Fall 2014 Academic Job Search Series Cultivating an Online Presence for the Academic Job Market
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1 Fall 2014 Academic Job Search Series Cultivating an Online Presence for the Academic Job Market Carie Cardamone The Sheridan Center for Teaching & Learning
2 Today Ø Why create an online presence? Ø What are the tools? Ø How to get started?
3 Why create an online presence? Professional profile. Control your online image. Broaden access to research. Make connections. Information to support applications.
4 Have you recently Googled yourself?
5 What tools might you consider? 1. Personal academic portfolio or website 2. Online profiles Linked-in Academia.edu (social network for scholars) ResearchGate.net Google Profiles (Google +) 3. Social Media Twitter Facebook (Linked-in, Google +, Academia.edu)
6 Academic Websites & Portfolios
7 eportfolio: cultivated to showcase a candidate on the job market
8 What do you include? Welcome page / CV Introductory framing statement photograph Research research interests, research experience, dissertation summary, grants and fellowships, publications, presentations, future research Teaching teaching philosophy or teaching statement, teaching interests, teaching experience, pedagogical training, teaching effectiveness or feedback on teaching, honors & awards, sample syllabi, course materials (assignments, handouts, etc.) Service department, university, profession, community
9 How do you create a site? There are many programs to help you get started: Google Sites Weebly Blogging software (e.g., Wordpress, Blogger.com) Digication WiX Tumblr Interfolio (Career Lab) HTML Site (dream weaver, Adobe, etc.) Others....
10 What do you do with your site? Link to from department website. Reference on CV. Include in signature. Note in cover letters: As requested, I am submitting. My academic/teaching portfolio is available online at It includes..
11 What tools might you consider? 1. Personal academic portfolio or website 2. Online profiles Linked-in Academia.edu (social network for scholars) ResearchGate.net Google Profiles (Google +) 3. Social Media Twitter Facebook (Linked-in, Google +, Academia.edu)
12 Online Profile - LinkedIn
13 Online Profile - LinkedIn Used in industry, academic administration and business. Useful for building & tracking your connections. Helpful for disambiguating yourself if you have a common name. Easy to list research interests, background, and publications.
14 Online Profile - Academia.edu a social network for scholars A new system for scientists to share their work
15 Online Profile - Academia.edu Social network for academics ( follow ) Basic profile: research interests & publications CV, conference papers, journal articles, books, syllabus, statements of teaching philosophy, link to other websites & blogs Professional linked to your institution
16 Online Profile - Research Gate
17 Online Profile - Research Gate Tracking article publications & co-authorship Profile overview page present your research
18 Online Profile - Google Profile
19 Google Profile / Google + Easy to create public profile Bumped up in Google search results Story or profile description of your research, photos, institutions. Link to other online profiles. Multiple profiles (personal & Brown accounts) (Social Media: Google +)
20 What tools might you consider? 1. Personal academic portfolio or website 2. Online profiles: Linked-in Academia.edu (social network for scholars) ResearchGate.net Google Profiles (Google +) 3. Social Media Twitter Facebook (Linked-in, Google +, Academia.edu, Mendeley, etc.)
21 Social Media What to consider Permanence: Everything you post is immediately on your permanent record. Multiple accounts: Create accounts for personal use & accounts to share more broadly. Privacy: Regularly check your privacy settings. Connections: New connections can solidify your profile or be potentially damaging. Institutional Codes of Conduct
22 Social Media - Twitter
23 Social Media - Twitter Share ideas, job opportunities, talks, publications. Maintain connections, crowd-source technical problems. Conferences have twitter back channel discussions.
24 Social Media - Twitter Two Quotes: Twitter is an invaluable ready-made network, particularly for newbies and junior scholars for whom the convention often looms like an orbital Death Star poised to suck every ion of individuality and intellectual self-worth into its all-consuming tractor beam. Twitter, by contrast, is the Cantina in Mos Eisley spaceport. I saw two of our candidates had posted something. I really did not like what one person had to say. The tone seemed spurious. After alerting the rest of the committee to it, he/she is now out of the running.
25 Social Media - Facebook
26 Social Media - Facebook
27 Social Media - Facebook Consider how else you use your profile if you join a professional group. Be cautious about what you (& friends) post. Check privacy settings (at least once a year).
28 What tools might you consider? 1. Personal academic portfolio or website 2. Online profiles: Linked-in ResearchGate.net Academia.edu (social network for scholars) Google Profiles (Google +) 3. Social Media Twitter Facebook (Linked-in, Google +, Academia.edu)
29 Getting Started Look at recent: Graduates in your (& related) department(s) Hires in your (& related) department(s) Hires at institutions you d like to apply to Find links from official University / Lab websites Use web searches to investigate online profiles
30 Create sentence & paragraph summaries Your name, position, where you work Your broad research field & goals; e.g., I am interested in in exciting problems that combine computational materials science and thermodynamics. The aim of my research program is to construct robots that seamlessly use natural language to communicate with humans. I am interested in how young women and men navigate uncertainty and risk as they transition from adolescence to adulthood. My dissertation project, entitled X," explores notions of movement and connectivity throughout fourth through seventh century Anatolia.
31 Use the same image everywhere
32 Tips for success Presentation matters: form & content. Consistency: voice, persona & image. Research disciplinary conventions. Be selective. Use your time wisely! Show your passion! Present yourself with confidence. Consider Social Media Guidelines, e.g., PAUR
33 Tips for success What is your goal?
34 Additional Readings Your Unofficial Job-Application Checklist (Chronicle of Higher Education, 2012) Creating Your Web Presence: A Primer for Academics (ProfHacker, 2011) How to Overcome What Scares Us About Our Online Identities (Chronicle of Higher Education, 2014) Social Media: Self-reflection online (Nature, 2011)
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