Embedded 2014 B2B. Embedded in c t-magazin

Transcription

1 Embedded 2014 B2B Embedded in c t-magazin

2 Basic facts Companies CeBIT- Vorschau magazin für computer technik Technik-Trends 2014 Neue PC-Konzepte Tablets, Notebooks und Hybride 4K-Monitore Steam Machines Gebogene Displays Smartwatches Spielen mit VR Nepp bei Handy-Versicherungen Festplatten-Dockingstationen Dokumentenmanagement Intel NUC leise machen AMD Mantle in Battlefield 4 High-End-Server mit Xeon E7 Die neue Google Glass Android-Virenscanner spionieren Windows-Apps in HTML CeBIT-Buzzword Datability Multipath-TCP SSD-Benchmarks ios: Jailbreak oder nicht? Was der Update-Stopp für Sie bedeutet Das XP-Ende meistern Schmerzfrei umsteigen oder sicher weiterbetreiben c t-magazin Favorite of IT professionals The reader analysis LAC 2011 is the most detailed information source for media decision-makers in the ITC market. For the first time, the LAC focused exclusively on professional IT/telecommunication decision-makers. Eleven publishers took part in the survey with a total of 14 publications. The LAC data, with a detailed presentation of market potentials and media usage behavior, serve to ease media and marketing planning. The particular focus is on corporate purchase plans and decision-making authority for IT/telecommunication hardware, software, services and solutions. c t has a total reach of 784,000 professional IT/telecommunication investment decision-makers. Furthermore, the LAC 2011 shows that c t is the most often used information source by IT professionals. With a coverage of 326,000 professionals, c t-magazin has a clear lead among the publications surveyed in the study and thus continues to be the favorite of IT professionals in Germany. IT-PROFESSIONALS c t 326,000 CHIP PC Welt Computer Bild ix LANline 40,000 98, , , ,000 Companies in the embedded field once joining c t usually stay with c t. Simple fact: The target group is the right one. Advertising works. "Embedded" companies in c t pages Abeco Datentechnik 9.25 ads-tec Advantech Europa 0.50 Axiomtek Deutschland 2.50 Bressner Technology 3.50 Brunel 4.00 Concept International 1.75 Eaton Extra Computer Ferrari electronic 2.00 Hetec 1.00 ICO Innovative Computer ICP Deutschland 1.00 IDS Imaging Dev. Systems 4.67 Igel Technology 0.33 Kontron Elektronik 1.00 MHJ-Software 1.67 Pyramid Computer 7.00 Rittal 6.00 Schaeffer AG 1.25 Siemens Automation and Drive Spectra Computersysteme 2.00 Sphinx Computer 1.33 Vision Systems 5.67 Wibu-Systems 6.50 Wiesemann & Theis 3.33 Advertising activity From January to December companies marketed their products within total 421 ads (178,57 pages). The biggest share: 26 companies placed 321 ads (139,25 pages) alone in c t-magazin. Advertising impact Linux Magazin 4.66% LANline 7.18% IT-Director 0.74% THE RIGHT TARGET GROUP. BASE FOR SUCCESS. Computerwoche 40,000 IT Administrator 37,000 Business & IT 26,000 CIO 19,000 IT-Director 15,000 IT Management 15,000 IT Mittelstand 14,000 is report 10,000 Source: LAC 2011, Target group Competency in the computer area: Professional total pages in c t Jan-Dec 2013 Advertising total in pages Shares in percent c t = % ix = 7.74 % LANline = 7.18 % Linux Magazin 8.33 = 4.66 % CIO 1.33 = 0.74 % IT-Director 1.33 = 0.74 % PC Magazin 1.00 = 0.56 % Computerwoche 0.67 = 0.38 % Total pages ix 7.74% Computerwoche 0.38% PC Magazin 0.56% CIO 0.74% Source: TopList 2014, Munich c t 77.98%

3 The c t reader Embedded World c t MAGAZINE BRINGS THE DECIDING TARGET GROUPS TOGETHER The league of TOP decision-makers 777,000 c t readers: decide on investment in their professional area of responsibility 514,000 ITK decision-makers determine product/performance features Embedded is a news topic that belongs to c t - Magazin. In this booklet you will find information and examples on embedded product advertising and how to present. EMBEDDED - IN EVERY ISSUE. 26 TIMES A YEAR. 591,000 37% c t readers: decision-makers assess/recommend what should be purchased: producers, products, brands, services 415,000 of the c t readers 291,000 make final decisions c t readers: decision-makers assess/recommend where/from which supplier the goods/services should be purchased: location, supplier CeBIT- Vorschau magazin für computer technik Technik-Trends 2014 Neue PC-Konzepte Tablets, Notebooks und Hybride 4K-Monitore Steam Machines Gebogene Displays Smartwatches Spielen mit VR Nepp bei Handy-Versicherungen Festplatten-Dockingstationen Dokumentenmanagement Intel NUC leise machen AMD Mantle in Battlefield 4 High-End-Server mit Xeon E7 Die neue Google Glass Android-Virenscanner spionieren Windows-Apps in HTML CeBIT-Buzzword Datability Multipath-TCP SSD-Benchmarks ios: Jailbreak oder nicht? Was der Update-Stopp für Sie bedeutet Das XP-Ende meistern Schmerzfrei umsteigen oder sicher weiterbetreiben Die Budgets THE PLATFORM FOR B2B PROS. 174, ,000 c t readers plan acquisitions of 5,000 up to 25,000 Euros 260,000 c t readers plan larger acquisitions of 25,000 up to 500,000 Euros Euros and more are budgeted by the top elite of the 56,000 ITK decision-makers Where are the goods/services purchased? 441, ,000 c t readers prefer producers/ house-to-house distribution 283,000 readers turn to wholesale markets or distributors c t readers purchase in classical manner from computer retailers/vars Source: LAC2011, ITK-Investitionsentscheider Investitionen im betrieblichen Entscheidungsbereich in den nächsten 12 Monaten / Entscheidungsbeteiligung allgemein / Investitionssumme / Beschaffungsort Your editorial contact: Benjamin Benz, [email protected]

4 Readership Overlap Ad type EXAMPLE: 46.6 % OF THE LANLINE READERS ALSO READ c t- MAGAZIN, I.E. WITH AN AD IN c t YOU AUTOMATICALLY REACH THESE 46.6 % OF THE LANLINE READERS. LANline 46.6 % IT Adminstrator 43.7 % CeBIT- Vorschau ix 58.1 % magazin für computer technik Technik-Trends 2014 Neue PC-Konzepte Tablets, Notebooks und Hybride 4K-Monitore Steam Machines Gebogene Displays Smartwatches Spielen mit VR Typical ad for embedded products: 1/3 or 1/4 page in the editorial section PANEL PCS RUGGED DESIGN MINI PC EMBEDDED WITH LOW POWER is report 36.2 % Nepp bei Handy-Versicherungen Festplatten-Dockingstationen Dokumentenmanagement Intel NUC leise machen AMD Mantle in Battlefield 4 High-End-Server mit Xeon E7 Die neue Google Glass Android-Virenscanner spionieren Windows-Apps in HTML CeBIT-Buzzword Datability Multipath-TCP SSD-Benchmarks ios: Jailbreak oder nicht? CIO Was der Update-Stopp für Sie bedeutet Das XP-Ende meistern Schmerzfrei umsteigen oder sicher weiterbetreiben 35.4 % THE PERCENTAGES IN EFFECTIVE READERSHIP NUMBERS: IT-Director 34.6 % 106,000 ix readers 44,000 LANline readers 37,000 IT Administrator readers 17,000 is report readers 21,000 CIO readers 18,000 IT-Director readers 48,000 Computerwoche readers Source: LAC2011 extract of magazines; external overlap Computerwoche 33.5 %

5 Response elements and Follow ups Typical ad for embedded products: Follow up Typical ad for embedded products - follow up ads in the editorial section NAS CLUSTER FILESERVER STORAGE SERVER 1. ad page, right hand side 2. ad page, next right hand side 3. ad page, next right hand side Effective response element: QR-Code, Hotline oder weblink/ct

6 Market section and fair guide INDUSTRIAL PC INDUSTRIAL WORK- Typical ad for embedded products - follow up ads in the market section Typical ad for embedded products - follow up ads in 1/4 block size in the market section with fair notice OUTDOOR PANELS STATIONS FANLESS SERVER PANEL PC Embedded shows 2014 c t issue space close embedded world, Nuremberg, February 06/ Febr industrial IT, Hanover Fair, April 09/ March 2014 electronica, Munich, November 24/ Oct sps ipc Drives, Nuremberg, November 25/ Oct. 2014

7 Your Advertising Partners Heise Zeitschriften Verlag GmbH & Co. KG Karl-Wiechert-Allee Hannover Fax: +49 [0] Our media portal: TRUST IN OVER 30 YEARS OF EXCELLENCE IN REPORTING MORE THAN 225,000 SUBSCRIBERS (IVW Q.IV/13) OUR MOST PRECIOUS GIFT FOR YOU: OUR READERS Your Advertising Partners USA Advertising Sales Office Avani Media, Inc. 80 Liberty Ship Way, Suite 25 Sausalito, CA USA Phone: Fax: Web: Leslie Hallanan England and Ireland Advertising Sales Office Oliver Smith & Partners Ltd. Silver House 31 Beak Street UK-London W1F 9SX Phone: Fax: Web: Colin Smith German Head Office Advertising Director Udo Elsner Phone: / Head of International Ad Business Babette Lahn Phone: / Sales Manager International Bettina Scheel Phone: / Asian Advertising Sales Office CyberMedia Communications Inc. 6F-1, No.89, Sec. 1, Beixin Rd., Xindian Dist., New Taipei City 23147, Taiwan Phone: Fax: Web: Fanny Chang c t magazin. Ask for more.