Lecturer: Visiting Professor N. Viswanadham and Adjunct Assoc Professor Goh Puay Guan

Transcription

1 NATIONAL UNIVERSITY OF SINGAPORE NUS Business School Department of Decision Sciences BMA5236: Global Operations Strategy Lecturer: Visiting Professor N. Viswanadham and Adjunct Assoc Professor Goh Puay Guan Session: Special Term 2, 2012/2013, Jun 24 th to Aug 3 rd Course Description As companies go regional and go global, they will face challenges associated with operating in diverse environments with different levels of infrastructure development, geopolitical systems, and business cultures. Especially in the context of Asia, these challenges are twofold: operating in Asia, as well as for Asian companies aspiring to grow regionally and globally. The course will look at an organization s international strategy, operational planning, and execution. It will also look at look at driving corporate strategy across countries and business divisions. This will be in the context of planning for market entry, global supply chain strategy, and setting up distribution and service networks. Course Outline 1) Internationalization and globalization considerations 2) An analytical framework for operations planning and formation a. Supply chain b. Resources c. Institutions d. Delivery infrastructure 3) Strategy execution a. Operational models b. Market entry and distribution strategies c. Supply chain integration and outsourcing decisions d. Performance measurement

2 4) Trends in globalization and impact on corporate strategy Course Grading Class participation: 20% Individual assignment: 20% Group case study presentation: 25% Group project presentation: 35% Course textbook and readings Reference texts: Global Supply Chain Ecosystem Framework, by N Viswanadham Reference text: International Business: Managing Globalization, by John S. Hill Article readings: The next chapter for MNC globalization: Scaling risk to opportunity, Economist Intelligence Unit, 2012 How emerging giants are rewriting the rules of M&A, Kumar, Nirmalya, Harvard Business Review, May 2009 Get ready for the new era of global manufacturing, James Manyika, et. al, Toyota suppliers pre-clusterization in China, Hatani, F., Asia Pacific Business Review, Vol. 15, No. 3, July 2009, Retail doesn t cross borders, Marcel Corstjens and Rajiv Lal, Harvard Business Review Apr 2012 Foreign retailers in post-wto China: stories of success and setbacks, Wang, Shuguang. Asia Pacific Business Review, Jan 2009 Restructuring retailing in Korea: the case of Samsung-Tesco, Asia Pacific Business Review, Vol. 15, No. 1, Jan 2009, From followers to market leaders: Asian electronics firms in the global economy, Yeung, Henry Wai- Cheung, Asia Pacific Viewpoint, Vol. 48, No. 1, Apr 2007, pp1-25 The new American hub: manufacturing comes home, Mccue, Dan, World Trade 100, Apr 2007

3 Herd instinct: Companies need to think more carefully about how they offshore and outsource, Jan 19, 2013, accessed on The Cloud Transforms Business, Mark A. Goodbum and Steve Hill, Financial Executive, Dec 2010 Winning in Two Worlds: Supply Chain Flexibility, Jan 26, 2011, accessed on The early and rapid internationalization of Asian emerging MNEs, Juichuan Chang. Competitiveness Review, Bingley: 2011 Improving India s Food Supply Chain, N. Viswanadham, Supply Chain management and Logistics 2.0,Vol 4. Issue 2, September 2008, pp Leveraged Growth: Expanding Sales Without Sacrificing Profits, John Hagel III, Harvard business Review, October 2002 Competing in a Flat World, Victor Fung, William Fung and Jerry Wind, 2008 The future path of goods movement, N.Viswanadham et al., ISB insight Sept 08 Fast, Global, and Entrepreneurial: Supply Chain Management, Hong Kong Style: An Interview with Victor Fung, Harvard Business Review, Sep / Oct 1998 When your contract manufacturer becomes your competitor, Benito Arrunada and Xose Vazquez, Harvard Business Review, Sept Overcoming India s Planning Challenges: Supply chain risk in India, N. Viswanadham, Supply chain strategy, MIT Center for Transportation & Logistics, May 2009, Vo.5,No 5 A Strategic Approach to Managing Product Recalls, N. Craig Smith, Robert J. Thomas, and John A. Quelch, Harvard Business Review, September - October 1996, pp Detailed Course Outline Lecture Topic Readings Remarks 1 Course introduction The next chapter for MNC globalization: Scaling risk to opportunity Globalization trends and processes Get ready for the new era of global manufacturing 2 Globalization considerations Toyota suppliers pre-clusterization in China Formation of project teams

4 Operational models Global versus local decisions 3 Market Entry Distribution Strategic alliances Case: Samsung-Tesco, restructuring retail in Korea Foreign retailers in post-wto China: stories of success and setbacks How emerging giants are rewriting the rules of M&A 4 Deconstructing the value chain Outsourcing and offshoring decisions Case: Pacific Agriscience The new American hub: manufacturing comes home The cloud transforms business Herd instinct 5 Challenges and opportunities in the globalization of Asian companies The early and rapid internationalization of Asian emerging MNEs From followers to market leaders: Asian electronics firms in the global economy Winning in Two Worlds 6 A framework for globalization of manufacturing and service networks The SES model: modular supply chains, IT enabled logistics, resource management and global trade management

5 7 Impact of local regulations and environment The Indian Food Supply Chain, Regulations and Distribution services State of Retail in India Case: Metro Cash and Carry Improving India s Food Supply Chain The future path of goods movement Assignment 1 due 8 Moving up the value chain High Performance supply chains: Supply chain lead time, cost and flexibility Indian Manufacturing Case: CEMEX: Transforming a basic industry company 9 Innovation in Emerging markets 10 Global supply chain governance, The orchestrator model Role of social networks Case : Innovations in the SES dimensions and rise of the Indian telecom Industry Case: Li & Fung (Trading) Leveraged Growth: Expanding Sales Without Sacrificing Profits Competing in a Flat World Fast, Global, and Entrepreneurial: Supply Chain Management, Hong Kong Style: An Interview with Victor Fung 11 Risk in global supply chain networks IT, logistics and regulatory failures with examples Case: Unsafe for children: Mattel s toy recalls and Supply chain management When your contract manufacturer becomes your competitor Overcoming India s Planning Challenges: Supply chain risk in

6 India A Strategic Approach to Managing Product Recalls 12 Recent global developments and their impact on corporate strategy Group presentations due Sustainability Green supply chains Group case presentations