October Bottled Water Exports and Imports continue to grow!

Transcription

1 October 13 - Bottled Water Exports and Imports continue to grow! Annualised exports for the year to October 13 continue an upwards climb following their break through NZD1m last month. Leading markets remain the US (%) and Australia (%). Other emerging markets (and annualised FOB value) include: China (1M), UAE (73K) and Hong Kong (398K). Bottled Water Exports HS1 - Annual NZD FOB Sep-1 Dec-8 Jun-6 Sep-7 Mar-5 Dec-3 Sep- Jun-1 Mar- Sep-9 Dec-88 Mar-9 We are drinking more Italian and French water. Annualised imports are now approaching NZD.5m and are at their highest since December 9. Markets of origin remain dominated by Italy (1%) and France (18%). The next combined market of significance is Asia (16%), and annualised CIF value by leading Asian contributors: Thailand (15K), Malaysia (61K) and Korea (9K). Bottled Water Imports HS1 - Annual NZD CIF Sep-1 Dec-8 Sep-7 Jun-6 Mar-5 Sep- Dec-3 Jun-1 Mar- Sep-9 Mar-9 Dec-88 P a g e 1

2 Dec-88 Mar-9 Sep-9 Mar- Jun-1 Sep- Dec-3 Mar-5 Jun-6 Sep-7 Dec-8 Sep-1 New Zealand s indicative nominal trade balance for bottled water (FOB/VFD) for the month of October 13 was around NZD1 m, with the annualised trade balance at just above NZD1m. We expect strong continued growth on the back of rising exports to existing key and emerging markets Bottled Water Trade Balance - Annual FOB/VFD Bottled Water Exports and Imports by Market Year to Date Key export markets remain the US, accounting for close to half of all exports, followed by Australia. Other markets of interest showing most growth potential are: China, UAE and Hong Kong. Other smaller but growing markets include: Bahrain, Cambodia, Saudi Arabia, Singapore, Tonga and Thailand. Exports by Market - Statistics NZ / Beverages Consulting Services Australia % Other 1% China 9% Japan % Fiji % UAE 6% HK 3% USA % P a g e

3 Imports remain dominated by Italian (San Pellegrino) and French brands (Evian and Perrier). Imports from other markets may be from their respective countries of origin (e.g. Germany), transhipped (e.g. Australia), or parallel imports (e.g. US). Imports by Market - Statistics NZ / Beverages Consulting Services Fiji 1% France 18% US Other 3% 5% Asia 16% Germany 5% Australia 11% Italy 1% Imports from Asia, increasingly available from Asian supermarkets (e.g. SamDaSoo from Korea), continue to grow and make up around 16% by value. Despite the increase in imports out of Asia, the average value of imports remains relatively constant at around NZD1./Litre. Asian Imports - Statistics NZ / Beverages Consulting Services Thailand 53% Other 5% Korea 1% HK % Taiwan % China 9% Malaysia 15% NB. We consistently track beverage import and export figures, and have a portfolio of local and international clients, ranging from start-ups to multinationals. If you would like to be on our database for updates please drop us a line consulting@aquadeli.co.nz. If you have a particular area of interest we may also be able to assist. P a g e 3

4 Mar-9 Jul-91 Nov-9 Mar-9 Jul-95 Nov-96 Mar-98 Jul-99 Nov- Mar- Jul-3 Nov- Mar-6 Jul-7 Nov-8 Jul-11 Nov-1 Thousands Jun-8 Nov-8 Apr-9 Sep-9 Feb-1 Jul-1 Dec-1 May-11 Oct-11 Mar-1 Aug-1 Jan-13 Jun-13 NZD/Litre Thousands Bottled Water Exports to China Break Through NZD1M! Annualised exports to China have again topped NZD1M for the first time since August 1. Encouragingly, the average value per litre of around NZD1.15/L is also climbing. In association with an appreciation in the NZD against the Chinese Yuan, this suggests China is placing a premium on brand New Zealand. Bottled Water Exports HS1 - China Annual FOB 1,.5 1, Bottled Water Imports Strongly Correlated to the Economy Bottled water imports are strongly correlated to performance of the domestic economy. Movements in the measure of GDP (gross domestic product), expressed as annual percentage change, tend to lead imports by around five quarters (15 months). Hence, GDP can be viewed as a reasonably reliable leading indicator of demand for higher value imported bottled waters and demand generally from the on-trade sector Bottled Water Imports Annual NZD CIF vs Qtly Ann GDP %Chng 3,5 3,,5, 1,5 1, 5 P a g e

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