!!!!!!!!!!!!!!MISSION! !!VISION! !!COMPANY!
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- Lynette Rodgers
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2 !!COMPANY! TheRoyalPropertyGroupisaver3callyintegratedLa3nAmericanhospitalityandreal estateservicescompanyspecializedinthelifestylesector. Ouropera3onsaredefined bytwocorebusinessunits:envyhotelsinterna3onalandroyaldevelopmentpartners. Envy Hotels Interna3onal operates Charlee hotels & resorts and manages the development of the Charlee brand and associated subibrands. Royal Development Partnersconceptsanddevelopslifestylerealestateprojectsandprovidesafullarrayof ancillarydevelopmentservicestoourmembercompaniesandthirdipartyclients.!!!!!!!!!!!!!!mission! Todevelopanddeliverdes3na3onswhichcreateamoreinspiredworld.!!VISION! TobetheLa3nAmericanleaderinlifestylehospitalityandliving.
3 ROYAL DEVELOPMENT PARTNERS Royal Development Partners is a ver3cally integrated development company that provides a full array of real estate development services to Royal Property Group membercompaniesandthirdipartyclients. RDPisspecializedinlifestylehospitalityand livingcommunitydevelopment,havingcreatedsomeofla3namerica smostrenowned hotels and master planned communi3es. Its services include real estate investment, design,projectmanagement,salesandmarke3ng. ENVY HOTELS INTERNATIONAL Envy Hotels Interna3onal is a fulliservice lifestyle hospitality operator and brand, focused on expansion through proprietary development projects as well as third partybrandingopportuni3es.inaddi3ontothecharleehotelbrand,thecompanyis focusedonsubibranddevelopmentforserviceswhichenhancetheguestexperience while genera3ng addi3onal revenue, including Lucia Italian Restaurant, Envy BarI Lounge,UltraWellnessCenterandStudiomembershipsocialclub.
4 BACKROUND 2004! 2006! 2007! 2008! 2009! 2010! 2011! 2012! 2013! 2015! RoyalRealtyisfoundedbyAngelSedainLosAngeles,CAasafullservicebrokerageandmixeduse developmentfirm. RoyalRealtysellsUSrealestateporSoliotofocusoninterna3onalmarkets. RoyalRealtyopensitsdoorstotheColombianrealestatemarketinMedellinasafullservicebrokerage anddevelopmentfirm. RoyalRealtybreaksgroundonitsfirstLa3nAmericandevelopment,theCharlee. LUXEbytheCharleebreaksground,amasterplannedaqua3cresortandspacommunityLUXE. EnvyHotelsInterna3onalisformedasourhospitalityopera3ngen3ty. HotelCharleeMedellínopens. CharleeHotelnominatedasoneofthebesthotelsin2012. RoyalPropertyGroupbeginsitsfirstmasterplannedresiden3alcommunity,a500+unitmixeduse masterplannedcommunityoutsideofmedellin. Construc3onofMeritagemasterplannedcommunitybegins.
5 ACHIEVEMENTS Namedoneofthebest120newhotelsinthe worldin2012bycondenasttraveler. FirstmacroIprojectinGuatapewiththe highestsalesvaluespersquaremeterinthe region. Firstluxurymasterplannedcommunityinthe Medellinmetro. Morethan400millionUSDinprojectvalue underdevelopment.
6 TEAM RPG»»» CEO ANGEL SEDA PRESIDENTE James Evans GERENTES DIRECTORES Asistente DE PRESIDENCIA SARA TOBÓN GERENTE de ventas Laura Agudelo GERENTE DE OPERACIONES Lucas Rey GERENTE DE EVENTOS Juan pablo GÓMEZ DIRECTOR CONTABLE ADOLFO GUTIÉRRez DirEctor de Marketing DAVID OVIEDO DIRECTORA de Sostenibilidad VP Abogado JUAN LOPERA VP Construcción Felipe Lopez VP Operaciones Hoteleras Patrick Beaury Contralor Maria Eugenia Osorio VP DE RR HH CAROLINA SAINZ
7 ANGEL SEDA Founder, CEO AngelSedaisfounderandCEOofRoyalPropertyGroupwhereheisfocused on business development and investments, brand development and strategicplanning.angel saccomplishmentswithrpgincludethecrea3on ofthecharleebrandandthedevelopmentofsomeofthemostinfluen3al realestateprojectsincolombia. AngelbeganhiscareeratKPMGwherehespecializedintherealestateand hospitality sectors, working with clients including the Kor Group, Sheraton Hotels, Loews Hotel Group and McGuire Proper3es. Later, Angel moved to Deloibe where he worked in the tax division un3l leaving to pursuehispassionsinconstruc3onanddevelopment. Acerwards, Angel joined Armand Gonzalez of Gonzalez Construc3on with whom he quickly formed an investment joint venture and formed Royal Realty, a Los Angeles based full service brokerage and mixediuse developmentfirm. In2006,Angelsoldthecompany susporsolioanddecidedtoexpandroyal Realty to La3n America. Beginning development in 2008 and opening in 2010, Royal s first development was the interna3onally recognized the CharleehotelinMedellin,Colombian,namedoneofthetop120newhotels in the world by Conde Nast Traveler. In 2010, Angel formed the hotel opera3ons and management arm of the Royal Property Group, Envy HotelsInterna3onal,whichoperatesandmanagestheCharleeHotelsbrand. AngelabendedtheUniversityofSouthernCaliforniaandreceivedbachelors degreesinaccoun3ngandbusinessadministra3on. CORPORATE TEAM
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10 EXISTING PROJECTS
11 THE CHARLEE, MEDELLÍN TheCharleeLifestyleHotelwasthefirstprojectthatposi3onedRPGasaleaderintheLa3nAmericanlifestylespace. Nominatedinitssecondyearofopera3on(2012)asoneoftheworld'sbestnewhotelsbyCondéNastTraveller,the CharleeHotelhasbecomealandmarkofart,designandexclusivelifestyleforitsguestsandvisitorsinthecityof Medellin. TheCharleeboaststhebestgyminthecity,arooftopbarandloungethatprovidesworldIclassprogrammingand anitalianrestaurantthatdelightsitscustomers.sinceopeningithasbrokensalesandpricingrecordsintheregion, whilemaintaininganaboveimarketoccupancy. TheCharleehasbeenfeaturedinnumerousinterna3onalpublica3onssuchastheNewYorkTimes,Vogue,Wall StreetJournal,CondéNastTraveller,ElColombiano,ElTiempo,SOHOandmanymore.
12 MEZZANINE ROOM SUITE LUCIA RESTAURANTE ULTRA GYM ENVY ROOFTOP
13 COMPETITIVE SET ,0 ADR 2014 (Avarage daily rate)the Charlee vs Poblado (Amounts in thousands of COP) ADR CHARLEE VS POBLADO , , , , , T H O TE L H O TE L AR BH Z H O TE L S. D IE TE LA R AP TO R BL U E O R O O N E D LA LA TE ES TE LA R M IL ES BY R T SA N D IE G O AT L M ED L YA ER SH N EN TA PA R K 10 EJ AN D N R O R IA A N AZ LI ,0 PL EL O ED LI AL AD M C H AR LE EL TS ES U R PO IN G H L C O M FO R C O N TI O BL AD PO R TO N E ED TH M - BL PO TE PO Enero Febrero Marzo Abril Mayo IN Junio Julio Agosto Septiembre Octubre Noviembre Diciembre FO A.D.R. THE CHARLEE A.D.R. POBLADO
14 COMPETITIVE SET % Ocupacion 2014 Charlee vs Poblado (Amounts in thousands of COP) OCCUPANCY CHARLEE VS POBLADO 80% % 60% % 40% % % 10% 0% T H O TE L H O TE L AR BH Z H O TE L D IE TE LA ES S. R AP TO R BL U E LA LA TE R M IL ES TE LA ES U R PO FO O R O E D TS IN O N AT ER SH BY R T SA O M FO G H L C N D IE G O R C O N TE IN N EN TA TI L M ED ED M N R O LI EL L YA PA R K 10 PO O AD BL EJ AN AL R IA A N D AZ LI PL EL O ED AD M C H AR LE BL PO R TO N E TH PO Enero Febrero Marzo Abril Mayo Junio Julio Agosto Septiembre Octubre Noviembre Diciembre OCCUPANCY % THE CHARLEE OCCUPANCY POBLADO
15 COMPETITIVE SET 2015 Rev Par2014 The Charlee vs Poblado (Amounts in COP) REVPAR CHARLEE VS POBLADO , , , , , , , , , ,0 - REV PAR THE CHARLEE REV PAR POBLADO
16 EXISTING PROJECTS
17 LUXÉ BY THE CHARLEE, GUATAPÉ LuxebyTheCharleeisamasterplannedaqua3cresortandspacommunityconsis3ngof17waterfront residen3allots,18apartmentunits,46cabanas,aprivatebeachandacenterpiece116roomcharleehotel.the Projectislocatedatwater sedgeinbeau3fulguatape,an3oquia. IMPORTANT!ASPECTS:! Highestpricepersquaremetersoldintheregion. Firstmacroresortintheregion. Globalpress NewYorkTimes,WallStreetJournal,etc.
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20 MERITAGE, MEDELLÍN Meritageisa530+unitmasterIplannedcommunityconsis3ngofapartments,residen3allotsandcommercialunitsin theupscalemedellinimetroofaltodelaspalmas.meritagecreatestheperfectbalanceforitsresidentsandvisitors withinnova3velivingidesign,anexpansiveforestreserve,3.5kmoutdoortrainingcourse(theo),amplecommunity ameni3esandacommercialzonewithexclusiveshopsanddinning,anchoredbytheultrawellnesscenter,which willbethelargestfitnessfacilityincolombia. MERITAGE LUXURY COMMUNITY : 414Apartsuites 116Residen3alhomes 36commercialunits UltraWellnessCenter Firstandlargestluxurymasterplannedcommunityintheregion
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22 THE CHARLEE, CARTAGENA BuildingoffofthesuccessofLuxe,Guatape,thisluxuryresortcommunityisbeingdevelopedjustminutesfrom mainland Cartagena on the island of Tierra Bomba. The resort will feature a mixture of residen3al and commercialunitsandisanchoredbyan80roomcharleehotel.ameni3eswillfeatureinterna3onalrestaurants, anultrawellnesscenter,luxuryspa,thestudiomember sclub,andmuchmore. LUXE BY THE CHARLEE CARTAGENA: 80rooms 80apartments 50cabanas Interna3onalrestaurants,Ultragym,spa,theStudiosocialclub,andamplelivingandguestameni3es
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24 THE CHARLEE, GALÁPAGOS WiththedevelopmentofCharlee,GalapagosIslands,inoneofthemostimportantecotourismdes3na3ons,RPG con3nuestopushtheenvelopeofla3namericanhospitality.thecharlee,galapagosislandswillbeanecoiresort featuringluxuryitenticabanas,anonisitehydroponicfarm,organicrestaurant,spa,scubadivingandac3vity center,libraryilounge,andmuchmore,alllocatedinthisimportantglobaldes3na3on. LUXE BY THE CHARLEE CARTAGENA: LuxuryItentIcabanas OnIsitehydroponicfarmandorganicrestaurant Spa Scubadivingandac3vitycenter LibraryIlounge
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26 LAND!FUND,PRADOTO!LIMA! RDPhasformedalandfundlocatedinPrado,approximately3hoursoutsideColombia'scapital,Bogota.The fundseekstocaptureincreasedlandvaluethroughproprietarilyplanneddevelopmentsandorganic apprecia3onintheregionachievedthroughlocaldemandandinfrastructureimprovements.! DEVELOPMENT!PLAN:! TheCharleeHotel Commercialzone Infrastructure 3starhotel
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28 PRESS
29 LUXÉ BYTHE CHARLEE THE NEWYORKTIMES
30 THE CHARLEE CONDÉ NAST TRAVELER
31 ROYAL PROPERTY GROUP WALL STREET JOURNAL
32 ROYAL PROPERTY GROUP WALL STREET JOURNAL
33 THE CHARLEE NEWYORTIMES
34 ROYAL PROPERTY GROUP LA REPÚBLICA
35 THE CHARLEE EL COLOMBIANO
36 THE CHARLEE VOGUE LATINOAMERICA
37 THE CHARLEE REVISTA CASAVIVA
38 THE CHARLEE PERIÓDICO EL COLOMBIANO
39 ENVY ROOFTOP -THE CHARLEE REVISTA SOHO
40 ENVY ROOFTOP -THE CHARLEE REVISTA SOHO
41 CONTACT Address: Carrera 30 N 8B - 25 Edificio San Esteban / Oficina 201 Medellín, Colombia Web Page: Office number: +57 (4) For more information contact jevans@royalpropertygroup.co.
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