Survey Results. Informal online learning solutions for women entrepreneurs in South Africa. Michelle Korevaar Nienke Sterenborg June 2015

Transcription

1 Survey Results Informal online learning solutions for women entrepreneurs in South Africa Michelle Korevaar Nienke Sterenborg June 2015

2 Word From Michelle "They say... Go forth, be the change in the world. They say be innovative! Be creative disruptive. Give voice so that we can find new ways for our world to thrive For years I have watched the many 'holes in the bucket get bigger and weary over time' and then how across sectors, selectively, we choose 'initiatives' qualifying as one 'chosen hole to plug... and we ask... 'why is it not working? and the life force keeps draining from all the other holes So we all urgently gather within four inhibiting walls and speak some more... There comes a time when not acting on what we know is betrayal. This is one of those times. I don t have all the answers, but I can throw everything that I have, all that I know and ask all those who 'get it, like-minded individuals, to come to a place where we can investigate and find new ways. Together, in collaboration across sectors, active citizens. The solutions are all around us.

3 Word From Michelle Thank you to Nienke Sterenborg for her incredible dedication as an International Business Studies Post Graduate Intern. She championed this survey through her Thesis and went far beyond her excellent work ethic, because she genuinely cares about the answers that will bring a better tomorrow. The truth. The solutions. It was tough. But so gratifying the results themselves have given clarity on 'where to next. So proud of you Nienks & Thank you. Carpe Diem in all that you do! And most of all thank you to YOU! The Survey Audience whom we chose so carefully to ensure a quality result. Thank you For taking time to ACT. Through your participation you have become a #ChangeMaker for our mission, and I extend my gratitude to you for that. Yours in Spreading Passion & Inspiration by Connecting through Empowerment 4LIFE Michelle Korevaar & The Innovation Task Force

4 Survey Details 4,500 invites with 564 responses 31 countries and 6 continents

5 Demographics A characterization of the population in this research (segments of human populations broken down by gender, age, education level or geographical location etc.)

6 Gender 34% 66% Male Female

7 Age 30,0% 25,0% 20,0% 15,0% 10,0% 5,0% or older 0,0%

8 Geographic 71.5% Africa 11.1% North America 11.2% Europe 1.2% South America 3.6% Asia 1.4% Oceania

9 Education 11% No Degree 4% Primary Education 4% Secondary Education 14% National Diploma 6% International Diploma 31% Bachelor s Degree 25% Master s Degree 5% Doctoral Degree or Higher

10 Field of Expertise 40% 30% 20% 10% 0% Accounting & Finance Automotive Consulting Education Government Legal NGO & Non-Profit Retail Agriculture Chemical Digital & IT Entrepreneurship Hospitality, Leisure & Tourism Management PR, Media, Marketing & Communication Other

11 Informal Learning Skills A study presented by the South African Small Enterprise Development Agency (SEDA) identified that the main reasons of failure for women entrepreneurs in South Africa go beyond standard reasons and include informal learning skills such as; assertiveness, self-confidence and self-motivation.

12 96.6% Find EXPERIENTIAL LEARNING more important compared to TEXT BOOK LEARNING VS.

13 According to 92.7% Informal learning and skills development will have positive effect on Society

14 91% Say informal learning and skills development will have positive effect on Economy

15 SUCCES Think that informal learning and skills development can help ENTREPRENEURS to survive

16 SUCCES GROW Think that informal learning and skills development can help ENTREPRENEURS to thrive

17 Entrepreneurs What do women entrepreneurs need to become sustainable, what is considered important and in what way they should learn.

18 Sharing of best practices is considered the best informal learning tool by:

19 Other learning tools entrepreneurs need: v Mentorship as informal skill 82% v Business development support 81% v Resources learned in business 81 % v Marketability 80% v Leadership as informal learning skill 79%

20 What amount of time do entrepreneurs have available to dedicate to learning:

21 New Technologies During the digital revolution the attention span of people has decrease to 8.25 seconds* in 2015 as the general attention span. Online people are even more quickly distracted, almost 50% reads 111 words or less on a webpage. New technologies will keep people engaged and attentive. * Less than a Goldfish with 9 seconds

22 *5 is considered very important with 4.1 out of 5 VIDEO is considered the most important informal learning tool & with 3.9 out of 5 VIDEO is considered the most trustworthy informal learning tool

23 estimated is that there will be 1billion cell phones in Africa by the end of 2019 With a 4 out of 5 people find it really important to keep up with this medium

24 Other new Technologies EBOOK 3.5 out of 5 PODCAST 3.4 out of 5 PDFs 3.4 out of 5 POWERPOINT 3.2 out of 5 * 5 is considered very important

25 EBOOK scores third as most important online learning tool However, EBOOK scores lowest as trustworthy online learning tool with 3.3 out of 5

26 POWERPOINT scores lowest as most important online learning tool But, POWERPOINT scores highest as trustworthy online learning tool with 3.9 out of 5

27 About 38% of adults in Africa are illiterate equivalent of about PODCAST scores in the middle as most important & most trustworthy online learning tool with 3.4 out of 5 for both 153 million

28 94% find it important to establish a personal connection with a tutor

29 72% With 72% VIDEO is the BEST tool to establish a personal connection 16% With 16% PODCAST is the SECOND favourite tool 12% With 12% PODCAST scores LAST as personal connection tool

30 The most TRUSTWORTHY is content generated by teachers with EXPERIENCE in the field. Score: 4 out of 5 The people that find this very important are in the fields of ENTREPRENEURSHIP & CONSULTING

31 Trustworthy Content School 101 Advice Endorsement of an academic institution Academic level of content 3.9 out of out of out of 5 Mostly people in NON-PROFIT & NGOs Mostly people in MARKETING, EDUCATION & MANAGEMENT Mostly people in EDUCATION & MANAGEMENT

32 Would you share? Vital aspects of online learning to engage the learner are; leadership, vision and buy in from key people. Learners want to learn from experts who share their best practices, life skills and give the learners the freedom to evaluate different perspectives to be able to thrive.

33 Willingness to share with entrepreneurs 76.1% Sharing of Best Practices 72% Sharing of Resources learned in Business 70.9% Sharing of thoughts on leadership 66% Sharing of knowledge on marketing 65.6% Sharing of knowledge on business development 64.9% Being a mentor

34 Sharing of BEST PRACTICES is considered most important for women entrepreneurs in SOUTH AFRICA with 83.5% BEST AND people are most willing to share best practices with the women ENTREPRENEURS with 76.1%

35 MENTORSHIP is considered as second most important informal learning tool for entrepreneurs by 81.7% However only 64.9% is willing to become A MENTOR

36 Leadership LEADERSHIP is considered the least important informal skill for entrepreneurs to learn with 79.2% BUT, people do like to share their thoughts on this topic With 71% it is the third most popular skill to share

37 32% 68% 2 out of 3 people expect REMUNERATION for sharing their skills as an online tutor

38 How much remuneration would you expect as an online tutor?

39 People are most likely to share in POWERPOINT SLIDES & EDITORIAL CONTENT SCORE: 3 out of 5 *5 is considered highly likely

40 PODCAST is considered an important content format BUT, people are not very likely to share in this format

41 EBOOKs are the least trustworthy format of content AND, with a score of 2.5 out of 5 also not a very likely tool of people to share their knowledge

42 Percentage growth in demographics of people not driven by money compared to all

43 THANKS TO Only because of the incredible participation and interest in this topic has this survey been possible. Make sure that you subscribe to the databases to stay in touch with the initiative, further surveys and BIG DATA insights

44 TESTIMONIALS It's given me some great food for thought for my own entrepreneurial business Glenise Anderson (AUS) We are in fact having the same conversation. It would be useful to have an actual conversation with our wonderful Australian President sometime Diane Thompson (AUS) This is amongst the greatest initiative ever that will empower women and grow South African economy through entrepreneurship development! - Anonymous (ZA)

45 TESTIMONIALS I am excited about what you're all doing. Carry on the great work! Savyra Meyer-Lippold (ZA) I just completed your survey! Sounds like an interesting study you are making in a great organization! Good luck! Nadesh van Gorp (NL) I receive many requests for my time and input from graduate students and this was very clear, brief, and direct. Well done! - Liz Cullen Whitehead (USA)

46 REFERENCE: Please reference this study Spice4 "LIFE LEADERSHIP for Women Entrepreneurs of Africa Feel free to pass this study on in its original state. Press releases and How to Collaborate info, will circulate following this release. If you want to stay connected and inspired with us, opt in here: Connect with the team on LinkedIn : Michelle Korevaar Nienke Sterenborg

47 /Spice4Life.co.za NOTE: please reference accordingly when using this data