DEVELOPMENT PRESENTATION
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1 DEVELOPMENT PRESENTATION
2 INTRODUCTION
3 GREAT EAGLE HOLDINGS LIMITED Founded by Chairman Y.S. Lo in 1963 Listed on the Hong Kong Stock Exchange in 1972 Focus on owning and operating quality assets o Residential o Office o Retail o Hotel Chaired by Dr. K.S. Lo Langham Hospitality Group is the hospitality arm of Great Eagle Acquired The Langham, London in 1996
4 LANGHAM HOSPITALITY GROUP Three Unique Brands o Langham Hotels and Resorts (luxury) o o Cordis Hotels and Resorts (upper upscale) Eaton Hotels (lifestyle) Senior leadership team has an average of 25 years of industry experience Quality focused, owner-oriented approach to operations USD 800m of revenue under management (2014 actual) Portfolio includes 19 existing properties with another 29 under development Brands with a European heritage, coupled with an Asian head office and management
5 GROUP ORGANISATION CHART Luxury Upper Upscale Lifestyle
6 BRAND STRATEGY EATON Market Segment Luxury Upscale Lifestyle Competitive Set Four Seasons, Ritz Carlton, Mandarin Oriental, Park Hyatt, The Peninsula, St. Regis Intercontinental, Westin, Grand Hyatt, Fairmont, Conrad Brand Essence The Art of the Stay Devoted to your Well-being Brand Promise Service with Poise Heart-felt Service
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8 OUR PILLARS Genuine Service Captivation of the Senses Innovation Design
9 OUR BRANDS
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14 SERVICE STYLIST PINK ROSES CHUAN SPA GINGER FLOWER SCENT
15 LANGHAM AFTERNOON TEA T ANG COURT/ MING COURT BLISSFUL BED PRIVATE KITCHEN FLAVOURS OF LANGHAM THE LANGHAM CLUB
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17 THE LANGHAM BRAND HISTORY Our distinctiveness is immersed in our heritage. Our brands have been founded on over 150 years of history, dating from the first of the 'grand hotels' in Europe, The Langham in London on June 10th, The First of Europe s grand hotels defined the luxury hotel experience for travelers ready for a departure from the ordinary. Today our hotels reflect the very best in their cities. Each Langham Hotel and Resort is singularly unique yet all share the same unparalled level of service and meticulous attention to detail.
18 THE LANGHAM PRODUCT
19 LOBBY
20 GUESTROOM
21 CHUAN SPA
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23 LANGHAM PLACE BRAND Langham Place is about the luxury that is attuned to and respectful of the world around it. While being vital, alive, engaged and changing, it represents a contemporary culture colliding with refined, residential respites with a refreshing sense of modern elegance, elevated by the contemporary, tailored interiors, furnishings and a sense of space and light.
24 LANGHAM PLACE PRODUCT MODERN, UNDERSTATED, RESIDENTIAL, SOPHISTICATED 450 TO 500 SF GUESTROOMS OVERSIZED BATHROOMS MULTIPLE DYNAMIC RESTAURANTS INCLUDING A DESTINATION BAR UNIQUE TO EACH HOTEL INTERACTIVE EVENT SPACE CHUAN SPA STATE OF THE ART FITNESS STUDIO & SWIMMING POOL THE LANGHAM CLUB FLAVOURS OF LANGHAM
25 LOBBY / RECEPTION A sense of space and light
26 SIGNATURE BAR High-design destination bar, accentuating art, architecture and signature design
27 RESTAURANT Innovative, Interactive, Dramatic
28 GUESTROOM A feeling of openness. Clean lines and light colours. Tactile finishing
29 THE LANGHAM CLUB
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52 Defining Chuan Authentic TCM Chuan Signatures Chuan Products The Chuan Journey Design Elements Sense of Place Chuan Academy
53 Authentic TCM Chuan Spa prides itself on delivering the authentic principles of TCM through out all its services and products. All Chuan Spa Signature services have been developed with the guidance of our TCM practitioner.
54 Chuan Signatures Five Element Questionnaire Breathing Ritual Signature Services (20 plus Services) - Massage - Body - Face - Hand & Foot
55 Best from the East Chuan Products Chuan range of treatments based on Traditional Chinese Medicine (TCM) Extensive Chuan Range of Lifestyle Products 55
56 Chuan Spa Around the World London 伦 敦
57 Hong Kong 香 港
58 Shanghai & Shenzhen 上 海 及 深 圳
59 Chicago 芝 加 哥
60 OUR PORTFOLIO 1. The Langham, London 2. The Langham, Boston 3. The Langham, Pasadena, Los Angeles 4. The Langham, Chicago 5. The Langham, Hong Kong 6. The Langham, Shanghai, Xintiandi 7. The Langham, Shenzhen 8. The Langham, Auckland 9. The Langham, Sydney 10. The Langham, Melbourne 11. The Langham, Haikou (2016) 12. The Langham, Hefei (2016) 13. The Langham, Jakarta (2017) 14. The Langham, Palm Jumeirah, Dubai (2016) 15. The Langham, Chongqing (2016) 16. The Langham, Dara Sakor (2019) 17. The Langham, Doha (2017) 18. The Langham, Nanjing (2019) 19. The Langham, SantaFe (2019) 20. The Langham, Dallas (2019) 1. Langham Place, Fifth Avenue, New York 2. Langham Place, San Francisco (2018) 3. Langham Place, Tokyo (2019) 4. Langham Place, Beijing Capital Airport 5. Langham Place, Guangzhou 6. Langham Place, Xiamen 7. Langham Place, Ningbo Cultural Plaza 8. Langham Place, Haining 9. Langham Place, Qingdao (2017) 10. Langham Place, Datong (2017) 11. Langham Place, Changsha (2017) 12. Langham Place, Dalian (2017) 13. Langham Place, Lusail, Doha (2018) 14. Langham Place, Pandava Beach, Bali (2018) 15. Langham Place, Downtown, Dubai(2018) Independent Hotel 1. Chelsea Toronto Hotel 2. The Adria Boutique Hotel (2016) 1. Cordis, Mongkok, Hong Kong 2. Cordis, Rio Carnival, Qingdao (2016) 3. Cordis, Hongqiao, Shanghai(2018) 4. Cordis, Jiangning Nanjing (2017) 5. Cordis, East Bund, Shanghai (2018) 6. Cordis Resort Nusa Dua, Bali (2017) 7. Cordis Sifang Art Museum Resort, Nanjing (2017) 8. Cordis, Chengdu (2018) 1. Eaton, Hong Kong 2. Eaton, Washington DC (2016) 3. Eaton, San Francisco (2018)
61 OUR AWARDS Travel + Leisure World's Best Awards Top City Hotel in Australia, New Zealand and the South Pacific The Langham, Melbourne 2015 No. 7 City Hotel in the Continental United States, World's Best Awards The Langham, Chicago 2015 No. 14 World's Best Hotels Large City Hotels (100 Rooms or More) in the US The Langham, Boston 2015 No. 1 City Hotel in the Continental U.S. The Langham, Chicago 2014 No. 6 Hotel in the World The Langham, Chicago 2014 Top 10 Hotels in New York (#2) Langham Place, New York, Fifth Avenue 2014 Best Hotel for Service in Australia, New Zealand and the South Pacific The Langham, Melbourne 2013 Conde Nast Traveller Readers' Choice Awards Hotel in the U.S. Hotels for Business Travelers(#2) The Langham, Chicago 2015 Top 10 U.S. Hotels in New York City (#3) Langham Place, New York 2015 Top Hotels in Southern California (#4) The Langham, Huntington, Pasadena 2015 The Top Hotels in the World, Gold List The Langham, London 2015 Best Hotels In Australia The Langham, Sydney 2015 Readers Choice Awards (#3 In Australia/NZ) The Langham, Melbourne 2015 Best Hotels in Chicago (#1 out of 10) The Langham, Chicago 2014 TripAdvisor Certificate of Excellence Cordis, Hong Kong 2015 No.1 Travelers' Choice Luxury Hotel in the United States The Langham, Chicago 2015 Certificate of Excellence The Langham, Sydney 2015 Traveller's Choice Award The Langham, Auckland 2015 Top 25 Hotels in China The Langham, Shanghai, Xintiandi 2015 Forbes Travel Guide 5-Star Hotel The Langham, Hong Kong Star Spa The Langham, Chicago 2015
62 OUR AWARDS (CONT D) Michelin Guide T'ang Court - Three Stars Cordis, Hong Kong 2015 Ming Court - Two Stars Cordis, Mongkok, Hong Kong 2015 Ai Fiori - One Star Langham Place, New York, Fifth Avenue 2015,2014,2013 Wine Spectator Award of Excellence- Alibi-Wine Dine Be Social Cordis, Hong Kong 2015 Award of Excellence - Ming Court Cordis, Hong Kong 2015 Award of Excellence - BOND The Langham, Boston 2015 Best of Award of Excellence, The Royce Wood-Fired Steakhouse The Langham, Huntington, Pasadena 2015 Four Stars for Ai Fiori Langham Place, New York 2014 Award of Excellence The Langham, Huntington, Pasadena 2014, 2012, 2011 Chuan Spa #1 Favorite Multiple Location Spa, American Spa Magazine Professional Choice Awards Chuan Spa s at Langham Hotels & Resorts 2015 #1 Favorite Spa Treatment Menu, American Spa Magazine Professional Choice Awards The Langham, Chicago Star Spa, Forbes Travel Guide The Langham, Chicago 2015 World's Most Sensational Spas: Chuan Spa, Passport Magazine The Langham, Huntington, Pasadena Top Spas - Chicago, Travel + Leisure The Langham, Chicago 2014 Best New Spa - Chuan Spa Pasadena (#5), Fodor's Travel The Langham, Huntington, Pasadena Star Spa, Forbes Travel Guide The Langham, Shanghai, Xintiandi 2012 Artesian Bar at The Langham, London Drinks International Magazine Worlds Best Bar 2015, 2014, 2013, 2012 Spirited Awards - New Orleans Worlds Best Bar 2014, 2012 Worlds Best Hotel Bar 2014 International Bar Team of the Year 2014
63 Sales & Marketing
64 AGENDA 1. The Ideal Market Mix For Business 2. Global Sales Resources 3. Our Loyalty Programmes 4. Driving Distribution LHG Alliances 5. Promotion the Brands PR Strategies
65 THE IDEAL MARKET MIX FOR BUSINESS PROPOSED MARKET MIX Country % Retail FIT 50 Tour & Travel FIT 30 Corporate FIT 10 MICE Groups 5 Leisure Groups 5
66 Driving dynamic sales to impact hotel portfolio
67 OUR SKILLED GLOBAL SALES TEAM We build preferred relationships with global customers, dedicated in driving business and constantly look for opportunities to shift and grow market share across key segments includes Business Travel Travel Management Companies (TMCs) Tour & Travel / High-end Leisure / Wholesalers Group Business (MICE & Leisure) London Los Angeles Chicago New York Beijing Singapore Shanghai Hong Kong 9 GLOBAL SALES OFFICES 28 TEAM MEMBERS Sydney
68 WE CONNECT YOUR HOTEL TO GLOBAL BUYERS GLOBAL ROADSHOW CALENDARS UK London, Manchester, Leeds, Chester, Brighton China Beijing, Shanghai, Guangzhou, Shenzhen North America covering up to 10 cities in East coast, mid-west, West coast Pacific Sydney, Melbourne, Auckalnd Asia Hong Kong, Taiwan, Singapore Business Travel Annual Sales Mission High End Leisure Travel International Trade Mart
69 Connecting your hotel to over 300 million customers
70 LOYALTY PROGRAMMES For global frequent hotel guests (Data as of year 2013) 1% Destiny 20% Voyager 31% Gateway 48% Base tier LOS - Index Member Non-member ADR - Index Member Non-member Total Rev/Stay - Index Member Non-member esummary enewsletter
71 LOYALTY PROGRAMMES A loyalty platform for secretaries, personal assistants and corporate bookers A sales services & loyalty platform For groups Business For food & beverage patrons and local residents For our residence s owner
72 AIRLINE S FFP PARTNERSHIPS Strong strategic partnerships with 25 Frequent Flyer Programmes globally, allow your hotel to reach over 300+ million frequent flyer members Our FFP Partnerships
73 FFP COMMUNICATIONS
74 OTHER PARTNERS PROMOTIONS Leverage on partner promotions to reach database with high travel potential to promote the hotel opening and special packages Our Banking Partnerships
75 Bringing your hotel to the world & bringing the world to your hotel
76 ALLIANCE DRIVING DISTRIBUTION Sabre Hospitality Solutions SynXis Central Reservation System (CRS) Serving the guest however or wherever they want to book OPERA
77 E-COMMERCE & DIGITAL MARKETING Best in class website design and usability Fully responsive across all devices Emphasis on high impact photography with video integration Rich content to drive customer engagement Optimized for Search Engine Rankings
78 E-COMMERCE & DIGITAL MARKETING Search Engine Marketing across major engines (Google, Yahoo, Bing, Baidu) Digital advertising on key travel channels (i.e. TripAdvisor) Meta search management (i.e. Kayak, Qunar, Trivago) Performance based display media campaigns
79 PUBLIC RELATIONS Raising International Awareness of the Brand Through Positive Editorials and Awards
80 VISION PR OBJECTIVES We will be recognized as the leading and visionary hospitality group in the world by offering unique brands for different market segments and building guest loyalty PROVIDER OF QUALITY & INNOVATIVE EXPERIENCES THE SOCIAL CENTRE OF THE COMMUNITY EMPLOYER OF CHOICE COMMUNITY COMMITMENT PROGRAMME ENDORSEMENT OF BRAND MESSAGES FEATURE ANGLES BRAND SIGNATURE SERVICES DINING & EVENTS SPA / LEISURE CSR / QUALITY LEAGUE / TRAINING / AWARDS HOTEL OPENINGS GROWTH & DEVELOP- MENT MEDIA PRINT ONLINE BROADCAST SOCIAL MEDIA
81 ADVERTISING Marketing The Art of the Stay through a global campaign developed by world class agency and renowned photographer and Crew
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85 THANK YOU
HOTELS INTERNATIONAL
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