How to Drive the Mobile App Evolution

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1 Transformational Technologies Mobility & Analytics ARC Tenth India Forum, Hyderabad 5-7 July, 2012 Transforming Industry and Infrastructure through New Processes and Technologies Ritesh Arora Consulting Partner Tata Consultancy Services 1

2 We are witnessing a big bang explosion of technologies related to mobility & analytics Mobility Analytics Big Data Manufacturing is the largest sector for mobile enterprise applications worldwide Analytics marker grew 16.4% in 2011 & 13.4% in 2010 despite the depressed market Big Data can help retailers improve operating margins by 60% By 2016, manufacturing will generate approximately 23% of the nearly $5 billion mobile enterprise market Analytics industry is expected to have robust growth in 2012 as BI and Analytics are rated #1 priorities in corporate IT. $300 billion is the additional value each year for the U.S. health care system, two-thirds of which would come in reduced expenditures Source : Forrester Source : Gartner Source : McKinsey 2

3 Mobility apps are slowly but surely making laptops a secondary device Mobilizing Enterprises Agile Decision Making Accelerated Productivity Monetary Gains Unlocked 3

4 Analytics have evolved tremendously, making reports of the past look crassly inadequate Monetizing Analytics Dashboard Aided Decisions In-memory Computing Unstructured Data Analysis 4

5 Big Data is the latest and arguably the greatest phenomena in decision making Leveraging Big Data Data from Anywhere & Everywhere Transaction & Analytics Performance on Steroids Complex Calculations at the Speed of Light 5

6 Natural Convergence in decision making for managers Truly transformational Mobility Transformational Big Data Analytics on Mobile Analytics Big Data 6

7 Big data analytics on mobile What it means? Sales & Operations Planning Power Distribution Capture big data from demand plan, production plan, marketing plan, finance plan and production constraints spread across several databases, excels etc. Capture big data from smart meters on real time usage by area, customer segments, type of businesses etc. Generate what-if scenarios in real time & evaluate financial impact of changes S&OP finalization time cut down drastically Higher flexibility to accommodate changes in production period Shift peak consumption to off-peak hours Self regulation by customers through mobile apps on their consumption Strategy for large customers 7

8 Big data analytics on mobile More Use Cases Customer Segmentation; Real time promotions Profitability Analysis; Product mix management Inventory Management; Real time visibility & forecasting Financial Planning

9 Transformational Big Data Analytics on Mobile What should be the road-map? Mobility Enterprise mobility roadmap, deploy critical mobile apps Support Bring your own device for employees Mobility as an extension to all new projects Analytics In memory analytics on mobile, a must have for managers Unstructured data analysis esp. Voice of Customer Mobility as an extension to all new & old analytics projects Big Data Identify business areas suitable for Big Data & deploy Long term strategy for moving all analytics on Big Data Evaluate cloud for Big Data Mobility as an extension to all big data projects 9

10 THANK YOU Experience certainty. Tata Consultancy Services helps you experience certainty by reliably delivering business results, providing leadership to drive transformation and partnering for success. Experience Results Experience Partnership Experience Leadership 10

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