INNOVATION AND CREATION: ENGAGING THE NEXT GENERATION IN PHILANTHROPY
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1 INNOVATION AND CREATION: ENGAGING THE NEXT GENERATION IN PHILANTHROPY Jaclyn Grossfield, NextGen Board President Judy Halper, JFCS CEO Zoe Stern, JFCS Development Associate and NextGen Board Chair
2 WHAT YOU CAN EXPECT TO LEARN FROM US TODAY Who we are What NextGen is Why and how we created NextGen Who NextGen is Why NextGen is working And in case we forgot to tell you something you will have time to ask us questions!
3 JEWISH FAMILY AND CHILDREN S SERVICE OF MINNEAPOLIS Our Mission: Inspired by the wisdom and values of our tradition, Jewish Family and Children's Service of Minneapolis supports people of all backgrounds to reach their full potential. Our Vision: Jewish Family and Children s Service of Minneapolis is the first place people choose: for help, to volunteer, to donate, and to work. Values: People: We recognize the unique qualities of our clients, staff, volunteers, contributors and community. Compassion: We nurture and treat people with understanding and respect. Empowerment: We help people identify and maximize their strengths and potential. Integrity: We operate in a professional manner and provide high-quality services in an ethical and responsible fashion.
4 JFCS NEXTGEN: What, Why and How
5 WHAT IS JFCS NEXTGEN? JFCS NextGen is a long term strategic development plan designed to engage the next generation of philanthropists. Three-part program consisting of a Fund, Club and Board. Fund: 360 degree giving model. Club: Hands on volunteer, personal and professional development and social events. Board: Leadership, strategy, fundraising, event planning and governance.
6 WHY DID WE CREATE NEXTGEN? To engage and involve young adults in JFCS To fill a need in the community To create meaningful philanthropy and volunteer opportunities and instill the habit of giving in the next generation
7 HOW DID WE KNOW IT WAS RIGHT? The non-profits who have the foresight of reaching out to the Millennial Generation, will be the ones who garner their loyalty in giving. These non-profits must reach them with tangible and measurable giving options, with opportunities to see their gifts in action. These donors want to have a sense of belonging to a social network tying them to the organization, while offering opportunities for them to grow professionally, personally and communally. The data is clear: The average person under 30 may have lower income and wealth (compared to older groups). However, ideas, enthusiasm, and energy are important for charities. A relationship formed now based on volunteering can become a strong donor relationship as a person s income grows over time.
8 HOW DID WE CREATE NEXTGEN? Formatted the idea Asked the community what they wanted Presented our plan to the JFCS Board of Directors Utilized Social Media to reach our audience Raised seed money from this gen donors Put together the board Recruited members Threw a big party
9 JFCS NEXTGEN: The Details
10 NEXTGEN BOARD Use social media as a call for applications for board members Twenty members, ages Executive Committee Board meets every other month Board members plan activities, recruit members and act as ambassadors for JFCS and NextGen in the community Committees: Personal and Professional Development, Marketing, Volunteer and Social Events and Board Engagement
11 NEXTGEN FUND Model: 360 Giving The board raises money, then determines where in the agency the money will go to followed by hands on volunteer work with the programs receiving money Three times a year the board reviews proposals from programs within JFCS and votes to disburse money Once a year, at the NextGen Summer event all attendees use strands of beads to vote on programs to receive funding Seed Money is raised from this gen to support the activities of NextGen
12 NEXTGEN CLUB Personal/Professional Development Events Social Media Marketing and Personal Branding Individual and Family Financial Planning and Investing Workshop Entrepreneurial Speakers Forum Health and Wellness Seminar Elections 101 Informational Debate Leadership Development Session How to be Jewish Today Young Rabbi Panel Volunteer Opportunities JFCS Events: Seders, Conferences, Activities for youth Outside Events: Other local nonprofits, nursing homes, community events Social events Winter Kick-Off Summer Brewery Party Fall Festival Game Night Winter Wonderland Snow Tubing Mid Summer Lawn Bowling
13 QUESTIONS AND DISCUSSION
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