Marke&ng Managed Services Provider. Managed Web Search Lead Program

Transcription

1 Marke&ng Managed Services Provider We define, build, implement and manage web search and remarkejng lead generajon programs as a Managed Service. Managed Web Search Lead Program Plan 27 s dedicated Google CerJfied team delivers a fully managed search strategy that delivers inbound leads, diagnosjc monitoring, and reporjng. WE OPEN THE DOOR, SO YOU CAN CLOSE IT.

2 Impressions Engaged Ac&on Managed Search Engine MarkeJng (SEM) Lead GeneraJon Program Inbound Leads Plan 27 s exclusive Market Assessment and Campaign SLA Calculator defines your market opportunity, what you compe&&on is doing, what your current web assets produce, and how they compare. All of these data points along with the needs and objec&ves of your business, produce your Campaign Calculator which defines and benchmarks your results. Our crea&ve team handles all design and produc&on of mul&ple landing pages and remarke&ng banner ads, including a new dedicated 800 or local phone number. Plan 27 s Google cer&fied opera&ons team creates and documents your en&re SEM strategy iden&fying targeted keywords, ad- groups, bid strategy and compe&&ve differen&a&on. Implemen&ng your Plan 27 SEM program includes the seamless integra&on of all leads into your PSA and CRM systems. We conduct both cross browser and search engine tests of all materials to ensure content op&miza&on. All benchmarking, repor&ng and tracking tools are then deployed and your program is launched. Your Plan27 team manages your campaign daily, op&mizing performance, by iden&fying trends in ad groups and applying A/B tes&ng to all digital assets and maximizing conversion rates. A report documen&ng all ac&vi&es vs benchmarks are reviewed and provided on a monthly basis. WE OPEN THE DOOR, SO YOU CAN CLOSE IT.

3 The Market Assessment & Campaign SLA Calculator answers these quesjons with a detailed report on how SEM can impact your sales. How many searches are made for my services in my market? 1) Market Analysis The Market Analysis monitors and reports on the volume of searches made for your products and services in your market. This provides the gross numbers, and iden&fies key word search values specific to your business. What are my compe&tors doing, and what are their results? 2) Compe&&ve Landscape The market report iden&fies and shows actual results and ac&vi&es from compe&tors in your market. This insight enables the discovery of opportuni&es to effec&vely compete from the onset, and the ability to stay ahead of the market through ongoing analysis and comparison. How does my current web traffic compare to my compe&tors? 3) Your Web Ac&vity/Traffic To effec&vely generate inbound sales leads we also monitor and report on your current web ac&vity, volume, content, search terms and user behavior. The report then iden&fies and documents the remarke&ng opportunity and poten&al results. How many leads, sales can I generate at what cost with what ROI? 4) Campaign Calculator Our exclusive Campaign Calculator includes volume benchmarks, sales data that specifically defines the objec&ves, benchmarks, costs and ROI of your campaign. Dan Wensley President Dan@plan27.ca Jeff Dryall Director Jeff@plan27.ca

4 Market Assessment & Campaign SLA Calculator Defines your Goals Analyzes the Compe&&on Assesses the Market Iden&fies Prospects WE OPEN THE DOOR, SO YOU CAN CLOSE IT.

5 Market Analysis Documents the specific key words used to generate what volume of impressions and the click thorough rates in your market for the products and services you provide. This market data is further broken down to idenjfy the specific ad group that deliver the desired and targeted prospect traffic.

6 CompeJJve Analysis Impressions/Traffic/Leads We idenjfy who your specific compejtors are and document their online acjvity volume of impressions, traffic and lead results. This informajon not only provides the producjon volume of your compejtors but also serves to establish benchmark result expectajons.

7 CompeJJve Analysis Keywords and Ad Groups We define and document which keywords are being used by each compejtor and idenjfy where they compete and differenjate. By idenjfying compejjve core keywords, we can define what is working best for them and how we can and should compete. The shared keywords indicate the overlap in the market, allowing for strategic placement decisions to be made that drive results.

8 CompeJJve Analysis RemarkeJng We also idenjfy and document which compejtors are remarkejng and the impact that has on their total impressions. RemarkeJng to prospects who have become acjve by visijng a website or landing page ensures follow up communicajon and can virtually double the impression volume and dramajcally increase lead volumes. WE OPEN THE DOOR, SO YOU CAN CLOSE IT.

9 CompeJJve Analysis Spend & Cost/Lead The last piece of the CompeJJve Analysis documents what your compejtors are invesjng in SEM markejng and what their cost per lead is. This informajon help you to plan and budget as well as establishes benchmarks for results and ROI.

10 AcJvity Analysis Your site traffic We audit and review and document all your current web traffic, acjvijes, results as well as user behaviour. Aher understanding your compejjon and the traffic behaviour on your site we idenjfy similarijes and differenjators.

11 AcJvity Analysis Your non- branded Traffic Reviewing current non- branded search traffic on your site idenjfies the key transacjonal drivers visitors are looking for. This data is used to idenjfy key ad word groups and is used to cross reference against compejjve acjvijes and results will define your PPC bid strategies.

12 AcJvity Analysis Your Top Traffic Drivers We analysis and report on the top 10 URL s that are currently driving traffic including conversion stajsjcs. Knowing the landing pages that are driving current traffic and lead conversions we idenjfy and crah the best suited content to drive acjon from prospects with SEM.

13 Campaign SLA Calculator Complete ROI and Annualized Summary Our exclusive Campaign Calculator includes volume benchmarks, sales data that specifically defines the objecjves, benchmarks, costs and ROI of your campaign.

14 Daily Monitoring Search Volume by Keyword Plan 27 Impressions by Ad Group Marketing Event Result and Budget Scenario Analysis Average ranking by Ad Group Clicks by Ad and Keyword SAMPLE KPI DATA Copper State December Ad Group Click thru rates Bounce rates Conversion rates A/B tes&ng results Leads and KPI Drivers Scenario 1 Scenario 2 Scenario 3 Dials - Base number of calls per month Conversation - % 15% 15% 19% Conversation - # Lead Conversion - % 10% 15% 15% Qualified Lead - # Sales Results Scenario 1 Scenario 2 Scenario 3 Close percentage 10% 12% 15% Average Sale Price (ASP) $8,600 $8,600 $8,600 Monthly Closed Sales Monthly Gross Sales $77,400 $139,320 $220,590 Annual Closed Sales $1,671,84 $2,647,08 Annual Sales Generated $928, Cost and ROI Scenario 1 Scenario 2 Scenario 3 Plan 27 Event and marketing cost $18,000 $18,000 $18,000 Cost per lead (COGS) $200 $133 $105 Net revenue per lead $860 $1,032 $1,290 Monthly Net Sales $59,400 $121,320 $202,590 $1,455,84 $2,431,08 Annual Net Sales Generated $712,

15 Monthly ReporJng Plan 27 Marketing Event Result and Budget Scenario Analysis SAMPLE KPI DATA Copper State December Leads and KPI Drivers Scenario 1 Scenario 2 Scenario 3 Dials - Base number of calls per month Conversation - % 15% 15% 19% Conversation - # Lead Conversion - % 10% 15% 15% Qualified Lead - # Sales Results Scenario 1 Scenario 2 Scenario 3 Close percentage 10% 12% 15% Average Sale Price (ASP) $8,600 $8,600 $8,600 Monthly Closed Sales Monthly Gross Sales $77,400 $139,320 $220,590 Annual Closed Sales $1,671,84 $2,647,08 Annual Sales Generated $928, Cost and ROI Scenario 1 Scenario 2 Scenario 3 Plan 27 Event and marketing cost $18,000 $18,000 $18,000 Cost per lead (COGS) $200 $133 $105 Net revenue per lead $860 $1,032 $1,290 Monthly Net Sales $59,400 $121,320 $202,590 $1,455,84 $2,431,08 Annual Net Sales Generated $712,

16 If you wish to learn more or get started with your own Market Assessment & Campaign SLA Calculator Send an or give us a call: Jeff Dryall jeff@plan27.ca Dan Wensley dan@plan27.ca