Partner Media Kit: Digital Solu3ons

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Edith Davidson
8 years ago
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1 Partner Media Kit: Digital Solu3ons

2 Digital Adver-sing Solu-ons and Products SYNC2 Media Trading Desk (Newspaper.com, Targeted Display, Targeted Tablet/Mobile, Mobile Web Sites, Social, E- Mail, Auto Leads Package and Search)

3 What makes SYNC2 Media different? SYNC2 Media knows the publishing industry. Our experts have decades of print adver-sing experience and we are the first press associa-on in the United States or Canada to launch a full digital services product porrolio to help tradi-onal publishing companies bridge the monetary gap between declining print and growing digital. Solu-ons can be custom packaged to meet our client s adver-sing needs.

4 Newspaper Web Site Banner Adver-sing and other newspaper digital products PREMIUM LOCAL REACH, TRUSTED AUDIENCE EDUCATED, FAMILY ORIENTED, HYPER LOCAL INTEREST ROS, SECTION TARGETING, SPONSORSHIPS

5 SYNC2 Media Trading Desk = Extended Audience Reach: Connect with your target audience on other sites REACH YOUR AUDIENCE WHERE EVER THEY MAY BE ON THE WEB CHANNEL TARGETING: NEWS, MOMS, FINANCE, SPORTS AND OTHERS BEHAVIORAL/DEMOGRAPHIC TARGETING, RETARGETING GEOTARGETING TO ZIP CODES, DMAS, STATE AND COUNTRY

6 Use the SYNC2 Media Trading Desk to reach Your target audience IDENTIFY YOUR TARGET SEGMENT RESULTS FOR FUTURE USE REACH ACROSS EVERY PLATFORM ALLOCATE DOLLARS TO BEST PERFORMANCE

7 Mobile Op-mized Web site: User Friendly Experience on all mobile devices Geography Colorado Device: All iphone, Droid Carrier: All Sprint AT&T Verizon Channel Health/Fitness Instant updates from edits to desktop URL site Mobile Customize and manage mobile site with other op-ons to create user friendly Sites experience Applica3ons Include social media plug- ins, connect to web site analy-cs, add e- commerce op-ons and m ore Guaranteed Clicks Op-mized for all mobile devices (smartphone and tablets) Low monthly cost

8 Mobile/Tablet Audience Targe-ng Geography DMA, State, Address radius Device iphone, Droid Carrier Sprint AT&T Verizon Many channels including: Business Local News Sports Women s Lifestyle

9 Custom Social Campaign (Facebook) Need/Opportunity Customized campaign based on your target audience Increase brand awareness and consumer knowledge Build Facebook fans and communicate with qualified consumers Create viral branding opportunity through social media Campaign management and op-miza-on Pricing model: Cost- per- thousand Retarge-ng available

10 Digital Direct Mail (Custom E- mail Blasts) Need/Opportunity Distribute informa-on to wide range of specific, poten-al customers at a rela-vely low cost. Target your dream client Push a message to your target audience Track open rates and actual click- throughs to your website; click- throughs can be tracked via the client s back- end web analy-cs Generate repeat business affordably Reach opted- in subscribers (consented) to receive e- mail communica-ons on subjects of interest to them Detailed repor-ng Save on prin-ng and postage costs with direct mail and GO GREEN!

11 Automo-ve Leads Package: Search, Leads and Craigslist Move your inventory fast! n n Perfect for NEW or USED inventory Bundled with Search, AOL Autos and Yahoo! Autos leads and Craigslist n Custom dealer unique call tracking/recording number for Craigslist n Low Funnel Conversion these consumers are ready to buy! n Cost Eﬀec-ve

12 Custom Search Engine Marke-ng (SEM) Adver-sing/Marke-ng Funnel Impact Process Billboards Newspaper Display, Mobile Tablet Social Media Custom E- mail SEARCH Need/Opportunity Customized keyword campaign Campaign management and op-miza-on Increase client s visibility in search engine results u-lizing major Search Engines: Conversion/Transac-on

13 Our products. Your Brand.

14 SYNC2 Media/Colorado Press Associa-on Thank you

An Introduc+on to Retarge+ng. How to Unlock Your Site s Hidden Audience and Sales with Retarge9ng

An Introduc+on to Retarge+ng. How to Unlock Your Site s Hidden Audience and Sales with Retarge9ng An Introduc+on to Retarge+ng How to Unlock Your Site s Hidden Audience and Sales with Retarge9ng Who We Are Mick Gibson Alex Holmes Director - MickG h5p://mickg.co.nz 9+ years AdWords Experience Founder