Greenline sets up in the American market with its first showroom in Beverly Hills.
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1 Success, does not come by chance. You make it happen. It is not a mysterious secret. It is rather your outlook on life and the desire you have to achieve it. To maintain success requires a fine balancing act, and a daily renewal of your commitments: to yourself, your staff, your suppliers, and especially to your customers, who are the very reason and foundation of your achievements. To all, we say a very grateful thank you. SAMIR BADRO
2 From its birth in 1976, Samir Badro knew which path he was going to take Greenline on. With a team of only 10 dedicated and hardworking group of people, Greenline strived for only the highest of quality from the very beginning. Greenline begins its expansion in Europe, primarily in the UK to further cater to the needs of its international clients. Greenline sets up in the American market with its first showroom in Beverly Hills. Further expansion in America brought the opening of more showrooms and offices in both Miami and Dallas. Continuing its expansion in Europe was next on the list, thus a Greenline office was set up in Paris. Greenline taps into the luxurious yacht industry with its exquisite attention to detail as another elite division under the name Greenline Yacht Interiors. It was at the turn of the century that Greenline delivered one of its most prestigious projects, The Burj Al Arab Hotel. This was its crowning moment that conveniently coincided with Greenline s 25 year anniversary. Greenline Interiors and Greenline Yacht Interiors offices and factory with state of the art facilities in Jebel Ali Free Zone spanning 520,000 sq.ft.
3 The world s largest Yacht, M.Y.Eclipse at meters stands as a true testament to the capabilities of Greenline Yacht Interiors to turn the most opulent of dreams into reality. Greenline Interiors expands into the Saudi market with the unveiling of its new offices in Riyadh and several projects from some of the biggest names in hospitality. Quality,Commitment and Sustainability The impeccable quality of Greenline Interiors products and services has demonstrated its leadership ranking within the local and international Interior Design and custom interiors industry. Greenline Interiors has consistently followed a long term strategy that has earned its respectable image and leadership position in world markets by clients and competitors alike. This strategy draws its strengths from a human resource pool of professionally qualified and skilled personnel each in his/ her specialization. It is a basic group policy and management philosophy to recruit the highest qualified personnel regardless of ethnic background, nationality or religion. Greenline Interiors is consistently dedicated to the highest international technological standards in interior design, manufacturing and contracting of high quality, turn-key interiors by deploying all its resources and maintaining professional workmanship in order to deliver unsurpassable quality of its products. Greenline Interiors expands into Qatar with the establishment of sister company Linea Verde in addition to setting up The Green Point in the Jordanian Kingdom.
4 International offices in London, Hamburg, Manama and Damascus, in addition to Riyadh, Doha and Amman Group Profile 520,000 sqft of offices and factory make up The Greenline Group state of the art facilities in Jebel Ali Free Zone Greenline Interiors Established in 1976 with only a team of 10 people based in Sharjah, Greenline Interiors is the product of a vision carried by entrepreneur, Samir Badro. With a vast portfolio of iconic and distinct interior design projects, Greenline Interiors is recognized for delivering high quality interior designs and outfitting. Be it showcasing the splendor of grand palaces or the simple elegance of tasteful interior spaces. With over 1,500 employees worldwide, the company is Certified to ISO 9001 Quality, ISO Environmental and OHSAS thus committing to distinction and quality. Greenline Interiors is known for its turnkey custom designed and crafted interiors with the level of expertise and style that forms an integral part of the company. This ability to deliver top-of-the line quality execution is complemented by their 520,000 square foot facility, based in the Jebel Ali Free Zone, Dubai, UAE, which houses the Greenline Interiors headquarters. Greenline Yacht Interiors Established in 1997, Greenline Yacht Interiors is a name synonymous with ultra-luxurious and high quality yacht interiors outfitting. With a total of 600 team members including management, craftsmen and artisans, who have been specially trained in all methods of interior manufacturing and finishing, supported by a high-tech engineering department, Greenline Yacht Interiors turns the most creative conceptual designs to reality. Their quality and ability is complemented by their 280,000 square foot facility, based in the Jebel Ali Freezone, Dubai - UAE, which houses the Greenline Yacht Interiors headquarters and the largest yacht interiors factory in the world. Their international operations include a support factory in Hamburg, Germany and an international office in London. Greenline Yacht Interiors is the largest yacht interior design and fit-out company in the world with a facility of 280,000 sqft With over 1,000 projects delivered and countless dreams made into reality Over 1,500 employees worldwide comprised of various nationalities
5 Services FROM CONCEPT TO REALITY The process of Greenline Interiors is truly turnkey starting with conceptual designs. Greenline Interiors provides complete Interior Architectural Design facilities right from preparation of comprehensive definition and analysis of the client s requirements, up to the development and conceptualization of the most efficient space and functional planning. As solution finders, Greenline Interiors translates these needs into creative and successful design solutions within the perimeters established for the project. This step involves a process of developing sketches, perspectives and 3D renderings followed by a thorough process of utilizing fabrics and a vast array of material choices that are shown on presentation boards to the client ensuring the requirements are met and approved. MANUFACTURING Spread across a factory space of 520,000sq.ft, Greenline Interiors team of skilled and experienced craftsmen take this process to the next level where their expertise manufacture and produce the conceptual designs into tangible interiors. The factories combine the latest in machine and laser technology, while still emphasizing on traditional craftsmanship. Fit out work, loose furniture, soft furnishings and even architectural metal works are all manufactured in-house within the factory facilities. VALUE ENGINEERING The Value Engineering process entails the entire process of design up to the handover of a quality product in a timely manner and in line with budgetary and aesthetic requirements. Greenline Interiors provides value engineering through presentations involving alternative finishes for the client s approval. Optional fabrics, finishes, materials and techniques are submitted to the client that closely matches the required design while maintaining the budget of the client. CONTRACTING A carefully handpicked team of leaders with international experience comprises the team of project managers at Greenline Interiors. These individuals consistently push the boundaries of quality to create unsurpassed, unique environments. Backed up by the design team, the factory facilities and a strong management team, Greenline Interiors has been the primary candidate to execute work for all kinds of various projects. Due to its expertise, the company has taken projects all over the world varying from hotels to residences, offices and yachts. Due to the above facilities being under one roof in one company, Greenline Interiors has the ability to offer its Clients comprehensive turnkey services and solutions for high volume, quality driven projects across the globe. DESIGN & TECHNOLOGY Greenline Interiors team of Interior Designers aided by the latest in 3D technology, help clients foresee the designs that will soon be transformed into a reality. Virtual Reality tools are routinely applied at different phases of the project to ensure that only the finest design is ready to be executed. Other basic computer programs such as AutoCAD, and 3D studio facilities are of course part of Greenline Interiors daily design development tools.
6 Greenline Interiors has focused on the hospitality sector since the early days of its formation, with over 30 years of experience in the hospitality sector and having worked with some of the biggest names in the industry Greenline Interiors has become the leader in high end high quality hotel interiors. Prominent Hotel chains that Greenline Interiors has worked with: Fairmont, Hilton, Sheraton, Wyndham, Le Vendome, Jumeirah Group,Burj Al Arab, Sofitel
7 Burj Al Arab, Dubai
8 Star Seven-Star Hospitality
9
10 Dubai Marine Hotel The Agency, Emirates Towers Fairways Restaurant
11 Arabian Splendor
12 Grosvenor House II, Dubai Modern Spaces Modern Spaces
13
14
15
16
17 Wyndham Hotel, Riyadh KING ABDULLAH FINANCIAL DISTRICT - PARCEL 1.08 WADI LOUNGE: VIEW B
18 Arjaan Rotana, Abu Dhabi
19 Royal Amwaj Hotel, Palm Jumeirah
20 Sofitel Hotel, Abu Dhabi
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22 Rotana Hotel, Amman
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24 Fresh Fresh Surroundings
25 Hilton Hotel, Riyadh
26 Fairmont Hotel, Riyadh
27 References Hospitality Projects ( ) Forte Grand Hotel - Dubai, U.A.E Sheraton Edinburgh Hotel - Edinburgh, Scotland Al Tellah Hotel - Ghantout - Abu Dhabi, U.A.E. Le Vendome Hotel - Paris, France Grand Mercure Hotel - Deira City Center, Dubai, U.A.E Cap Ferrat Hotel - South of France Dubai Marine Beach Resort Clubhouse - Dubai, U.A.E Intercontinental Hotel - Caracas, Venezuela Burj Al Arab Hotel - Dubai, U.A.E. Dubai Marine Hotel and Beach Club - Charlie s Restaurant - Dubai, U.A.E Emirates Towers Health Club and Gymnasium - Dubai, U.A.E Conference Palace Hotel - Abu Dhabi, U.A.E Al Wasl Suites - Shangrila Hotel - Dubai, U.A.E Royal Amwaj Resort Condominium Building Kempenski Hotel - Al Bahrain Ixir Hotel - Al Bahrain Island & Lagoon Hotel - Syria Sofitel Capital Plaza Hotel - Abu Dhabi, U.A.E. Grosvenor House II Hotel - Dubai, U.A.E. Arjaan Rotana Hotel - Abu Dhabi, U.A.E. Fairmont Hotel - Riyadh, Saudi Arabia King Abdulla Convention & Conference center Hotel - Jeddah, Saudi Arabia Rotana Hotel - Amman, Jordan Wyndham Hotel - Riyadh, Saudi Arabia Hilton Hotel - Riyadh, Saudi Arabia Greenline Interiors Jebel Ali, P.O. Box Dubai, U.A.E. Tel: Fax: glinfo@gli.ae Contacts Greenline Yacht Interiors Jebel Ali, P.O. Box Dubai, U.A.E. Tel: Fax: info@greenlineyachtinteriors.ae DUBAI I SHARJAH I ABU DHABI I BEIRUT I DAMASCUS I DOHA I RIYADH I AMMAN I MANAMA LONDON I HAMBURG I PARIS I LOS ANGELES
28 Photo credits and Interior design perspectives go to the following: Wyndham Riyadh - Di Leonardo Rotana Abu Dhabi - GA Architects Rotana Amman - LWD Interiors Grosvenor House II - Arch Group Grosvenor House II - Gerry O Leary Rotana Amman - LWD Interiors Fairmont Riyadh - LWD Interiors Hilton Riyadh - David Wrenn Interiors Sofitel Capital Plaza - WA International Sofitel Hotel - Gerry O Leary Royal Amwaj - Gerry O Leary BCC (Ixer & Kempinski) - Wilson Associates & Woods Bagot Bridgeway Restaurant - Martin Brudnizki Design Studio 2013 GREENLINE INTERIORS. ALL RIGHTS RESERVED.
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