Solution. Glittio.ro migrated from an custom ecommerce application to Broadleaf ecommerce, a platform that was customized to meet its needs.

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Emerald James
9 years ago
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1 About Glittio Glittio.ro is one of the players in the Romanian online fashion industry, offering a broad and quality range of products while providing a Happy Shopping experience to its customers.

3 Business Challenge The online fashion industry is growing more than ever, developing new features in order to keep their customers happy. Studies show that global ecommerce sales in this field are constantly increasing, creating a thorough competition between fashion ecommerce players. Owning a growing business in such a competitive market, Glittio decided it is time to take it to the next level. Glittio.ro was running its business on a custom based solution that was difficult to maintain and new features were not easy to implement, which limited its actions and did not align to its marketing strategy. The uprising number of customers and requests as well as Glittio's wish to offer high quality services to its customers required a new commerce solution that would optimize the online shopping process while offering a great customer experience by creating an online environment where people can enjoy shopping.

Owning a growing business in such a competitive market, Glittio

4 Solution Glittio was looking for an extensible and scalable solution that would provide easily customized features for its specific needs. After conducting a detailed analysis, Glittio decided that Broadleaf ecommerce was the solution that will best suit their business model and marketing strategy. Glittio.ro migrated from an custom ecommerce application to Broadleaf ecommerce, a platform that was customized to meet its needs. Broadleaf Commerce is a flexible, scalable and extensible solution that runs on the best of breed open source technologies, providing features to fit Glittio's multichannel strategy, with advanced content and product data management, as well as powerful marketing and merchandising capabilities.

Broadleaf Commerce is a flexible, scalable and extensible solution that runs on the best of breed open source technologies, providing features to fit Glittio's multichannel

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7 Testimonial Testimonial: Broadleaf Commerce platform will enable us to take better control on our business and bring it to another level while keeping our brand promise alive: Happy Glittio stated Alina Silaghi, Business Development Manager at Glittio. Main Benefits: INCREASED AWARENESS BY QUALITY CONTENT MANAGEMENT AND SEO FRIENDLY FEATURES INCREASED BUSINESS EFFICIENCY DUE TO SCALABILITY AND EASY MAINTENANCE ADVANCED PIM AND CMS SUPPORT SUSTAINED MARKETING STRATEGY THROUGH ADVANCED MERCHANDISING TIME SAVING DUE TO CUSTOM INTEGRATION WITH THIRD PARTY SYSTEMS REDUCED DEVELOPMENT AND MAINTENANCE COSTS

Main Benefits: INCREASED AWARENESS BY QUALITY CONTENT MANAGEMENT AND SEO FRIENDLY FEATURES INCREASED BUSINESS EFFICIENCY DUE TO SCALABILITY AND EASY

8 Stats Designed to be highly scalable and easy to maintain, Broadleaf ecommerce enabled Glittio to stand out in the crowd by significantly improving business efficiency. Numbers speak for itself: Glittio.ro went live with its new platform on November 27, only 2 days before one of the biggest events in online retail: Black Friday. We compared the data from Google Analytics during the Black weekend (29 November-1st December) with the data from the previous year and we gained some interesting facts: 29 Nov 2013 VS 23 Nov 2012 Number of unique visitors by % 30 Nov 2013 VS 24 Nov 2012 Number of unique visitors by 2,867.10% 01 Dec 2013 VS 25 Nov 2012 Number of unique visitors by 2,257.37% Transactions Page views Transactions Page views Transactions Page views by % by % by 1,820.00% by 2,132.14% by 13,166.67% by 1,692.57%

We compared the data from Google Analytics during the Black weekend (29 November-1st December) with the data from the previous year and we gained some interesting facts: 29 Nov 2013 VS 23 Nov 2012

9 About Broadleaf Broadleaf Commerce is a flexible, scalable and extensible solution that runs on the best of breed open source technologies, offering almost all the key feature sets required by world-class online retailers: Technology stack Purely java, fully modular and extensible based on the Spring Framework and besto of breed opern source technology Marketing Broadleaf s promotion engine and content management provides personalized and targeted campaigns Scalability Proven across hundreds of transactions per second milions of products, and tens of thousands of concurrent users Merchandising Content approvals, intuitive product management, and advanced payments to emplower merchandising Multi Everything Multi-tenant, multi-site, multi-currency, multi - channel, a platform for your multi everything needs

engine and content management provides personalized and targeted campaigns Scalability Proven across hundreds of transactions per second milions of products, and tens of thousands of concurrent users

10 About jpard The platform was customized and implemented by jpard, specialized in developing and implementing broad ecommerce systems at high quality standards.

Key Accountabilities and Tasks:

Key Accountabilities and Tasks: Job Title: Key relationships Location: Job Purpose: Digital Marketing Executive Reports to: Marketing and Business Development Manager Responsible for: N/A Works with: Marketing team, PR, Design, external