you can choose how you d like to view your accounts, depending on your immediate needs. You can filter accounts by: None: Shows all accounts you manage Group: Shows accounts you ve previously assigned to a specific group (e.g. family or account type) Position: Shows accounts based on a common holding (stock, fund, bond, or option)

6 6 2.2 Billing This tool allows you to debit management fees for clients who have provided authorization. Amounts debited will be credited to your predetermined billing account. Please ensure that all accounts have enough cash available to cover assessed fees. 2.3 Balances Summary The Balances Summary screen allows you to view balance information for client accounts, including Net Account Value, Net Cash/Margin Balance, and Purchasing Power. Select the account number to access detailed individual account balances. You can also click the Download button to import all account balances to your desktop for further analysis.

7 7 2.4 Positions Summary The Positions Summary totals the value of all positions held in accounts selected through the filtering tool. You can expand or collapse the Positions Summary (using the plus or minus signs) to show or hide individual account positions. 2.5 Transactions Summary The Transactions Summary view provides a transaction history for all accounts selected through the filtering tool under the Account List tab. You can then filter transactions by Trades, Deposits, Withdrawals, Checks, Dividends, Fees, and more.

8 8 3. Account Information Tab This section gives you access to the standard set of portfolio pages your clients see in their accounts on etrade.com, without your having to log on to their individual accounts. You can review all account details from current holdings and portfolio mix to past transactions and history. Before you can move to this page, you must select a specific account. Once you re here, you can switch between accounts by selecting a different account from the drop-down list. There are five sub-tabs within the Account Information tab: 3.1 Registration The Registration page allows you to see key account information at a glance. You can add a short name to identify accounts, group names to better organize accounts, and notes to document client conversations. Notes can only be seen by advisors; they cannot be viewed by clients or E*TRADE Relationship Managers. All saved notes are displayed lower on the screen. You can save or delete notes at your discretion. The most recent note will be listed first. Tax lot selection is also available from this page.

9 9 3.2 Balances The Balances tab includes details such as account value, cash available for investment, and margin purchasing power. 3.3 Portfolios The Portfolios tab gives you an in-depth view of your clients account holdings, using the same screens provided on etrade.com. There are three sub-tabs within this section: Portfolios: Use the View drop-down menu to view a client s portfolio by: Performance: View daily and cumulative gains in an individual account. Quick: See the last trade in a particular security. Fundamentals: View key valuation metrics for positions, including EPS, P/E, and market cap. Options Grouping: Group option calls and puts with underlying securities. Options Watch: View all options in the account. Detailed: Get robust quote data for each account position, including trading range and highs/lows. Asset: Get an asset allocation summary of an individual account. Positions: This section allows you to look at each individual position held in a client s portfolio. Gains & Losses: Review clients gains and losses by position. You can also download this information into an Excel spreadsheet for easier analysis.

10 Transaction History The Transaction History tab allows you to view actions and events that have taken place in your clients accounts. Review trades, deposits, withdrawals, dividend history, and more. 3.5 Account Records Under the Account Records tab, you can find copies of all client confirmations, statements, and tax records (such as 1099s). This feature gives you access to the same account information available to your clients on etrade.com.

11 11 4. Order Management 4.1 Place Orders The Order Management tab is streamlined and intuitive, enabling you to place orders, view order history, and get quotes with ease. Visit the Place Order tab on this screen to buy and sell stocks, options, mutual funds, and bonds. For your convenience, all the products you can buy and sell on etrade.com are available on advisor.etrade.com. 4.2 Order History The Order History tab under Order Management lets you view the status of all your orders. You can also search by date range to narrow your selection. 4.3 Quotes On the Quotes tab under Order Management, you can view real-time quotes for all account holdings and other securities.

12 12 5. Block Trading 5.1 New Allocation Block Trading Equities 1. After logging on to advisor.etrade.com, click the Block Trading tab. You will be directed to the Block Trading screen, which automatically defaults to the Equities tab. 2. Use the Filter drop-down menu to select the accounts receiving allocations. (Filtering functionality is consistent across all Block Trading tabs. The drop-down selections are defined only in this section, as shown below.) None Displays all accounts Positions Displays accounts holding a particular security Groups Displays accounts belonging to an advisor-designated group 3. Enter the order characteristics, including Order Type, Equity Symbol, Price Type, Term, and Limit Price. 4. Click Continue. The screen will expand to show the account allocation list based on your filtering selection. The expanded screen displays cash purchasing power, margin purchasing power, and current account holdings for each account. 5. Enter share allocations for each account in the Allocation Share Quantity column. As you do so, the Net column will calculate the updated account total, and the Estimated Proceeds/Cost column will project the proceeds or costs of the trade. To make changes to the order, take any of the following actions: Click Clear Amounts to clear all allocation share quantities and start a fresh allocation table. Click Change Order to return to the initial order screen to update order details. Any unsaved allocations on the screen will be lost. Click Cancel Order to go to a new Block Trading screen. All order and allocation details will be lost.

13 13 6. Select the Save Allocation checkbox to save the block trade order and allocations for future execution. The system will populate the text box with the default name (symbol_date_time). Accept the name, or enter another name, and then click Save. Note: If you save the allocation and then proceed to preview and place the order, the allocation will remain in the Saved Allocation table until you choose to delete it. 7. Click the Preview Order button to move to the Preview screen. 8. Confirm the order details and total share allocations on the Preview screen. If the order is incorrect, click Change Order to return to the Allocation screen, or Cancel Order to move to a new Block Trading screen. 9. Click the Place Order button to initiate and send the order to the market. You will be directed to the Order Confirmation screen. 10. Click View Order Status to view the order in the Block Trade Order History screen under the Block Trading tab. 11. If desired, click Place Another Order to go to a new Block Trading screen to initiate a new order.

14 Block Trading Options 1. Click the Options tab under Block Trading. 2. Use the Filter drop-down menu to select the accounts receiving allocations. 3. Enter the order characteristics, including Order Type, Options Symbol, Price Type, Term, and Limit Price. 4. Click Continue. The screen will expand to show the account allocation list based on your filtering selection. The expanded screen displays available cash purchasing power, margin purchasing power, and current options contracts and underlying security holdings.

15 15 5. Enter options contract allocations in the Allocation Contract Quantity column. As you do so, the Net column will calculate the updated account total, and the Estimated Proceeds/Cost column will project the proceeds or costs of the trade. To make changes to the order, take any of the following actions: Click Clear Amounts to clear all allocation contract quantities and start a fresh allocation table. Click Change Order to return to the initial order screen to update order details. Any unsaved allocations on the screen will be lost. Click Cancel Order to go to a new Block Trading screen. All order and allocation details will be lost. 6. Select the Save Allocation checkbox to save the block trade order and allocations for future execution. The system will populate the text box with the default name (symbol_date_time). Accept the name, or enter another name, and then click Save. Note: If you save the allocation and then proceed to preview and place the order, the allocation will remain in the Saved Allocation table until you choose to delete it. 7. Click the Preview Order button to move to the Preview screen.

16 16 8. Confirm the order details and total contract allocations on the Preview screen. If the order is incorrect, click Change Order to return to the Allocation screen, or Cancel Order to move to a new Block Trading screen. 9. Click the Place Order button to initiate and send the order to the market. You will be directed to the Order Confirmation screen. 10. Click View Order Status to view the order in the Block Trade Order History screen under the Block Trading tab. 11. If desired, click Place Another Order to go to a new Block Trading screen to initiate a new order.

17 Buy/Write Block Trading 1. Click the Buy/Writes tab under Block Trading. 2. Use the Filter drop-down menu to select the accounts receiving allocations. 3. Enter the order characteristics, including Leg 1 and Leg 2 Order Types, Stock Symbol, Options Symbol, Ratio, Price Type, Term, and Limit Price. 4. Click Continue. The screen will expand to show the account allocation list based on your filtering selection. The expanded screen displays available cash purchasing power and current holdings for each account. 5. Enter allocations in the Leg 1 Shares and Leg 2 Contracts columns. As you do so, the Estimated Proceeds/Cost column will project the proceeds or costs of the trade. Leg 2 contract quantities will automatically pre-populate according to the ratio selected in the order screen. (All accounts must maintain the same order ratio.) 6. Click the Preview Order button to move to the Preview screen.

18 18 7. Confirm the order details and total allocations on the Preview screen. If the order is incorrect, click Change Order to return to the Allocation screen, or Cancel Order to move to a new Block Trading screen. 8. Click the Place Order button to initiate and send the order to the market. You will be directed to the Order Confirmation screen. 9. Click View Order Status to view the order in the Block Trade Order History screen under the Block Trading tab. 10. If desired, click Place Another Order to go to a new Block Trading screen to initiate a new order.

19 Spread/Straddle Block Trading 1. Click the Spreads/Straddles tab under Block Trading. 2. Use the Filter drop-down menu to select the accounts receiving allocations. 3. Enter the order characteristics, including Leg 1 and Leg 2 Order Types, Options Symbols, Ratio, Price Type, Term, and Limit Price. 4. Click Continue. The screen will expand to show the account allocation list based on your filtering selection. The expanded screen displays available cash purchasing power and current holdings for each account. 5. Enter allocations in the Leg 1 Contracts column. As you do so, the Estimated Proceeds/Cost column will project the proceeds or costs of the trade. Leg 2 contract quantities will automatically pre-populate according to the ratio selected in the order screen. (All accounts must maintain the same order ratio.) 6. Click the Preview Order button to move to the Preview screen.

20 20 7. Confirm the order details and total allocations on the Preview screen. If the order is incorrect, click Change Order to return to the Allocation screen, or Cancel Order to move to a new Block Trading screen. 8. Click the Place Order button to initiate and send the order to the market. You will be directed to the Order Confirmation screen. 9. Click View Order Status to view the order in the Block Trade Order History screen under the Block Trading tab. 10. If desired, click Place Another Order to go to a new Block Trading screen to initiate a new order.

21 Mutual Fund Block Trading Mutual fund block trades are bundled orders for the same mutual fund. You can use the convenient Block Trading tool to place these orders. 1. Click the Mutual Funds tab under Block Trading. 2. Use the Filter drop-down menu to select the account receiving allocations. 3. Enter the order characteristics, including Order Type and Fund Symbol (as well as Sales Type if a sell order). 4. Click Continue. The screen will expand to show the account allocation list based on your filtering selection. The expanded screen displays available cash purchasing power and current holdings for each account. 5. Enter the trade amount for each account in the Transaction Amount column, and specify a reinvestment option (either Reinvest or Cash) for buy orders. As you enter amounts for each account, the Net column will project estimated post-trade holdings in the fund. 6. Click the Preview Order button to move to the Preview screen. 7. Confirm the order details on the Preview screen. If the order is incorrect, click Change Order to return to the Allocation screen, or Cancel Order to move to a new Block Trading screen. 8. Click the Place Order button to initiate and send the order to the market. You will be directed to the Order Confirmation screen.

22 22 9. Click View Order Status to view the order in the Block Trade Order History screen under the Block Trading tab. 10. If desired, click Place Another Order to go to a new Block Trading screen to initiate a new order.

23 Extended Hours Block Trading You can submit block orders for after-hours trading sessions via the Term menu. 5.4 Updating Limit Prices for Block Trades It s easy to change the limit price on any open limit order as long as the order hasn t been fully or partially executed. 1. From the Block Trade Order History tab, locate the order you want to change and click Re-enter. 5.2 Block Trading Order Pre-Population For more efficient block trading order entry, you can select a set number of shares/contracts to buy or sell across all accounts, sell a flat percentage across all selected accounts, or chose to liquidate an entire owned position. 2. Change the limit price for the order and re-submit. (You will then need to complete the preview, order placement, and overall vetting processes, as previously outlined.) Note: If an execution occurs on the original trade when vetting is in progress, the change request will not be accepted.

24 Partially Filled Block Trades When a block order is only partially filled (either because it expired at market close with partial fills or was canceled after partial fills occurred), you will receive an notification. The partially filled block order will be allocated in one of two ways: E*TRADE will automatically reallocate partial fills in proportion to the original quantity designated by you. For example, if only half of the original order was filled, then each account in the block order will get half of the allocation amount specified in the original allocation trade. This will be the default allocation if you do not provide alternative allocation instructions by 6:30 p.m. ET. Alternatively, you can manually override the proportional allocation with new allocation instructions, provided the new amounts allocated to each account do not exceed the initial allocation amounts. This reallocation must be completed by 6:30 p.m. ET. If you need assistance, contact the Platinum Advisor team. Note: To determine if an account has partial fills at the end of a trading day, just go to the Order History page. Partially filled orders will show with a Reallocate link in the Actions column. Clicking this link will bring you to the Partial Fill Override Screen. 5.6 Accessing Saved Allocations To complete a block trade order from an allocation you previously saved, take the following steps: 1. Click the Saved Allocation tab under Block Trading. 2. Select the saved allocation you wish to retrieve. This will bring you to the Allocation Entry Page. Before the order can be placed, the trade and allocation details will need to be confirmed through the Preview and Place Order screens.

25 Block Trade Order History You can review the status of block orders through the Block Trade Order History page. 1. Click the Block Trade Order History tab under Block Trading. 2. Find the desired block order through the available search parameters, including Date Range, Symbols, Order Number, and Security Type. Alternatively, you can filter orders via the status links across the top of the page e.g. Open, Executed, Cancelled, and so on. 3. Click the order number to expand that order s details and review the individual fills that comprise the order. 4. Click the View link in the Actions column to see the list of accounts included in the trade.

26 26 6. Smart Alerts The Smart Alert feature is located in the upper right corner of each page on advisor.etrade.com. It allows you to see important messages sent to your client accounts. You can search alerts over the past 30 days related to trading activity, account activity, corporate actions, or options. Note: Once you ve filtered down to a subset of accounts, only the alerts for those accounts will be displayed.

27 27 FREQUENTLY ASKED QUESTIONS Where do I find the advisor site? The URL for the advisor site is Please bookmark this URL as we do not provide a direct link from etrade.com. Does E*TRADE charge a fee for advisor site access? There are no setup or usage fees. To which accounts do I have access? All the accounts in which you re authorized to trade are linked to your User ID. If you don t see all the accounts, please contact the Independent Advisor Service Team at How can I use the Short Name field on the Account Registration page? This field can be used to create quickly identifiable account names to help you simplify your account list searches. If you use a portfolio management system, you may wish to map existing account identifiers from that system to account short names at advisor.etrade.com. How do I use the group naming feature on the Account Registration page? The grouping feature is a powerful tool that allows you to assign an account to a particular group of accounts, thus segmenting your account base for easier portfolio administration. For example, you can assign multiple family accounts to one group name, or categorize accounts according to a target allocation model, retirement status, asset value, or other attribute. Accounts may only be assigned to one group. Which forms are required to begin doing business as an independent advisor with E*TRADE Securities? You must complete and return the following two forms before you can do business as an independent advisor with E*TRADE. To set up your firm with E*TRADE: Brokerage Addendum for Advisor Accounts Form at com/etrade/extras/brokerage_addendum_for_advisors.pdf To create an advisor account: Business Account Application Form Form at Which forms are required to trade on behalf of my clients at E*TRADE? Once you are established as an independent advisor at E*TRADE, you will be provided with: Limited Trading Authorization Agreement Gives you power of attorney to trade in the account. Each account holder must sign this agreement. Options Trading Authorization (IRA) Authorizes you to trade options on behalf of your client in an IRA. Forms can be mailed to the address provided on the form. Please call the Platinum Independent Advisor Team at for additional information. Where can I access the required forms? All necessary forms are available by clicking Download Application Forms in the upper left corner of the logon page at advisor.etrade.com. Please note that you can only gain access to the Trading Authorization agreements after you are established as an independent advisor at E*TRADE. Can I buy and sell fixed income securities? Yes. Although the original website did not offer this capability, we have since rolled out a new version that enables the buying and selling of fixed income. All order types supported at etrade.com are also supported at advisor.etrade.com. Can I get real-time quotes? Yes. You will need to sign the real-time quote agreement at etrade.com to receive real-time quotes. We only require one agreement per user, so if you already signed the agreement with your User ID, you should receive real-time quotes without interruption.

28 28 Where can I access E*TRADE s research functionality? As always, you can access research features, including those shown below, at etrade.com. Charting Tools Analyst Coverage: Thomson Reuters, Standard & Poor s, and Credit Suisse Stock Analysis & Screening Tools Mutual Fund & ETF Screening Tools News Can my clients see their accounts? Yes, your clients have access to their accounts on etrade.com. If they did not previously use etrade.com, they should have received a new User ID and Password in the mail. PLEASE READ THE IMPORTANT DISCLOSURES BELOW. Important Note: Options and futures transactions are intended for sophisticated investors and are complex, carry a high degree of risk, and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options and the Risk Disclosure Statement for Futures and Options prior to applying for an account. Futures accounts are carried by Futures accounts are carried by E*TRADE Clearing. The E*TRADE Financial family of companies provides financial services including trading, investing, and related banking products and services to retail investors. Securities and futures products and services are offered by E*TRADE Securities LLC, Member FINRA/SIPC/NFA. E*TRADE Securities and E*TRADE Clearing are separate but affiliated companies. System response and account access times may vary due to a variety of factors, including trading volumes, market conditions, system performance, and other factors E*TRADE Financial Corporation. All rights reserved.