Analytics: Innovation in Real-Time. Timo Elliott May 2012
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1 Analytics: Innovation in Real-Time Timo Elliott May 2012
2 What s New? World Volatility 2
3 The Road Ahead 2012 SAP AG. All rights reserved. Internal 3
4 The age of software was fun welcome to the age of data Organizations earn $10.66 for every $1 spent on analytics Source: Nucleus Research, Analytics pays back $10.66 for every dollar spent, December
5 Business Analytics Market Shares Business Analytics Market (BI, EPM, Analytic Applications) Share of Market, 2011 SAP Oracle 15.6% 23% SAS Institute 13.2% IBM 11.6% Gartner Market Share Analysis: Business Intelligence, Analytics and Performance Management Software, Worldwide, published May SAP AG. All rights reserved. Internal 5
6 Technology Trends 2012 SAP AG. All rights reserved. Internal 6
7 2012 SAP AG. All rights reserved. Internal 7
8 High-Resolution Management Right now, your company has: 21st-century, Internet-enabled business processes mid-20th-century management processes all built atop 19th-century management principles. Gary Hamel 2012 SAP AG. All rights reserved. Internal 8
9 Remove Bottlenecks Give business people what they ve been asking for
10 Business / IT Tension I need my reports NOW! But the system can t cope! 2012 SAP AG. All rights reserved. Internal 10
11 Colgate-Palmolive Able to run detailed profitability analysis for the first time 2012 SAP AG. All rights reserved. Internal 11
12 Provimi Just do it! Increased working capital by 20 Million 2012 SAP AG. All rights reserved. Internal 12
13 Red Bull Improved data compression, load times: 1.5 TB 300 GB, 50 mins 2 mins Internal 2012 SAP AG. All rights reserved. 13
14 Danone Sustainability reporting on 35,000 products 2012 SAP AG. All rights reserved. Internal 15
15 Walkers Crisps Identified new cost savings 16
16 Medtronic Combine structured and unstructured data for business value 2012 SAP AG. All rights reserved. Internal 17
17 What About Social Data? 2012 SAP AG. All rights reserved. Internal 18
18 Social Analytics Combine inventory and social media data to understand trends 2012 SAP AG. All rights reserved. Internal 19
19 Mobility: Holding Supercomputers in Our Hands The ipad 2 could have stayed on the list of the world s fastest supercomputers through 1994 (And the new ipad is at least twice as fast!) 2012 SAP AG. All rights reserved. Internal 20
20 Altron Allied Electronics Mobile-first analytics strategy: cheaper, easier, happier users 2012 SAP AG. All rights reserved. Internal 21
21 Cornell Bookstore. Dependent factors Hidden relationship Limitation of regression model Forecasting based on multiple factors Predictive analytics on out-of-stock books 2012 SAP AG. All rights reserved. Internal 22
22 Health Intelligence 2012 SAP AG. All rights reserved. Internal 23
23 Hand Washing 2012 SAP AG. All rights reserved. Internal 24
24 2012 SAP AG. All rights reserved. Internal 25
25 2012 SAP AG. All rights reserved. Internal 26
26 Can You Remove Bottlenecks in Your Business? Data Volume/ Complexity Flexibility Sustainability Unstructured data Social data Access on the move Transparency 2012 SAP AG. All rights reserved. Internal 27
27 It s not about knowing, it s about doing
28 Fresh Direct Our Food is Fresh. Our Customers Are Spoiled 2012 SAP AG. All rights reserved. Internal 29
29 2012 SAP AG. All rights reserved. Internal 30
30 React to changes in time to make a difference 2012 SAP AG. All rights reserved. Internal 31
31 Parking Ticket Optimization Leverage spatial data 2012 SAP AG. All rights reserved. Internal 32
32 Fruit Ratings Provide data to customers to improve loyalty 2012 SAP AG. All rights reserved. Internal 33
33 Houghton Mifflin Harcourt Better planning for competitive advantage 2012 SAP AG. All rights reserved. Internal 34
34 Charité University Hospital Rethink processes using mobile devices 2012 SAP AG. All rights reserved. Internal 35
35 2012 SAP AG. All rights reserved. Internal 36
36 Customer Intimacy 2012 SAP AG. All rights reserved. Internal 37
37 Customer Analytics 2012 SAP AG. All rights reserved. Internal 38
38 Detective Controls Fraud detection and control Continuous risk assessment Audit at the speed of business 2012 SAP AG. All rights reserved. Internal 39
39 Telemetry for the Rest of Us 2012 SAP AG. All rights reserved. Internal 40
40 Intelligent Shoes 2012 SAP AG. All rights reserved. Internal 41
41 Intelligent Pills 2012 SAP AG. All rights reserved. Internal 42
42 Intelligent Airports >1m data points per day and growing (~10% customers with smartphones) Internal 2012 SAP AG. All rights reserved
43 Intelligent Roads 2012 SAP AG. All rights reserved. Internal 44
44 Snail Tracking Creative interpretation of a transponder-wearing snail 2012 SAP AG. All rights reserved. Internal 45
45 Snail Tracking 2012 SAP AG. All rights reserved. Internal 46
46 Smart Meters 1.8 Million Smart Meters by SAP AG. All rights reserved. Internal 47
47 Efficiency Savings: $70 million over three years 2012 SAP AG. All rights reserved. Internal 48
48 Electricity Theft 77,000 homes, $100 Million a Year, 3% of bills 2012 SAP AG. All rights reserved. Internal 49
49 Smart Meter Analysis 0 hrs 24 hrs 0,06 00,05 hrs 24 hrs 0,04 0,03 0,06 0,02 0,05 0,01 0,04 0 0,03 0,02 0,01 0,04 0 0,03 consumption consumption [kwh] [kwh] 1 0,02 0,04 0,01 0,03 0,02 0,01 0,03 0,02 0,01 0,05 0 0,05 0,02 0,04 0,01 01,00E-01 6,00E-02 1,00E-01 4,00E-02 8,00E-02 2,00E-02 6,00E-02 0,00E+00 4,00E-02 2,00E-02 0,00E+00 0,05 0,03 0,05 0,02 0,04 0,03 0,01 0,02 0 0,04 0,03 0 8,00E-02 0,04 0 0,01 0 typical size: millions of daily profiles 2 Millions of daily consumption profiles contain valuable information about customer behavior for a better energy management In-memory pattern recognition algorithm crunches typical load profiles out of those huge amount of data to summarize those data and categorize user behavior. 3 Instead of exploring millions of individual profiles it is sufficient to take a look at the typical pattern in the data to understand user behavior. Those pattern are the basis for other follow-up processes 2012 SAP AG. All rights reserved. Internal 50
50 Zigbee 2012 SAP AG. All rights reserved. Internal 51
51 Medical Example Here Provide instant feedback Internal 2012 SAP AG. All rights reserved. 52
52 Can You Rethink Your Business? Real-Time Decisions Geographic Analysis Customer Interaction Applications Predictive, Risk-Based Planning Mobile Applications Sensor Data Customer-Facing Benchmarks 2012 SAP AG. All rights reserved. Internal 53
53 Flip Business Models Lead industry change
54 Analytics First An author with a novel idea 2012 SAP AG. All rights reserved. Internal 55
55 2012 SAP AG. All rights reserved. Internal 56
56 AOK The Good Health Organization 2012 SAP AG. All rights reserved. Internal 57
57 Personalized Offer Testing 2012 SAP AG. All rights reserved. Internal 58
58 Can You Flip Your Business Model? Turn Products Into Services Customized, Personalized Iterative, Real-Time Improvements Work With Your Ecosystem Unthinkable Apps 2012 SAP AG. All rights reserved. Internal 59
59 The New Analytic Possibilities Are Endless Instantly predict market trends and customer needs Predict how market price volatility will impact your production plans See changes in demand or supply across your entire Supply Chain immediately Monitor and analyze all deviations and quality issues in your production process Provide exactly the right offers and service levels to every customer Have a continuously-updated window onto future sales, showing changes in real time Understand what your customers and potential customers are saying about you, right now Predict cash flows to manage collections, risk and shortterm borrowing in real time 2012 SAP AG. All rights reserved. Internal 60
60 We Have Faulty Perceptions 2012 SAP AG. All rights reserved. Internal 61
61 So Be Humble! 2012 SAP AG. All rights reserved. Internal 62
62 The stone age was marked by man's clever use of crude tools; the information age, to date, has been marked by man's crude use of clever tools SAP AG. All rights reserved. Internal 63
63 Experience SAP HANA: SAP AG. All rights reserved. Internal 65
64 Conclusion Time to rethink your analytic technology Big data, mobile, social, collaboration, cloud Time to rethink your business Look for new opportunities to: eliminate bottlenecks, rethink business processes, flip business models You can start today Don t be left behind 2012 SAP AG. All rights reserved. Internal 66
65 Thanks! You Should Follow Me on Analytics Blog: timoelliott.com
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RUN BETTER FOR COMPETITIVE ADVANTAGE Timo Elliott HOW DO YOU BUILD COMPETITIVE ADVANTAGE? 1 Customer Intimacy 2 Product Leadership 3 Category Renewal 4 Operational Excellence 2011 SAP AG. All rights reserved.
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