News Media Monitoring Report

Transcription

1

2

3 News Media Monitoring Report Media Exposure The chart above depicts the total news media coverage leading up to and during the Expo (21 March 21 June). There were a total of 159 articles published. The chart above isolates the total news media coverage during and immediately after the Expo (15 June 21 June). There were a total of 84 articles throughout this period, with the highest volume of articles (21) published equally on 17, 18 and 19 June.

4 Potential Reach The chart above depicts the cumulative reach of articles leading up to and during the Expo (21 March 21 June). Throughout the reporting period, the cumulative potential reach was equal to 37 million people. Isolating the week of the Expo, the above chart depicts the cumulative reach of articles. Between 15 June and 21 June, the cumulative potential reach was equal to 34.4 million people.

5 Advertising Value The advertising value places a monetary figure on the media coverage leading up to and during the Expo. Between 21 March and 21 June, content generated an Advertising Value equivalent to FJD$342,517. Isolating the Expo and days immediately after, content generated Advertising Value equivalent to FJD$318,555. Global Reach and Heat Map The chart above depicts where content was published globally leading up to and during the Expo (21 March 21 June). During this period, content was published in Fiji (86), Australia (54), United States (5), United Kingdom (4), India (2), Netherlands (2), Germany (1), Papua New Guinea (1), Croatia (1), New Zealand (1), China (1) and Thailand (1),

6 The chart above depicts where content was published during and immediately after the Expo (15 June 21 June). During this period, content was published in Fiji (45), Australia (29), United Kingdom (4), United States (3), China (1), India (1), Thailand (1). Trending Themes The word cloud above highlights the most common words and phrase associated with the Expo leading up to and during the Expo (21 March 21 June).

7 The word cloud above highlights the most common words and phrase associated with the Expo both during the Expo and immediately afterwards (15 June 21 June). Top Publishers The chart above depicts the top publishers of content leading up to and during the Expo (21 March 21 June). The Fiji Times Online published 46 articles, representing 35% of total content. The Fiji Sun and e-global Travel Media followed closely with 25 and 19 articles respectively.

8 The chart above isolates the top publishers of content throughout the Expo and immediately after (15 June - 21 June). The Fiji Times Online published 25 articles during the Expo, representing 34% of content. The Fiji Sun published 13 articles, representing 18% and e- Global Travel Media published 11 articles, representing 15% of content. Sentiment The chart above depicts the general sentiment across content leading up to and during the Expo. (21 March 21 June). 55 articles were considered positive and 104 articles were considered neutral. No articles returned a negative rating.

9 The chart above depicts the general sentiment across content during the Expo and immediately after (15 June 21 June). 34 articles were considered positive and 50 articles were considered neutral. No articles returned a negative rating. Social Media Monitoring Report Total Conversation Volume This chart depicts the total social media coverage leading up to and during the Expo (21 March 21 June). There were 175 hits in total.

10 The above chart isolates the social media coverage between 15 June and 21 June. There were 123 posts during this time, representing 70% of total posts. The highest activity occurred on 16 June with 45 hits. Conversations by Channel This chart segments by social media channel both leading up to and during the Expo (21 March 21 June). Twitter was the dominant channel during the lead up and throughout the expo with 92 social media hits.

11 The above chart segments social media coverage by channel between 15 June and 21 June. Twitter was the dominant channel with 61 hits. There were an average hits per day.

12 Trending Themes The word cloud above highlights the most common words and phrase associated with the Expo leading up to and during the Expo (21 March 21 June). The word cloud above highlights the most common words and phrase associated with the Expo both during and immediately after the Expo (15 June - 21 June).

13 Key Influencers The above table ranks the 10 most influential social media posts according to Meltwater metadata, between 21 March 21 June.

14 The above table ranks the 10 most influential social media posts according to Meltwater metadata, between 15 June 21 June.

15 Top Posters This chart depicts the most frequent publishers of content leading up to and during the Expo between 21 March 21 was the top publisher with 10 posts.

16 This chart depicts the most frequent publishers of content leading up to and during the Expo between 21 March 21 was the top publisher with 10 posts. Sentiment

17 This chart above depicts the general sentiment of hits during the lead-up and throughout the expo (21 March 21 June). 40 hits were identified as positive, 131 as neutral and 4 as negative. The chart above depicts the general sentiment across content during and immediately after the Expo (15 June 21 June). 27 hits were identified as positive, 95 as neutral and 1 as negative.

18